Education Marketing in Worcestershire

Get in touch

Education Sector Advertising in Worcestershire

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Worcestershire but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in WR6 6

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Worcestershire

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Eight Oaks Ankerdine Hill Windmill Hill Clows Top Lower Town Offmore Farm Pershore Woodrow Kempsey Upper Gambolds North Piddle Stitchin's Hill Finstall Defford Brook End Lickey Hills Great Malvern Redditch Headley Heath Cofton Hackett Overbury Hunt End Heightington Holbeache Hanley Child Lakeside Fladbury Cross Rashwood Caunsall Old Storridge Common Sharpway Gate Shelsley Beauchamp Oddingley Ab Lench Burcot Wilden Low Habberley Waresley Lower Clent Queenhill Cross Bank Huntsbridge Bordesley Stoney Hill Marsh End Ribbesford Stratford Battenton Green Whittington Eldersfield Wadborough Hartle Primsland Elmbridge Alfrick Pound Sidemoor Hollybed Street Hawford Diglis Mill End Littleworth Lower Lightwood Great Comberton Pole Elm Salwarpe Badsey Birch Green Bengeworth Bushley North Littleton Buckridge Hanley William Guarlford Birch Acre Cotheridge Welland Stone Owlhill Gallows Green Lineholt Common Eachway Winterfold Edgiock Habberley Shelsley Walsh Dunley Clent Beach Hay Linthurst Ravenhills Green Hackman's Gate Hoden Eastham Inkford Walcot Lickhill Hill End Horsham Shernal Green Bredon Upper Wyche Elmley Castle Holy Cross West Hagley Bredon's Norton Hurcott Kerswell Green Churchill Gorst Hill Little Eastbury Hollywood Elms Green Bateman's Green Crown East Doverdale Newbridge Green Holt Heath Moor End Hipplecote Berrow Green Bayton Hillpool Goom's Hill Brockamin Wickhamford Upton Warren Drakes Cross Hampton Martley Ryall Kingswood Bewdley Honeybourne Malvern Wells Winyates Green Tanner's Green Cherry Orchard Hook Bank Naunton Beauchamp Uphampton Callow Hill Fladbury Woodgates Green Suckley Yarhampton Cross Spennells Corse Lawn Yieldingtree Lower Bentley Bretforton Wants Green Comhampton Barbourne Romsley Hill Churchill Noah's Green Hill Furze Woodcote Green Green Street Upper Bentley Rainbow Hill Hanley Swan Sankyns Green Lower Broadheath Weatheroak Hill Greenhill Hadley Lea End Drugger's End Far Forest Kemerton Newnham Bridge Birch Berrow Alfred's Well Arrowfield Top Drakelow Frankley Green Severn Stoke Linkend Bastonford Enfield Woodsfield Smallwood Laughern Hill Bank Street Radford Stanklyn St Georges Carpenter's Hill High Green Birtsmorton Harvington Bouts Middle Littleton Fernhill Heath Dunstall Common Lye Head Libbery Grafton Cooksey Green Yarhampton Stock Wood Nash End Aggborough Murcot Aston Fields Pin's Green Upper Lode Newtown Stakenbridge Cleeve Prior Madresfield Kendal End Britannia Square Lindridge Netherton Menithwood Dines Green Bark Hill Worles Common Pink Green Stanbrook Stonebow Frankley Hill Mount Pleasant Dunhampstead Blackwell Brotheridge Green Aston Bank Smite Hill Sinton Shurnock Upper Haselor Teddington Hands Shoulton Little Comberton Sledge Green Moon's Moat Westacre Ramsden Leigh Hopwood Swinesherd St John's Slades Green Shell Broadheath Common Clifton upton Teme Crowle Green Little London Abberton Ham Green Sale Green Gilbert's End Stoulton Abberley Malvern Common Broombank Rednal Little Welland Rushock Doddenham Baylis Green Lower Berrington Lower Hook Matchborough Abbots Morton New End Bricklehampton St Peter the Great Drakes Broughton Lem Hill Darbys Green Spetchley Trotshill Little Witley Lincomb Longdon Hill End Trueman's Heath Lower Howsell Good's Green Shatterford Rumbow Cottages Upper Welland Walkwood Park End Callow End Lineholt Newland Mamble Duckswich Broad Marston Elcock's Brook Hardwick Green Leapgate Upton upon Severn Sneads Green Westlands Cutnall Green Heath Green Low Hill Dunhampton Bransford Greenlands King's Green Aldington Southcrest Upper Berrington Romsley Tolladine Berrow Foley Park West End Bushley Green Powick Alvechurch Chawson Valley Sneachill Shenstone Pie Corner Mere Green Orleton Sytchampton Beckford Cross Ross Green Bluntington Holt End Marl Bank Portway Summerhill Upper Catshill The Rampings Areley Kings Brayswick Norton Red Cross Atch Lench Sinton Green Aston Somerville Drayton Guller's End Frogsmarsh Structon's Heath Cropthorne Wyre Piddle Ashton under Hill Huddington Bockleton Astwood Charlton Lower Wolverton Claines Kidderminster Leigh Sinton Broadway Lower Strensham Astwood Bank Webheath Mustow Green Saxon's Lode Little Malvern Hales Park Upper Strensham Lenchwick Brockencote Hall Flat Withybed Green Hartlebury Common Pinvin Northwick Winyates Lower Heath Titton Birlingham Flyford Flavell Bredon's Hardwick Himbleton Broad Common Upper Marlbrook Low Hill Blackminster Monkwood Green Pebworth Elmley Lovett Besford Bell Heath Bournheath Northampton Buckbury Ombersley Nineveh Catshill Crowle Poolbrook Warndon Kent's Green Kitwell Gilvers Lane Newtown Suckley Knowl Chadbury Branson's Cross Rowney Green Snead Common Stock Green Lime Street Wychbold Catchems End Napleton The Hook Grafton Long Green Upper Wick Park Gate Bell End Pirton Dordale The Burf Priestfield Upper Wolverton Chadwick Earl's Croome Hoobrook Camer's Green Wick Brownheath Common Knighton on Teme St Godwalds Howsen Offenham Ripple Washford Lower Westmancote Lulsley Upper Arley Blakedown Powick Village Longley Green Cooksey Corner Kyrewood Batchley Inkberrow Stockton on Teme Neight Hill Halfkey Hinton on the Green Lydiate Ash Golden Valley Hurcott Village Stoke Heath Piper's Hill Berry Hill Hill Side Clevelode Wildmoor Hagley Stoneybridge Burlish Park Greenhill Madeley Heath Blackmore End Knighton Little Acton Suckley Green Eardiston Chaddesley Corbett Charlton Bishampton Upper Moor Frankley The Grove West Malvern Purshull Green Blackpole Torton Tanwood Footrid Tibberton Grimley Slideslow Kyre Park Tardebigge Dayhouse Bank Oakall Green Upper Howsell Major's Green Rushwick Baynhall Copyholt Briar Hill Greenway Pound Bank Hollybush Upper Ham Outwood Church Lench Brickfields Acton Upper Rochford Stonepits Kinsham Twyford Red Hill Walton Pool Childswickham Hindlip Abbeydale Hunnington Hall Green Timberhonger Apes Dale Stanford on Teme Stoke Bliss Stourport-on-Severn Bank's Green Cladswell Gadfield Elm Riverside Bredicot Copcut Welland Kington Chapman's Hill Blakebrook Tenbury Wells Castle Hill Hatfield Woolmere Green St Michaels Oldwood Strensham Dagtail End Vigo Stoke Wharf Woodmancote Blakeshall Comberton Grimes Hill Harbours Hill Stanford Bridge Bickley Hartlebury Castlemorton Ipsley Offenham Cross Sedgeberrow Baughton Hill Goosehill Green Barnettbrook Broadwaters Wythall Worms Ash Broadwas Perryfields Bevere Kersoe Chase End Street Clifton Park Farm Beckford Wribbenhall Foxlydiate Nineveh Dawshill Sweet Green Little Inkberrow Oakenshaw Bournes Green Hillhampton Crowcroft Whiteleaved Oak Coles Green Woodgate Rous Lench Cobley Hill Baughton Crossway Green Boreley Crabbs Cross Moseley Cruise Hill Wolverley Broad Heath Holt Grafton Flyford Astley Cross Hill Croome Holberrow Green Broughton Green Phepson Tunnel Hill Rhydd Feckenham Evesham Lower Sapey Longdon Heath Oldfield Draycott Collett's Green Broome Cowsden Lower Marlbrook Interfield Lodge Park Tutnall Naunton Rochford Summerfield Hawthorn Bush Worcester The Lakes Ronkswood Netherwich Sutton Farm Ullington Saleway Abbotswood Bell Green Lower Wick Callow Hill Norchard St Peter The Great Bryan's Green Noutard's Green Hawbridge Church Hill Ashfield Beoley Little Beckford Littleworth Norton Lower Moor North Malvern Chatley Bradley Green Lower Illey Trimpley The Vines Woodrow Great Witley Bugle Gate Harpley Broad Green Malvern Link Astley Throckmorton Morton under Hill Egdon Hallow Heath Long Bank Martin Hussingtree Ockeridge Hadzor Shrawley Green Street Henbrook Cookley Pound Green Astley Burf Chandler's Cross Witnells End Longdon The Walshes Eckington Smith End Green Broad Alley Holdfast Rhydd Green Sheriff's Lench Pendock Frith Common Sandford Bridge End Earl's Common Newland Common Birts Street Headless Cross Lower Wyche Barnt Green Badger's Hill Bromsgrove Kyre Green South Littleton Witton Hill Stone Hampton Lovett Holt Fleet Witton Peopleton Shawbrook Harvington Stoke Prior Conderton Pensax Charford Clifton upon Teme Cookhill Bliss Gate Knightwick Droitwich Spa Hinton Cross Bayton Common Stonehall Pensham Hanbury Dodford Sherrard's Green Four Pools White Ladies Aston Barnard's Green Cakebole Wichenford Stoke Pound Knowle Fields Kyre Podmoor Dowles Broom Hill Ladywood Upton Snodsbury Worlds End Cobbler's Corner Alfrick Town's End Kinnersley Birchen Coppice Hanley Castle Dormston Picken End Lickey Willow Green Link Top King's End Pound Bank Wick Episcopi Uckinghall Rock White End Belbroughton Forhill Westmancote Lickey End Franche Astwood Newtown Bury End Hallow Rye Street Broughton Hackett Berrington Green Broadmore Green Deblin's Green Chawson