Education Marketing in Baylis Green

Get in touch

Education Sector Advertising in Baylis Green

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Baylis Green but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in B98 9

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Baylis Green (Worcestershire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Stoney Hill Howsen Kinsham Ladywood Moseley Stoke Pound Suckley Knowl Hill Side Hunt End Hartle Lineholt Common Smite Hill Monkwood Green Pound Bank Welland Stone Salwarpe Copcut Longdon Heath Low Hill Elmbridge Tunnel Hill Libbery Astley Cross Gilvers Lane Cropthorne Acton Walton Pool Lower Broadheath Astwood Bank Lem Hill Broadmore Green Frankley The Burf Callow Hill Hoobrook Stonehall Nineveh Hadley Hinton on the Green Abbots Morton Ravenhills Green Blackminster Bryan's Green Offenham Berry Hill Cofton Hackett Cleeve Prior Knightwick The Vines Hill End Catchems End Astley Good's Green Rainbow Hill Leapgate Hall Green Norton Edgiock Darbys Green Barnt Green Brickfields Birtsmorton Deblin's Green Kersoe Bark Hill Worcester Newtown Sheriff's Lench Westacre Great Comberton Heightington Lower Town Wants Green Overbury Stoke Bliss Goosehill Green Barnettbrook Kemerton Carpenter's Hill Charlton Church Hill Buckbury Bastonford Wick Baylis Green Bockleton Winyates Green Morton under Hill Bayton Common Bateman's Green Wythall Eastham Red Cross Lower Howsell Little Acton Hill Furze Hawthorn Bush Stonepits Orleton Bell End Nash End Collett's Green Lickey Hills Dunstall Common Peopleton Timberhonger Leigh Sinton Knighton on Teme Pensham Netherton Shell Brockencote Abberley Himbleton Rushock Crown East Claines Belbroughton Dayhouse Bank Droitwich Spa Woolmere Green Westlands Long Green Summerhill Woodmancote Newtown Upper Marlbrook Chadbury Draycott Hollybush Bury End Upper Bentley Greenhill Bank Street Chawson Hanley Swan Guller's End Bank's Green Hartlebury Hackman's Gate Titton Dagtail End The Walshes Fladbury Cross Cooksey Green Witton Hill Alfrick Pound Baughton Hill Finstall Grafton Ramsden Bournes Green Beckford Cross Fernhill Heath Trueman's Heath Broughton Hackett Saxon's Lode Drakes Broughton Low Hill Malvern Wells Franche Yarhampton Cross Upton upon Severn Hurcott Village Broome Marsh End Washford Woodsfield Bell Green Aston Bank Marl Bank Chadwick Lickey End Wichenford Badsey Cotheridge Upper Gambolds Inkford Wolverley Golden Valley Charlton Newnham Bridge Smallwood Footrid Bretforton Grimes Hill Lower Lightwood Trimpley Bradley Green Camer's Green Abbeydale Upper Howsell Little Malvern Broom Hill Interfield Uphampton Perryfields Lower Wyche Naunton Coles Green Broombank Baughton Beckford Link Top Honeybourne Stone Lye Head Crabbs Cross Rednal Eckington Batchley Bransford Woodgates Green Lower Strensham Martley Yieldingtree Sidemoor Outwood Beoley Lakeside Berrow Stock Green Chandler's Cross Matchborough Rowney Green Aston Somerville Gilbert's End Callow End Duckswich Clifton Bouts Barbourne Hall Flat Rhydd Hanley Castle Clifton upon Teme Harbours Hill Harvington Foxlydiate Primsland Teddington Hands Cross Bank Hawford Westmancote Besford Welland Ham Green Buckridge Hoden Stoke Wharf Shenstone Bridge End Blakedown Northwick Waresley St Georges Fladbury Dines Green Horsham Netherwich Southcrest Cobley Hill Drakes Cross Norton Tanwood Stratford Newbridge Green Atch Lench Charford Crowle Green Eardiston Pendock Portway Ripple Withybed Green Smith End Green South Littleton Burlish Park Stonebow Rous Lench Moon's Moat Clows Top Bugle Gate Martin Hussingtree West End Mere Green Upper Arley Great Malvern Kidderminster Upton Snodsbury Linthurst Old Storridge Common Bewdley Slideslow Mustow Green Radford Broadwas Winyates White End Alfrick Hillhampton Blakebrook Stanford on Teme Rochford Wribbenhall Hill Croome Redditch Gadfield Elm Shernal Green Hook Bank Rumbow Cottages Brockamin Romsley Hill Clevelode The Grove Broughton Green Bromsgrove Broad Common Upper Haselor Littleworth Little Beckford Hallow Lower Wolverton Eight Oaks Woodgate Green Street Stanford Bridge Romsley Birch Acre Shrawley Lower Heath Willow Green Holy Cross Warndon Littleworth Grafton Rushwick Lindridge Oldfield Bishampton Evesham Windmill Hill Napleton Sneads Green Little Welland Sankyns Green Elmley Lovett Castlemorton Barnard's Green Tolladine Blackpole Stoke Prior Lineholt Stoneybridge Suckley Green Long Bank Piper's Hill Bevere Laughern Hill North Littleton Bliss Gate Longdon Walcot Severn Stoke Oakenshaw Gorst Hill Worms Ash Holt Fleet Nineveh Murcot Lea End Blakeshall Lime Street Kitwell Gallows Green Powick Village Elmley Castle Greenway Lower Clent The Lakes Stakenbridge Lower Illey Park Farm Bickley Pinvin Ross Green Knighton Lulsley Ab Lench Egdon Witnells End Noutard's Green Crossway Green Kyre Madresfield Abbotswood Shelsley Walsh Hampton Lovett Eldersfield Drugger's End North Piddle Lower Moor Harvington Birlingham Sinton Green Shatterford Wychbold Wyre Piddle Witton Briar Hill Offenham Cross Kent's Green Blackwell Little Witley Tutnall Enfield Lower Berrington Pie Corner Elcock's Brook Mill End Copyholt Priestfield Britannia Square Ipsley Ashton under Hill Earl's Common Lydiate Ash Kyrewood Stoulton Childswickham Kendal End Astwood Oddingley Lower Westmancote St Michaels Owlhill Oldwood Lincomb Wildmoor St Godwalds Far Forest Feckenham Cutnall Green Ashfield Little London Lower Bentley Upper Welland Stanbrook Aggborough Cruise Hill Newland Brayswick Tenbury Wells Sharpway Gate Alfred's Well Caunsall Ockeridge Broad Marston Bayton Sedgeberrow Frankley Green Oakall Green Churchill Headless Cross Kyre Park Upper Ham Hanley Child Woodcote Green Offmore Farm Cooksey Corner Norchard Upper Rochford Ullington Queenhill Dunley Lower Wick Harpley Brotheridge Green Guarlford Summerfield Broad Green Hindlip King's Green Longdon Hill End Podmoor Hillpool Hollybed Street Park Gate Hagley Astley Burf Cookley Little Eastbury Lower Marlbrook Diglis Park End St Peter the Great Powick Sale Green Pebworth West Hagley Menithwood Badger's Hill Goom's Hill Birch Berrow Lickey Great Witley Linkend St Peter The Great Upper Berrington Clifton upton Teme Throckmorton Major's Green Grimley Broadheath Common Madeley Heath Dordale Phepson Tardebigge Greenlands Whittington Dunhampton Pink Green Malvern Link Chawson Valley Sweet Green Sinton Holdfast Grafton Flyford Hurcott Lower Hook Branson's Cross Worles Common Bushley Upper Strensham Tanner's Green Crowcroft Vigo Riverside Alvechurch Walkwood Red Hill Weatheroak Hill Mount Pleasant Sandford Brook End Bell Heath Sytchampton Ribbesford Stanklyn Slades Green Pin's Green Chatley Bricklehampton Picken End Hardwick Green Drayton Beach Hay Bredon's Hardwick Battenton Green Boreley The Rampings Upper Wolverton Rashwood Whiteleaved Oak Kington Kerswell Green Abberton Brownheath Common Twyford Rhydd Green New End Birts Street Malvern Common Apes Dale Dowles Headley Heath Huntsbridge Church Lench Town's End Eachway Castle Hill West Malvern Ronkswood Stockton on Teme Noah's Green Newtown King's End Hadzor Foley Park Earl's Croome Doddenham Shoulton Neight Hill Pole Elm Kempsey Bournheath Hunnington Strensham Ombersley Churchill Shelsley Beauchamp Little Comberton Lower Sapey Corse Lawn Suckley Elms Green Dodford Hinton Cross Cowsden North Malvern Saleway Sherrard's Green Arrowfield Top Chase End Street Areley Kings Longley Green Four Pools Newland Common Bordesley Hartlebury Common Pirton Upper Moor Sneachill Structon's Heath Spennells Sutton Farm Broad Alley Tibberton Torton Broadwaters Rye Street Lenchwick Holt End Greenhill Kinnersley Ryall Wick Episcopi Halfkey Berrington Green Wilden Hawbridge Pensax Upper Catshill Kyre Green Frogsmarsh Moor End Henbrook Chapman's Hill Cakebole Comberton Stoke Heath Flyford Flavell Upton Warren Heath Green Wickhamford Leigh Stock Wood Northampton Hollywood Dawshill St John's Cladswell Stourport-on-Severn Cookhill Aldington Bredon's Norton Bengeworth Woodrow Drakelow Pershore Webheath Holt Crowle Green Street Comhampton Birch Green Cobbler's Corner Hipplecote Upper Wick Forhill Burcot Sledge Green Naunton Beauchamp Yarhampton Bredon Hampton Bluntington Upper Wyche Little Inkberrow Conderton Broad Heath Hopwood Wadborough Purshull Green Clent Dunhampstead Cherry Orchard Hallow Heath Shurnock Blackmore End Pound Green Kingswood Holberrow Green Stitchin's Hill Rock Habberley Chaddesley Corbett Poolbrook Bredicot Middle Littleton Doverdale Frith Common Knowle Fields Swinesherd Winterfold The Hook Astwood Huddington Hales Park Shawbrook Frankley Hill Hatfield Lodge Park Uckinghall Hanley William Catshill Mamble Ankerdine Hill Inkberrow Woodrow Birchen Coppice Lickhill Defford Upper Lode White Ladies Aston Broadway Snead Common Trotshill Baynhall Holt Heath Bushley Green Worlds End Holbeache Hanbury High Green Berrow Green Aston Fields Dormston Low Habberley Callow Hill Pound Bank Spetchley