Education Marketing in Marlborough

Get in touch

Education Sector Advertising in Marlborough

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Marlborough but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in SN8 1

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Marlborough (Wiltshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Minety Willesley Hawkeridge Great Chalfield Latton West Yatton Ash Brake Staverton Figheldean Chirton Middle Coombe Washwell Corton Mildenhall Cotmarsh Nettleton Knowl Upper Inglesham Foxley Alcombe Bremhill Wick West Ashton Murhill The Warren Preston Newton Cloatley Lower Chicksgrove Hinton Parva Ogbourne St Andrew Winsley Wylye Luckington Sharcott Durley Broad Blunsdon Tanis Cotswold Community Steeple Ashton West Chisenbury Chiseldon Swallett Gate Farley Hoggington Alton Mount Cowdown Salterton Little Horton Coped Hall Erlestoke Monkton Deverill Clevancy Rook Street Porton Southcott Ansty Coombe Fugglestone St Peter Idmiston Britford Little Abbots Lower Zeals Perham Down Bishops Cannings Bourton Hullavington Lower Blunsdon Bleet Gladstone Parade Great Wishford Mere Ashton Common Lower Studley Box Hill Bromham Hindon Clearwood Middlehill Lower Westwood Castle Combe Wilton Wyndham Park Orcheston Heddington Brook Waters Stanton St Bernard Straight Soley Donhead St Andrew Sells Green Broad Chalke Biddestone Middle Woodford Inmarsh Charlton All Saints Tollard Royal Newton Tony Westrop Draycot Cerne New Town Avebury Trusloe Uffcott Horningsham Malmesbury Fosbury Horton Easton Grey Ansty Hackthorn Greenman's Lane Wilsford Hook Newbury Lavington Sands Westwood The Pry Sevenhampton Lydiard Tregoze Horpit Dauntsey Hilperton Marsh Salisbury Etchilhampton Milbourne Ballard's Ash Avoncliff Winterbourne Monkton Lawn Toothill Coate The Prinnels Pinckney Green Hornbeam Grange Southbrook Chelworth Upper Green Crockerton North Bradley Bottlesford Upton Waterhay Donhead St Mary Chicklade The Ham Ramleaze Dauntsey Lock Great Cheverell Collingbourne Kingston Neston Liddington Cowesfield Gate Oxenwood Stratton St Margaret Faulston Little Somerford Coulston Knapp Hill The Causeway Milford West Kington Wick Kellaways Hillmead Hook Street Town's End Sutton Benger Ratfyn Martinslade Ham Green Hilperton The Rectangle Rollestone Camp Rockley Coombe Bissett Winterbourne Stoke Norton Bavant Baydon The Pitts Bulford Croucheston Rushall Greenmeadow Rivar South Newton Steeple Langford Upper Stratton Beanacre Market Lavington Cloatley End Little Salisbury Fifield Stockton Chisbury Tidworth Camp Bulkington Horsey Down Woodborough Norleaze Sopworth Calcutt Sherston Whaddon Axford Longbridge Deverill Eastcott Great Hinton Common Platt Church End Littleton Mountain Bower Box Dilton Marsh Wootton Rivers Giddeahall Well Head Abbey Meads Clench Common Hampton Park Whaddon Norton Firsdown Berwick St John Crofton Nomansland Hodson Broadbush Hilcott West Knoyle Lower Seagry Henfords Marsh Widbrook Zeals Chute Forest Netherhampton Outmarsh Charlcutt Hanging Langford Kington St Michael Eysey Norrington Common Groundwell Ford Baverstock Pole's Hole Allington East Grafton Westrop Penhill Milkwell Chippenham Gore Cross Chalford Gomeldon Foxham Wardour Westbrook Maiden Bradley Easton Town Melksham Forest St Paul's East Sharcott Bishopstone Leigh Lyneham Norton Ferris Charlton St Peter Rudloe Fovant Sutton Row The Close Eastrip Reybridge Warminster Common Kington Langley East Winterslow Bemerton Little Langford Alderbury Little London Heddington Wick Bullock's Horn Callow Hill Zeals Row Nursteed Lydeway Minety Common Huggler's Hole Horsedown Quemerford Penknap Bishopstrow Inglesham Henley Westbury Nettleton Green East Tytherton Woodminton Conock Serrington Lye's Green Manningford Bohune Brunton Garsdon Peckingell Lea Conkwell Little Durnford Hannington Wick North Wraxall Restrop The Gibb Cold Harbour Preston Avebury Lower Moor Morgan's Vale West Stowell Mannington Bulford Camp Bemerton Heath Spirthill Yarnbrook Redlynch Pie Corner North Burcombe Nunton Thornhill Okus The Friary Piccadilly Ratford Gutch Common Bell Hill Wilcot New Town Crooked Soley Chapel Knapp Normanton Woodcock Colerne Hitcombe Bottom Upper Pickwick Marr Green Knapp Old Dilton Hayes Knoll Easton Longhedge Manton New Town South Marston Lover Larkhill Townsend Whitbourne Springs Marlborough Upper Town Bowerhill Upper Studley Purton Enford Cholderton Leigh Delamere Fittleton Old Wardour Winterbourne Bassett Harnham Woodbridge Townsend Ram Alley Easton Piercy Sem Hill Ditchampton Kingston Deverill Deptford Kepnal Whitbourne Moor Sedgehill Short Street The Splatts Ridge Rudge Mooray Swan Barkers Hill Widham South Wraxall Jockey Green Alton Barnes Maddington Sherrington Littleworth Little Bedwyn Beckhampton Middleleaze Studley East Kennett Kilmington Common Bradenstoke Stourton Potterne Seagry Heath Bowerchalke Chapel Barton Oaksey The Spa The Stocks East Knoyle Plaitford Filands Low Bridge Hailstone Hill Longfield Chilton Foliat Newtown Heytesbury Stitchcombe Corsley Heath Winterbourne Earls Tilshead Littleton Panell Lower Pertwood West End Marston Meysey Upton Scudamore Even Swindon Green Hill Seend Cleeve Chute Cadley Purton Stoke Barford St Martin Alvediston Dorcan Medbourne Manningford Bruce East Grimstead Worton Atworth Cadley Honeystreet Nythe Milston Brigmerston Calne Marsh Buttermere Christian Malford Upper Woodford Westdown Camp Keevil Clanville Redstocks Castle Ogbourne St George Little Cheverell Avon Faberstown Lockeridge Dene Berwick Bassett Sutton End East Everleigh Elm Cross Winterbourne Gunner Lower Coombe Amesbury Fox Hill Ebbesbourne Wake Hankerton Bradford-on-Avon Bridgemead Imber Lake Buck Hill King's Corner Eldene Semley Swallowcliffe Windmill Hill Vastern Moredon Monkton Farleigh Greatfield East Stowell Fifield Bavant Lower Stratton Little Ashley Beechingstoke Kilmington Tuckingmill Marston Charlton Hoopers Pool Corsley Westwood Allington Petersfinger Chatter Alley West Kington Swindon Compton Bassett Queen Street Bulbridge Bonham Ford Upavon Ivy Mead Gorse Hill Seend Dertfords St Andrews Ridge Great Somerford Yarnfield Littlecott Ogbourne Maizey Rodbourne Bottom West Hatch Limpers Hill Little Chalfield Woolley Green Aughton Boscombe Wincombe Bishopdown Fonthill Bishop Milton Lilbourne Kinghay Wolverton Swanborough Townsend Hurdcott Thoulstone Teffont Evias Burbage Woodsend East Hatch Ramsbury New Town Upper Westwood Birdbush Holloway New Town Derry Fields Lydiard Millicent Odstock Upton Lovell Urchfont Membury Sutton Veny Westwells Kingshill Fonthill Gifford Southwick Chapel Plaister Hamptworth All Cannings Nettleton Shrub Poulshot Wichelstowe Whiteparish Cricklade Ugford Milton Longstreet Ditteridge Misselfore The Shoe Wick Roundway Liden Stanton Fitzwarren Lower Woodford Wilsford Theobald's Green Pinehurst Townsend Cowesfield Green Chitterne Heywood Broad Town West Grimstead Little Marsh Long Dean Chicksgrove Ragnal Wild Duck Mead Littleton Drew The Middles Blue Vein Shrewton Ludwell Eastrop Sevington Wilton Mount Sorrel Coombe Mile Elm Edington Grittleton The Green Pewsey Wharf Compton Catcomb Yatton Keynell Cleverton Studley Green Strangways Mere Down Grittenham Wexcombe Sodom Stanley Gare Hill Brixton Deverill Stanton St Quintin Derry Hill North Wroughton Drynham Bratton Landford Yatesbury Pitton Pewsham Chilmark Tisbury Ferne Underhill Chelworth Lower Green Chedglow Church End Corston Stoke Farthing Slaughterford New Mill Cuckoo's Corner Charnage Bowldown Elcombe Upper Minety Gastard Wroughton Purlpit Badbury Wilson and Kennards Yard Trowbridge Bodenham Woodlands Burton Clench Churchfields Holt Goatacre Easton Royal Seend Head North Tidworth Bishopstone Rodbourne West Lavington Barrow Street Fox Holes Knook Lydiard Green Farleigh Wick Teffont Magna Walcot East Tidcombe Whitepits Marten Cherhill North Newnton Upper Wraxall Broughton Gifford Bohemia Upper Castle Combe Foscote Higher Coombe Manningford Abbots Stockley East Chisenbury Covingham West Sharcott New Town Wedhampton Boyton Chelworth The Square Marridge Hill Greenhill Gasper Ablington Brokenborough West Overton Berwick St James Netheravon Corsham Highworth Semington Rowde Lockeridge Sedgehill Corner Homington White Cross Rivermead Bisley Roughmoor Thornend Landfordwood Braydon Side Homanton Lackham Lydiard Plain Hannington Devizes Lower Everleigh Thickwood Lower Wraxall Dogridge East Town Oare Redlands Broad Hinton Durrington Westlea Shalbourne Whitley Calstone Wellington Whittonditch Haxton Upper Wanborough Codford St Peter Froxfield Compton Chamberlayne Badbury Wick Tockenham Wick Upper Upham Stopper's Hill Upper Chute Great Durnford Dunge Stratford Tony Chapmanslade Westbury Leigh Higher Pertwood Sunton Littlecott Huish Penleigh Mead End Paxcroft Mead Sherston Parva Burton Hill Shaw Dursley Dinton Ashley Thingley Westmead Fisherton de la Mere St Katharine's Stibb Green Warminster Lower Upham Laverstock Westcourt Old Sarum Draycot Foliat Draycot Fitz Payne Highway Cuckoo's Knob Brooklands South Tidworth Lopcombe Corner Blackland The Fox Kingsdown The Marsh Fiddington Sands Chittoe Heath Notton Chute Standen West Kennett Woolley Easterton Sands Wanborough Pewsey West Grafton Wadswick West End Lower Stanton St Quintin Crudwell Lane End Charlton West Winterslow Coate Temple Collingbourne Ducis Brokerswood Stoford The Linleys Bremhill Tidworth Aldbourne Upper Seagry Kingsdown Codford St Mary Marden Middle Winterslow Calne Park North West Gomeldon Lower Village Stert Henley Mid Wilts Way Burton Hisomley Pickwick Alderton West Hill Bagshot Downton Brinkworth Paxcroft Ham Turleigh Quidhampton Patney Clatford Shute End Blunsdon St Andrew Allington Wingfield Berryfield Lower Chute Burcombe Great Ashley Eastcourt Brookside Blagrove Southend Charlton Heath Easterton Trowle Common Sandy Lane Cadley Everleigh Rodbourne Bowden Hill Hudswell Royal Wootton Bassett Purton Common Winterbourne Dauntsey Crockerton Green Berwick St Leonard Melksham Chittoe West Amesbury Tytherington Ashton Keynes The Common Hilmarton Ludgershall Eastleaze Limpley Stoke Lower Wanborough Stratford sub Castle Sturford Alton Priors Forewoods Common Newtown Great Bedwyn Haydon Wick Clyffe Pypard Perry Green Hyde East Gomeldon New Town Huntenhull Green Sutton Mandeville Milkhouse Water Tockenham Bradford Leigh Northbrook Allington Bar Knowle Lacock North End Stormore Freshbrook Rollestone Portash Fyfield Sheldon Corner Quemerford Gate Bapton Old Town Netton Potterne Wick Elston Hill Deverill Bewley Common Castle Eaton Overtown Murcott Bushton Tytherton Lucas New Zealand Bullenhill Stapleford West Crudwell Langley Burrell Upper Chicksgrove Startley Walcot West