Education Marketing in Small Heath

Get in touch

Education Sector Advertising in Small Heath

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Small Heath but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in B10 0

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Small Heath (West Midlands)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Stockfield Bushbury Winson Green Lutley The Flatts The Woods Eaves Green Royal Sutton Coldfield Washwood Heath Sutton Coldfield Fordhouses Netherwood Heath Tettenhall Wood Deritend Low Hill Old Hill Cofton Common Wightwick Edgwick Handsworth Wood West Heath Shirley Heath Cradley Heath Minworth Heath End Causeway Green Holbrooks Saltley Gravelly Hill Whitmore Park Great Barr Balsall Street Packwood Gullet Tippity Green Parkfield New Mills Grace Mary Estate Tipton Brownhills West Freezeland Keresley Blakenhall Stockwell End Highgate Tyseley Frankley Middle Bickenhill Bacon's End Church Hill Gilbertstone Round's Green Bilston Wren's Nest Brown's Green Springs Mire Green Lanes Mill Green Bentley Fallings Park Middle Stoke Hampton in Arden Wake Green Doe Bank Cawney Hill Friar Park Watford Gap Pheasey Green Lane Oakeswell End Yardley Wood Blakeley Green Tile Cross Great Bridge Bowling Green Castle Bromwich Coombeswood Greenleighs Leamore Pinley Fishley Ridgacre Beechwood Gardens Weoley Castle Westwood Gardens Rotten Row Harden Amblecote Dickens Heath Old Oscott Spring Bank Loxdale Russell's Hall Berkswell Showell Green Westwood Heath Longbridge Bunker's Hill Moor Green Foleshill Woodgate Valley Tipton Green Roughley Springfield Hodgehill Cheswick Green Tat Bank Hill Wood Cotteridge Hasbury Stourbridge Newbolds Hawkesley Potter's Green Summer Hill Hockley Clayhanger Lee Bank King's Hill Cinder Hill Turves Green Monks Park Walsal End Walsall Eastcote Palmers Cross Whitmore Reans Norton Hill and Cakemore Kirby Corner Wood Green Tile Hill Dudley Port Moseley Village Oxbarn Copt Heath Moseley Priestfield All Saints Cape Hill Short Cross Northfield Hall Green Spring Vale Brownshill Green Woods Bank Pype Hayes Hurst Hill Bromley Darlaston Green Vigo Scott's Green Birchfield Pensnett Rough Hills Lambert's End Mayer's Green Alcester Lane's End Allesley Green Little Bromwich Cradley Balsall Darlaston Balsall Common Bushbury Hill Millfields Ladywood Wallington Heath Birchills Four Oaks Park Albion Newtown Meer End Illey Perry Barr Brades Village The Knowle Bell Green Warley Woods Sparkhill Bournville Bradley Solihull Lodge Radford Short Heath Flint's Green Chapel Fields Lifford Lime Tree Park Upper Stoke Tower Hill Summerford Place Bloomfield Hollyberry End Pickford Green Springfield Hurst Green Princes End Pickford Sedgemere Goldthorn Hill Nordley Hill Lapal Wellington Place Goscote Hockley Barr Common Gornalwood Thimble End Erdington Norton Green Bournbrook Marston Green Bradnock's Marsh Rowley's Green Willenhall Sandwell Brockmoor Pelsall Wood New Town California Ettingshall Carol Green Alum Rock Garrets Green New Oscott Hilltop Woodcross Daisy Bank Sparkbrook Allesley Bishopgate Green Blossomfield Four Oaks Manor House Hardwick Binley Rough Hay Greet Kingswinford Acocks Green Oldbury Harvest Hill The Chuckery Bescot Whiteheath Gate Beech Lanes Dunstall Hill Ocker Hill Edgbaston Glebe Farm Catchems Corner Spon End Windmill End Churchfield Castle Vale Merry Hill Perry Common Tividale Hall Digbeth Ley Hill Parting of the Heaths Gospel Oak Ward End Olton Hawkes End Draper's Fields Swan Village Walsall Wood Tollbar End Wednesbury Oak Gibbet Hill Caldmore Dibdale Lodge Hill Ladymoor Harborne New Town Mount Pleasant Coventry Whitley Chad Valley Billesley Dudley Wood Selly Oak Portobello Little Heath Bordesley Elston Hall Bromford Little London Beechwood Red Hill Shirley Street Lodge Green Goldthorn Park Bourne Vale Tidbury Green Stow Heath Darley Green Palfrey Harvills Hawthorn Vauxhall Wolverhampton New Town Row Coundon Green Rood End Stechford Swan Village Stone Cross Alderman's Green Lane Head Boldmere Canley Gardens Great Heath March End Dudley Oscott Spring Vale Hasluck's Green Garretts Green Shepwell Green Hart's Hill Brandwood End Waring's Green Bearwood Canley The Leys Park Village Brierley Hill Mushroom Green Springfield Woodsetton Bickenhill Wednesfield Whitehouse Common Chelmsley Wood Tyburn Walsgrave on Sowe Holly Hall Banners Gate Oakham Dorridge Halesowen Woodgate The Straits Yardley Fields Wednesbury Hall Green Grove Vale Deepfields Castlecroft Rotton Park Greets Green Lyndon Green Tettenhall Hall Green Stubber's Green Solihull Upper Gornal The Delves Moxley Pedmore Shirley Balsall Heath Ridge Hill Wood Hayes Meriden Kingstanding Stoke Wallbrook Daw End Wood End Parkes Hall Baptist End Heath Town Wordsley Leighswood Packwood Merry Hill Primrose Hill Coundon Highfields Ten Acres Brickhouse Farm Wall Heath Stockland Green Highter's Heath Walmley Selly Park Pelsall Streetly Pinkett's Booth Perry Shire Oak Bentley Heath County Bridge Dudley's Fields Haden Cross Langley Green Sheldon Ashmore Lake Cheylesmore Rushall Wollaston Wootton Green Little Bloxwich Shenley Fields Paradise Birmingham Griffin's Hill Wyken Black Patch Stirchley Fen End Heronfield Bradmore Oxley Hillfields Court House Green Elmdon Heath Old Swinford Lower Stoke Perry Beeches Church End Scotlands Old Fallings Hawne Millison's Wood Hill Hook Lyndon Aldersley Dixon's Green Wergs Bloxwich Gib Heath Whitlock's End Newton Titford Lanesfield Streetly Rumbush Birches Green Earlsdon Billesley Common Holly Bank Blakenall Heath Longford Lozells Gosford Green Tansley Hill Willenhall Mere Green The Lunt Catshill Balls Hill Reeves Green Stoke Aldermoor Black Lake King's Heath Darby's Hill Bartley Green London Fields Shard End Ladywood Roseville Coal Pool Lower Eastern Green Quarry Bank Batmans Hill Stambermill Vicarage Box Trees Golds Hill Tilehouse Green Ashmore Park Tibbington Illshaw Heath Withymoor Village Chester Road Brownhills Sharmans Cross Three Maypoles Woodcock Hill Claregate Penn Stoke Park Bordesley Green East Darby End Lower Gornal Old Dock Hayley Green Coseley Stoke Heath Witton Mesty Croft West Coseley Chapel Green Bristnall Fields Walker's Heath Kineton Green Stivichall Foxford Ettingshall Park Golds Green Horseley Heath Pleck Finham Benton Green Summerfield Park Stow Lawn Short Heath Londonderry Bramford Hill Catherine Cross Compton Maney Ulverley Green Catherine-de-Barnes Aston Temple Balsall Bordesley Green Lea Hall Tudor Hill Merridale Knowle Grove Pinley Gardens Hamstead Upper Ettingshall Priory Soho West Smethwick King's Norton Hall Green Eve Hill Hill Top Guns Village South Yardley Kates Hill Wood End Hay Mills Underhill Small Heath Woodway Park Ryders Green Aldridge Wollescote Reddicap Heath Oldwich Lane Upper Witton Yardley Four Oaks Henley Green Kingshurst Upper Eastern Green Sedgley Tividale Smethwick Moor Hall Neachells Burnt Tree Newbridge Woodshires Green Queslett Hall End Falcon Lodge Fordbridge Brookfields Shelfield Penn Fields Portway Kitt's Green Knowle Woodside Aston New Town Handsworth Ryecroft Monkspath Rowley Regis Toll End Nechells The Manor New Cross Ruiton Lye Whoberley Langley Chadwick End St Chads Yew Tree Cannon Hill Finchfield Nechells Green Barston New Dock Elmdon Hockley Heath The Coppice Salter Street Lower Bradley West Bromwich Fallings Heath Blowers Green Wylde Green Pendeford Blackheath Netherton Lode Heath Charlemont Colehall Wyken Green Buckland End New Invention Moseley Monmore Green Warstock Brandhall Hateley Heath Rubery