Education Marketing in West Stoke

Get in touch

Education Sector Advertising in West Stoke

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in West Stoke but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in PO18 9

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover West Stoke (West Sussex)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Little Haven Hammer Coneyhurst Westergate Dial Post West Worthing Bewbush Hickstead Hammerpot Black Corner Abbotsford West Tarring Saddlescombe Kingsley Green Lambs Green Rose Green Trotton Staples Hill Coolham Nutbourne Green Street Hole Street Rotherbridge West End Hassocks Smithbrook East Harting Angmering Horsted Keynes Navant Hill Crosspost Tortington Almodington Hawkhurst Court Ansty Bexleyhill Sharpthorne Walberton Boxgrove South Ambersham Partridge Green Fyning Barns Green Quags Corner Doomsday Green Turners Hill Amberley Slinfold Tullecombe Kirdford Tillington Sidlesham Common Up Marden Heyshott Green Shoreham-by-Sea Roundstreet Common Habin Littlehampton Warnham Southwater Billingshurst Hampers Green Terwick Common Hurst Wickham Nutbourne Common Worth Abbey Halnaker Pagham West Harting Shripney Halecommon Easebourne Donnington Wick Ferring Twineham Albourne Street Stubbermere Ashfold Crossways Crawley Down Birdham Coombes Bolnore Broadbridge Ifield Green Itchingfield Lodsworth Cuckfield Apuldram North Stoke Redford Woodmancote Petworth The Common Tower Hill Brook Street Elsted Marsh Woodmancote Shipley Bridge Pickhurst Queen's Corner Mackerel's Common Lancing Lowfield Heath Broomershill Maidenbower West Ashling Funtington Ancton Burpham Barlavington Burleys Wood Shipley Selham Pease Pottage Whyke Rusper Fisher Westhampnett Stockbridge Aldsworth Stoughton Birchgrove Lower Fittleworth Stopham Keymer Bines Green Roffey Warminghurst Cocking Causeway Riverhill Bury Hollow Lower Cokeham Eartham Shipton Green Nutbourne Faygate North End Sunnyside Chidham Bignor Slindon Common North Heath South Mundham Chilgrove Elmer Bury Broadfield Patching Woodmansgreen Sidlesham Gospel Green Fox Hill Tangmere Durleighmarsh Halfway Bridge Ifield Steyning Rowhook Flathurst Buchan Hill Maudlin Ashurst Albourne Green Robins Fisherstreet Climping West Itchenor Sompting Nursted Henley Common Somerley Rowfant Bosham Lindfield Worth East Worthing Adversane Southwater Street Thorney Island Bepton Common Balcombe Dell Quay Duncton Crawley Marehill Middleton-on-Sea Marylands Park Lickfold Earnley Forestside The Haven Colgate Southwick Oakhill Arundel Lower Horncroft Plummers Plain Poling Corner Rookwood Walderton West Burton Midhurst Lumley Plaistow South Stoke Haywards Heath Twineham Green Ebernoe New Town Norton Breach Nep Town Forge Wood Balcombe Lane East Wittering Handcross Dial Green Hardham Maplehurst Henfield Snow Hill Holbrook Cowfold St John's Common Langley Green Houghton Withypitts Bracklesham Southbourne Westbourne County Oak Scayne's Hill Trotton Marsh Findon Valley Shoreham Beach Commercial Square Gunter's Bridge Sutton End Wineham Merston West Lavington Lyminster Albourne Elmers Marsh Windfallwood Common Marley Heights Slaugham Atherington Bedlam Street Codmore Hill Coates Toddington Gossops Green Prinsted Norton Minsted Furnace Wood Colworth Bognor Regis Monk's Gate Elsted Lurgashall Copsale Crabtree Hunston Tilgate Forest Row South Bersted Highleigh Five Oaks Rudgwick West Dean Brookpits Broomer's Corner Whitemans Green South Harting Fontwell Ashington Two Mile Ash Blackwell Bedham Summersdale Cocking Tyler's Green West Lavant Chithurst West Green Singleton Broadbridge Heath Horsemere Green Bepton Old Shoreham West Chiltington North End Burndell Watersfield Lordington Ardingly Southgate Three Bridges Yapton Trotten Marsh Greatham Kingston Gorse Worthing Titty Hill Bosham Hoe Linchmere Cote Lickfold Cootham Strood Green Sompting Abbotts West Barnham Slough Green Lodsworth Common Fernhurst Upper Wardley Rogate Treyford Graffham Woodcote Thakeham Pound Hill West Marden Nyton Crockerhill Elbridge Gorehill Hatch Farm Hill Goring-by-Sea West Chiltington Common Sutton High Salvington Lagness Ingrams Green Upper Cokeham Sayers Common Rackham North End Warninglid Crouchers Nyetimber Compton Hambrook Iping Walstead Clayton Waterbeach Hillgrove Balls Green Stedham Parbrook Upperton Clapham Shopp Hill Selsey West Wittering East Marden Mannings Heath Poling Byworth Shopwyke Bilsham Fulking Lyoth Common Topleigh Nepcote Heath End Littleworth Street End Aldingbourne Pyecombe Adsdean Leggatt Hill Blackstone Andrew's Hill Hangleton Fox Lea West Durrington Eastergate Balls Cross Inlands Rustington Kingsfold West Kingston Kent Street Alfold Bars Hurstpierpoint Slindon Felpham Madehurst Portfield Westlands Woodend Brooks Green Crossbush Crabbet Park Avisford Findon Deanlane End Runcton Abingworth Broadford Bridge Little Heath Racton Coldwaltham Stonequarry Small Dole Storrington Wepham Franklands Village West Thorney Woldhurst Upper Beeding Loxwood Wiston West Stoke Northgate North Mundham Warningcamp Dragons Green Camelsdale Langley Ford Nuthurst East Kingston Beggars Bush Heyshott Tisman's Common Little London Burgess Hill The Close West Town Little Bognor Highbrook Tinsley Green East Hampnett Gay Street Sullington Warren Bury Common Furnace Green Mid Lavant Shermanbury Rock Selsfield Common World's End Wisborough Green Staplefield Didling Copthorne Newpound Common Sullington Pulborough Goose Green Durrington-on-Sea Sta East Ashling Ifold Tilgate Rake East Lavington East Lavant Haslingbourne Northchapel Goddards' Green Castle Town Ifieldwood Durfold Wood Cross Gate Lidsey Aldwick Poynings Ashurst Wood East Dean Keynor Estate Woodgate Bolnore Village East Beach Fittleworth Foxhill East Preston Manor Royal Whitehall Fishbourne Henley Smock Alley Cinder Hill Westerton Chorley Common Charlton North Marden Nyewood West Hoathly Offham Barnham Upper Norwood Washington Hooksway Kingston by Sea Woolbeding Shillinglee Bolney Bramber River Bucks Green Horsham Rapkyns Chownes Mead North Lancing Dumpford Salvington Strettington Oving Church Norton Edburton Churchwood Hoyle White's Green Botolphs Wiggonholt Broadwater Fernhill West Grinstead Binsted South Lancing Upwaltham Flansham Newtimber Lower Beeding Baldwins Hill Wheatsheaf Common High Cross Borden Milland East Grinstead Down Park Chichester North Bersted