Education Marketing in Ashfield

Get in touch

Education Sector Advertising in Ashfield

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Ashfield but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in WR13 5

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Ashfield (Worcestershire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Lower Town Lime Street Broad Common Callow End Dordale Lickhill Buckbury Hinton Cross Hook Bank Wythall Ham Green Longley Green Lickey Hills Lower Wolverton Napleton Shatterford Ravenhills Green Suckley Knowl Cookhill Briar Hill Link Top Cropthorne Baynhall Park End Northampton Phepson Bredicot Holt Heath Queenhill Greenhill Birch Acre Hill Croome Dines Green Weatheroak Hill Stonehall Lower Westmancote Walton Pool Malvern Common Ribbesford Rainbow Hill Northwick Noutard's Green Pensham Hillhampton Hurcott Ankerdine Hill Crabbs Cross Horsham Enfield Cherry Orchard Witton Eardiston Callow Hill Frankley Longdon Heath Stoke Pound Inkford Bayton Common Little Welland Aston Fields Goosehill Green Ashfield Clevelode Frith Common Sankyns Green Woolmere Green Areley Kings Leigh Sinton Gadfield Elm Snead Common Feckenham Little Beckford Low Hill Far Forest Laughern Hill Charlton Waresley Barnt Green Summerfield Hipplecote Sherrard's Green Hawthorn Bush Saleway The Grove Birch Green Southcrest Guarlford Offmore Farm Alfrick Pound Broombank Chapman's Hill Upper Berrington Huddington Ombersley Webheath Hill End Sidemoor Pound Bank Honeybourne Malvern Wells Great Comberton Walkwood Upper Gambolds Stanklyn Greenlands Pound Green Droitwich Spa Nineveh Worcester Church Lench Broome Upper Rochford Sandford Rowney Green Structon's Heath Upper Marlbrook Fernhill Heath Pershore Hanley Castle Little Comberton Little Malvern Orleton Poolbrook Beckford Hallow Eastham Chadwick Nash End Broad Green Romsley Stratford St Georges Franche Crowle Green Gilvers Lane Torton Yarhampton Castlemorton Eckington Claines Purshull Green Cobley Hill Stockton on Teme The Burf Lineholt Common Stock Wood Birtsmorton Major's Green Berrow Green Lower Marlbrook Fladbury Lower Sapey Lower Howsell Harbours Hill Golden Valley Westmancote Pinvin Blakebrook Callow Hill Hopwood Stonebow Atch Lench Aston Bank Clent Broad Marston Lower Wick Barbourne Bayton Upper Arley Whiteleaved Oak Brockencote Holberrow Green Hartle Little Inkberrow Brownheath Common Lower Hook Littleworth Holt Fleet Bank Street Norchard Apes Dale Spennells Sneachill Upper Wolverton Redditch Lower Berrington Ullington Red Cross Lulsley Oddingley Kinsham Sheriff's Lench Dunstall Common Town's End Hoobrook Badger's Hill Tenbury Wells Astwood Lye Head Clifton upon Teme Bushley Lower Illey Upper Lode Kinnersley Ross Green Wick Astwood Powick Village Grimley Witnells End Pebworth Primsland Aggborough Upper Wyche Neight Hill Dunhampstead Twyford Doddenham Rushock Clifton upton Teme Baylis Green Bromsgrove Draycott Norton Pie Corner Carpenter's Hill Woodmancote Bell Green Hall Green Deblin's Green Elcock's Brook Long Bank Lower Strensham Woodrow Shenstone Upper Wick Copyholt Nineveh Cruise Hill Beoley Cutnall Green Corse Lawn Greenway Hartlebury Flyford Flavell Himbleton Lower Heath Suckley Green Pendock Stanford Bridge Powick Oakall Green Hampton Swinesherd Bryan's Green Vigo Rumbow Cottages Ramsden Chase End Street Astley Cross Cleeve Prior High Green Kendal End Darbys Green Shoulton Washford Worms Ash Drakes Cross Blackminster Lower Wyche Barnard's Green Shernal Green Chawson Bockleton Dodford Ryall Trotshill Conderton Fladbury Cross Wildmoor Kington Smith End Green Dowles Newland Common Ashton under Hill Broom Hill Grafton Flyford Trueman's Heath Holt End Moor End Tanner's Green Throckmorton Churchill Shawbrook Netherwich Uphampton Green Street Kidderminster Hurcott Village Woodgates Green Kerswell Green Stoke Bliss Doverdale North Littleton Drayton Bredon's Hardwick Bark Hill Earl's Common Summerhill Wickhamford Castle Hill Woodsfield Cowsden Stourport-on-Severn White End Old Storridge Common Edgiock Gallows Green Witton Hill Newbridge Green Lenchwick Great Malvern Copcut Priestfield Piper's Hill Cobbler's Corner Stoulton Chawson Valley Martley Holy Cross Newland Outwood Kemerton Hanley Child Hanbury Batchley Upper Welland Hawbridge Evesham Dunley Wick Episcopi Lower Bentley Rushwick Stoke Heath Grimes Hill Hatfield St Michaels Belbroughton Owlhill Sledge Green Tardebigge Birts Street Lickey Welland Drugger's End St Godwalds Withybed Green Moon's Moat Podmoor Worlds End Bickley Oldwood Kitwell Martin Hussingtree Bricklehampton Hill Furze Comberton Woodcote Green Sytchampton Chatley Sedgeberrow Red Hill Forhill Pink Green Norton Abbotswood Bradley Green Mill End Middle Littleton Baughton Hill The Lakes Upper Haselor Bournheath Abbeydale White Ladies Aston Birlingham Hanley William Bredon Good's Green Brickfields Westacre Hardwick Green South Littleton Astley Burf Broughton Green Wadborough Drakes Broughton The Vines Linkend Shelsley Beauchamp Foley Park Cladswell Shrawley Hadley Long Green Kyrewood Tanwood West Hagley Finstall Coles Green Hollybush Pin's Green Knighton on Teme Walcot Lem Hill Rye Street West Malvern Bretforton Brotheridge Green Shurnock Sale Green Little Eastbury Littleworth Ronkswood Naunton Beauchamp Bastonford Longdon Hill End Oldfield Kingswood Berrington Green Libbery Sinton Green Bredon's Norton Halfkey Bushley Green Pirton Lower Moor Abberley Brayswick Suckley Rhydd Green Green Street Oakenshaw Madeley Heath Linthurst Sharpway Gate Ripple Smite Hill Morton under Hill Stonepits Woodgate Leapgate Little London Egdon Upper Ham Holt Mount Pleasant Henbrook North Piddle Elmley Castle Knighton Abbots Morton Bouts The Rampings Longdon Foxlydiate Windmill Hill Menithwood Severn Stoke Bordesley Hunnington Eight Oaks Blackmore End Footrid Bateman's Green West End Four Pools Lydiate Ash Rashwood Grafton Cofton Hackett Astwood Bank Elms Green Wyre Piddle Tibberton Hoden Hinton on the Green Huntsbridge Alfrick Gorst Hill Newnham Bridge Uckinghall Radford Bournes Green Abberton Diglis Barnettbrook Guller's End Marsh End Malvern Link Hackman's Gate Mamble Moseley Howsen Wichenford Mere Green Portway Frogsmarsh Catchems End Arrowfield Top Ab Lench Bank's Green Clows Top Berry Hill Dunhampton Dagtail End Sneads Green Alfred's Well Whittington Woodrow Birchen Coppice Rednal Beach Hay Alvechurch Picken End Hadzor Elmley Lovett Broadwas Bransford Stone Lickey End Blakedown Cotheridge Ladywood Rock Greenhill Kyre Hunt End Riverside Winyates Green Hampton Lovett Upper Catshill Badsey Bengeworth Wychbold Aston Somerville Camer's Green Clifton Crowle Charlton St Peter The Great Battenton Green Defford Spetchley Park Gate Pole Elm Bell Heath Titton Baughton Stoneybridge Wilden Stoke Wharf Burcot Holdfast Crossway Green Strensham Teddington Hands Noah's Green Upton Snodsbury Astley Drakelow Eldersfield Upton Warren Sweet Green Rochford Willow Green Bishampton Upper Howsell Little Acton Birch Berrow Broadheath Common Park Farm Harvington Winterfold Overbury Elmbridge Besford Catshill Bluntington Ipsley Hanley Swan Berrow Cooksey Corner Crown East Blakeshall Yieldingtree Shelsley Walsh Broadwaters Crowcroft Bewdley Church Hill Matchborough King's Green Beckford Cross Upton upon Severn The Walshes Ockeridge Hall Flat St Peter the Great Great Witley Interfield Blackwell St John's King's End Sutton Farm Rous Lench Hindlip Brook End Hagley Dawshill Lower Lightwood Charford Kyre Green Naunton Romsley Hill Lineholt Pensax Peopleton Bevere Bliss Gate Collett's Green Smallwood Lower Clent Stakenbridge Pound Bank Holbeache Frankley Green Hillpool Slades Green Westlands Tunnel Hill Burlish Park Lakeside Stanford on Teme Newtown Hollywood Headless Cross Caunsall Trimpley Slideslow Low Habberley Stitchin's Hill Wants Green Broad Heath Inkberrow Heightington Acton Netherton Broadway Yarhampton Cross Tolladine Bridge End Broadmore Green Knowle Fields Kersoe Headley Heath Earl's Croome Dormston Boreley Gilbert's End Salwarpe Hawford Little Witley Knightwick Chadbury Grafton Heath Green Hallow Heath Low Hill Frankley Hill Britannia Square Aldington Stock Green Rhydd Lower Broadheath Timberhonger Goom's Hill Branson's Cross Perryfields Habberley Upper Moor Chandler's Cross Stoney Hill Blackpole Marl Bank Warndon Cakebole Bell End Bugle Gate Kempsey Duckswich Murcot Shell Saxon's Lode Dayhouse Bank Hollybed Street Newtown Broad Alley New End Harvington Cooksey Green Churchill Hartlebury Common Bury End Wolverley Harpley Tutnall Broughton Hackett Lindridge Offenham Leigh Worles Common Stanbrook Wribbenhall Hill Side The Hook Cross Bank Upper Bentley Brockamin North Malvern Comhampton Newtown Cookley Lea End Mustow Green Chaddesley Corbett Eachway Madresfield Upper Strensham Welland Stone Sinton Lodge Park Stoke Prior Buckridge Monkwood Green Kyre Park Lincomb Kent's Green Winyates Hales Park Childswickham Offenham Cross