Education Marketing in Batchley

Get in touch

Education Sector Advertising in Batchley

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Batchley but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in B97 4

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Batchley (Worcestershire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Clifton upon Teme Nineveh Shurnock Shrawley Walkwood Rous Lench Oakall Green Park Farm Wilden Foxlydiate Whiteleaved Oak Gallows Green Kerswell Green Sytchampton Oakenshaw Brook End Broome Good's Green Earl's Common Upper Rochford Dordale Southcrest Gorst Hill Habberley Bryan's Green Upper Howsell Evesham Charlton Birch Acre Greenway Heath Green Camer's Green Lower Strensham Beckford Cross Acton Oldfield Lower Illey Alfrick Pound Little Malvern St Godwalds Tolladine Bluntington Lower Town The Lakes Hurcott Village Tenbury Wells Kyre Green Frankley Hill Stoulton Hawthorn Bush Holy Cross Bradley Green Rhydd Green Bushley Green Welland Howsen Aston Somerville Castlemorton Fernhill Heath Woodsfield Battenton Green Bredon's Norton Bell Heath Smallwood Carpenter's Hill Bell End Alfrick Poolbrook Flyford Flavell Podmoor Churchill Low Habberley Little Witley Elmley Castle Witton Hill White Ladies Aston Ockeridge Worms Ash Yarhampton Cross Hunt End Baynhall Littleworth Westlands Briar Hill Chatley Harbours Hill Birch Green Wick Dawshill Martin Hussingtree Sharpway Gate Westmancote Powick Village Longdon Heath Cooksey Green Worlds End Hollywood Barnt Green Alfred's Well Summerfield Hallow Mustow Green Brickfields Bridge End Knighton on Teme Oldwood Aggborough Kinsham Drakes Cross Longley Green Madeley Heath Church Hill Hampton Lovett Stoneybridge Hill Croome Lower Westmancote Deblin's Green Hoden Rhydd Sedgeberrow Pensax Pershore Salwarpe Blackminster Bournheath Hillpool Lower Heath Earl's Croome Slideslow Upper Welland Cherry Orchard Sneads Green Stonehall Upper Moor Shell Northwick Dunhampton Headley Heath Witton Enfield Lea End Owlhill Cowsden Kingswood Sheriff's Lench Astwood Bank Apes Dale Offenham Cross Beckford Lenchwick Norton Broad Alley Moon's Moat Upper Catshill Hackman's Gate Boreley Primsland Elmbridge Bransford Smith End Green Hanbury Broadmore Green Barnettbrook Ashton under Hill Droitwich Spa Little Comberton Feckenham Drugger's End Foley Park Himbleton Bayton Common North Piddle Doverdale Upper Wyche Menithwood Astley Cross Romsley Hill Rye Street Lower Wolverton Kyrewood Town's End Bushley Littleworth Berry Hill Berrington Green Norchard Spetchley Malvern Link Yieldingtree Spennells Huntsbridge Northampton Cobley Hill Cookley Abbotswood Collett's Green Long Green Caunsall Snead Common Picken End Castle Hill Twyford Ombersley Saleway Swinesherd Baylis Green Lower Broadheath Perryfields Brotheridge Green Broom Hill Stoke Heath Headless Cross Bredicot Birts Street West Hagley Torton Lickhill Lickey Hills Kyre Park Grimley Drayton Grafton Sankyns Green Henbrook Tunnel Hill Ripple Broadway Astley Goosehill Green Lower Moor Strensham Upton Warren Lye Head Greenhill Newbridge Green Bricklehampton Fladbury Abbots Morton Blakebrook Ladywood Eldersfield Berrow Barnard's Green The Walshes Little Inkberrow Hollybush Tanner's Green Rock Grafton Batchley Trimpley Cofton Hackett Huddington Wildmoor Monkwood Green Clows Top Rushock Kyre Ullington Throckmorton Shoulton Winyates Green Astwood Hawford Laughern Hill Blackpole Bournes Green Buckridge Ramsden Stockton on Teme Little Beckford Birchen Coppice Lower Marlbrook Walcot Rainbow Hill Ab Lench Hatfield Burcot Hales Park Hartlebury Common Shenstone Ross Green Stoke Prior Doddenham Halfkey Gilbert's End Lickey End Hook Bank Holdfast Callow Hill Sneachill Honeybourne Dunley Inkberrow Dunstall Common Morton under Hill Lower Sapey Pendock King's End Sale Green Lower Clent Oddingley Portway Peopleton Uphampton Cotheridge Fladbury Cross Franche The Grove Naunton High Green Crown East Baughton Hill Bockleton The Vines Hillhampton Upper Haselor Hunnington Yarhampton Ravenhills Green Napleton Libbery Abbeydale Clent Pinvin Uckinghall Pin's Green Duckswich Ipsley Woodgate Areley Kings Dodford Pound Bank Sweet Green Ham Green Crowle Green Cladswell Cutnall Green Suckley Upper Berrington Major's Green Kent's Green Lydiate Ash Clifton Little Welland Birlingham Norton Bark Hill The Hook Old Storridge Common Leigh Sinton Woodcote Green Cleeve Prior Hindlip Bell Green Holberrow Green Bretforton Structon's Heath Summerhill Pie Corner Harpley King's Green Forhill Stakenbridge Hartle Dines Green Goom's Hill Hill End Grimes Hill White End Malvern Wells Hampton Weatheroak Hill Hollybed Street Kempsey Dunhampstead Kidderminster Kington Broad Heath Brownheath Common Aldington Lower Lightwood Crowcroft Bromsgrove Frogsmarsh Newtown Mount Pleasant Webheath Park End Astwood Newland Common Lem Hill Dowles The Burf Egdon Tanwood Broadwas Hanley William Broughton Green Chadbury Conderton Park Gate Interfield Lickey Woodrow Lower Wick Stock Wood Red Hill Knowle Fields Hill Side Frith Common Brockamin Rednal North Littleton Hanley Child Lime Street Woolmere Green Stone Worcester Kemerton Lower Wyche Brayswick Catchems End Hallow Heath Sherrard's Green Pensham Pink Green Upton upon Severn Woodmancote Stoke Bliss Marsh End Sledge Green Arrowfield Top Hipplecote Lower Howsell Warndon Willow Green Leigh Frankley Green Crowle Ashfield Catshill Witnells End Teddington Hands Winyates Low Hill Pebworth Bewdley Bishampton Upper Marlbrook Stanford on Teme Little London Broad Green Saxon's Lode Holt Holt Fleet Newnham Bridge Aston Fields Trueman's Heath Ronkswood Longdon Lower Hook Powick Callow Hill Darbys Green Great Malvern Bliss Gate Defford Copcut Stourport-on-Severn Cakebole Broombank Charford Wyre Piddle Stanbrook Rumbow Cottages Chawson Valley Tutnall Bredon's Hardwick Tardebigge Beoley Hanley Castle Timberhonger Stoke Pound Harvington Belbroughton Long Bank Washford Lulsley Newland Cobbler's Corner Upper Strensham Noah's Green Upper Gambolds Aston Bank Wythall Chadwick Hinton Cross Netherton Eardiston Diglis Stratford Far Forest Broadheath Common Clifton upton Teme Horsham Pole Elm South Littleton Upper Bentley Noutard's Green Offenham Link Top Mamble Upper Ham Blakeshall Shelsley Beauchamp St Peter The Great Hall Green Lineholt Heightington West Malvern Holt End Bugle Gate Bredon Besford Dayhouse Bank Buckbury Stanford Bridge Eastham Bank's Green Rashwood Newtown Redditch Hoobrook Finstall Bury End Bayton Crabbs Cross Bouts Priestfield Suckley Knowl Britannia Square Longdon Hill End Wants Green Shawbrook Pound Bank Murcot Tibberton Matchborough Nash End Cruise Hill Inkford Draycott Bevere Church Lench Greenlands Clevelode Comberton Grafton Flyford Waresley Abberley St John's Great Witley Chandler's Cross Stock Green Upper Wolverton West End St Georges Copyholt Hopwood Riverside Hall Flat Burlish Park Eachway Vigo Bickley Cookhill Madresfield Lineholt Common Woodgates Green Great Comberton Low Hill Chapman's Hill Charlton Knightwick Cross Bank Elcock's Brook Rushwick Kendal End Nineveh Whittington Overbury Linkend St Michaels Gilvers Lane Naunton Beauchamp Suckley Green Welland Stone Bateman's Green Shatterford Martley Broughton Hackett Mill End Bank Street Neight Hill Hagley Radford Wychbold Astley Burf Wribbenhall Leapgate Footrid Shernal Green Brockencote Green Street Hanley Swan Ankerdine Hill Branson's Cross Berrow Green Westacre Romsley Broad Common Piper's Hill Broad Marston Chase End Street Elmley Lovett Coles Green Wick Episcopi Upton Snodsbury Chaddesley Corbett Upper Wick Netherwich Lakeside Little Acton Dormston Kitwell Eight Oaks Lodge Park Kersoe Winterfold Blackwell Lower Bentley Shelsley Walsh Lindridge Four Pools Worles Common Smite Hill Bordesley Golden Valley Hawbridge Badsey Stoney Hill Callow End Wichenford Atch Lench Birch Berrow Ribbesford Churchill Edgiock Hadley Drakelow Slades Green Green Street Hadzor Purshull Green Lincomb St Peter the Great Gadfield Elm Queenhill New End Severn Stoke Greenhill Wickhamford Hinton on the Green Stanklyn Middle Littleton Badger's Hill The Rampings Ryall Trotshill Malvern Common Mere Green Rochford Marl Bank Blakedown Pirton Withybed Green Kinnersley Windmill Hill Offmore Farm Childswickham Baughton Birtsmorton Outwood Stonepits Rowney Green Wadborough Woodrow Moseley Stoke Wharf Bastonford Abberton Corse Lawn Phepson Elms Green Upper Lode Orleton Knighton Wolverley Sandford Harvington Walton Pool Comhampton Claines Frankley Hardwick Green Hartlebury Blackmore End Hurcott Stonebow Sutton Farm Drakes Broughton Guarlford Beach Hay Hill Furze Bengeworth Crossway Green Broadwaters Upper Arley North Malvern Cooksey Corner Linthurst Holt Heath Newtown Lower Berrington Holbeache Barbourne Cropthorne Sinton Green Pound Green Stitchin's Hill Dagtail End Guller's End Chawson Red Cross Little Eastbury Titton Moor End Alvechurch Eckington Sinton Sidemoor