Education Marketing in Pakenham

Get in touch

Education Sector Advertising in Pakenham

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Pakenham but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in IP31 2

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Pakenham (Suffolk)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Stradishall Eye Brantham High Street Green Wyverstone Green Belstead Bruisyard Street North Green Mill Hole Church Common Cretingham Broad Green Harrow Green High Street Assington Owl's Green Roman Hill Chickering Bradfield St Clare Mile End Brettenham Wyverstone Campsea Ashe Framsden Cock Street Hillside Maidenhall Braiseworth Denham North Warren Cuckoo Tye Washbrook Street Rickinghall Wrentham West End Ilketshall St Margaret Exning Ash Street Higham Wordwell Cross Green Denham Corner Hagmore Green Harleston Whitestreet Green Great Thurlow Burthorpe Hazel Stub Duck Corner Meeting Green Canham's Green Rumburgh Upsher Green Maidensgrave Farnham Wrentham Oulton Ward Green Glemsford Hulver Street Hestley Green Priory Heath Middleton Daisy Green Windsor Green Black Street Mellis Humble Green Bedfield Long Green Swilland Fen Street Aldeburgh Cox Common Knodishall Sibton Hoxne Mettingham Poystreet Green Cock and End Peasenhall Stratford St Mary Barnby Benhall Street Almshouse Green Chapel Hill Little Livermere Freston Icklingham Lower Hacheston Little Bradley Haughley New Street Nacton Bradfield Combust Marlesford Alderton Round Maple Chantry Conyer's Green Upper Street Wangford Grinstead Hill Chilton Leys Barking Back Street Gromford Stonecross Green Cook's Green Bildeston Ingham Gulling Green Ringsfield Battisford Tye Denston California Button Haugh Green Gainsborough Fornham St Genevieve Horringer Wenhaston Black Heath Thistley Green Easton Green Apsey Green Denham End Russel's Green Ubbeston All Saints' South Elmham Ashfield Green Brook Green Church End Cratfield Chevington Troston Castling's Heath Worlingworth Buxhall Fen Street East Green Lowestoft Larks' Hill Stanwell Green Boulge Spexhall Smallwood Green Nether Street Base Green Brackenham Acton Kittle's Corner Worlington Ilketshall St Andrew Charles Tye Willisham Tye Hacheston Brockley Green Hundon Broadway Brandon Norton Letheringham Debach Barnardiston Felixstowe Wickham Skeith Thorpeness Bell's Corner Mill Street Occold Racecourse Martlesham Heath Wherstead Carlton Colville Smithwood Green Stow's Hill Shottisham Brampton Old Felixstowe Sicklesmere Oulton Broad Weybread Street Malting End Mellis Green Hemley Scotia Drift Cranmer Green Hemingstone Little Stonham Thorpe Street Scotland Street Baxter's Green Dublin Stores Corner Stutton Sotterley Chilton Street Sudbourne Elveden Coldfair Green Chediston Ashfield Green Little Bealings Wick's Green Santon Downham Beccles Saxmundham Hengrave Rooksey Green Birds End Dennington Hall Stanton Chare Stowmarket Waldringfield Little Green Otley Cherrytree Green Stackyard Green Groton Thorpe Morieux Walton Washbrook Kennett End Stratford St Andrew Friday Street Stanton Thwaite Rotten End Hargrave Calais Street Rose Hill Audley End Bardwell Wortham St Margaret South Elmham Lower Layham Stanningfield Silverlace Green Stowupland Little Green Bedingfield Acton Place Combs Ford Hog's Corner Helmingham Bacon's Green Brundish Street Badwell Green Tuddenham Upper Street Langham Henstead Aldham Kingshall Street Brundish Stanway Green Huntingfield Reydon Bruisyard Dallinghoo Hopton Monks Eleigh Tye Cookley Street Clopton Green Holywell Row Finningham Baylham Wootten Green Oldhall Green Rede Crown Corner Wetherden Upper Town Blacksmith's Corner Mill Green Pound Green Hoo Crowfield Green Martlesham Fen Street Needham Street Monks Eleigh Butley High Corner Gunton Pitcher's Green Poslingford Thorpe Green Wixoe Burgh Brockley Corner Wattisfield Dennington Corner Frostenden Corner Rendlesham Willingham Lakenheath Waldringfield Heath Battisford Swingleton Green Culfordheath Polstead Heath Stone Street Kenton Corner Laxfield Benacre Shimpling Street Castle Hill Earsham Street Mendlesham Green Gipping Kettleburgh Long Thurlow Homersfield Hepworth Syleham Depden Green St Nicholas South Elmham Sternfield Shadingfield Little Knowles Green West End Holbrook Hemp Green Hanningfield Green Sweffling Linstead Parva Botesdale Whelp Street Friston Shotley Somersham Alpheton Reydon Smear Pitmans Corner Lavenham Corton Monk Soham Green Kessingland Bedfield Weston Ditch Woodbridge Otley Green Little Thurlow Green Dunstall Green Earl Stonham Rishangles Farley Green Stanton Street Pinford End Whatfield Semer Cross Green Annis Hill Kentford Wickham Street Honington Copdock Freckenham Lackford Wenhaston Cranley Westley Bowbeck Hunston Green Ballingdon Gosbeck Bury St Edmunds Cocks Green Monewden Maypole Green Workhouse Green Euston Stoke Friday Street Sudbury Onehouse Kenny Hill Great Cornard Great Finborough Hightown Green Kettlebaston Little London Wickham Market Wentford Stockhold Green Halesworth Risby Withersfield Barrow Snape Fakenham Magna Ipswich Knaves Green Lampardbrook Lidgate Chedburgh Thurston Planche Wicker Street Green Thrandeston Edwardstone Rougham Thorns High Rougham Ringsfield Common Brown Street Hanchett Village Monk Soham Stonham Aspal Sotherton Corner Gosland Green Colchester Green Sutton Heveningham Falkenham Little Welnetham Chilton Botesdale Green Ashbocking Dennington Creeting Bottoms Wissington Bicker's Heath Barningham Gedgrave Westhorpe Kingshall Green Hanningfields Green Cavenham Horham Mickley Green Withersdale Street Fenstead End Bramford Thorndon Sapiston Timworth Green Denham Green Trimley St Mary Lambfair Green Brundon Dorley's Corner Creeting St Peter Flixton Great Livermere Covehithe Rougham Green Barton Mills Bobby Hill Sherbourne Street Clopton Cowlinge Orford Charsfield Boxford Buxhall Sizewell Sutton Street Brampton Street Easton Horner's Green Nedging Red Lodge Coltsfoot Green Cuckoo Green Fingal Street Badingham Lower Holbrook Wetheringsett Redgrave Playford Newthorpe Upper Street Little Waldingfield Sackers Green Culpho Hartest Hill Eriswell Melton Whitton Goddard's Corner Four Ashes Stoke Park West Street Brightwell Hintlesham Capon's Green Slough Hill Oak Hill Hawstead Green Hawstead Pettistree Gisleham Clopton Green Woolpit Heath Crownland Cove Bottom Bower House Tye East Barton Thelnetham Stansfield Poslingford Corner Drinkstone Green Ampton Woolpit Offton Foals Green Kersey Washmere Green Tunstall Dandy Corner Clements Great Common Middlewood Green West Stow Bull Green Combs Priory Green Bredfield Moulton Pea Porridge Green Mill Green Methersgate Chelsworth Daisy Green Shimpling Preston St Mary Mendlesham Parliament Heath Thorington Street Swan Green Wainford Coney Weston Ringshall Stocks Great Ashfield Mole Hill Great Waldingfield Barnaby Green Hunston Burstall Westerfield Wickham Street Snape Watering Frizzeler's Green Theberton Studlands Park Tattingstone White Horse Walberswick Sharpstone Street Wickhambrook Uggeshall Thurston Stuston East Green Water Run Dalham Dagworth Flowton Blyford Bentley Assington Green Beck Row Shotley Gate Bloodman's Corner Higham Stradbroke Annesons Corner Butley Low Corner The Woodlands Otley Bottom Lower Falkenham Sproughton St Michael South Elmham Tan Office Spratt's Street Mutford Capel Green Benhall Green Cross Green Ixworth Thorpe Battlesea Green Willisham Somerleyton Newmarket Earl's Green Shop Corner Bucklesham Mill Green Shelley Rattlesden Gedgrave Hall Clare Wingfield Stowlangtoft Curlew Green Hoggard's Green Hessett The Street Woolpit Green Raydon Lower Street Rodbridge Corner Hobbles Green Felixstowe Ferry Parham Naughton Wickham Green Lawshall Green Thorney Green Cay Hill Elmsett Thurston End Chippenhall Green Stoven Broad Street Greenwich Wilde Street Silverley's Green Little Cornard Stoke-by-Clare Lindsey Tye Capel St Mary Barking Tye Gazeley William's Green Fornham St Martin Whepstead Kesgrave Town Street Mount Pleasant Walsham le Willows Sotherton Coddenham Green Little Glemham Little Wenham St Peter South Elmham Chimney Street Temple End Drakestone Green Lower Raydon North Green Brome Street South Cove Broadgrass Green Leiston Wetherup Street Haughley Knettishall Saxtead Bottom Felsham Purple Hill Holton St Mary East Bergholt Blundeston Norton Little Green Cattawade Cole's Green Warren Heath Heckfield Green Bucks Horn Place Cargate Little Finborough Woodside View Iken Bungay Redisham Culford Walpole Lower Common Great Blakenham Herringswell Boyden End Mells Allwood Green Lady's Green Kenton Beyton Holton Rushmere Street Great Welnetham Bird Street Ilketshall St Lawrence Chillesford Newton Magpie Green Calford Green Hawkedon Winston Chediston Green Landwade Cornard Tye Duke Street Beyton Green Sowley Green East End Denham Weston Little Saxham Ousden Witnesham Bramfield Kersey Tye Tan Office Green Westbourne Saxham Street Upper Town Easton Bavents Clay Common Yaxley Crowfield The Downs Chimswell Market Weston Mildenhall Stone Street Cotton Park Gate Leavenheath Clopton Green West Row Brent Eleigh Cransford Normanston Pakefield Trimley St Martin Trimley Lower Street Cookley Green Mickfield Claydon Coopers Corner Harkstead Tattingstone Upthorpe Battlies Green Barsham Rushmere Kedington Longfield Green Dunwich Blaxhall Westleton Parkway Grundisburgh Wortham Ling Wissett Pettaugh Boyton End Genesis Green Babel Green Tannington Southolt Akenham Rendham Eastbridge Button's Green Great Bradley Yoxford Stubbing's Green Polstead Oaks Tye Great Bricett Bleach Green Thornham Magna Stoke Ash Needham Market Wattisham Winston Green Cross Street Woolverstone Kirton North Cove Ixworth Borley Green Tannington Place Great Wenham Potash Bromeswell Levington Thorington Cow Green Blacksmith's Green High Street Lindsey Ellough Saxtead Green Bures Little Thurlow Rushmere St Andrew Brockley Little London Creeting St Mary Camps Heath Great Wratting Attleton Green Clopton Corner Southwold Chalkstone East End Pakenham Grimstone End Broad Green Collipy's Green Flixton Baylham Stone Ringshall Frostenden Palgrave Cookley Moats Tye Great Glemham Ringsfield Corner Bradfield St George Cuckold's Green Elmswell Haughley Green Mendham Creeting Hills Ramsholt Timworth Mace Green Great Green Aspall Bush Green Boxted Westhall Debenham Weybread Tostock Hitcham Hasketon Upper Weybread Boot Street Carlton California The Port of Felixstowe Earl Soham Brightwell Heath Old Newton Toad Row Cock & End Wilby Fressingfield Boardy Green Bacton Green Brome Nedging Tye St James South Elmham Cobblers Corner Linstead Green Saxtead Ash Corner Flempton Tuddenham St Martin Newman's Green Broke Hall Bures Green Nettlestead Great Green Brockford Green Worlingham High Street Milden Shelland Wangford Blackheath Gedding Nayland Brockford Street Hadleigh Cavendish Honey Tye Brabling Green Sibton Green Bawdsey Eyke Candle Street Great Green Stoke-by-Nayland Great Bealings Stock Hill Oakley Park The City Forward Green Kelsale Newbourne Bromswell Heath Oakley Capel St Andrew Great Saxham Friday Street Metfield Common Dorking Tye Barley Green Bell's Cross Wilsey Kessingland Beach Drinkstone Saxtead Little Green Gipsy Row Kirkley Hartest Redlingfield Nowton Shipmeadow White Horse Corner Athelington Wingfield Green Long Melford Framlingham Ford's Green Melon Green Bacton Great Barton Bridge Street Pixey Green Little Eriswell Darmsden Gibraltar Hinderclay Crackthorn Corner Wales End Mill Green Blythburgh Brandeston Gislingham Stone Common Chelmondiston Shotley Common Hanchett End Depden Hollybush Corner Hadleigh Heath Little Blakenham Falkenham Sink Mill Common Lound The Heath Barnham Wattisham Stone Little Wratting Herringfleet Undley Lawshall Somerton Middleton Moor Thornham Parva Wyverstone Street Coddenham Badwell Ash Ashfield Cum Thorpe Burstallhill St Cross South Elmham Mill Hills Butley Withermarsh Green Sutton Common Page's Green Barham Drybridge Hill Lattinford Hill Kersey Upland Woodbridge Walk Broom's Barn Stanstead Upper Holton Boyton Newtown Rose Green Denham Street Wetherden Henley Fornham All Saints Gosling Green Bedingfield Street Chelsworth Common Chattisham Aldringham Metfield Hibb's Green Shingle Street Burgate Colton Cattishall Rushbrooke Maypole Green Lower Green Darsham Little Whittingham Green Cockfield Erwarton Ufford Blackthorpe Hollesley Haverhill Upper Layham