Education Marketing in Pot Common

Get in touch

Education Sector Advertising in Pot Common

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Pot Common but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in GU8 6

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Pot Common (Surrey)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Hatchford End Almshouse Common Tandridge Grove Heath Westfield Doversgreen Chobham Livingstone Park Broadham Green West Molesey Westbrook Hermitage Woods Estate Palmers Cross Downside Kingfield Holmwood Corner Mead Vale The Ridge East Clandon Donkey Town Hascombe Walton on the Hill Hogden Bottom Wey Meadows Westhumble Gatton Russ Hill Wisley South Holmwood Stanford Common Worplesdon Long Ditton Giggshill Sheet's Heath Ashtead Upper Halliford Heatherside Sunbury-on-Thames Great Enton Wrecclesham Sheerwater Fetcham Pains-Hill Byfleet Lower Kingswood South Merstham Greatpark Send Dunsfold Penton Hook Holloway Hill Broadford Wanborough Binscombe Penny Pot Stonebridge Compton Millbridge Horsell Birch Wasp Green Shellwood Cross North Looe Woodcote Rowhill Frimley Green Englefield Green Longcross Hamm Court Estate Brewer Street Holmethorpe Pitch Place North Holmwood Effingham Lower Eashing Elstead The Bourne Grayswood Ockley Hurtmore Headley Westborough Weybridge Bushy Hill Hamhaugh Island Ashford Common Peper Harow Brook Lower Halliford Dawesgreen Grafham Hamm Moor Sunbury Newchapel Dogkennel Green Brookwood Row Town Guildford Park Blackbrook Enton Green Bunce Common Artington Norwood Hill Norney Spreakley Rushmoor West Ewell Aaron's Hill Bagshot Chiddingfold Salfords Elm Corner Redhill Betchworth Ashtead Common Chelsham Hawk's Hill South Park Frith Hill Whitewood Mugswell Bisley Camp Claremont Park Ansteadbrook Netherne on-the-Hill Hale Okewood Hill Rowly Dormansland Parkgate Burwood Park Guildford Peartree Green Newdigate Tyrrell's Wood Merstham Lingfield Common Ripley Springs Ewell Thursley Pirbright Great Bookham Gomshall Royal Holloway Fan Grove Rydeshill Upper Hale Outwood Horley Green Cross Knowle Green Epsom Downs Tyler's Green Birtley Green Woodham Pray Heath East Horsley Shottermill Lower Bourne Dorking Beacon Hill Ash Blackheath Box Hill Stoneleigh Leatherhead Common Crowhurst Sandhills South Nutfield Wormley Shortfield Common Send Marsh Ewhurst Green Fairlands Pachesham Park Stanners Hill Bellfields Domewood Rowledge Seale Burpham Sunbury Common Tatsfield Oatlands Park Staines-upon-Thames Laleham Ashford West End Mytchett Place Dormans Park Farleigh Tongham Field Common Mytchett Polesden Lacey Forest Green Mogador Coles Meads Maybury Jacobs Well Whitmoor Vale Boundstone Culmer Brockham Park Ockford Ridge Burrows Cross Walton-on-Thames Woldingham Blindley Heath Hurst Green Woking St Ann's Heath Deepdene Pot Common Shepherd's Hill Effingham Common Ridge Green Lane End Egham Hythe Upper Eashing Warlingham Bramley Thorpe Lower Ashtead Ewhurst The Wells Wotton Chattern Hill Bagshot Heath Sutton Abinger Isle of Wight West Horsley Chilworth Thorpe Green Laker's Green Lyne Nutfield Dunsfold Common Banstead Sidlow Mayford Abinger Hammer Egham Wick Abbey Mead Mousehill Buckland Chaldon Charlton Peaslake Hatton Hill Gatwick Kingswood Warren Chipstead Lucas Green Pixham Beasley's Ait Littleton Churt May's Green Ottershaw Hindhead Albury Heath Little Bookham East Ewell Worcester Park Catteshall Ripley Peasmarsh Hamsey Green Abinger Bottom Castle Green Strood Green Brick Hill The Sands Merrow Witley Heath End Egham Crowhurst Lane End Lock Island Hatchford Send Grove Knaphill Tilford Thorncombe Street Stonehill Felthamhill Subrosa Haslemere Frensham Logmore Green South Earlswood Hog Hatch Capel Mid Holmwood Badshot Lea Holland Chertsey Meads Pyle Hill Horne Leigh Milford Pharaoh's Island Bishopsgate Hookwood Hersham Abbotswood Keeper's Corner Epsom Irons Bottom Farnham Hoe Hambledon Smart's Heath Dennisville New Haw Titsey Pirbright Camp Busbridge Shepperton Albury Hooley Oxted Weybourne Margery Paynes Green West Byfleet Skimmington Hockering Estate St George's Hill Nutcombe Tyrell's Wood Esher Wonersh Normandy Walliswood Waterloo Martyr's Green Littleton Upper Ifold Thames Ditton Elmbridge Village Combe Common Leatherhead Fairmile Alfold Whitebushes Burgh Heath Anglefield Corner Runnymede Nalderswood Smoky Hole Burntcommon Mount Hermon Crosswater Brook Beare Green Hurst Park New England Warwick Wold Compton Littlefield Common Whitfield Court Puttenham Burrowhill Whitmoor Bottom Bowlhead Green Old Woking Runfold Wood Street Village Stoke D'Abernon Rydens Crownpits Godstone Mickleham Church Town Onslow Village Woolmer Hill Slyfield Coldharbour St John's Dippenhall Ranmore Common Highstreet Green Frimley Ridge Limpsfield Middle Bourne Ashley Park Pyrford Nork Brockham Shepperton Green Godalming Hook Heath Clark's Green Cobham South Godstone Weatherhill Smallfield Stanwell Knowle Grove Kempton Park Littleton Common Hurlands Trumps Green Woldingham Garden Village Pyrford Village Charleshill Broadmoor Wheelerstreet Haxted Great Burgh Stanwell Moor St Johns Crawley Hill Merle Common Farley Green Rose Hill Manor Park Meath Green Limpsfield Common Shamley Green East Shalford Abinger Common Deepcut Alfold Crossways Whyteleafe Woodbridge Hill Ramsnest Common York Town Fisher's Hill Munstead Heath Pagewood Wyke Hydestile Addlestonemoor White Post Addlestone Stroude Cartbridge Ridgebridge Hill Sutton Green West End Wentworth Ash Estates Ash Vale Chertsey Shortheath Dunsfold Green Sandy Cross Tilford Reeds Bletchingley Ash Green Fetcham Grove Littlewick Shrubs Hill Henley Park Felcourt Ockham Willey Green Wray Common Park Barn Stroud Common Dockenfield Oxshott Stoughton Lightwater Burstow Tilford Common Cudworth Povey Cross Newlands Corner Holmbury St Mary Little London Tadworth Shere Brooklands Virginia Water Woodmansterne Mayes Green Thorpe Lea Tuesley Harpesford The Chart Kingswood Reigate Reigate Heath Felbridge Eashing Batt's Corner Lingfield Friday Street Fredley East Molesey Birch Green Lordshill Common Lower Green Windlesham Hinchley Wood Weston Green West Bedfont Knowle Hill Westcott Woodhatch Shalford Mimbridge Moorhouse Bank Gadbrook West Clandon Loxhill Charlwood Cranleigh Towpath Flexford Whiteley Village Horsell Norley Common Farleigh Court Langley Vale Camberley Shackleford Frimley Pitland Street Brook Place Farncombe Bisley Fickleshole St Ann's Hill Pyrford Green Givons Grove Claygate Ellen's Green Limpsfield Chart Cramhurst Critchmere Caterham Tower Hill Buckland