Education Marketing in Broadmoor

Get in touch

Education Sector Advertising in Broadmoor

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Broadmoor but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in RH5 6

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Broadmoor (Surrey)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Claygate Lower Halliford Povey Cross Penton Hook Flexford Hamhaugh Island Coles Meads Englefield Green Sutton Abinger West Clandon Cudworth Ripley Springs Mugswell Woodhatch Bagshot Heath Fisher's Hill Littlewick Limpsfield Chart The Bourne Hamm Moor Field Common Wisley Oxted Esher Wasp Green Fetcham Addlestone Smoky Hole Little London Livingstone Park Chipstead Shottermill Hockering Estate Brook Place Banstead Egham Send Marsh Pyrford Green Warlingham Farley Green Chelsham Crawley Hill Longcross Burwood Park Grove Heath Frith Hill Pixham Holmwood Corner Kingswood Warren Hooley Nutfield Henley Park Mytchett Thursley Heatherside Combe Common Westfield Mid Holmwood Lingfield Shortheath Peper Harow Gadbrook Heath End Windlesham Leatherhead Common Sandy Cross Ash Ashtead Dippenhall Badshot Lea Hermitage Woods Estate Pyrford Polesden Lacey Hambledon Farleigh Court Effingham Brockham Park Alfold Crossways Whyteleafe Woking The Chart Knowle Green Burgh Heath Shortfield Common Hascombe Givons Grove Palmers Cross Long Ditton Lower Eashing Holmbury St Mary Skimmington Westhumble Albury Heath Ellen's Green Lock Island Shellwood Cross Farnham Parkgate Egham Hythe Woldingham Cramhurst Box Hill St Ann's Heath West Bedfont Stanford Common New England Caterham Lingfield Common Pachesham Park Great Bookham Brewer Street Knowle Hill Batt's Corner Godalming Shalford Blindley Heath Farleigh Salfords Deepdene Addlestonemoor Shere Munstead Heath South Nutfield Broadford Hale Pirbright Beasley's Ait Weatherhill Warwick Wold Deepcut Dunsfold Common West Byfleet Broadham Green Newlands Corner Hawk's Hill Chiddingfold Sunbury Common Hindhead Ripley Catteshall Newchapel Ramsnest Common Lightwater Meath Green Send Grove Felbridge Wrecclesham Whitebushes Ashtead Common Charlton St Ann's Hill Woodmansterne Isle of Wight Middle Bourne Peasmarsh Doversgreen Paynes Green Rose Hill Felthamhill Rushmoor Fetcham Grove Eashing Thorncombe Street Weston Green Lucas Green Capel Nalderswood Anglefield Corner Coldharbour Westcott South Godstone Birch Green Gomshall Ewell Hog Hatch Dawesgreen Kempton Park Lower Kingswood Dormansland Gatton Dorking Worplesdon Birtley Green Nork Thorpe Lea Weybridge Merle Common Hamsey Green Onslow Village Bisley Camp Bramley Hurst Green Sunbury-on-Thames Tilford Dennisville Thorpe West Molesey Grayswood Mount Hermon Wood Street Village St George's Hill Hogden Bottom St Johns Guildford Gatwick Clark's Green Stanwell Moor Spreakley Russ Hill Compton Margery Rowledge The Wells Wey Meadows Fickleshole Walliswood Brookwood Trumps Green Westbrook Oatlands Park Frimley Ridge Whitewood Chertsey Tyrell's Wood Runfold Old Woking Maybury Abinger Common Binscombe Mogador Send Outwood Crowhurst Lane End Tower Hill Limpsfield Common Netherne on-the-Hill Hersham Stonehill Langley Vale Lane End Haxted Mickleham Walton on the Hill Weybourne Ashley Park Rowhill Royal Holloway Woodbridge Hill Woldingham Garden Village Upper Hale Staines-upon-Thames Hatchford End Waterloo Crosswater Mimbridge Stoughton Culmer Shackleford Strood Green Pot Common Downside West Horsley Burpham Abinger Bottom Headley Ottershaw Elm Corner Smallfield Friday Street Hydestile Hoe Smart's Heath Ridgebridge Hill Holmethorpe Pharaoh's Island Willey Green Mayford Martyr's Green Norney Wyke Whitmoor Bottom Horsell Birch Dogkennel Green Stroude Walton-on-Thames Critchmere Park Barn Sheerwater Pitch Place Pyle Hill Broadmoor Dunsfold Tilford Common Titsey Ewhurst Redhill Lyne South Holmwood East Ewell Stanners Hill Holland Sandhills Mayes Green Upper Ifold Rowly Lower Ashtead Irons Bottom Fairmile Chilworth Kingswood Burstow Limpsfield Shepperton Chobham Pray Heath Okewood Hill Milford Dockenfield West End Burntcommon Westborough Godstone Blackbrook Laleham Elmbridge Village Camberley Woodham Sidlow Betchworth Lordshill Common Dunsfold Green Hamm Court Estate Wray Common Shepherd's Hill Mousehill Epsom Downs Row Town Chattern Hill Abbey Mead Busbridge Tilford Reeds Shamley Green Frimley Horley Sunbury Harpesford Subrosa Millbridge Pirbright Camp Merstham Artington Dormans Park Loxhill Frimley Green Thames Ditton Abinger Hammer Ash Estates The Ridge Compton Oxshott Ranmore Common Guildford Park Knaphill Abbotswood East Shalford Burrowhill East Horsley Little Bookham Bagshot Wanborough South Earlswood Epsom Charlwood East Clandon Littleton Common St John's Effingham Common Boundstone Elstead Whiteley Village White Post Church Town Ashford Common Mytchett Place Runnymede Reigate Ewhurst Green Ash Green Logmore Green Tandridge Ansteadbrook Bisley Bunce Common Moorhouse Bank Knowle Grove Pitland Street Chaldon Hinchley Wood Whitmoor Vale Egham Wick East Molesey Towpath Bishopsgate Stonebridge Pains-Hill Sheet's Heath Jacobs Well Ridge Green Tyler's Green Tatsfield Holloway Hill Fredley Cartbridge Worcester Park Wonersh Crowhurst Stoke D'Abernon South Merstham Beare Green Upper Eashing York Town Wentworth Bletchingley Donkey Town Littleton Tuesley Buckland Manor Park Tyrrell's Wood Hatchford Hurst Park Virginia Water Tongham South Park Highstreet Green Littleton Ockford Ridge Churt Littlefield Common Aaron's Hill Peaslake Felcourt Hook Heath Buckland Ockley Rydeshill Laker's Green Stanwell Puttenham Witley Haslemere Ockham Giggshill Bowlhead Green Crownpits Bellfields Cobham Pagewood Brook Farncombe Grafham Domewood The Sands Horsell Beacon Hill Thorpe Green Wheelerstreet Pyrford Village Leatherhead Byfleet Normandy North Holmwood Lower Green Charleshill Castle Green Chertsey Meads Great Burgh May's Green Hookwood Brook Kingfield Blackheath Burrows Cross Keeper's Corner Cranleigh Leigh Alfold North Looe Wotton Reigate Heath Wormley Hatton Hill Great Enton Fairlands Tadworth Ashford Merrow Peartree Green Enton Green West End Almshouse Common Brockham Shrubs Hill Whitfield Court Norwood Hill Horne Forest Green Bushy Hill Brooklands Greatpark Frensham Stoneleigh Seale Albury New Haw Lower Bourne Claremont Park Brick Hill Woolmer Hill Penny Pot Fan Grove Hurlands Shepperton Green Hurtmore West Ewell Norley Common Nutcombe Green Cross Upper Halliford Ash Vale Sutton Green Stroud Common Newdigate Slyfield Rydens Woodcote Mead Vale