Education Marketing in Westhumble

Get in touch

Education Sector Advertising in Westhumble

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Westhumble but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in RH5 6

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Westhumble (Surrey)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Westbrook Farleigh Court Royal Holloway Ashford Mid Holmwood East Horsley Elstead Woldingham Bunce Common Fairlands Wanborough St John's The Chart Salfords Clark's Green Doversgreen Beacon Hill Chertsey Meads Pyrford Pitch Place Bowlhead Green Lock Island Pharaoh's Island Ash Green White Post Chattern Hill Pyle Hill Knowle Grove Cobham Mugswell Chaldon Knaphill Brockham Fetcham Little Bookham Bletchingley Povey Cross Birtley Green Bisley Send Grove Batt's Corner Shrubs Hill Culmer Newdigate Outwood Dunsfold Common South Holmwood Lane End Hambledon St Ann's Heath Ansteadbrook Brook Leatherhead Common East Shalford Wheelerstreet Reigate Limpsfield Sunbury Guildford Banstead Staines-upon-Thames Catteshall Hurst Green Lower Eashing Compton Stanwell Stoke D'Abernon Tongham Upper Ifold Wotton Broadham Green Stonehill Horsell South Merstham Livingstone Park Fredley Bagshot Heath Buckland Hale Farleigh Runfold Chobham Caterham Manor Park Netherne on-the-Hill Lingfield Common Merstham Hermitage Woods Estate Crowhurst Lane End West Ewell Normandy The Ridge Tilford Tyler's Green Fickleshole Seale Hindhead Thorncombe Street Shere Ridge Green Esher Rowhill South Earlswood May's Green Frimley Holmethorpe East Molesey Ridgebridge Hill Claremont Park Castle Green Whiteley Village Binscombe Hook Heath Horne North Holmwood Wyke Flexford Onslow Village Russ Hill Lightwater Stanners Hill West Molesey Waterloo Alfold Trumps Green West Clandon Rowly Pains-Hill Felbridge Stroud Common Fisher's Hill East Ewell Oxted Weston Green Egham Wick Warlingham Peper Harow Whitmoor Bottom Stroude Deepdene Frimley Green Box Hill Abinger Common Weybridge Greatpark Ellen's Green Stonebridge Rushmoor Mimbridge Oxshott Willey Green Rydens Tyrrell's Wood Abinger Bottom Reigate Heath Camberley Norley Common Maybury Munstead Heath Newchapel Pitland Street Enton Green Brook Place Dogkennel Green Shortheath Pray Heath Ashtead Common Felcourt Jacobs Well Ripley Springs Merrow Penny Pot Kingswood Westhumble North Looe Grayswood Givons Grove Sheet's Heath Moorhouse Bank Farnham Warwick Wold Tatsfield Whitmoor Vale Hurst Park Lower Kingswood Pirbright Hoe Whitfield Court Bramley Ottershaw Bisley Camp Blindley Heath Gatton Forest Green Field Common Lyne Downside Mytchett Westborough Aaron's Hill Hooley Loxhill Shackleford Lordshill Common Hurtmore Stoughton Sunbury-on-Thames Ripley Laker's Green Chelsham Hurlands Elm Corner Puttenham Henley Park Egham Shalford Lower Ashtead Abbotswood Burrowhill Crowhurst Ashford Common Polesden Lacey Hookwood Brookwood Thursley Claygate Peaslake Church Town St Johns Hamm Moor Heath End Rose Hill New England Thorpe Lower Halliford Almshouse Common Alfold Crossways Hamm Court Estate Penton Hook Burstow Smoky Hole East Clandon South Nutfield Walliswood West Horsley Irons Bottom Pixham Pachesham Park Witley Merle Common Broadmoor Brick Hill Buckland Whitewood Woking Albury Okewood Hill Gomshall Dorking Ockley Ramsnest Common Beasley's Ait Send Marsh Ewhurst The Wells Badshot Lea Tadworth Woolmer Hill Bushy Hill Betchworth Burrows Cross Pagewood Newlands Corner Ash Estates Skimmington Isle of Wight Nutfield Bagshot Birch Green Charlton St George's Hill Sutton Green Abinger Hammer Farley Green Grafham Ash Dormans Park Tyrell's Wood Holmwood Corner Lingfield Limpsfield Common Capel Stanwell Moor Woldingham Garden Village Cudworth Fan Grove Subrosa Shortfield Common Thorpe Green Burgh Heath Dockenfield Wey Meadows Chiddingfold Walton on the Hill Dawesgreen Frensham Kingfield Friday Street Hatchford End Blackbrook Compton Pirbright Camp Longcross Millbridge Dormansland Crownpits West End Upper Halliford Boundstone Weybourne Crosswater Shepperton Ashtead Ewell Crawley Hill Thorpe Lea Wisley Tower Hill The Bourne Wray Common Hersham Mogador Mousehill Bishopsgate Smallfield Combe Common Burwood Park Tilford Common Haslemere Elmbridge Village Titsey Pot Common Littleton Woodhatch Worplesdon Wood Street Village Worcester Park Nutcombe Margery Holloway Hill St Ann's Hill Gadbrook Mead Vale Hinchley Wood Horley Smart's Heath Ockham York Town Woodbridge Hill Strood Green Sandy Cross Egham Hythe Ash Vale Hawk's Hill Meath Green Leigh Middle Bourne Whitebushes Churt Knowle Hill Stanford Common Coles Meads Brooklands Hatchford Ewhurst Green Cramhurst Weatherhill Palmers Cross Oatlands Park Broadford Highstreet Green Peasmarsh Tilford Reeds Mount Hermon Thames Ditton Redhill Wormley Sunbury Common Logmore Green Sutton Abinger South Godstone Headley Great Burgh Sandhills Green Cross Runnymede Westcott Shellwood Cross Stoneleigh Cranleigh Artington Effingham Common Virginia Water Haxted Woodcote Frimley Ridge Littleton Common Limpsfield Chart Hogden Bottom Shepherd's Hill Upper Eashing Chipstead Domewood Rowledge Rydeshill Nork Godalming Tuesley Woodham Shottermill Felthamhill Park Barn Littlefield Common Farncombe Kingswood Warren Gatwick The Sands Effingham Mayford Epsom Downs Peartree Green Bellfields Brockham Park Shepperton Green Deepcut Wentworth Langley Vale Nalderswood Hog Hatch Wrecclesham Shamley Green Holland Burpham Hamsey Green Towpath Mickleham Addlestonemoor Knowle Green Chertsey Littleton Dunsfold Dunsfold Green Holmbury St Mary Long Ditton Little London Laleham Ranmore Common West Byfleet Wasp Green Slyfield Hascombe Parkgate South Park Martyr's Green Whyteleafe Lower Bourne Englefield Green Grove Heath Harpesford Fetcham Grove Paynes Green Anglefield Corner Dippenhall Wonersh Guildford Park Littlewick Busbridge Pyrford Village Addlestone Hatton Hill Kempton Park Brook Critchmere Lucas Green Windlesham Great Enton Brewer Street Abbey Mead Chilworth Leatherhead Beare Green Burntcommon Fairmile Hydestile Milford Norwood Hill Woodmansterne Send Hamhaugh Island Spreakley Charlwood Charleshill Heatherside Old Woking Mayes Green Dennisville Great Bookham Albury Heath Ashley Park Epsom Giggshill Norney Sidlow Lower Green Horsell Birch Row Town Sheerwater Ockford Ridge Donkey Town Coldharbour New Haw West Bedfont Keeper's Corner Godstone West End Blackheath Byfleet Tandridge Upper Hale Hockering Estate Westfield Pyrford Green Cartbridge Walton-on-Thames Mytchett Place Eashing Frith Hill