Education Marketing in Little Heath

Get in touch

Education Sector Advertising in Little Heath

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Little Heath but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in CV6 6

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Little Heath (West Midlands)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Shirley Street The Woods New Town Row Wolverhampton Ettingshall Park Fallings Park Shard End Stow Lawn Ward End Edgwick Soho Pelsall Brownshill Green Wallington Heath Chad Valley Elmdon Heath Hart's Hill Berkswell Packwood Doe Bank Darlaston Green Dickens Heath Pelsall Wood Mushroom Green Ulverley Green Walsall Lower Bradley Pinkett's Booth The Delves Friar Park Wood End Burnt Tree Goldthorn Hill Ley Hill Knowle Grove Balsall Coombeswood Castlecroft Lyndon Green Heath End Alderman's Green Tipton Moor Hall Washwood Heath Compton Portway Londonderry Highter's Heath Langley Green Lower Stoke Grove Vale Hawne Heath Town The Leys Brownhills Fallings Heath Hay Mills Dudley's Fields Titford Park Village Woodcross The Lunt New Cross Ladywood Newtown Pendeford Bordesley Colehall Blakeley Green Leighswood Middle Bickenhill Winson Green Kineton Green Copt Heath Pickford Green Cheswick Green Weoley Castle Four Oaks Shelfield Kingshurst Low Hill Finham Harvest Hill Tidbury Green London Fields Stubber's Green Swan Village Marston Green Thimble End Tilehouse Green Pinley Gardens Short Cross Handsworth Falcon Lodge Golds Hill Gravelly Hill Little London Smethwick Lee Bank Canley Gardens Netherwood Heath Frankley Ten Acres Oldwich Lane Gospel Oak Hall Green Foxford South Yardley Draper's Fields Little Bromwich Caldmore Pleck Yew Tree Windmill End Whitley Stoke Aldermoor Highgate Old Fallings Round's Green Little Bloxwich Henley Green Greets Green Bristnall Fields Brookfields Oscott Stivichall Woods Bank Gib Heath Upper Witton Tudor Hill Cradley Heath Bentley Ladymoor Blackheath Banners Gate Eve Hill Tower Hill Pensnett Churchfield Tividale Hall Church End King's Norton Woodway Park Upper Gornal The Manor Chapel Fields Hateley Heath Fordhouses Coundon Green Yardley Eastcote Brockmoor Stoke Heath Illey Tibbington Rowley Regis Baptist End Wake Green Monmore Green West Coseley Ashmore Park Russell's Hall Springfield Bourne Vale Walsall Wood Balsall Common Balsall Heath Bournbrook Norton Lyndon Highfields Freezeland Horseley Heath Harden Yardley Fields Vauxhall Cheylesmore Erdington Woodshires Green Greenleighs Underhill Palmers Cross Reddicap Heath Garrets Green Halesowen Wednesbury Oak Westwood Gardens Beech Lanes Lodge Green New Town Mount Pleasant Hillfields Deepfields Swan Village Little Heath Ryders Green Streetly Shirley Oldbury Knowle Primrose Hill Tyburn Springfield Queslett Dudley Port Kingswinford Dudley Wood Buckland End Mesty Croft Walsgrave on Sowe Selly Oak Hollyberry End Alum Rock Stow Heath Carol Green Coseley Shire Oak St Chads Great Heath Woodsetton Newton Blakenhall Loxdale Kirby Corner Turves Green New Town Hilltop Holly Bank Stambermill Moxley Oxbarn Merry Hill Lodge Hill Hall Green Tettenhall Allesley Green Catherine-de-Barnes Warley Woods Bentley Heath Cape Hill Rood End Selly Park Perry Castle Vale Middle Stoke Moseley Acocks Green Summer Hill Hall End Moseley Village Short Heath Chester Road Hall Green Maney Woodside Hasluck's Green Darby End Old Swinford Penn Gilbertstone Bacon's End The Knowle Sparkhill Dorridge Oxley Perry Barr Old Dock Catherine Cross Salter Street Bramford Church Hill Spon End Brandwood End Hodgehill Spring Vale Darlaston Longbridge Benton Green Stockwell End Chadwick End Stockland Green Rotten Row Wightwick Allesley Bradmore Hayley Green Warstock Great Bridge Parkes Hall Stirchley Whiteheath Gate Whoberley Hill Hook Whitmore Park Billesley Common Paradise Ashmore Lake Birmingham Hurst Green Rubery Upper Eastern Green Tividale Garretts Green Claregate Black Lake Sandwell Pickford Hockley Sutton Coldfield Coventry Portobello Nechells Beechwood Gardens Bishopgate Green Griffin's Hill Cawney Hill Olton Gibbet Hill Roseville Hurst Hill Langley Upper Ettingshall Deritend Holbrooks Green Lane Spring Vale Perry Common Bournville Solihull Dixon's Green Princes End Brandhall Wood Hayes Witton Bell Green Causeway Green Bradnock's Marsh Aldersley Hill Top Lea Hall Cinder Hill Leamore Saltley Four Oaks Lower Eastern Green Golds Green Glebe Farm Dunstall Hill Barston Roughley Cannon Hill Dudley Brickhouse Farm Upper Stoke Ettingshall Woodgate Valley Cotteridge Hall Green Brierley Hill Green Lanes Blossomfield Sparkbrook Tettenhall Wood West Smethwick Alcester Lane's End Walmley Kates Hill Harvills Hawthorn Shirley Heath Bickenhill Lime Tree Park Stockfield March End New Oscott Tyseley Balsall Street King's Heath Lozells Aldridge Court House Green Ruiton Wergs Springfield Castle Bromwich Hill Wood Toll End Shenley Fields Mere Green Wednesbury Bromley Quarry Bank Hasbury Lambert's End New Dock Old Hill Summerfield Park Batmans Hill Bearwood Tipton Green Sheldon Handsworth Wood Wellington Place Finchfield Charlemont Coal Pool Fishley Birches Green Tollbar End Rotton Park Elston Hall Tansley Hill Pedmore Illshaw Heath Barr Common Balls Hill Old Oscott Wordsley Chelmsley Wood Bromford Rushall Holly Hall Hockley Bushbury Hill Woodgate Hamstead Wallbrook Beechwood Brades Village Palfrey The Flatts Blowers Green Rumbush Merridale Stoke Park Daw End The Chuckery Amblecote Wollescote Priory Stechford All Saints Whitehouse Common Fen End Sharmans Cross Meriden Wednesfield Bescot Dibdale Three Maypoles Edgbaston Blakenall Heath Haden Cross Hill and Cakemore Norton Green Bordesley Green East Priestfield Foleshill Canley Rowley's Green Packwood Gullet Darby's Hill Bloomfield Darley Green Lapal Lower Gornal Lode Heath Cradley Catshill Solihull Lodge Bushbury Ocker Hill Wren's Nest Short Heath Nordley Hill Heronfield Hampton in Arden Parting of the Heaths Birchfield Hill Potter's Green Guns Village Earlsdon King's Hill Goldthorn Park Elmdon Monkspath Coundon Bordesley Green Bloxwich Temple Balsall Oakeswell End Kingstanding Whitlock's End Woodcock Hill Daisy Bank Cofton Common Sedgley Lye Stone Cross Wall Heath Vigo Yardley Wood Brownhills West Greet Bunker's Hill Millfields Pheasey Clayhanger Meer End West Bromwich Oakham The Coppice Wyken Showell Green Binley Aston New Town Mayer's Green Pinley Harborne Ridge Hill Bilston Billesley California Gornalwood Shepwell Green Wood Green Willenhall Tile Cross Streetly Wootton Green Bartley Green Summerford Place County Bridge Longford Chapel Green Wollaston Mill Green Radford Waring's Green West Heath Box Trees Newbolds Lanesfield Scotlands Ryecroft Fordbridge Westwood Heath Brown's Green Parkfield Eaves Green Tippity Green Wyken Green Rough Hills Boldmere New Mills Walker's Heath Hockley Heath Springs Mire Four Oaks Park Penn Fields Bowling Green Kitt's Green Stoke Goscote Millison's Wood Sedgemere Nechells Green Monks Park Scott's Green Bradley Neachells Merry Hill Digbeth Spring Bank Northfield Minworth Black Patch Grace Mary Estate Aston Lutley Small Heath Moseley Hawkes End The Straits Catchems Corner Flint's Green Royal Sutton Coldfield Tile Hill Newbridge Ladywood Lifford Vicarage Willenhall Ridgacre Pype Hayes Tat Bank Walsal End Lane Head Stourbridge Wood End New Invention Watford Gap Birchills Albion Withymoor Village Perry Beeches Moor Green Gosford Green Netherton Keresley Rough Hay Hawkesley Manor House Whitmore Reans Great Barr Reeves Green Hardwick Red Hill Wylde Green