Healthcare Marketing in Marlborough

Get in touch

Healthcare Advertising in Marlborough

As a sector continuously growing and shifting with both technological and scientific developments (alongside social trends and appetites), healthcare marketing has been transformed over the last decade in terms of products available, services and consumer expectations.

We aren’t solely a nation just served by our brilliant NHS healthcare system anymore; as consumers, we are far more concerned with our general health and well-being than ever before. We all want the best doctors, dentists, food supplements, private healthcare, massage treatments, health retreats etc. and are happy to mix state-funded care with private options.

In this ever-growing and more competitive healthcare market, we find ourselves at PromoMedia working with healthcare brands and international healthcare organisations more than ever. The healthcare market is compact and developing, and if one wants to stand out from the competition, effective marketing campaigns need to be put in place.

We work with private healthcare suppliers, doctors, dentists, chemists, medical insurance groups and more, putting together bespoke healthcare advertising plans in place all over the UK.

If you are interested in advertising your healthcare company, please contact us today for more information.

Contact Us

What is Healthcare Advertising?

Healthcare marketing is simply the promotion of goods and services which are beneficial to our health. In essence, it is a hugely broad market, as any person at any time could be in need of healthcare assistance. 

At PromoMedia, we typically work with the following healthcare, health system members and medical professionals: 

  • Doctors

  • Dentists

  • Chemists

  • Medical insurance 

  • International drug companies

  • Health resorts

  • Private hospitals

For more information on our Healthcare marketing options simply drop us a message today and one of our friendly and experienced teams will be in touch to talk you through the options. 

Enquire Now

Healthcare Marketing Strategy - A Balanced Mix to Attract A Wide Audience

Successful healthcare marketing campaigns generally incorporate a wide range of advertising options. Different advertising methods are often used to create a comprehensive and successful overall campaign.

It seems an obvious thing to say, but this is because everyone is potentially interested in healthcare products – no matter what age, race, gender, sexuality or background – our health is important to us all – therefore, there is a huge amount of people to potentially target with any healthcare marketing plan. This means a full range of marketing options can be considered.

The most popular forms of healthcare marketing options are below:

  • Outdoor advertising – this is great at targeting a full range of people in particular locations. These options are popular with location-based services such as new doctors, dentists, health retreats etc. Healthcare insurance companies and supplement brands often employ national outdoor campaigns. For a full breakdown of outdoor advertising options visit our page here, where you will find more information on options such as 48 sheet advertising, bus advertising, London underground advertising, phone box advertising, bus stop advertising, billboard advertising and more, or for more information simply just drop us a message.

  • TV advertising – TV advertising is one of the most expensive forms of advertising in the UK but that is because it’s so effective. TV ads are used by major healthcare suppliers and national brands who are already established but are looking to cement their position as market leaders or to appeal to new customers. As a brilliant visual and audio medium, TV advertising comes highly recommended from PromoMedia. For a full breakdown of TV advertising costs visit here

  • Online advertising – unfortunately, when we feel ill, one of the things we do is Google the results – not something most healthcare professionals suggest, as you can often convince yourself that your common cold is much worse! However, long gone are the days of posters and leaflets in clinics and waiting rooms as the only form of education and advertising into healthcare products and services. Instead, consumers are more likely to look up conditions, medicines, therapies and practitioners online. Studies have shown that 72% of internet users have searched for healthcare information within the last year and 47% of internet users search for information on doctors or healthcare professionals. Therefore, online ads and social media advertising are great ways to target people searching the web for health advice, local health services, dietary advice, etc. Online advertising is often a very cost-effective way to advertise your company, service or brand. If this is of interest, read more here or drop us an enquiry.

These are just a few examples of healthcare marketing options that may be suitable, for a full list of the marketing options available visit this page here

Make an Enquiry

The Importance of Healthcare Advertising in SN8 1

Purchasing healthcare products or services in the UK can be either a proactive choice or a necessity (some people only search for a dentist when they get a toothache, whilst others have health plans which they have held for years and plan ahead) but whichever brand, service or product the consumer chooses to buy from, they must be firstly known, and secondary trusted. This is why advertising is important.

It’s a cliché that health is wealth but many people live by this mantra (we certainly do) and consumers rightly see healthcare as an investment in themselves and their well-being.

They are, therefore, willing to invest and pay if they believe a healthcare company offers them something valuable and a product or service which will improve their life. Building trust with those who don’t yet know you is tricky and this is why marketing in the healthcare world is becoming more important and why many healthcare advertising plans should be on-going and ever-developing; running over a number of months or even years.

Healthcare marketing campaigns should be designed to inform (tell someone you exist) and educate them (let them know what you offer).

This is because marketing messages in the healthcare industry are often considered untrustworthy or with a degree of scepticism by potential customers (so many products claim to improve your quality of life and will help you to live longer), so changing consumer’s opinions or gaining trust can be difficult and take some time.

This is why at PromoMedia we often recommend a sustained healthcare advertising plan in order to achieve the best results.

Building Trust through Healthcare Marketing

Healthcare marketing is all about building trust.

There is a fine line between educating a consumer and coming across as patronising or inconsiderate (in what can be a sensitive area to promote). Those within the healthcare industry must seek both trust and clarity in communications to attract new customers in a way that is considered, informative and balanced.

Consumers put their faith in healthcare brands and assume expertise, so in order to get your healthcare messages across, communications should be clear and concise and without ridiculous life-changing hyperbole. These healthcare industry marketing messages do not necessarily need to be overly detailed but should be to the point and balanced rather than appearing too “selly”. This is often why outdoor ads and also press ads can be particularly effective in this area; these medium have limited space so the messages in them are often clear and to the point. Social media is often a good way to support these methods with more information. 

Medical Marketing in Marlborough

The power of consumer trust in the healthcare and medical industry is invaluable and nurtures not just one-off purchases, but ongoing relationships you can have for years (which to any business is very profitable) e.g. when a patient finds a good doctor, dentist or healthcare product they don’t want to change! This also means that the marketing strategies of businesses within the healthcare industry should be about both advertising to attract new clients but there should also be campaigns to give ongoing reassurance to existing customers that their faith in you is valid.

For example, if you are a vitamin supplement company, customers will feel reassured to see your adverts and the positive effects it’s having on other people; this will make them feel they have made the right choice in selecting your product and so they will continue to purchase.

Well-rounded campaigns in healthcare marketing will mainly, therefore, follow a balanced full cycle - demonstrating brand credibility, knowledge and professional responsibility with customers at different stages of their relationship with you; either first-time buyers or existing customers. It will also allow you to show there is much more to your product, service and team than just a catchy headline and selling point.

Doctor and Dentist Advertising in Marlborough  - Why Should I Advertise?

Doctor and dental practitioner referrals can be extremely beneficial and are a fantastic (and free) way to gain new patients and customers who already place a high level of trust in your product or service due to a professional recommendation. As a business, however you can’t be responsible for others to drive customers your way, this is why pro-active advertising and a marketing strategy is key.

Public relations and positive perceptions about your work (word of mouth) also make up an important part of your brand’s image, and this can be supported in various ways. You can become the ‘go-to’ brand and become a thought leader, nurturing a positive reputation within the local community; and we believe this is best achieved by a combination of professional referrals, word of mouth and importantly paid advertising and comprehensive and balanced marketing strategies.

Paid advertising act as a confident message that you are established, reputable and popular.

Also, meaningful branding ties in brands can also be considered. Identifying yourself as an organisation focused on positive outcomes, with relevant and key partnerships within your industry e.g. doctors connected to local gyms, dentists with toothpaste brands etc.

It’s important to acknowledge that the traditional patient-doctor relationship has taken on a much more commercial feel in recent years, moving instead from a prescriptive one-way educational relationship instead to a much more engaged, interactive partnership where the power is held by the patient now and not the healthcare professional. The internet has made it considerably easier for consumers to research conditions, products and services and to compare different providers and costs – even globally. It is not unheard of for people to travel to other cities such as New York or those in Europe for superior products or treatments. 

The empowerment of the patient and customer in this space means advertising in the health system is more important than ever.

Physicians and doctors are no longer the decision-makers – that now falls to the consumer, an example would be private dental care e.g. you may be told you need an implant, and your dentist may advise on an implant specialist connected to them, however, these may be expensive, so as a paying consumer you have the choice to go elsewhere and use any private dental implant specialist you want. This leaves you then open to the power of advertising from any private implant specialist.

For more information on healthcare and medical advertising contact us today for free quotes. 

Value for Money and Return on Investment on Healthcare Marketing

Globally, the healthcare industry spends more than any other on advertising – but we believe this is largely down to the inefficiency of campaigns and the less commercial approach often taken.

Working with PromoMedia and our partners, we believe you’ll find a much better ROI on your investment in listening to your aims, ambitions and working with you and your budget.

Frequently Asked Questions About Healthcare Marketing

  1. "What does a healthcare marketer do?" The role of a healthcare marketer is to put together a bespoke and effective healthcare marketing strategy, this can often be done to complement in-house marketing efforts, and is often used to reach new prospective patients and clients. It is often advised that a professional in this niche is employed so that they have experience in communicating accurate health system information. This is imperative as all health information used in advertising communications needs to be accurate and substantiated. A healthcare marketer will produce and execute overall marketing strategies.

  2. "What is included in healthcare marketing?" There is no set answer in making a successful healthcare marketing strategy, it will depend on the specific product or service being offered. We often recommend a broad range of media, including press and radio, normally backed up by a strong digital marketing campaign – which can be highly specific and targeted to prospective patients.  

  3. “We are an international healthcare organization based in New York, and we are looking for a healthcare marketing agency in the UK to complement our in-house marketing strategy and marketing efforts. At the moment these are mainly based around social media posting, boosting and web click ads, but we will need some more traditional options to break the UK market. Can you help?” Yes, we can, we work a variety of overseas healthcare organizations looking to recruits new customers and patients from the UK. Most of these already have a decent social media and digital marketing plan in place. This means the healthcare marketing plan we tend to put together looks at options such as TV, radio and outdoor health marketing opportunities. Contact us with your name email and some general information and we will give you a call.

Contact Us

If you are looking to advertise in the Healthcare sector contact us today and tell us a bit about you, your services and we will give you a call to chat through the various options.

As mentioned, there are lots of options to consider when advertising in the healthcare sector (as it’s a wide-ranging industry with a mass market), but it can give you advice and costings on the best strategies to take your product, service and goods to the next level, ensuring new patients, clients and customers.

We look forward to hearing from you.  

Contact us

We cover Marlborough (Wiltshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for healthcare marketing
Minety Willesley Hawkeridge Great Chalfield Latton West Yatton Ash Brake Staverton Figheldean Chirton Middle Coombe Washwell Corton Mildenhall Cotmarsh Nettleton Knowl Upper Inglesham Foxley Alcombe Bremhill Wick West Ashton Murhill The Warren Preston Newton Cloatley Lower Chicksgrove Hinton Parva Ogbourne St Andrew Winsley Wylye Luckington Sharcott Durley Broad Blunsdon Tanis Cotswold Community Steeple Ashton West Chisenbury Chiseldon Swallett Gate Farley Hoggington Alton Mount Cowdown Salterton Little Horton Coped Hall Erlestoke Monkton Deverill Clevancy Rook Street Porton Southcott Ansty Coombe Fugglestone St Peter Idmiston Britford Little Abbots Lower Zeals Perham Down Bishops Cannings Bourton Hullavington Lower Blunsdon Bleet Gladstone Parade Great Wishford Mere Ashton Common Lower Studley Box Hill Bromham Hindon Clearwood Middlehill Lower Westwood Castle Combe Wilton Wyndham Park Orcheston Heddington Brook Waters Stanton St Bernard Straight Soley Donhead St Andrew Sells Green Broad Chalke Biddestone Middle Woodford Inmarsh Charlton All Saints Tollard Royal Newton Tony Westrop Draycot Cerne New Town Avebury Trusloe Uffcott Horningsham Malmesbury Fosbury Horton Easton Grey Ansty Hackthorn Greenman's Lane Wilsford Hook Newbury Lavington Sands Westwood The Pry Sevenhampton Lydiard Tregoze Horpit Dauntsey Hilperton Marsh Salisbury Etchilhampton Milbourne Ballard's Ash Avoncliff Winterbourne Monkton Lawn Toothill Coate The Prinnels Pinckney Green Hornbeam Grange Southbrook Chelworth Upper Green Crockerton North Bradley Bottlesford Upton Waterhay Donhead St Mary Chicklade The Ham Ramleaze Dauntsey Lock Great Cheverell Collingbourne Kingston Neston Liddington Cowesfield Gate Oxenwood Stratton St Margaret Faulston Little Somerford Coulston Knapp Hill The Causeway Milford West Kington Wick Kellaways Hillmead Hook Street Town's End Sutton Benger Ratfyn Martinslade Ham Green Hilperton The Rectangle Rollestone Camp Rockley Coombe Bissett Winterbourne Stoke Norton Bavant Baydon The Pitts Bulford Croucheston Rushall Greenmeadow Rivar South Newton Steeple Langford Upper Stratton Beanacre Market Lavington Cloatley End Little Salisbury Fifield Stockton Chisbury Tidworth Camp Bulkington Horsey Down Woodborough Norleaze Sopworth Calcutt Sherston Whaddon Axford Longbridge Deverill Eastcott Great Hinton Common Platt Church End Littleton Mountain Bower Box Dilton Marsh Wootton Rivers Giddeahall Well Head Abbey Meads Clench Common Hampton Park Whaddon Norton Firsdown Berwick St John Crofton Nomansland Hodson Broadbush Hilcott West Knoyle Lower Seagry Henfords Marsh Widbrook Zeals Chute Forest Netherhampton Outmarsh Charlcutt Hanging Langford Kington St Michael Eysey Norrington Common Groundwell Ford Baverstock Pole's Hole Allington East Grafton Westrop Penhill Milkwell Chippenham Gore Cross Chalford Gomeldon Foxham Wardour Westbrook Maiden Bradley Easton Town Melksham Forest St Paul's East Sharcott Bishopstone Leigh Lyneham Norton Ferris Charlton St Peter Rudloe Fovant Sutton Row The Close Eastrip Reybridge Warminster Common Kington Langley East Winterslow Bemerton Little Langford Alderbury Little London Heddington Wick Bullock's Horn Callow Hill Zeals Row Nursteed Lydeway Minety Common Huggler's Hole Horsedown Quemerford Penknap Bishopstrow Inglesham Henley Westbury Nettleton Green East Tytherton Woodminton Conock Serrington Lye's Green Manningford Bohune Brunton Garsdon Peckingell Lea Conkwell Little Durnford Hannington Wick North Wraxall Restrop The Gibb Cold Harbour Preston Avebury Lower Moor Morgan's Vale West Stowell Mannington Bulford Camp Bemerton Heath Spirthill Yarnbrook Redlynch Pie Corner North Burcombe Nunton Thornhill Okus The Friary Piccadilly Ratford Gutch Common Bell Hill Wilcot New Town Crooked Soley Chapel Knapp Normanton Woodcock Colerne Hitcombe Bottom Upper Pickwick Marr Green Knapp Old Dilton Hayes Knoll Easton Longhedge Manton New Town South Marston Lover Larkhill Townsend Whitbourne Springs Marlborough Upper Town Bowerhill Upper Studley Purton Enford Cholderton Leigh Delamere Fittleton Old Wardour Winterbourne Bassett Harnham Woodbridge Townsend Ram Alley Easton Piercy Sem Hill Ditchampton Kingston Deverill Deptford Kepnal Whitbourne Moor Sedgehill Short Street The Splatts Ridge Rudge Mooray Swan Barkers Hill Widham South Wraxall Jockey Green Alton Barnes Maddington Sherrington Littleworth Little Bedwyn Beckhampton Middleleaze Studley East Kennett Kilmington Common Bradenstoke Stourton Potterne Seagry Heath Bowerchalke Chapel Barton Oaksey The Spa The Stocks East Knoyle Plaitford Filands Low Bridge Hailstone Hill Longfield Chilton Foliat Newtown Heytesbury Stitchcombe Corsley Heath Winterbourne Earls Tilshead Littleton Panell Lower Pertwood West End Marston Meysey Upton Scudamore Even Swindon Green Hill Seend Cleeve Chute Cadley Purton Stoke Barford St Martin Alvediston Dorcan Medbourne Manningford Bruce East Grimstead Worton Atworth Cadley Honeystreet Nythe Milston Brigmerston Calne Marsh Buttermere Christian Malford Upper Woodford Westdown Camp Keevil Clanville Redstocks Castle Ogbourne St George Little Cheverell Avon Faberstown Lockeridge Dene Berwick Bassett Sutton End East Everleigh Elm Cross Winterbourne Gunner Lower Coombe Amesbury Fox Hill Ebbesbourne Wake Hankerton Bradford-on-Avon Bridgemead Imber Lake Buck Hill King's Corner Eldene Semley Swallowcliffe Windmill Hill Vastern Moredon Monkton Farleigh Greatfield East Stowell Fifield Bavant Lower Stratton Little Ashley Beechingstoke Kilmington Tuckingmill Marston Charlton Hoopers Pool Corsley Westwood Allington Petersfinger Chatter Alley West Kington Swindon Compton Bassett Queen Street Bulbridge Bonham Ford Upavon Ivy Mead Gorse Hill Seend Dertfords St Andrews Ridge Great Somerford Yarnfield Littlecott Ogbourne Maizey Rodbourne Bottom West Hatch Limpers Hill Little Chalfield Woolley Green Aughton Boscombe Wincombe Bishopdown Fonthill Bishop Milton Lilbourne Kinghay Wolverton Swanborough Townsend Hurdcott Thoulstone Teffont Evias Burbage Woodsend East Hatch Ramsbury New Town Upper Westwood Birdbush Holloway New Town Derry Fields Lydiard Millicent Odstock Upton Lovell Urchfont Membury Sutton Veny Westwells Kingshill Fonthill Gifford Southwick Chapel Plaister Hamptworth All Cannings Nettleton Shrub Poulshot Wichelstowe Whiteparish Cricklade Ugford Milton Longstreet Ditteridge Misselfore The Shoe Wick Roundway Liden Stanton Fitzwarren Lower Woodford Wilsford Theobald's Green Pinehurst Townsend Cowesfield Green Chitterne Heywood Broad Town West Grimstead Little Marsh Long Dean Chicksgrove Ragnal Wild Duck Mead Littleton Drew The Middles Blue Vein Shrewton Ludwell Eastrop Sevington Wilton Mount Sorrel Coombe Mile Elm Edington Grittleton The Green Pewsey Wharf Compton Catcomb Yatton Keynell Cleverton Studley Green Strangways Mere Down Grittenham Wexcombe Sodom Stanley Gare Hill Brixton Deverill Stanton St Quintin Derry Hill North Wroughton Drynham Bratton Landford Yatesbury Pitton Pewsham Chilmark Tisbury Ferne Underhill Chelworth Lower Green Chedglow Church End Corston Stoke Farthing Slaughterford New Mill Cuckoo's Corner Charnage Bowldown Elcombe Upper Minety Gastard Wroughton Purlpit Badbury Wilson and Kennards Yard Trowbridge Bodenham Woodlands Burton Clench Churchfields Holt Goatacre Easton Royal Seend Head North Tidworth Bishopstone Rodbourne West Lavington Barrow Street Fox Holes Knook Lydiard Green Farleigh Wick Teffont Magna Walcot East Tidcombe Whitepits Marten Cherhill North Newnton Upper Wraxall Broughton Gifford Bohemia Upper Castle Combe Foscote Higher Coombe Manningford Abbots Stockley East Chisenbury Covingham West Sharcott New Town Wedhampton Boyton Chelworth The Square Marridge Hill Greenhill Gasper Ablington Brokenborough West Overton Berwick St James Netheravon Corsham Highworth Semington Rowde Lockeridge Sedgehill Corner Homington White Cross Rivermead Bisley Roughmoor Thornend Landfordwood Braydon Side Homanton Lackham Lydiard Plain Hannington Devizes Lower Everleigh Thickwood Lower Wraxall Dogridge East Town Oare Redlands Broad Hinton Durrington Westlea Shalbourne Whitley Calstone Wellington Whittonditch Haxton Upper Wanborough Codford St Peter Froxfield Compton Chamberlayne Badbury Wick Tockenham Wick Upper Upham Stopper's Hill Upper Chute Great Durnford Dunge Stratford Tony Chapmanslade Westbury Leigh Higher Pertwood Sunton Littlecott Huish Penleigh Mead End Paxcroft Mead Sherston Parva Burton Hill Shaw Dursley Dinton Ashley Thingley Westmead Fisherton de la Mere St Katharine's Stibb Green Warminster Lower Upham Laverstock Westcourt Old Sarum Draycot Foliat Draycot Fitz Payne Highway Cuckoo's Knob Brooklands South Tidworth Lopcombe Corner Blackland The Fox Kingsdown The Marsh Fiddington Sands Chittoe Heath Notton Chute Standen West Kennett Woolley Easterton Sands Wanborough Pewsey West Grafton Wadswick West End Lower Stanton St Quintin Crudwell Lane End Charlton West Winterslow Coate Temple Collingbourne Ducis Brokerswood Stoford The Linleys Bremhill Tidworth Aldbourne Upper Seagry Kingsdown Codford St Mary Marden Middle Winterslow Calne Park North West Gomeldon Lower Village Stert Henley Mid Wilts Way Burton Hisomley Pickwick Alderton West Hill Bagshot Downton Brinkworth Paxcroft Ham Turleigh Quidhampton Patney Clatford Shute End Blunsdon St Andrew Allington Wingfield Berryfield Lower Chute Burcombe Great Ashley Eastcourt Brookside Blagrove Southend Charlton Heath Easterton Trowle Common Sandy Lane Cadley Everleigh Rodbourne Bowden Hill Hudswell Royal Wootton Bassett Purton Common Winterbourne Dauntsey Crockerton Green Berwick St Leonard Melksham Chittoe West Amesbury Tytherington Ashton Keynes The Common Hilmarton Ludgershall Eastleaze Limpley Stoke Lower Wanborough Stratford sub Castle Sturford Alton Priors Forewoods Common Newtown Great Bedwyn Haydon Wick Clyffe Pypard Perry Green Hyde East Gomeldon New Town Huntenhull Green Sutton Mandeville Milkhouse Water Tockenham Bradford Leigh Northbrook Allington Bar Knowle Lacock North End Stormore Freshbrook Rollestone Portash Fyfield Sheldon Corner Quemerford Gate Bapton Old Town Netton Potterne Wick Elston Hill Deverill Bewley Common Castle Eaton Overtown Murcott Bushton Tytherton Lucas New Zealand Bullenhill Stapleford West Crudwell Langley Burrell Upper Chicksgrove Startley Walcot West