Bus Advertising in Batchley

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Bus Marketing in Batchley

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

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What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Batchley - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Batchley - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Batchley- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Batchley - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

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What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

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Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

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If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

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We cover Batchley (Worcestershire)

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North Malvern Brayswick Smith End Green Aston Somerville Ashton under Hill Woodgate Cooksey Corner Hanley William Sledge Green Holdfast Southcrest Sedgeberrow Worlds End Broad Heath Edgiock Frankley Whittington Lower Clent Stratford Baynhall Abbeydale Cowsden Moseley Malvern Wells Hanley Castle Habberley Wants Green Moon's Moat Eardiston Perryfields Woodmancote Bushley Green Eastham Podmoor Longdon Hill End Four Pools Romsley Burlish Park Comberton Grafton Blackwell Torton Elmbridge Slideslow Park Farm Lime Street Broad Green Hartlebury Common Blakeshall Bishampton Stanford Bridge Droitwich Spa Hanbury Winyates Green Beckford Cobbler's Corner Worles Common Baughton Sheriff's Lench Cladswell Elmley Lovett St Peter The Great Blackminster Lower Strensham Kyre Brook End Woolmere Green Lem Hill Flyford Flavell Lower Heath Lineholt Sinton Green Dunhampstead Bredicot Chatley Forhill Sharpway Gate Berrington Green Ravenhills Green Hawford Napleton Radford Elcock's Brook Dawshill Hartlebury Kinsham Gallows Green Enfield Crowle Green Birlingham Red Hill Westlands Crowcroft Stonebow Claines Lye Head Britannia Square Atch Lench Berrow Drakelow Bradley Green Castle Hill Saxon's Lode Malvern Common Offenham Tibberton Broadwaters Stoke Heath Draycott Long Bank Footrid Longley Green Stonehall Smite Hill Upper Wick Structon's Heath Yarhampton Cross Oldwood Shelsley Beauchamp Ipsley Willow Green Dagtail End Pound Bank Astwood Bank Barnt Green Hartle Copyholt Matchborough Upper Lode Marl Bank Mere Green Rushwick Fernhill Heath Stanford on Teme Evesham Westacre Longdon Monkwood Green Upper Wolverton The Burf Rhydd Green Fladbury Cross Acton Powick Earl's Common Badger's Hill Woodgates Green Hindlip Corse Lawn Broadmore Green Walcot Bury End Holt End Bredon's Hardwick Abberley Birtsmorton Copcut Cruise Hill St Georges West End Great Witley Bordesley Little Acton Broombank Drugger's End Walkwood Dormston Churchill Blackmore End Bastonford Chapman's Hill Brownheath Common Mustow Green Hawthorn Bush Phepson Rock Cross Bank Knightwick Kent's Green Lickey End Doddenham Park End Tutnall Kinnersley Grimes Hill Smallwood Halfkey Greenhill Newtown Inkberrow Pershore Ribbesford Norton Holt Fleet Suckley Holt Conderton Ronkswood Low Hill Bransford Wadborough Lydiate Ash Interfield Goosehill Green Cofton Hackett Grafton Flyford Gadfield Elm Bretforton Lower Illey Dunstall Common Little London Barbourne Great Comberton Town's End Pink Green Knighton on Teme Fladbury South Littleton Ryall Yieldingtree Lickey Hills Bank Street Astley Low Hill Witnells End Piper's Hill Cookhill Tolladine Defford Baughton Hill Uckinghall Newnham Bridge Lower Broadheath Trimpley Tenbury Wells Stoke Wharf Shell Noutard's Green Gilvers Lane Newtown The Hook Swinesherd Menithwood Old Storridge Common Lower Wick Oddingley North Littleton Kempsey Upper Haselor Green Street Martin Hussingtree Westmancote Battenton Green St Michaels Stoulton Shoulton Harbours Hill Worms Ash Lindridge Kyre Green Cutnall Green Upton upon Severn Broad Alley Orleton Upper Moor Broad Marston Frankley Green Knowle Fields High Green Summerhill Little Welland Hampton Cakebole Tardebigge Hagley Rowney Green Lea End Chadbury Chawson Murcot Upper Marlbrook Good's Green Pound Green Ullington Green Street Redditch The Vines Upper Strensham Feckenham Catshill Vigo Kington Baylis Green Weatheroak Hill Blakebrook Lineholt Common Rumbow Cottages Ankerdine Hill Stonepits Berrow Green Rochford Wildmoor Dayhouse Bank Link Top Lakeside Inkford Owlhill Portway Catchems End Lulsley Drakes Broughton Stoke Bliss Hoobrook Twyford Bank's Green Eckington Salwarpe St John's Pebworth Bayton Common Dordale Sherrard's Green Broad Common Hollybush Cleeve Prior Hampton Lovett Abbotswood Oakenshaw Bevere Hillhampton Lower Hook Low Habberley Frogsmarsh Bugle Gate Winterfold Summerfield Ladywood Warndon Rednal Birch Acre Picken End Wick Episcopi Wyre Piddle Greenlands Newland Common Wickhamford Tanwood Little Beckford Beach Hay Hadzor Elms Green Stoke Pound Bouts Hales Park Golden Valley Winyates Camer's Green Shurnock Romsley Hill Goom's Hill Malvern Link Hollybed Street Hinton Cross Belbroughton Shenstone Teddington Hands Yarhampton King's Green Abbots Morton Arrowfield Top Spennells Bredon Upper Gambolds Stakenbridge Brotheridge Green Diglis Stockton on Teme Waresley Hopwood Chandler's Cross Shrawley Heightington Upper Wyche Hill End Netherwich Witton Hill Stock Green Lodge Park Littleworth Himbleton Buckridge Honeybourne Park Gate Nineveh Longdon Heath Sneachill Crabbs Cross Cotheridge Lower Sapey Wichenford Barnettbrook Ockeridge Pie Corner Abberton Clifton upon Teme Alfrick Pound Kyre Park Outwood Sutton Farm Bark Hill Upper Arley Guarlford Lower Berrington Walton Pool Woodrow Leigh Sinton Leigh Hook Bank Dines Green Hanley Swan West Hagley Callow Hill Stoneybridge Cropthorne Moor End Kidderminster Hallow Franche Welland Castlemorton Sankyns Green Sandford Hatfield Astley Burf Pound Bank Crossway Green Welland Stone Kingswood Sneads Green Windmill Hill Lower Marlbrook Wribbenhall Northampton Bredon's Norton Far Forest Pendock Sweet Green Pensham Stitchin's Hill Brickfields Spetchley Clevelode Pinvin Badsey Overbury Woodsfield Wick Stoney Hill Little Inkberrow Rainbow Hill Kyrewood Berry Hill Broom Hill Bengeworth Apes Dale Bluntington Suckley Knowl Chawson Valley Great Malvern Dunhampton Severn Stoke Shatterford Snead Common Alfrick Bewdley King's End Bell End Dodford Hall Green Cooksey Green Queenhill Elmley Castle Greenhill Mamble Woodrow Little Malvern Tanner's Green Long Green Timberhonger Worcester Slades Green Newland Hadley Birch Berrow Little Comberton Grimley Clifton Naunton Norton Broughton Green Pensax Burcot Drakes Cross Offenham Cross Comhampton Clifton upton Teme Boreley Throckmorton Lower Lightwood Hipplecote Bryan's Green Briar Hill Hunt End Northwick Newbridge Green Kersoe Upper Rochford Harvington Drayton Ab Lench Charford Chase End Street Holt Heath Purshull Green Deblin's Green Priestfield Caunsall Stanbrook Hollywood Carpenter's Hill Buckbury Darbys Green Linkend Laughern Hill The Rampings Holy Cross Batchley Kerswell Green Guller's End Bell Green Leapgate Aston Fields Gilbert's End Ramsden Morton under Hill Coles Green Major's Green Birts Street Ripple Holbeache White Ladies Aston The Lakes Bromsgrove Washford Bournheath Webheath Knighton Stanklyn Church Lench Bliss Gate Bournes Green Neight Hill Hawbridge Dowles Bell Heath Ombersley Trotshill The Walshes Chadwick Finstall Wythall Bridge End Astwood Callow Hill Clent Callow End Chaddesley Corbett Charlton Egdon Beoley Huntsbridge Cookley Shelsley Walsh Hill Furze Hill Side Birch Green Lickhill Hardwick Green Nash End Lower Wolverton Lower Bentley Pirton St Peter the Great Alvechurch Charlton Churchill Littleworth Bockleton Ham Green Frankley Hill Pole Elm Kitwell Hillpool Clows Top Stone Barnard's Green Hinton on the Green Dunley Rous Lench Lenchwick Strensham Wychbold Shawbrook Lower Town Upper Howsell Upper Catshill Holberrow Green Martley Whiteleaved Oak Broughton Hackett Blakedown Trueman's Heath St Godwalds Madeley Heath Collett's Green Oldfield Besford Lower Moor Saleway Broome Titton Madresfield Kendal End Norchard Heath Green Powick Village Rashwood Upper Welland Broadway Hurcott Areley Kings Bickley Alfred's Well Eldersfield Sidemoor Rushock Broadheath Common Greenway Suckley Green Hall Flat Brockencote Foley Park Horsham Mount Pleasant Oakall Green Linthurst Eight Oaks Doverdale Nineveh Witton Hunnington Wolverley Brockamin Bayton Crowle Upton Warren Pin's Green Libbery Astwood Ashfield Aston Bank Hallow Heath Cobley Hill Aggborough Withybed Green Newtown Middle Littleton Lincomb Bateman's Green Noah's Green Upper Bentley Harpley Bricklehampton Rhydd Upper Berrington Aldington Crown East Howsen Little Eastbury Lower Howsell Astley Cross Hanley Child Hill Croome Riverside Little Witley Earl's Croome Huddington Ross Green Headley Heath Shernal Green Bushley Sytchampton North Piddle Headless Cross Woodcote Green Uphampton Beckford Cross Red Cross Foxlydiate Church Hill Sinton West Malvern Hackman's Gate New End Naunton Beauchamp Stoke Prior Blackpole Sale Green Broadwas Duckswich Birchen Coppice Netherton Wilden Peopleton Hoden Tunnel Hill White End Branson's Cross Kemerton Cherry Orchard Primsland Childswickham Lower Wyche Gorst Hill Upper Ham Hurcott Village Rye Street Poolbrook Stourport-on-Severn Lower Westmancote Harvington Frith Common Offmore Farm Upton Snodsbury Henbrook Eachway Marsh End Mill End The Grove Stock Wood Lickey Grafton