Education Marketing in Pakenham

Get in touch

Education Sector Advertising in Pakenham

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Pakenham but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in IP31 2

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Pakenham (Suffolk)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Ringshall Stocks Stonecross Green Battlesea Green Friday Street Dennington Hall Blacksmith's Green Blackthorpe Hawstead Great Common Brettenham Crown Corner Broad Street Westley Boyden End Walberswick Drakestone Green Coddenham Green Great Bradley Acton Timworth Green Colchester Green The Downs Withersfield Water Run Little Green Hemp Green Little Thurlow Green Thorpe Morieux Benhall Green Page's Green Chelsworth Common Washbrook Little Livermere Corton Denham Green Friday Street Oldhall Green Mill Green Haughley Blythburgh Brundish Street Bicker's Heath Brockley Green High Street Green Beccles Shotley Gate Easton Bavents North Green Sowley Green Tostock Maidenhall Great Finborough Larks' Hill Upper Street Coldfair Green Mendham Wrentham Bacon's Green Ringsfield Rede Sizewell Eye Stanway Green Woolpit Heath Bradfield St George Sapiston Denham West Street Hemingstone Lawshall Denham End Button's Green Stoven Rotten End Herringfleet Gromford Little Thurlow Clare Thorington Street Calais Street Brandeston Pound Green Lower Common Barnby Stone Street Bleach Green Chilton Street Wales End Cross Street Assington Green St Margaret South Elmham Woolverstone Kersey Wortham Mellis Green Hanningfield Green Cove Bottom The Port of Felixstowe Bridge Street Barley Green Playford Great Thurlow Redgrave Oulton Broad Kentford Darsham Cookley Street Wingfield Ashfield Cum Thorpe Lampardbrook Kenton Corner Wyverstone Elmswell Monk Soham Green Spratt's Street Boulge Bruisyard Culpho Mendlesham Rougham Meeting Green Birds End Stockhold Green Campsea Ashe Iken Weybread Street Brundon Cavenham Thurston End Brockley Corner Mettingham Nowton Brightwell Heath Rodbridge Corner Hollesley Burstallhill Somerton Falkenham Levington Scotia Drift Knodishall Goddard's Corner North Green Fornham All Saints Pakenham Wetherden Kersey Tye Willisham Tye Thornham Parva Polstead Heath Orford Boardy Green Candle Street Felsham Depden Green Battlies Green Gislingham Acton Place Marlesford Bloodman's Corner Middleton Moor Four Ashes Mickfield Stratford St Mary Wickhambrook Nacton Peasenhall Carlton Lower Green Lattinford Hill Assington Annis Hill Pinford End Lowestoft Lawshall Green Wilby Great Waldingfield Earl Stonham Silverlace Green Walpole Maidensgrave Beyton Mutford Risby Button Haugh Green Great Green Tuddenham Mill Hills Rickinghall Church End Cuckold's Green Potash Cole's Green Wyverstone Green Great Wratting Carlton Colville Rushmere St Andrew Black Street Thorpe Green Newthorpe Freckenham Apsey Green Bucks Horn Place Barton Mills Brockley Milden Broadgrass Green Workhouse Green Racecourse Rushmere Street Brampton Street Martlesham Heath Creeting St Peter Burthorpe Bowbeck Chevington Uggeshall Kennett End Little Knowles Green Rendlesham Cargate Brome Street Gosland Green Wordwell Oakley Park Stow's Hill Earsham Street Owl's Green Bures Green Aldham Baylham Stone Cotton Debenham Maypole Green Grundisburgh Heckfield Green Whatfield Stoke-by-Clare Daisy Green Combs Sharpstone Street Cock Street Bildeston Hawkedon Lambfair Green Cobblers Corner High Street Dunstall Green Sternfield Warren Heath White Horse Corner Flowton Clopton Green Wissington Edwardstone Aspall Willisham Cherrytree Green Pettaugh Rushbrooke Sherbourne Street Finningham Wortham Ling Horner's Green Drinkstone Shelland Sudbourne Bedfield Long Green Gibraltar Butley Halesworth Hessett Allwood Green Cock and End Broom's Barn Priory Heath Cranley Thorington Monks Eleigh Tye Boyton End Ilketshall St Margaret Hawstead Green Creeting Hills Genesis Green Butley Low Corner Upper Street Hunston Green Groton Kittle's Corner Polstead Naughton Market Weston Broadway Stanton Street Chelsworth Church Common Little Green Somerleyton Chickering Sudbury Ilketshall St Lawrence Great Green Bredfield Cockfield California Honey Tye Wootten Green Hulver Street Chilton St Peter South Elmham Brockford Street Borley Green Dunwich Kingshall Green Holywell Row Bedingfield Depden Drinkstone Green Bromeswell Clements Flempton Worlington Eyke Beyton Green Wetheringsett Hartest Glemsford Stoke Park Exning Stradbroke Burgh Culfordheath Thorns Lower Raydon Gulling Green Hightown Green Crowfield Mill Green Sibton Brackenham Calford Green Wingfield Green Stock Hill Sotterley Hibb's Green Ringsfield Corner All Saints' South Elmham Semer Fingal Street Combs Ford Creeting Bottoms Felixstowe Ferry Blyford Coddenham Bedfield Mill Green Scotland Street Aldeburgh Kenny Hill Magpie Green East Bergholt Fen Street Grinstead Hill Almshouse Green Stanstead Dalham Eriswell Battisford Hollybush Corner Clopton Redisham Winston Lindsey Tye Badingham Woodbridge Walk Monewden Coopers Corner Bradfield Combust Onehouse Chediston Green Offton Badwell Green Ash Street Bacton Green Rougham Green Linstead Parva The Heath Upper Street Lakenheath Willingham Washbrook Street Baylham Parliament Heath Little Cornard Framsden Benhall Street Worlingham West Stow Great Wenham Whitton Gedgrave Hall Red Lodge Saxtead Bottom Sutton Street Thurston Planche Stone Common Stowupland Base Green Holton Hadleigh Heath Harleston Woolpit Green Wick's Green Crowfield Green Windsor Green Palgrave Great Glemham Worlingworth Lower Layham Little Wratting Pixey Green Thorney Green Stoke-by-Nayland Ward Green Little Bealings Little Whittingham Green Stanwell Green Haverhill Creeting St Mary Wenhaston Black Heath Thurston Daisy Green Fakenham Magna Blaxhall Butley High Corner Hazel Stub Little London Troston Chippenhall Green Old Felixstowe Whitestreet Green Mendlesham Green Lower Street Brockford Green Sweffling Little Bradley Brabling Green Mickley Green Chimney Street Hemley Falkenham Sink Audley End Cuckoo Green Pakefield Ixworth Thorpe Nether Street Kedington Barking Russel's Green Cross Green Wrentham West End Little Welnetham Charsfield Attleton Green Kersey Upland Tan Office Alderton California Denston Nettlestead Gedding Monks Eleigh Thornham Magna Easton Green Rendham Smallwood Green Westhorpe Chelmondiston Fen Street Bull Green Sutton Common Mile End Kenton Brightwell Shimpling Linstead Green Beck Row Withermarsh Green Redlingfield Westbourne Gipping Whepstead Castle Hill Herringswell Pitcher's Green Methersgate Needham Market Little London Thorpe Street Bacton Brantham Ashbocking Shotley Common Chantry East Green Belstead Thorpeness Higham Bucklesham Moats Tye Saxmundham Friston Bures Rattlesden Swan Green St Nicholas South Elmham Cookley Thorndon Southwold Priory Green Slough Hill Southolt Otley Green The Woodlands Wangford Ashfield Green Elmsett Ingham Tannington Hillside Round Maple Hitcham Leiston Haughley Green Foals Green Dallinghoo Newman's Green East Green Wentford Hasketon Lady's Green Wetherden Upper Town Bell's Cross Little Wenham Stowlangtoft Shop Corner Waldringfield Gedgrave Baxter's Green Huntingfield Maypole Green Blundeston Knaves Green St James South Elmham Cransford Lower Holbrook Grimstone End Lound Mace Green Stanton Framlingham Stowmarket Rumburgh Parham Moulton Great Welnetham Hoxne Broad Green Mount Pleasant Thwaite Brown Street Denham Curlew Green Needham Street Saxtead Green Stoke Stores Corner Ixworth Long Thurlow Heveningham Brook Green Hanningfields Green Rushmere Sibton Green Wattisfield Dagworth Ringshall Mill Street Stoke Ash Somersham Trimley St Martin Wangford Burgate East Barton Haughley New Street Little Saxham Snape Darmsden Sproughton Copdock Swilland Great Cornard Shelley Battisford Tye Yoxford Little Eriswell Snape Watering Cock & End Woodbridge Coltsfoot Green Sackers Green West Row Cocks Green Ramsholt Reydon Smear Colton Barnham Hanchett Village Cuckoo Tye Upper Weybread Nedging Tye Capon's Green Studlands Park Broad Green Walsham le Willows Farnham Trimley St Mary Bush Green Woolpit Dandy Corner Spexhall Shimpling Street Tattingstone White Horse Shadingfield Cay Hill Kessingland Beach Reydon Bury St Edmunds Clopton Green Gipsy Row Wyverstone Street Boyton Tuddenham St Martin Bobby Hill Cow Green Wicker Street Green Stratford St Andrew Sutton Otley Westerfield Buxhall Fen Street Cranmer Green Lower Falkenham Wilde Street Park Gate Clopton Green Stutton Parkway Canham's Green Westleton Laxfield Hanchett End Brundish Langham Badwell Ash Shottisham Walton Middleton Wickham Market Harkstead Hargrave Ringsfield Common Withersdale Street Hadleigh Hacheston Camps Heath Cross Green South Cove Ousden Hinderclay Melton Debach Lavenham Newton Gainsborough Yaxley Ufford Stuston Stackyard Green East End Upthorpe Raydon Bower House Tye Gosbeck Freston Stradishall Barrow Ilketshall St Andrew Bedingfield Street Claydon Cook's Green Stansfield Middlewood Green Oakley East End Rose Hill Brandon Humble Green Cox Common Waldringfield Heath Dennington Bell's Corner Forward Green Kingshall Street Drybridge Hill Great Blakenham Timworth Upper Town Ampton Tunstall Temple End Earl's Green Swingleton Green St Michael South Elmham Denham Corner Fenstead End Akenham Malting End High Street Newmarket Normanston Flixton Wickham Street Ashfield Green Holbrook Lindsey Buxhall Thistley Green Kettlebaston Little Stonham Capel St Andrew Stanningfield Great Saxham Hengrave Saxtead Little Green Mole Hill Botesdale Green Shingle Street Town Street Preston St Mary Barham Santon Downham Ballingdon Metfield Common Pettistree Clay Common Saxtead Trimley Lower Street Bungay Chediston Lackford Covehithe Farley Green Weybread Ubbeston Boxted North Warren Upper Layham Long Melford Stanton Chare Winston Green Landwade Poystreet Green Longfield Green Bruisyard Street Purple Hill Smithwood Green Aldringham Bawdsey Great Bricett Broke Hall Braiseworth Cratfield Charles Tye Occold Cross Green Tannington Place Stone Street Lower Hacheston Metfield Cretingham Little Glemham Toad Row Mildenhall Horham Burstall Mells Oak Hill Stubbing's Green Gisleham Dublin Bardwell Bradfield St Clare West End Mill Hole Washmere Green Tattingstone Greenwich Theberton Shotley Kessingland Wainford Chillesford Melon Green Lidgate Wickham Green Kesgrave Tan Office Green Hundon Ipswich Crownland Kirkley Homersfield Wenhaston Collipy's Green Whelp Street Chattisham Barnaby Green Culford Thelnetham Henley Babel Green Bird Street Dennington Corner Euston Felixstowe Roman Hill Boot Street Fornham St Genevieve High Rougham Ellough Pea Porridge Green Fornham St Martin Chedburgh Chapel Hill Clopton Corner Fressingfield Norton Bramfield Bentley Mill Green Horringer Barsham Great Green Castling's Heath Sotherton Rose Green Dorking Tye Hestley Green Poslingford William's Green Annesons Corner North Cove Mellis Barking Tye Rooksey Green Earl Soham Frostenden Corner Hagmore Green Chalkstone Conyer's Green Duck Corner Old Newton Oaks Tye Frizzeler's Green Blackheath Holton St Mary St Cross South Elmham Henstead Nedging Hartest Hill Westhall Harrow Green The City Little Waldingfield Upper Holton Crackthorn Corner Friday Street Higham Bromswell Heath Undley Hobbles Green Hog's Corner Otley Bottom Kelsale Benacre Flixton Easton Frostenden Cattawade Great Bealings Silverley's Green Weston Ditch Back Street Gosling Green Bramford Wixoe Leavenheath Barnardiston Gazeley Barningham Ash Corner Upsher Green Hoggard's Green Kettleburgh Brome Dorley's Corner Wissett Little Finborough Hintlesham Little Blakenham Great Livermere Cookley Green Wattisham Stone Elveden Botesdale Rishangles Blacksmith's Corner Gunton Martlesham Saxham Street Great Ashfield Oulton Wickham Street Athelington Wattisham Norton Little Green Woodside View Great Barton Wherstead Hopton Cowlinge Cattishall Chimswell Wetherup Street Hepworth Letheringham Nayland Ford's Green Eastbridge Helmingham High Street Mill Common Hunston Syleham Kirton Icklingham Alpheton The Street Stonham Aspal Knettishall Capel Green Wilsey Poslingford Corner Denham Street Wickham Skeith Cornard Tye Hoo Honington Pitmans Corner Brent Eleigh Shipmeadow Newtown Coney Weston Erwarton Thrandeston Duke Street Newbourne Weston Monk Soham Brampton Cavendish Boxford Witnesham Sicklesmere Capel St Mary Sotherton Corner Chilton Leys