Education Marketing in Sidlesham

Get in touch

Education Sector Advertising in Sidlesham

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Sidlesham but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in PO20 7

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Sidlesham (West Sussex)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Itchingfield Wick Handcross Lowfield Heath Northgate Churchwood Nep Town Birchgrove Bramber Bedlam Street Tinsley Green St John's Common Clayton Broadwater Didling East Hampnett Cocking Causeway North Lancing Runcton Old Shoreham Cross Gate Houghton Highleigh Southwater Street Charlton Scayne's Hill Langley Green Mannings Heath Rock Durrington-on-Sea Sta Steyning West Itchenor Birdham West Durrington Wineham West Wittering Twineham Green Shillinglee Kirdford Adversane Sullington Warren North End Coolham West Burton Furnace Green Furnace Wood Ford The Haven Hambrook Hunston Redford Stoughton Two Mile Ash Sunnyside Maidenbower Woodend Dragons Green Up Marden Elbridge Highbrook Lordington Alfold Bars Bines Green Funtington Elsted Marsh Sutton Haslingbourne Southgate North End Henley Goose Green Upper Norwood Kingsley Green Portfield Ansty West Marden Findon Valley Fontwell Kent Street Camelsdale Worth Lower Horncroft Salvington Angmering Brook Street Broadbridge Pound Hill Crabtree Tangmere Fox Hill Whyke Nepcote Broadfield Pyecombe Fyning Rake Cinder Hill Woodmancote Lower Beeding Baldwins Hill Earnley East Ashling Rusper North End Almodington Gorehill West Dean Racton Tillington Milland Ebernoe Fisher Washington Quags Corner Lagness East Wittering East Kingston Treyford West Lavant Halfway Bridge Horsemere Green Hawkhurst Court New Town Graffham West Chiltington Little Bognor Turners Hill Lindfield Westlands Upper Cokeham Riverhill South Harting Apuldram Bexleyhill Woodmancote Staplefield Elmers Marsh Blackstone Dial Post Shopp Hill Lickfold Pickhurst High Cross Bury Broomer's Corner Little London Tyler's Green Windfallwood Common Wiston Black Corner Horsham Hole Street Nyetimber Atherington Gossops Green Bepton Byworth Upper Wardley Sutton End Maudlin Elmer Lurgashall Greatham Wepham Hangleton Slough Green West Town Rapkyns Donnington Colworth Thakeham Broadbridge Heath Linchmere Chorley Common Norton Somerley Slinfold Barns Green Franklands Village Halnaker Fernhill Durleighmarsh West Lavington Heyshott Yapton Climping Selsey Nutbourne Selsfield Common Cote Chithurst World's End Elsted Brookpits High Salvington Tilgate Stubbermere Westbourne Shipley West Worthing Kingston Gorse Aldsworth Lodsworth Crabbet Park East Beach East Dean Chidham Rowfant Coombes Bedham Poynings Findon Gospel Green Hammer Arundel Compton Titty Hill Westergate East Preston Gunter's Bridge Barnham Coldwaltham Bury Hollow South Ambersham Wiggonholt Bolney Midhurst Aldwick East Harting Lodsworth Common Bolnore Village Fisherstreet Faygate Trotten Marsh Summersdale Blackwell Southwick Maplehurst Littlehampton Buchan Hill Leggatt Hill Ifold Warnham Commercial Square Strettington Lyoth Common Shipton Green Partridge Green Madehurst Tisman's Common Wisborough Green Selham Minsted Chichester Merston Codmore Hill Aldingbourne River Shoreham-by-Sea Hatch Farm Hill Loxwood Mid Lavant Queen's Corner Chilgrove Newpound Common Easebourne Poling Corner North Bersted Fishbourne Rotherbridge Rookwood Offham Bignor Dell Quay Plaistow Woodcote County Oak West Green Oakhill Avisford North Mundham Street End Newtimber Prinsted Oving Hurst Wickham Bolnore Watersfield Heyshott Green Lumley Flathurst Pulborough Forge Wood Bognor Regis Small Dole Southwater Habin Langley Whitehall Albourne Bewbush Snow Hill Heath End Kingsfold Middleton-on-Sea Halecommon Doomsday Green Chownes Mead Bosham Hoe North Stoke Ashfold Crossways Goring-by-Sea Cowfold Keynor Estate Crosspost Adsdean Stopham Petworth Borden Walberton Dumpford Lower Fittleworth Hardham Hooksway Rose Green Marehill West Barnham Lancing South Bersted Nursted Shoreham Beach Lower Cokeham Toddington Rowhook Deanlane End White's Green Ferring Ashurst Wood Sullington Bury Common Little Haven Shripney Haywards Heath East Marden Shermanbury Coneyhurst Binsted Fittleworth Worth Abbey Trotton Westhampnett Tilgate Forest Row Balls Cross Gay Street Amberley Whitemans Green Patching Burgess Hill Rogate Bosham West Kingston West Stoke Marylands Park Stonequarry Albourne Green Crawley Upwaltham Marley Heights Albourne Street Upper Beeding Pagham East Lavant West End Nyewood South Mundham North Marden Tortington Shipley Bridge Colgate Woodmansgreen Warninglid Nyton Edburton Bracklesham Crockerhill Wheatsheaf Common Duncton Henley Common Stedham Burndell Sharpthorne Ashington Sidlesham Three Bridges Robins Twineham Hickstead Strood Green Nutbourne Common Balcombe Lane East Worthing Hassocks Dial Green West Harting The Close Copthorne Abbotsford Horsted Keynes Ancton Mackerel's Common Balls Green Coates Roundstreet Common Southbourne Thorney Island North Heath Slindon Common Cootham Keymer Eastergate Hillgrove Bucks Green Eartham Lidsey Tullecombe Sidlesham Common Hammerpot Goddards' Green Fulking Warningcamp Ardingly Hoyle Waterbeach Poling Copsale Littleworth Breach Little Heath Ifieldwood West Thorney Lambs Green Crossbush Broomershill Warminghurst West Grinstead Brooks Green Smock Alley Ingrams Green Beggars Bush Worthing Woldhurst Singleton West Hoathly Green Street Sompting Abbotts Tower Hill The Common Cocking Balcombe Lyminster Shopwyke Plummers Plain Cuckfield Monk's Gate East Grinstead Bepton Common Hampers Green South Lancing Woodgate Flansham Castle Town Slindon Andrew's Hill Slaugham Burpham Inlands Sayers Common Staples Hill Boxgrove Broadford Bridge Billingshurst Rustington Clapham West Ashling Smithbrook Woolbeding Nuthurst Ifield Green Manor Royal Ifield Durfold Wood Lickfold Topleigh Pease Pottage Parbrook Norton Botolphs Fernhurst Crouchers Iping Walstead Upperton Felpham Withypitts Holbrook Rackham Stockbridge South Stoke Walderton Church Norton Northchapel Burleys Wood Westerton Roffey Kingston by Sea East Lavington Forestside Barlavington Trotton Marsh Crawley Down Hurstpierpoint Bilsham Navant Hill Terwick Common Down Park Nutbourne Fox Lea Foxhill Henfield Five Oaks West Tarring Saddlescombe Ashurst Sompting Storrington West Chiltington Common Abingworth Rudgwick