Education Marketing in Rose Green

Get in touch

Education Sector Advertising in Rose Green

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Rose Green but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in PO21 3

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Rose Green (West Sussex)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Bignor Small Dole Lower Horncroft Warninglid Henley Keymer Nursted Codmore Hill West Hoathly Elmers Marsh Chidham Lumley Ashurst Maplehurst Upperton Rackham Madehurst Botolphs Nepcote Durleighmarsh Baldwins Hill Broomershill Staplefield Petworth Snow Hill Flansham Sayers Common West Lavington St John's Common Runcton Little Heath Tyler's Green Brookpits Bosham Hoe New Town Milland Warnham Woodcote Albourne Green Black Corner Amberley Lower Cokeham Pease Pottage Crouchers Three Bridges Ifield Green Forestside Monk's Gate Middleton-on-Sea Tullecombe Cuckfield Ebernoe Woodgate Faygate Lowfield Heath Yapton Walstead Earnley Fernhurst Ashurst Wood Southwater Slindon Common Tilgate Forest Row West Itchenor Marley Heights Scayne's Hill Upwaltham Ingrams Green Selsey Storrington Steyning Fyning Washington Bognor Regis Gunter's Bridge Little Haven Selsfield Common Iping Bolnore Charlton Shermanbury Smock Alley Church Norton Greatham South Mundham Hammerpot Horsemere Green Twineham Green Titty Hill Bexleyhill Birdham Maudlin Bramber Flathurst Cote Nep Town County Oak Bepton Common Itchingfield Commercial Square Brooks Green Tillington Bines Green Andrew's Hill Nyetimber Elsted Marsh Barlavington Walderton High Salvington Littlehampton Fittleworth Burpham Barns Green Churchwood Terwick Common Thakeham Quags Corner Smithbrook Shipley Bridge Lodsworth Common Deanlane End Houghton Oakhill Shoreham-by-Sea Furnace Wood Minsted Abingworth Halecommon Dragons Green Fisherstreet Holbrook Lordington Bury Birchgrove Horsted Keynes South Ambersham Wiston Ford Riverhill Burndell Racton Redford Woodmancote Almodington Ansty Shopp Hill Avisford Bury Hollow East Grinstead Abbotsford Goddards' Green Old Shoreham Camelsdale Marylands Park Rowfant East Lavant White's Green Sharpthorne Hole Street Bedlam Street Worth Walberton Topleigh Withypitts East Beach Adsdean Southgate Worthing Crabbet Park Handcross East Hampnett Five Oaks Turners Hill Sunnyside Wisborough Green Rake Broadwater Fox Hill Windfallwood Common Horsham Roundstreet Common South Lancing Salvington Hampers Green Trotton Marsh Highleigh Crossbush Barnham Goring-by-Sea Dial Post Binsted Maidenbower Cowfold West End Fishbourne Ifold Poling Corner Coneyhurst Eastergate Upper Beeding Breach Summersdale Henley Common Chilgrove Colworth Lidsey Westhampnett Pyecombe Findon Valley Westbourne Halnaker Lyminster Rustington West Barnham Funtington Rogate West Marden Didling Crockerhill Kirdford Gospel Green Hunston West Thorney Broadbridge Wiggonholt Climping Halfway Bridge Hoyle Marehill Twineham East Wittering Wepham Upper Wardley Copsale West Tarring Southwater Street Lagness Shoreham Beach West Worthing West Durrington West Chiltington Common Chorley Common The Close Loxwood Kingsfold Coombes Tilgate Elmer Doomsday Green Strood Green Hammer Wineham Gorehill Ancton Broadfield Rotherbridge Westerton Ifield Rowhook Duncton Newtimber Keynor Estate Durfold Wood Rudgwick Selham Heyshott Green Franklands Village North End Chownes Mead Whyke Inlands Two Mile Ash Clayton Billingshurst Kent Street Woolbeding Coolham Shipley Westergate Coldwaltham Staples Hill Atherington Balls Cross Sutton Down Park Westlands Balcombe Lane Slindon Pound Hill Crabtree Stedham Lickfold West Ashling Borden Aldwick Findon West Wittering Bilsham Albourne Broadford Bridge Balls Green Nutbourne Common Sidlesham Common Lower Beeding Forge Wood Cross Gate Linchmere Lancing World's End Hawkhurst Court Angmering Mackerel's Common West Kingston Hangleton Beggars Bush Wick Colgate Southbourne Pulborough Slough Green Shipton Green Coates Offham Ardingly Foxhill Sompting Wheatsheaf Common Bury Common Tower Hill Castle Town Eartham Albourne Street Pagham The Common Graffham Tisman's Common Warningcamp Thorney Island Tangmere Leggatt Hill Durrington-on-Sea Sta Sidlesham Byworth Lower Fittleworth West Harting Tinsley Green Sutton End Dumpford Midhurst Northchapel Little Bognor Aldsworth Elsted Navant Hill Waterbeach Kingston by Sea Shopwyke Street End Woodmansgreen Lindfield Cinder Hill Goose Green Fisher Nutbourne Rock Stubbermere Hassocks Whitemans Green Rose Green Roffey Lurgashall Apuldram Furnace Green The Haven Nyewood Hickstead Norton Whitehall Up Marden Haywards Heath Rusper Oving Crawley Clapham Tortington South Stoke North Lancing Hatch Farm Hill Broomer's Corner Burleys Wood Cocking Trotten Marsh Bucks Green Bosham Hambrook Somerley East Lavington Easebourne North Mundham Plaistow Crosspost North Bersted Fontwell West Town West Chiltington Cootham East Preston Patching Ferring Nuthurst Elbridge Hurst Wickham Fulking Alfold Bars Burgess Hill East Harting West Grinstead Shillinglee Compton West Burton Stockbridge Heath End Little London Mannings Heath East Marden Woldhurst Newpound Common Lickfold Hurstpierpoint Kingsley Green Upper Cokeham Edburton Stoughton Dial Green North Stoke Sompting Abbotts Bracklesham Hooksway Blackstone River Norton Cocking Causeway Felpham West Green Plummers Plain Woodend Slaugham Prinsted Worth Abbey Rapkyns Brook Street Sullington Warren Nyton Stonequarry South Harting North Heath High Cross Warminghurst East Dean Shripney Southwick Littleworth Northgate North End Langley Green South Bersted Kingston Gorse East Worthing Henfield Watersfield Balcombe Manor Royal Upper Norwood Chichester Strettington Haslingbourne Poynings Aldingbourne Copthorne Robins Dell Quay Crawley Down Adversane Singleton Fox Lea Bolney Trotton Woodmancote Treyford East Ashling Saddlescombe Merston Green Street Ifieldwood Langley Blackwell Partridge Green Fernhill Chithurst West Lavant Hardham Habin Portfield Heyshott East Kingston West Stoke Nutbourne Gay Street Donnington Bewbush Queen's Corner Stopham Broadbridge Heath Parbrook Lyoth Common Arundel West Dean Toddington Buchan Hill North End Lodsworth Pickhurst Ashfold Crossways Gossops Green Boxgrove Hillgrove North Marden Sullington Lambs Green Rookwood Poling Ashington Bepton Slinfold Highbrook Bedham Bolnore Village Mid Lavant