Education Marketing in Hamsey Green

Get in touch

Education Sector Advertising in Hamsey Green

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Hamsey Green but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in CR6 9

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Hamsey Green (Surrey)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Brick Hill West Horsley Farncombe Aaron's Hill Outwood Compton Old Woking Godstone Charlwood Egham Upper Halliford Beasley's Ait Stanford Common Little Bookham Dunsfold Green Felthamhill Burrows Cross Okewood Hill Slyfield Ripley Springs Hurst Green Chertsey Meads Irons Bottom Thorncombe Street Blindley Heath Crowhurst Lane End Elmbridge Village Whiteley Village Runnymede Littlefield Common Cramhurst Nalderswood Witley Palmers Cross Waterloo Chelsham Sunbury Common Povey Cross Eashing Kingswood Warren Pixham Coldharbour Willey Green Wormley Combe Common Rowhill Greatpark Warwick Wold Netherne on-the-Hill Hurlands Gatton Nutfield Parkgate Downside Tyrell's Wood Shortheath Isle of Wight Gatwick Whitfield Court Ripley Hambledon Hawk's Hill Newdigate Birtley Green Shrubs Hill Knowle Green Moorhouse Bank Hale East Ewell Pitland Street Fickleshole St George's Hill Sutton Green Chaldon Haxted Crownpits Laleham Horsell Birch Hatton Hill South Nutfield Great Burgh Highstreet Green Charlton Brookwood West Ewell West End Westhumble Seale Whitmoor Bottom Addlestonemoor Littleton Common Ash Green Binscombe Mead Vale Chilworth Henley Park Upper Hale Redhill Stonebridge Sheet's Heath Alfold Crossways Horne Wrecclesham Hatchford Church Town Weybridge Smallfield Nutcombe Dogkennel Green Ockham Walliswood Pitch Place West Bedfont Blackbrook Worcester Park Little London Hamhaugh Island Stoneleigh Frimley Ridge Esher Leatherhead Weybourne Sunbury Field Common Tyler's Green Englefield Green Grafham Tower Hill Bagshot Heath Littlewick Enton Green Bunce Common Hindhead Wisley Thorpe Green Shellwood Cross Staines-upon-Thames Strood Green Domewood Lane End Sutton Abinger Maybury Dormans Park Burgh Heath Giggshill Broadham Green Pyrford Green Wey Meadows Broadford Bushy Hill Anglefield Corner Artington Chipstead South Holmwood Crosswater Claygate Culmer Knaphill East Clandon Rowly Banstead Pharaoh's Island Hamsey Green Thorpe Newchapel Frith Hill Rydens Ashford Ewhurst Green Pirbright Cartbridge Stroud Common Heath End Royal Holloway Peartree Green Westfield Thames Ditton Weston Green Byfleet Buckland Grove Heath Penny Pot Brook Lyne Burstow The Wells Wood Street Village Rydeshill Busbridge Manor Park Woodmansterne St Ann's Hill Thorpe Lea Tuesley Skimmington Hockering Estate Pyle Hill Brook Place St Johns West Clandon Headley Stonehill Tandridge Guildford Limpsfield Chart Hascombe Holland Castle Green Russ Hill Kingswood Abbotswood Betchworth Farley Green Send Grove Crowhurst Frensham Fredley Abinger Bottom Jacobs Well South Merstham Spreakley Mayford Hog Hatch Mount Hermon Wentworth Felcourt Bowlhead Green Stanners Hill Mytchett Place Wanborough Logmore Green New Haw Ockford Ridge Lucas Green Heatherside Mogador Ashley Park Norney North Holmwood Pachesham Park Meath Green East Shalford Lower Ashtead Bishopsgate Westbrook Norley Common Box Hill Alfold Harpesford Lower Eashing Walton on the Hill Haslemere Chertsey Farleigh The Chart Effingham Common Clark's Green Burwood Park Tilford Reeds Smoky Hole Whitewood Lock Island Ranmore Common Ash Martyr's Green Coles Meads Wasp Green May's Green Reigate Milford Whitmoor Vale Millbridge Abbey Mead Broadmoor Epsom Tilford Common Woldingham Garden Village Ashtead Common Bisley Camp Forest Green Dorking Hurtmore Woodham Blackheath Lower Halliford Rushmoor Churt Boundstone Ridge Green Oxted Westcott Paynes Green Grayswood Burntcommon Littleton Horsell Ash Estates Hatchford End Nork Shackleford Cudworth West End Sidlow Normandy Sheerwater Lower Bourne Ashtead Dormansland Beacon Hill Pains-Hill Middle Bourne Almshouse Common Frimley Ewhurst Pray Heath Pagewood Lower Green Doversgreen Upper Ifold South Park Shepperton Loxhill Keeper's Corner Stanwell Moor Frimley Green Hookwood Mousehill Runfold Brewer Street Catteshall Egham Wick Pot Common Peasmarsh Walton-on-Thames Holloway Hill Ansteadbrook Hersham Puttenham Merle Common Shortfield Common Pirbright Camp Woking Bagshot Badshot Lea Elstead Row Town Hermitage Woods Estate Chattern Hill Livingstone Park Mid Holmwood Albury Longcross Woolmer Hill Dennisville Felbridge The Ridge Donkey Town Shere Hamm Moor Knowle Hill Hamm Court Estate Wyke Tilford Shepherd's Hill Warlingham Park Barn Hook Heath Brockham Albury Heath Subrosa Fisher's Hill Batt's Corner Woodbridge Hill Leatherhead Common Dunsfold Common Lingfield Common Shottermill Peper Harow Margery Capel Sunbury-on-Thames Pyrford Village Windlesham Flexford Stroude Ramsnest Common Hydestile Oxshott Mugswell Green Cross Mickleham Camberley Ockley Dawesgreen Penton Hook Wheelerstreet White Post Birch Green York Town West Byfleet Addlestone Kempton Park Fairlands Egham Hythe Epsom Downs Friday Street Beare Green Tongham Wray Common Godalming Effingham Newlands Corner Buckland New England Bisley West Molesey Dippenhall Salfords Woodhatch Fan Grove Merrow Ellen's Green Limpsfield Common Horley Virginia Water Ottershaw Leigh East Molesey Gadbrook Langley Vale Fairmile Abinger Common Chobham Deepcut Dunsfold Lingfield Smart's Heath Ashford Common Knowle Grove Trumps Green Westborough Deepdene Cranleigh Ridgebridge Hill Laker's Green Lower Kingswood Fetcham Grove Ash Vale Worplesdon Compton Abinger Hammer Titsey Munstead Heath Mayes Green Littleton Wonersh Guildford Park East Horsley North Looe Ewell Stoke D'Abernon Brooklands Wotton Rose Hill Whitebushes Shamley Green Reigate Heath Sandhills The Sands Tyrrell's Wood Pyrford Gomshall Lordshill Common Chiddingfold Brockham Park Hogden Bottom Woldingham Tatsfield The Bourne South Earlswood Lightwater Shepperton Green Crawley Hill Bellfields Shalford Dockenfield Givons Grove Towpath Peaslake Hooley St Ann's Heath Whyteleafe Holmwood Corner Rowledge Great Enton Woodcote Burpham Kingfield Stanwell Bletchingley Charleshill Weatherhill Hurst Park Thursley Send Marsh Caterham Farnham Hinchley Wood Norwood Hill Sandy Cross Oatlands Park Great Bookham Farleigh Court Upper Eashing St John's Long Ditton Tadworth Burrowhill Brook Holmethorpe Holmbury St Mary Elm Corner Polesden Lacey Onslow Village Mimbridge Stoughton Send Mytchett Hoe South Godstone Cobham Bramley Fetcham Critchmere Limpsfield Claremont Park Merstham