Education Marketing in Rishangles

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Education Sector Advertising in Rishangles

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

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What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Rishangles but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

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Frequently Asked Questions about Education Marketing in IP23 7

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

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If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

Other locations available for education marketing
Gazeley Mettingham Long Melford Kingshall Green Little Knowles Green Rushmere Street Barsham Shop Corner Polstead Heath Aldham Bedingfield Street Gisleham Upper Holton Uggeshall Lady's Green Shipmeadow Fen Street California St Nicholas South Elmham Thurston Planche Great Common Temple End Harleston Henstead Newbourne Mill Street Beyton Mildenhall Snape Kenton Herringfleet Broadgrass Green Metfield Common Hundon Clare Clopton Green Tuddenham St Martin Butley Hartest Oak Hill Fen Street Framlingham Market Weston Little Thurlow Green Wattisham Hibb's Green Benhall Green Brockford Green Newman's Green Wainford Hengrave Sudbourne Thorney Green Pea Porridge Green Little Bradley Stanningfield Rotten End Wangford Levington Calais Street Upper Street Ousden The Downs Coney Weston Little Wratting Lampardbrook Swilland The Street Ixworth Gislingham Blaxhall Bedfield Cock Street Hanningfield Green Tan Office Holton The Woodlands Bucks Horn Place Base Green Semer Trimley Lower Street Clopton West End East Green Depden Stowupland Benacre Brantham Butley High Corner Toad Row Haughley Green Ilketshall St Margaret Barley Green Needham Street Lattinford Hill Little Welnetham Clopton Green Gipping Wicker Street Green Shottisham The Port of Felixstowe Ford's Green Hagmore Green Denham Street Hoxne Sapiston Black Street Capel St Mary Little Cornard Weston Hollesley Walberswick Leavenheath Cuckold's Green Sutton Common Mace Green Wales End Wortham Great Thurlow Horringer Boyton Stoke-by-Nayland Horham Slough Hill Felixstowe Ferry Sharpstone Street Mickfield Burthorpe Lower Common Wickham Skeith Smallwood Green Old Newton Charles Tye Bell's Corner Brome Street Little Thurlow Reydon Wingfield Green Gedgrave Purple Hill North Warren Ringshall Stocks Cox Common Thelnetham Ringshall Chedburgh Kenny Hill Wenhaston Black Heath Tattingstone Priory Green Wangford Fornham All Saints Rose Hill Curlew Green Stowmarket Knodishall Battisford Kesgrave The City Hulver Street Stubbing's Green Reydon Smear Brockley Corner Willisham Thistley Green Coldfair Green Brent Eleigh St James South Elmham Darsham Melon Green Upper Weybread Easton Bavents Malting End Poslingford Corner Saxtead Bottom Pakefield White Horse Corner Cotton Bawdsey Ringsfield Corner Moats Tye Metfield Hintlesham Sowley Green Upper Street Cove Bottom Newmarket Aldringham Dennington Baxter's Green Capon's Green Potash Great Bricett Rougham Green Gedgrave Hall Ilketshall St Andrew Parham Farley Green Combs Saxham Street Felsham Cobblers Corner Harrow Green Hog's Corner Ufford Woolpit Green Mellis Green Rushmere St Andrew Burstallhill Mendlesham Thrandeston Withermarsh Green Pinford End Weybread Street Blackheath Ampton Wyverstone Henley Greenwich Witnesham Poslingford Battlesea Green Barham Longfield Green Theberton Annis Hill Thorpe Green Corton Somerton Spexhall Winston Green Stutton Maypole Green East Green Warren Heath Thorns Wortham Ling Workhouse Green Coltsfoot Green Boxford Broadway St Michael South Elmham Fressingfield Bower House Tye Cookley Street Pitcher's Green Bacton Cattishall Norton Cocks Green Carlton Colville Park Gate Preston St Mary Ringsfield Common Clopton Corner Wetherden Edwardstone Cole's Green Risby Trimley St Mary Cock & End Pixey Green Gosland Green Long Thurlow Allwood Green Alderton High Street Hadleigh Chilton Dunwich Smithwood Green Claydon Freston Little London Brome Culfordheath Tattingstone White Horse Raydon Farnham Canham's Green Boardy Green Buxhall Fen Street Wattisfield Earl Stonham Barking Tye East End Chediston Green Elmswell Bedingfield Trimley St Martin Yaxley Cross Green Thwaite Cransford Monks Eleigh Tye Saxtead South Cove Conyer's Green Linstead Parva Daisy Green Badingham Butley Low Corner Swan Green Great Livermere Moulton Stock Hill Martlesham Mile End Button Haugh Green Great Green Bucklesham Oldhall Green Brockley High Street Green Snape Watering Newtown Badwell Ash Lowestoft Great Bradley Stradbroke Russel's Green Westhorpe Ramsholt Bleach Green Ilketshall St Lawrence Hawstead Euston Combs Ford Wyverstone Street Hemp Green Denham Corner Glemsford Cornard Tye Denham Denston Colton Barnham Chillesford Akenham Holton St Mary Upper Town Kingshall Street Wattisham Stone Great Welnetham Chilton Leys Nettlestead Cookley Sherbourne Street Framsden Little Eriswell Hunston Green Gunton Friday Street Lindsey Tye Forward Green Thornham Magna Eastbridge Chevington Dallinghoo Kessingland Washmere Green Little Whittingham Green Hopton Little Glemham Town Street Wherstead Higham Hawkedon Sternfield Saxtead Little Green Bush Green Lindsey Monk Soham Green Kessingland Beach Wilde Street Mutford Dorley's Corner Wetheringsett Bures Green Stone Street Otley Green Clements Flowton Little Green Stonham Aspal Hoggard's Green Lound Walton Depden Green Stuston East End Rumburgh Mendham Creeting Bottoms Wilby Waldringfield Creeting Hills Grinstead Hill Round Maple Kersey Tye Kennett End Stonecross Green Mill Hills Wetherup Street Friston Great Finborough Undley North Green Stratford St Mary Bull Green Cockfield Stowlangtoft Hanchett End Barton Mills Bacton Green Withersfield Hepworth Sicklesmere Naughton Ingham Wickham Street Birds End Athelington Peasenhall Acton Place Covehithe Fornham St Genevieve Crowfield Green Santon Downham Brundish Boyton End Denham Green Baylham Landwade Brightwell Calford Green Lower Holbrook Great Green Worlingworth Rickinghall Redgrave Drybridge Hill Wissett Blundeston Foals Green Washbrook Street Wootten Green Apsey Green Troston Willisham Tye Ash Corner West Row Darmsden Bradfield St George Mill Green Duck Corner Otley Bottom Hanchett Village Denham Aldeburgh Willingham Pound Green Mount Pleasant Bruisyard Street Ellough Friday Street Lower Falkenham Almshouse Green Kersey Upland Brightwell Heath Buxhall Hacheston Tan Office Green Lower Hacheston North Green Thorpe Morieux Page's Green Water Run Cavendish Cross Street Tuddenham Westbourne Shimpling Street Timworth Sproughton Red Lodge Hemingstone Yoxford Nedging Tye Little Finborough Chickering Kentford Groton Great Cornard Sizewell Lackford Horner's Green Bloodman's Corner Boxted Brockford Street Chelsworth Pakenham Copdock Rendlesham Cranley Whatfield Stackyard Green Humble Green Bird Street Bedfield Long Green Whitton Debach Stow's Hill Timworth Green Needham Market Little Livermere Nacton Lidgate Kersey East Bergholt Wissington Goddard's Corner Blythburgh Wickham Green Brundon Wordwell Eriswell Alpheton Borley Green Mill Common Barnardiston Little Bealings Oulton Broad Ward Green Maidenhall Chalkstone Wick's Green Gromford Holywell Row Oulton Ashfield Green Hessett Battisford Tye Elmsett Sudbury Halesworth Chediston Frostenden Honey Tye Sutton Stone Common Icklingham Bildeston Martlesham Heath Playford Cross Green Somerleyton Weston Ditch Hartest Hill Syleham Drinkstone Green Rose Green Shotley Gate Dublin High Rougham Stanway Green Barnaby Green Hemley Cranmer Green Whepstead Newton Little London Stockhold Green Monks Eleigh Ashbocking Gosbeck Cowlinge Iken Great Glemham Great Wenham Cow Green Magpie Green Middlewood Green Hobbles Green Studlands Park Brown Street Hoo Southwold Bridge Street Kedington Battlies Green Wingfield Scotland Street Nayland Melton Brandon Annesons Corner Ballingdon Coddenham High Street Earl Soham Hawstead Green Windsor Green Cuckoo Tye Walpole Flempton Chippenhall Green Thurston End Baylham Stone Great Ashfield Shelland Falkenham Sink Culpho Acton Lakenheath Letheringham Gibraltar Stoke-by-Clare Larks' Hill Haughley Ashfield Cum Thorpe Chapel Hill Pitmans Corner Culford Great Saxham Brandeston Blacksmith's Green Parliament Heath Methersgate Haughley New Street Withersdale Street Braiseworth Cavenham Beck Row Helmingham Bromswell Heath Four Ashes Mickley Green Kelsale Great Green Shelley Homersfield Bacon's Green Back Street High Street Walsham le Willows Harkstead Pettistree Bell's Cross Bruisyard Washbrook Stratford St Andrew Camps Heath Thorndon Lavenham Stanton Chare Wenhaston Stoke Ash Redisham Chantry Spratt's Street West Stow Lower Raydon Genesis Green Duke Street Nedging Thorington Otley Boot Street Mill Hole Thorpeness Occold Hasketon Westhall Gipsy Row Thurston Waldringfield Heath Onehouse Westley Blacksmith's Corner Clopton Green Friday Street Freckenham Thornham Parva Ashfield Green Shadingfield Ash Street Burstall Bradfield Combust Blackthorpe Mill Green Hollybush Corner Linstead Green Clay Common Cay Hill Bowbeck Parkway Beccles Gosling Green Fakenham Magna Finningham Bredfield Sackers Green Worlingham Button's Green Marlesford Shingle Street Cargate Denham End Dennington Corner Stanton Street Hunston Cook's Green Worlington Ubbeston Stone Street Sotherton Corner Botesdale Dorking Tye Dalham Rushmere Dandy Corner Thorington Street Stanwell Green Hinderclay Boulge Badwell Green Coopers Corner Burgh Woolpit Heath Ringsfield Hargrave Chattisham Boyden End Gainsborough Upthorpe William's Green Castle Hill Brook Green Kenton Corner Church Common Huntingfield Chimney Street Earsham Street Coddenham Green Lawshall Green Little Blakenham Fornham St Martin Daisy Green Poystreet Green Owl's Green Westleton Bramfield Higham East Barton Oakley Park Wickham Market Great Waldingfield Fenstead End Broad Street Little Saxham Broom's Barn Nowton Chimswell St Margaret South Elmham Hightown Green Knettishall Ixworth Thorpe Wickham Street Brundish Street Tunstall California Aspall Broke Hall Mells Sibton Green Middleton Exning Oaks Tye Bicker's Heath Assington Green Beyton Green Blyford Crowfield Capel St Andrew Maypole Green Rushbrooke Wentford Somersham Kirkley Stoke Park Gulling Green Drinkstone Barningham Silverley's Green Drakestone Green Cherrytree Green Cuckoo Green Broad Green Mellis Campsea Ashe Great Wratting Wrentham West End Rendham Saxmundham Lower Layham Wilsey Hillside Felixstowe Bentley Belstead Mill Green Bardwell Barking Bromeswell Woolpit Kettlebaston Sweffling Stansfield Creeting St Mary Wyverstone Green Silverlace Green Bramford Whitestreet Green Sibton Whelp Street Assington Upper Layham Cretingham Broad Green Brettenham Charsfield Grimstone End Castling's Heath Gedding Great Blakenham Brabling Green Eye Stores Corner Attleton Green Flixton Brackenham Newthorpe Hitcham Collipy's Green Little Green Eyke Brampton Street Thorpe Street Stanton Wetherden Upper Town West Street Candle Street Old Felixstowe Monewden Honington Church End Dunstall Green Kirton Crown Corner Babel Green Bungay Little Waldingfield Creeting St Peter Haverhill Grundisburgh Stanstead Upsher Green Brampton Lower Street Brockley Green Chelsworth Common Laxfield Rede Rattlesden Monk Soham Cratfield North Cove Audley End Cookley Green Stoke The Heath Carlton Barrow Frostenden Corner Ipswich Colchester Green Little Stonham Upper Street Rougham Cross Green Chelmondiston Knaves Green Kittle's Corner Redlingfield Kettleburgh Mole Hill Heckfield Green Rooksey Green Elveden Dennington Hall Earl's Green Sotterley Sotherton Weybread Bradfield St Clare Shotley Common Southolt St Cross South Elmham Meeting Green Bobby Hill Norton Little Green Wrentham Priory Heath Shimpling Hestley Green St Peter South Elmham Woolverstone Flixton Nether Street Orford Tostock Tannington Capel Green Winston Crownland Stradishall Little Wenham Lawshall Herringswell Hazel Stub Falkenham Polstead Great Bealings Sutton Street Wixoe Woodside View Palgrave Scotia Drift Cattawade Great Barton Fingal Street Racecourse Woodbridge Milden Bury St Edmunds Frizzeler's Green Dagworth Roman Hill Swingleton Green Holbrook Rishangles Woodbridge Walk Maidensgrave Heveningham Wickhambrook Chilton Street Offton Easton Green Rodbridge Corner Botesdale Green Normanston Tannington Place Mill Green Burgate All Saints' South Elmham Oakley Lambfair Green Lower Green Middleton Moor Mendlesham Green Stoven Crackthorn Corner Westerfield Shotley Bures Erwarton Easton Langham Saxtead Green Pettaugh Cock and End Leiston Hadleigh Heath Hanningfields Green Barnby Benhall Street Debenham