Education Marketing in Batchley

Get in touch

Education Sector Advertising in Batchley

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Batchley but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in B97 4

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

Other locations available for education marketing
Monkwood Green Holt Upper Strensham Halfkey Bewdley Twyford Harbours Hill Clifton upton Teme Frogsmarsh Dayhouse Bank Hillhampton Lower Westmancote Birts Street Vigo Heightington Southcrest Pink Green Astwood Bank Broad Marston Shernal Green Ripple Barnt Green Edgiock Oakall Green Foley Park Hackman's Gate Green Street Wythall Inkford Bluntington Holdfast Upper Welland Chadwick Upper Wolverton Salwarpe Ockeridge Aston Bank Newland Common Duckswich Abbots Morton Swinesherd Broad Alley Deblin's Green Feckenham Harvington Grafton Mere Green Lydiate Ash Camer's Green Headless Cross Frith Common Lower Sapey Welland Bricklehampton Bryan's Green Hook Bank Blackwell Shoulton Bevere Snead Common Pebworth Rushwick Madresfield The Rampings Upper Moor Uckinghall Collett's Green Greenway Upton upon Severn Shell Brockamin Lower Moor Lower Strensham Piper's Hill Bell Heath Hillpool Horsham Little Inkberrow Tanner's Green Hollybed Street Lineholt Common Saxon's Lode Woodsfield Summerhill Welland Stone Clows Top Winyates Green Boreley Holt End Ham Green Clevelode Batchley Kent's Green White Ladies Aston Chadbury Kinsham Sutton Farm Bishampton High Green Lickey Broughton Hackett Lower Howsell Withybed Green Witton Ross Green Kinnersley Woodmancote Birchen Coppice Broadheath Common Cooksey Corner Leigh Sinton Besford Summerfield Broome Purshull Green Winyates Little Acton Rous Lench Tanwood Oldfield Stoke Wharf Dowles North Malvern Dunhampton Sinton Pensham Newnham Bridge Eachway Alfred's Well New End Grafton Cherry Orchard Naunton Beauchamp Lindridge Stratford Mill End Goom's Hill Birch Green Birch Berrow Cruise Hill Barnettbrook Park Gate Smite Hill Slideslow Sledge Green Yarhampton Crossway Green Linthurst Stock Wood Kempsey Kington Astwood Aston Fields Rock Upper Catshill Dormston Marsh End Callow Hill Worlds End Upper Gambolds Throckmorton Inkberrow Four Pools Berry Hill Berrow Little Beckford Beckford The Hook Cleeve Prior Kitwell Drakes Broughton The Burf Foxlydiate Gallows Green Kyre Park Brayswick Belbroughton Broad Heath Lakeside Hill End Bliss Gate Morton under Hill Diglis Huddington Ashton under Hill Baynhall Cropthorne Astley Darbys Green Great Witley Pershore Broad Common Lye Head Henbrook Slades Green Upper Wick Malvern Link Knightwick Ombersley Bell Green Priestfield Kyrewood Broughton Green Catshill Wants Green Hallow Long Bank Hartle Cobley Hill Whiteleaved Oak Bournes Green Badsey Sneads Green Park Farm Ramsden Newtown Hampton Wickhamford Stoulton Woodrow King's Green Lower Town Martin Hussingtree Dines Green Lodge Park Strensham Poolbrook Neight Hill Barnard's Green Charford Middle Littleton Chaddesley Corbett Kyre West End Defford Sweet Green Powick Village Astwood Ashfield Witnells End Golden Valley Elmley Castle Chawson Stonehall Hartlebury Woodgates Green Laughern Hill Walkwood Tibberton Lower Wick Tutnall Red Hill Lineholt Corse Lawn Westacre Clifton upon Teme Eight Oaks St Georges Church Hill Kemerton St John's Phepson Rednal Rashwood Alfrick Pound Hill Furze Hawthorn Bush Rumbow Cottages Smallwood Hardwick Green Wyre Piddle Burcot Sinton Green Callow End Comhampton Dawshill Acton The Lakes Stonepits Doverdale Bromsgrove Clent South Littleton Cotheridge Libbery Hunt End Cakebole Nineveh Rowney Green Sandford Shatterford Overbury Yieldingtree Berrington Green Green Street Stanford Bridge Alfrick Childswickham Menithwood Britannia Square Wolverley Wribbenhall Headley Heath Cross Bank Little London Primsland Hadley Grimes Hill Bell End Lulsley Little Eastbury Suckley Holberrow Green Dunley Sharpway Gate Crowle Stitchin's Hill Pensax Hollybush Westlands Powick Bransford Spetchley Bark Hill Gorst Hill Suckley Green Stonebow Wildmoor Windmill Hill Chandler's Cross Cookley Eardiston Shurnock Abbotswood Buckridge Eckington Nineveh Stanbrook Arrowfield Top Broom Hill Stock Green Oakenshaw Blackmore End Malvern Wells Birlingham Wilden The Vines Mamble Torton Tardebigge Cooksey Green Hinton Cross Upper Ham West Hagley Ullington Netherwich Hill Side Moseley Bredon's Norton Sytchampton Hoden Franche Dunstall Common Romsley Hill Lower Clent Bayton Dunhampstead Upper Bentley Longley Green Hindlip Norchard Upper Arley Blackpole Longdon Astley Burf Sidemoor Pound Bank Branson's Cross St Michaels Red Cross Shenstone Cutnall Green Brickfields Long Green Hatfield Sheriff's Lench Worcester Tenbury Wells Wick Dodford Broadwaters Stoke Pound Ronkswood Howsen Holt Heath Noah's Green Great Comberton Moon's Moat Lickey Hills Evesham Worles Common Stourport-on-Severn Cobbler's Corner Naunton Ribbesford St Peter The Great Gilbert's End Northwick Rhydd Green Wadborough Tunnel Hill Beoley Pole Elm Broadwas Stanford on Teme Shrawley Clifton Lower Wolverton Churchill Upper Wyche Dordale Upton Snodsbury Lenchwick Bredon Droitwich Spa Moor End Enfield Radford Blackminster Brook End Pound Green Bushley Beckford Cross Holt Fleet The Grove Riverside Major's Green Fernhill Heath Fladbury Stone Atch Lench Little Malvern Abberton Noutard's Green Weatheroak Hill Lickey End Hanley William Walcot Chatley Linkend Charlton Woodcote Green Bockleton Hoobrook Link Top Stanklyn Earl's Common Alvechurch Interfield Ryall Shelsley Beauchamp Crowle Green Malvern Common Greenlands Ladywood Kingswood Sale Green Stoke Heath North Piddle Queenhill Grafton Flyford Habberley Knowle Fields Little Comberton Forhill Hunnington Elmbridge Romsley Grimley Upper Marlbrook Town's End Areley Kings Honeybourne Kyre Green Peopleton Perryfields Newtown Good's Green Norton Longdon Heath Mount Pleasant Rushock Upper Haselor West Malvern Newtown Heath Green Kerswell Green Sherrard's Green Shawbrook Hollywood Sankyns Green Sedgeberrow Leigh Bredicot Bastonford Cookhill Lower Lightwood Bayton Common Callow Hill Shelsley Walsh Harpley Guller's End Finstall Castle Hill Upper Rochford Doddenham Old Storridge Common Hurcott Village Birtsmorton Bateman's Green Frankley Longdon Hill End Hopwood Rye Street Hawbridge Lime Street Bury End Outwood Orleton Charlton Leapgate Blakeshall Hales Park Spennells Earl's Croome Stockton on Teme Littleworth Astley Cross Eastham Knighton Newbridge Green Offmore Farm Hurcott Park End Rhydd Brotheridge Green Draycott Newland Washford Lower Wyche Churchill Bank Street Broadmore Green Trimpley Cofton Hackett Willow Green Sneachill North Littleton Brockencote Woodrow Stoke Prior Littleworth Buckbury Murcot Blakedown Drakelow Elmley Lovett Flyford Flavell Martley Little Welland Baughton Hill Hanley Child Offenham Waresley Portway Elms Green Witton Hill Great Malvern Copyholt Owlhill Redditch Kidderminster Webheath Woolmere Green Broombank Teddington Hands Bengeworth Upper Howsell Aston Somerville Bordesley Cladswell Caunsall Hallow Heath Carpenter's Hill Pie Corner Yarhampton Cross Trueman's Heath Low Hill White End Rochford Crowcroft Bickley Hipplecote Offenham Cross Crown East Trotshill Hadzor Frankley Hill Stoneybridge Lem Hill Pin's Green Badger's Hill Cowsden Kersoe Podmoor Briar Hill Hartlebury Common Lower Illey Lower Marlbrook Mustow Green Hagley Bushley Green Woodgate Nash End Aldington St Peter the Great Copcut Ipsley Lower Broadheath Bredon's Hardwick Chawson Valley Pirton Hinton on the Green Catchems End Holy Cross Northampton Stoke Bliss Beach Hay Hall Green Bretforton Structon's Heath Lincomb Bradley Green Norton Walton Pool Lickhill Oldwood Napleton Smith End Green Netherton Gadfield Elm Coles Green Wichenford Lower Bentley Severn Stoke Upton Warren Chase End Street Tolladine Greenhill Lower Heath Knighton on Teme Suckley Knowl Drakes Cross Hawford St Godwalds Winterfold Lower Berrington Apes Dale Egdon Wychbold Baylis Green Fladbury Cross Brownheath Common Guarlford Pinvin Bank's Green Ravenhills Green Chapman's Hill Marl Bank The Walshes Birch Acre Claines Eldersfield King's End Barbourne Greenhill Upper Berrington Matchborough Hanley Castle Ab Lench Hill Croome Bridge End Broadway Bugle Gate Crabbs Cross Far Forest Whittington Stakenbridge Lea End Comberton Ankerdine Hill Stoney Hill Westmancote Pendock Bouts Kendal End Conderton Drayton Bournheath Burlish Park Footrid Drugger's End Dagtail End Harvington Baughton Low Hill Hampton Lovett Lower Hook Pound Bank Hanbury Huntsbridge Wick Episcopi Holbeache Picken End Abbeydale Castlemorton Frankley Green Madeley Heath Hanley Swan Titton Uphampton Himbleton Berrow Green Saleway Aggborough Hall Flat Abberley Elcock's Brook Gilvers Lane Goosehill Green Oddingley Upper Lode Timberhonger Worms Ash Rainbow Hill Broad Green Church Lench Low Habberley Battenton Green Little Witley Warndon Blakebrook