Radio Advertising in Pakenham

Get in touch

Radio Station Advertising in Pakenham

Radio advertising is a fantastic and cost-effective way to promote most brands, services and businesses on commercial radio stations.

Our experienced marketing teams work with major stations every day and can arrange advertising across the whole country. As well as large well-known stations we can also arrange adverts on smaller more local stations, which are well known and highly effective in their regions.

Popular stations reach millions of listeners daily. So, if you're looking for radio advertising for your company, look no further than us. We'll have your brand broadcasting on the airwaves in no time at all!

If you are interested in this popular form of marketing, please contact us today. We look forward to hearing from you and creating a radio advertising campaign to suit your needs. 

Most radio campaigns have a recommended minimum spend of £2000 to have a successful impact. 

Contact Us

What is Radio Station Advertising?

Put simply, radio advertising is a way to promote your product or service on commercial radio stations through the medium of short audio adverts (typically 30 seconds long). These radio adverts typically run in between songs, chat and news bulletins and are used by a range of companies due to their ability to reach a huge cross-section of society.

Radio ads are used for a variety of messages; from commercial selling through to public service messaging.

Radio costs are reasonable when compared to other forms of marketing, meaning that it subsequently achieves a great return on investment; this is one of its main advantages and why it is used time after time, week after week.  

If you would like free quotes contact us today.

Get a Quote

What is the Cost of Radio Advertising?

The factors which broadly determine the cost are outlined below:

  • Reach/Number of Listeners/Listenership – the more people who tune in to a radio station on a daily basis (and therefore the more likely to hear your radio advert) the more expensive it will be. Heart advertising costs and Hits/Capital radio advertising costs are obviously more expensive (as large commercial stations) than smaller local stations - but you would expect this because they have more listeners (so potentially more customers for you). So the option when choosing a station to advertise on is; do you want to hit lots of people in a wide area or a smaller but more select audience more locally?

  • Number of Slots – the more slots (number of radio adverts) you choose to have, the more expensive it will be. You may choose to do a couple of ads each day or want to go more “heavyweight” and do between 10-15 slots so that you are covering the majority of the day. If you are uncertain of which approach to take our media planners will advise. Think about when in the day your target market and target audience will be listening and tailor your slots to their life and listening patterns.

  • Length of Campaign – most adverts are the same length – 30 seconds – and a typical campaign would be over one week. Sometimes however you may want to do a shorter period, a weekend promotion or a “winning weekend” are popular in raising awareness. If you have a larger budget, you may look to do a few weeks with your radio ad to really get your message and brand out there on the airwaves. For the best results, we tend to suggest a minimum of a week, however, a two-week campaign is ideal for a good amount of coverage.

  • Time of Slots - depending on what you are promoting, certain times of day may work better. Slots are broadly broken down into breakfast, day, evening (rush hour) and night. The most sought-after tend to be breakfast and evening as they have higher listeners. Again, have a think about when your target audience may be listening, or equally spread them throughout the day to hit a variety and cross-section of people. A spread tends to be the most typical approach by most advertisers but your product will guide you to the most suitable timings.

  • Radio Talk Ups and Radio Co-Promotions – as well as doing straight “air-time” you can also do what is called “talk-up” or “co-promotions”, this is where the DJs/presenters talk about a product. Often this can be a more creative approach. They are given a script and bullet points to mention so that they talk about the right things and are “on message”. Radio co-promos are often an informal way of getting your key information across. Sometimes stations can be picky about what services and products they do co-promotions with. Examples of co-promotions are when presenters talk about how “great” a film or theatre show is - when they may not have actually seen it! 

Simply drop us a message today and we will send over more specific information about radio advertising costs. 

Does Radio Advertising Work?

The simple answer is yes!

When you think about it, most people listen to the radio on a daily basis; in their homes, at work and also when driving, therefore it is a great way to reach a mass amount of people quickly. This mass reach is one of the main benefits; it can hit millions of people all at once. Most forms of marketing media (apart from TV advertising) cannot claim to achieve this, whilst radio adverts manage to do this at a fraction of the price of TV advertising.

However, even though a radio ad hits a huge number of listeners this isn’t untargeted as stations have different demographics e.g. younger people tend to listen to Hits/Capital FM, older listeners tend to tune into Smooth. Our teams will help match your product and message to the most suitable stations.

This targeting is the main reason radio advertising achieves brilliant results time after time and why radio advertising effectiveness is high; radio has high reach but wastage is reduced as these people are targetted. 

The value for money is another reason radio is popular with many advertisers and companies. 

Which Companies Typically Advertise on The Radio in IP31 2?

As radio listeners represent a great cross-section of society, advertising on radio works for most businesses and is a popular form of marketing employed by a range of companies from diverse industries. The most popular types of companies who advertise on radio through our teams include: 

If you would like to book a radio campaign or for us to propose a radio advertising campaign for you, contact us today for more information. 

Which Are The Top UK Radio Stations To Advertise On?

When thinking about which station to go for, put yourself in the mind of your potential customer and think “what station would they listen to”? Selecting the right station is the key to all successful campaigns.

The most popular campaigns we run are with: 

  • Capital/Hits FM advertising

  • Heart FM advertising

  • Smooth FM advertising

  • Classic FM advertising

  • Magic FM advertising

  • Absolute FM advertising

  • Local radio advertising

Contact us today for more information and advice about the above commercial radio stations and use radio to reach your target audience. 

Combination Marketing - Teaming Your Radio Adverts With Other Suitable Advertising Options

If you are looking to combine commercial radio with other options the below typically work well:  

  • Online - as people will hear your radio advert they are then likely to go online to find out more information. A strong online presence is, therefore, a good idea to supplement your campaign.

  • Social media marketing - similar to the benefits of online support, social media is often a good idea to use to back up your radio ads. 

  • Bus ads - bus ads or other forms of outdoor promotions are a great way to support radio, meaning that people get to see and hear what you have to offer. 

  • TV - the cherry on top of any marketing campaign - the power of TV is superb and can be targeted to regions making it more affordable than people often realise.

What Makes the Best Commerical Radio Adverts in Pakenham?

With your radio advertising, you must remember that the audience can only listen to your product or service being described by words - they obviously can't see it -  this means you need to create an innovative advert which will catch their attention. Also, you don't have much time - 30 seconds is not a lot of time to describe what you are offering - so you must get to the point and be clear and concise. Sometimes catchy phrases and slogans work and a good sound bed can attract attention further - but also just being clear and direct is important; don't try and cram too much in.

To summarise we would say; try not to be too clever, as most listeners are doing other things - so get to the point and don't be too confusing. You just need to grab their attention and encourage them to seek more information at a later time.  

Can You Help Me Make a Radio Advert Or Do I Need to Supply One Direct?

Yes! 

Get in touch today and we can help you make your advert with our radio ad production team at a brilliant rate. When producing this for you we, of course, take into account best practices as outlined by the Radio Advertising Bureau (RAB). We will also help with script-writing, bed creation and finding a suitable voice-over artist to match with your individual needs.  Our top tip would be to get an “ear-catching” advert so that it stands out; something clear, catchy and to the point works best.  

Frequently Asked Questions about Advertising on the Radio

Here are the most popular questions we get asked:  

What does it cost to advertise on the radio? 

As we explore in the guide, the cost depends on a few factors including which stations you choose, the length of the campaign and the time of year. Many advertisers use radio as it offers great value for money. 

What does radio advertising mean? 

It's basically advertising on the radio using short pre-recorded adverts that are broadcast to a set pre-approved schedule. It's used by a wide range of businesses and brands due to it's proven success.  

How much is a 30-second radio ad? 

It depends on the station and the listenership, larger more commercial stations with more listeners cost more than smaller more local ones. 

Is radio advertising still effective? 

Very, its reasonable price tag and ability to reach a large number of people make it both highly effective and a firm favourite with a broad range of companies who are looking to increase profits or raise awareness. It's probably an under-used advertising medium, considering its great results. 

Contact Us

So, if you are looking for radio adverts in Pakenham, look no further than us.

You can either let us know which commercial radio station you are interested or we will put together a proposal based on your budgets, aims and target audience. We can also supply you with more information on the advantages of radio advertising any other advice or information that you may need.

We look forward to hearing from you and working to get your product, brand or service on the airwaves!

Contact Us

Topics covered - radio advertising in IP31 2. 

We cover Pakenham (Suffolk)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for radio advertising
Sowley Green Gromford Depden Thistley Green Cotton Little Saxham Hessett Burgate Forward Green Edwardstone Yaxley Burstall Rushbrooke Town Street Ixworth Gipping Elmswell Thwaite Bradfield St George Middleton Ilketshall St Lawrence Dublin Elveden Bridge Street Ringshall Stocks Great Bradley Mill Street High Street Little Stonham Castle Hill Holywell Row Kersey Thurston Planche Westhall Oldhall Green Nacton Oak Hill Hawstead Pixey Green Kenton Maypole Green Eye Mellis Lidgate Stowlangtoft Blundeston Mill Green Alderton Butley High Corner Wickham Market Wetherup Street Tattingstone East Green Oaks Tye Boxted Hundon Orford Great Thurlow Stanway Green Chilton Leys Cole's Green Baxter's Green Crowfield Green Eriswell Mill Hole Washbrook Street Rougham Green Hollybush Corner Stonecross Green Hawkedon Duck Corner Brettenham Cavendish Dennington Long Thurlow Sproughton Whepstead Canham's Green Chelmondiston Somerton Clopton Green Old Felixstowe Chantry Wangford Barnham Grinstead Hill Tuddenham St Martin Four Ashes Milden Brandeston Lindsey Tye Stanton Dallinghoo Felixstowe Ferry Harkstead Holton Owl's Green Wootten Green Little Eriswell Friston Hightown Green Knodishall Battlies Green Sutton Street Allwood Green Kittle's Corner Oulton Broad Easton Herringswell Syleham Sherbourne Street Greenwich Mill Common Claydon Cow Green Mells Thorpe Street Oakley Witnesham Brent Eleigh Brockford Green Brockley Green North Green Aspall Monks Eleigh Tye Upsher Green Cuckold's Green Smithwood Green Norton Offton Saxham Street Cockfield Blaxhall Akenham Wissington Linstead Green Withermarsh Green Little Thurlow Attleton Green Boxford Stanton Street Ellough Stratford St Mary Bures Green Kettlebaston Lower Holbrook Stock Hill Nedging Tye Rose Green Walton Badwell Ash Eastbridge Pinford End Shotley Common Humble Green Copdock Woodbridge Walk Clements Russel's Green Park Gate Lady's Green Mill Green Debach Gosland Green Lawshall Green Lower Falkenham Bury St Edmunds Eyke Troston Bredfield Burthorpe Needham Market Wissett The Heath Dagworth Ubbeston Brundish Street Wattisfield Wrentham West End Culpho Barton Mills Stoke-by-Clare Sackers Green Hoggard's Green Stone Common Shotley Stanstead Metfield Freckenham Tan Office Green Upper Street Clopton Green Crowfield Horner's Green Frizzeler's Green Market Weston Butley Somerleyton Rushmere Street Flowton Brockley Chelsworth Common The Downs Denham Street Shotley Gate Falkenham Westbourne Redisham Little Cornard Wenhaston Little London Beyton Tannington Ashfield Green Rede Creeting St Mary Saxtead Little Green Priory Heath Earsham Street St Michael South Elmham Otley Green Wickham Street Hibb's Green Hadleigh Heath Bobby Hill Cuckoo Green Monewden Metfield Common Hemp Green Higham Friday Street Burstallhill Bramford Bures West End Red Lodge Euston Wickham Green Monk Soham Green Great Blakenham Chickering Cross Green Whatfield Frostenden Corner Westley Mellis Green Carlton Colville Brampton Street Great Barton Buxhall Fen Street Thelnetham Boyton Brantham Ufford St James South Elmham Hitcham Long Melford Holton St Mary Charles Tye Barnardiston Chattisham Little Livermere Hoo Levington Newman's Green Great Green Hagmore Green Shop Corner Daisy Green Bleach Green Rendham Leavenheath Withersdale Street Slough Hill Windsor Green White Horse Corner Hargrave Ousden Preston St Mary Wyverstone Cross Green Mettingham Aldeburgh Erwarton Magpie Green Blackheath Wetheringsett Newmarket Goddard's Corner Sweffling Stoke Park Wilsey Hadleigh St Cross South Elmham Temple End Broom's Barn Kersey Upland Cock Street Fressingfield The City Fornham St Genevieve East Bergholt Chalkstone Little Welnetham Dalham Shelland Ramsholt Great Finborough Ilketshall St Margaret Tan Office Whitestreet Green Flixton Duke Street Shadingfield Cransford Naughton Blacksmith's Corner Iken Assington Green West Row Ford's Green Lambfair Green Calais Street Blyford Polstead Heath Thorns Brome Street Rushmere Little London West Street Bucks Horn Place Botesdale Assington Cretingham St Peter South Elmham Lavenham Icklingham Cocks Green Little Bradley The Woodlands Battisford Somersham Lampardbrook Cranmer Green Bush Green Woolpit Heath Exning Brockley Corner Holbrook Hemingstone Silverley's Green Ashbocking Brabling Green Back Street Great Green Roman Hill Cock and End Barrow Monks Eleigh Stubbing's Green Sotherton Larks' Hill Kessingland Beach Brown Street Stradishall Woolpit Green Baylham Stone Redgrave Cornard Tye Ringshall Homersfield Culford Upthorpe Dunstall Green Nettlestead Dorking Tye Upper Street Hartest Hill Hartest Bradfield St Clare Haughley Green Smallwood Green Barking Denham End Aldham Mickley Green Hobbles Green Rodbridge Corner Brampton Easton Bavents Brome Kirkley Clopton Green Great Bealings Linstead Parva Woodside View Dennington Hall Apsey Green Badwell Green Gipsy Row Shimpling Street Playford Carlton Debenham Castling's Heath Maidensgrave Great Bricett Studlands Park Toad Row Willisham Tye Henley Longfield Green Cookley Street Gosbeck Weybread Drakestone Green Fingal Street Little Green Darmsden Parkway Cross Green Bacton Stonham Aspal Benhall Street Sutton Hollesley Corton Brightwell Heath Hacheston Birds End Brundish Cherrytree Green Finningham Framlingham Thorndon Great Green Bromswell Heath Wales End Walpole Helmingham Mill Hills Capel St Andrew Pakenham Theberton California Stackyard Green Cock & End Hanningfields Green Lindsey Haverhill Broadgrass Green Tostock Reydon Smear Santon Downham Stockhold Green Stratford St Andrew Wick's Green Annesons Corner Snape Needham Street Drinkstone Green Broad Street Stow's Hill Hemley Great Wenham Huntingfield Acton Place Heveningham Crownland Culfordheath Lowestoft Broad Green Blackthorpe Martlesham Mile End Mendlesham Hoxne Depden Green Wetherden Upper Town Denham Coopers Corner Yoxford Stradbroke Oakley Park Darsham Bell's Cross Grimstone End Bromeswell Reydon Lower Green Malting End Martlesham Heath Hanchett Village Normanston Church Common Hanchett End Waldringfield Clopton Kesgrave Nayland Bentley Bacon's Green Chapel Hill Wingfield Blythburgh Hopton Chevington Sibton Mill Green High Street Dorley's Corner Lower Raydon Kedington Gedgrave Woolpit Leiston Stowmarket Wilde Street Campsea Ashe Monk Soham Saxtead Great Livermere Tuddenham Warren Heath Coddenham Bardwell Great Saxham Swan Green Wenhaston Black Heath Wyverstone Street Washbrook Nedging Bedingfield Thurston Thorpe Morieux Ingham Wattisham Stone Hinderclay Westhorpe Capel Green Little Whittingham Green Thornham Magna Potash Great Welnetham Mace Green Upper Holton Boot Street Drinkstone Dandy Corner Thorpeness Denham Ballingdon Wickham Skeith Weston Curlew Green Bicker's Heath Boardy Green Stutton Bower House Tye Broke Hall Westerfield Annis Hill Wainford Gibraltar Whelp Street Crackthorn Corner Thorney Green Hillside California Westleton Kessingland Cratfield Coldfair Green Middlewood Green Pettaugh Onehouse Wickham Street Earl Soham Barnby Wilby Combs Ford Rumburgh Ampton Upper Street Waldringfield Heath Saxmundham Newton Raydon Willisham Mount Pleasant Henstead Trimley St Martin Cattishall Chippenhall Green Winston Green Foals Green Ilketshall St Andrew Otley Ash Corner Methersgate Wordwell Lower Street Parliament Heath Little Wratting Cowlinge Lound Burgh Little Bealings Bramfield Grundisburgh Little Thurlow Green Boulge Mole Hill Butley Low Corner Shelley Cavenham Bacton Green Sotherton Corner Knettishall High Street Capel St Mary Gunton Collipy's Green Athelington Marlesford Boyton End Little Waldingfield Great Ashfield Palgrave Harleston Gosling Green Woolverstone Ringsfield Corner Page's Green Gedding Walberswick Kettleburgh Beck Row Wixoe Stansfield Shottisham Easton Green Lawshall Brundon Great Glemham Rushmere St Andrew Bradfield Combust Beyton Green Great Cornard Rooksey Green Bedfield Long Green Scotland Street Bucklesham Spratt's Street Buxhall Sibton Green Mickfield Rotten End Semer Sharpstone Street Barsham Bruisyard Street Halesworth Covehithe West Stow Rendlesham Moulton Meeting Green Poslingford Corner Ringsfield Button's Green Sizewell Fen Street Cox Common Worlingworth Farley Green Sutton Common Drybridge Hill Denham Green Kersey Tye Newbourne Elmsett Belstead Wingfield Green Church End Lattinford Hill Coltsfoot Green Bungay Gedgrave Hall Little Wenham Nowton Wetherden Earl's Green Pound Green Tattingstone White Horse Hestley Green Newthorpe Lackford Sapiston Glemsford Great Wratting Ward Green Bedingfield Street Coddenham Green Coney Weston Little Knowles Green Wherstead Thorpe Green Kennett End Chediston Brandon Water Run Silverlace Green Kingshall Street Chillesford Bird Street Baylham Mill Green Purple Hill Workhouse Green Groton Kingshall Green Brook Green Ipswich Botesdale Green Haughley New Street Wickhambrook Thurston End Langham Trimley Lower Street Hepworth Dennington Corner Barningham Stoke Ash Shipmeadow Spexhall Acton Combs East Green Sicklesmere Gislingham Cove Bottom Crown Corner The Port of Felixstowe Black Street Bull Green Blacksmith's Green Cook's Green Stowupland Great Waldingfield Uggeshall Horham Haughley Upper Weybread Wortham Ling Mildenhall Shimpling Whitton Fakenham Magna Nether Street Landwade Pea Porridge Green Beccles Southwold Capon's Green Maypole Green Ash Street Stone Street Oulton Denham Corner Letheringham Friday Street Saxtead Green Lakenheath St Nicholas South Elmham Stoke-by-Nayland Babel Green Barley Green Hazel Stub Cookley Green Frostenden Hasketon Farnham Washmere Green Battisford Tye Swingleton Green Creeting Hills Conyer's Green Hog's Corner Higham Shingle Street Trimley St Mary Earl Stonham Worlingham Wicker Street Green Ashfield Green Cobblers Corner Little Green Kentford Stone Street Lower Common Badingham Tannington Place East Barton St Margaret South Elmham Rickinghall Otley Bottom Rougham Creeting St Peter Clay Common Cranley Chilton Street Worlington Parham Charsfield Alpheton Woodbridge Norton Little Green Mendham Bildeston Friday Street Stoke Honey Tye Aldringham Priory Green Wattisham Cuckoo Tye Horringer Sudbury Rose Hill Felsham Cookley Hengrave Daisy Green Fenstead End Chimswell Cay Hill Almshouse Green Little Finborough Little Blakenham Kenton Corner Sternfield Stores Corner Flixton Hunston Audley End Upper Layham Chediston Green Denston Chilton Melon Green Willingham High Rougham Kelsale Chimney Street Newtown Harrow Green Little Glemham Maidenhall Herringfleet Fornham All Saints Kirton North Green Occold Saxtead Bottom East End Pakefield Falkenham Sink Scotia Drift East End Melton Thorington Street Rishangles Timworth Green Upper Town Poystreet Green Bowbeck Benhall Green Wyverstone Green Bawdsey William's Green Gazeley Pitcher's Green Stanton Chare Calford Green Wrentham Fen Street Gulling Green Felixstowe Boyden End Tunstall Battlesea Green Chelsworth Racecourse Walsham le Willows Sudbourne Weybread Street Stanwell Green Button Haugh Green Broadway Chedburgh Creeting Bottoms Framsden Brightwell Camps Heath Rattlesden The Street Bedfield Polstead Stoven Colton Ixworth Thorpe All Saints' South Elmham Hulver Street Brockford Street Bell's Corner Ashfield Cum Thorpe Snape Watering Barnaby Green North Cove Lower Hacheston Mendlesham Green Flempton Ringsfield Common Southolt Gainsborough Middleton Moor Genesis Green Poslingford Winston Braiseworth Colchester Green Cargate Swilland Old Newton Pitmans Corner Moats Tye North Warren Honington Brackenham Freston Heckfield Green Wortham Undley Bruisyard Stuston Candle Street Sotterley Round Maple Laxfield South Cove Wentford Mutford Broad Green Cattawade Peasenhall Dunwich Hintlesham Thorington Bloodman's Corner Clare Great Common Pettistree Thrandeston Clopton Corner Hawstead Green Kenny Hill Base Green Redlingfield Hanningfield Green Timworth Benacre Thornham Parva Fornham St Martin High Street Green Gisleham Risby Knaves Green Barking Tye Borley Green Withersfield Cross Street Wangford Lower Layham Barham Hunston Green Stanningfield Weston Ditch