Education Marketing in Pachesham Park

Get in touch

Education Sector Advertising in Pachesham Park

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Pachesham Park but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in KT22 0

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Pachesham Park (Surrey)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Esher Leigh Moorhouse Bank Stoke D'Abernon Holmwood Corner Gatton Egham Wick Coldharbour Farncombe Ramsnest Common Lower Ashtead Merrow Bowlhead Green Farleigh Court Ashford Common Shepperton Rose Hill North Holmwood Burwood Park Bisley Camp Shalford Busbridge Harpesford Woodhatch Normandy Burstow Hatton Hill Wey Meadows South Earlswood Hydestile Virginia Water Fisher's Hill Doversgreen Wood Street Village Alfold Thursley Lower Green Thorpe May's Green Felbridge Dormansland York Town Badshot Lea Ockley Beacon Hill Bushy Hill East Molesey West Clandon Wheelerstreet Hamhaugh Island Shere Whiteley Village Peper Harow Ockham Ellen's Green Upper Hale Kingswood Pyrford Village Shackleford Chertsey Kingfield Lower Bourne Effingham Eashing Peaslake Birtley Green Okewood Hill Tyrell's Wood Pitland Street Shottermill Littlefield Common Merle Common Worplesdon Donkey Town Wyke Heath End Godalming Brookwood Upper Halliford Fetcham Grove Rushmoor Churt Penton Hook Banstead Giggshill Culmer Kingswood Warren Guildford Park Ripley Springs Tower Hill Heatherside Paynes Green Lower Kingswood Woodham Wasp Green Ewhurst Green Hawk's Hill West Molesey Limpsfield Common Westbrook Strood Green Felthamhill Mimbridge Chobham Nutcombe Abbey Mead Pachesham Park Dunsfold Green Holloway Hill Knowle Grove Camberley Chipstead Hamm Court Estate Munstead Heath Stanwell Tatsfield West Horsley Staines-upon-Thames Forest Green Capel Reigate Great Burgh Whitmoor Vale Bagshot Norwood Hill Subrosa Birch Green Pains-Hill Sheerwater Pray Heath Woldingham Field Common Bletchingley Great Bookham Addlestonemoor Whitmoor Bottom Mayford Whitebushes East Ewell Brockham Park Mount Hermon Sunbury Margery Byfleet Loxhill Ansteadbrook Slyfield Dogkennel Green Ridgebridge Hill South Merstham Coles Meads Ridge Green Hog Hatch Hersham Abbotswood Greatpark Claygate Tilford Nutfield Egham Mytchett Place Gomshall Stroude Clark's Green Polesden Lacey Chiddingfold Chertsey Meads Hockering Estate Lordshill Common Mousehill Peartree Green Green Cross Highstreet Green Pirbright Woldingham Garden Village Shortheath Alfold Crossways South Nutfield Littleton Common Brooklands Littleton Tuesley Broadham Green Hurlands Newlands Corner Longcross Willey Green Stanners Hill Dunsfold Fetcham Smart's Heath Jacobs Well Runfold Church Town Outwood Whitfield Court Millbridge Dockenfield Englefield Green Holmethorpe Mickleham Tyrrell's Wood West End Livingstone Park Tilford Common Broadmoor Old Woking Boundstone Crownpits Woolmer Hill Knowle Green Blackbrook Deepdene Reigate Heath Great Enton Horsell Birch Domewood Stanford Common Elmbridge Village Whyteleafe Farley Green Mayes Green Warwick Wold The Bourne Trumps Green Crowhurst Lane End Tyler's Green Tongham Walton on the Hill Upper Eashing Tandridge Royal Holloway Runnymede Frith Hill Littleton Compton Henley Park Stanwell Moor Stonehill Lingfield Common Russ Hill Send Gadbrook Combe Common Lower Eashing Flexford Burntcommon Wisley Hurst Park Fairmile Crosswater Send Marsh Shellwood Cross Stonebridge Shepherd's Hill Dorking Hurst Green Upper Ifold Windlesham Cartbridge Sutton Green Hoe Chattern Hill Palmers Cross Weybourne Horley Almshouse Common Shortfield Common Headley St Ann's Heath Puttenham Parkgate Ash Estates Effingham Common Walton-on-Thames West Byfleet Milford Woodbridge Hill Irons Bottom Onslow Village Abinger Hammer Mead Vale Ewell Enton Green St Ann's Hill Meath Green Frimley Hogden Bottom Farleigh Anglefield Corner Pitch Place Crowhurst Newchapel East Horsley Pagewood West Ewell Knaphill Sunbury-on-Thames Penny Pot Leatherhead Peasmarsh Wanborough Cobham Towpath New Haw Mytchett Isle of Wight Ottershaw Holmbury St Mary Rowhill Fan Grove Chaldon Fairlands Dennisville Skimmington Weston Green Ripley White Post Critchmere Row Town St George's Hill West Bedfont Beare Green Shepperton Green Woodmansterne Blindley Heath Brook Place Warlingham Wotton The Chart Chilworth Thorpe Green Caterham Gatwick Smallfield Sheet's Heath Dunsfold Common Waterloo Abinger Common Titsey Shrubs Hill North Looe Cudworth East Shalford Pyrford Hatchford End Guildford Littlewick Lane End Merstham Brook Horne Sunbury Common Grayswood Wormley Epsom Brook Downside Friday Street Bellfields Catteshall Binscombe Hindhead Ash Vale Weybridge The Sands Ashford Limpsfield Chart Burrows Cross South Holmwood Frimley Green Langley Vale Hambledon Chelsham Grafham Lyne Hermitage Woods Estate Grove Heath Charlton Stoughton Walliswood Hamsey Green Haslemere Fredley Ashley Park Bramley Hinchley Wood St John's Fickleshole Weatherhill Elstead Leatherhead Common West End Wray Common Lightwater Martyr's Green Betchworth Claremont Park Hookwood Ewhurst Artington Mid Holmwood Worcester Park Broadford South Godstone Middle Bourne Wentworth Hatchford Westhumble Pot Common Send Grove Stroud Common Ockford Ridge Addlestone South Park Norley Common Nalderswood Westfield Ranmore Common Deepcut Westcott Elm Corner Limpsfield Kempton Park Ashtead Lingfield The Wells Park Barn Brewer Street Lock Island Westborough Haxted Epsom Downs Smoky Hole Thames Ditton Farnham Pyrford Green Stoneleigh Holland Ashtead Common Norney Oxted Castle Green Dippenhall Brick Hill Whitewood Burgh Heath Mugswell Pyle Hill St Johns Compton Hale Sutton Abinger Dormans Park Bishopsgate Seale Burpham Burrowhill Rydens Dawesgreen Crawley Hill New England Shamley Green Lower Halliford Buckland Long Ditton Brockham Felcourt Hamm Moor Witley Wrecclesham Rowly Blackheath Cramhurst Laleham Horsell Manor Park Hurtmore Thorncombe Street Rydeshill Buckland Little Bookham Wonersh Cranleigh Charleshill Aaron's Hill Bunce Common Pirbright Camp Povey Cross Abinger Bottom Pharaoh's Island Batt's Corner Knowle Hill Beasley's Ait Spreakley Bisley Newdigate East Clandon Sidlow Mogador Lucas Green Redhill Frimley Ridge The Ridge Laker's Green Salfords Givons Grove Sandy Cross Rowledge Maybury Charlwood Oatlands Park Pixham Sandhills Albury Godstone Logmore Green Woodcote Hook Heath Tilford Reeds Box Hill Ash Green Hooley Nork Ash Hascombe Keeper's Corner Little London Bagshot Heath Oxshott Woking Frensham Albury Heath Netherne on-the-Hill Egham Hythe Tadworth Thorpe Lea