Education Marketing in Bournes Green

Get in touch

Education Sector Advertising in Bournes Green

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Bournes Green but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in DY10 4

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Bournes Green (Worcestershire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Wychbold Broughton Hackett Weatheroak Hill Edgiock Little Welland Apes Dale Winterfold Chase End Street Brayswick Twyford Bayton Common Barnt Green St John's Alfrick Upper Howsell Westlands Little Inkberrow Blackwell Pensax The Rampings Chadbury Bournes Green Birchen Coppice Broad Green Redditch Eardiston Overbury Shenstone Blackminster Witton Titton Greenway Gilbert's End Powick Village Structon's Heath Rock Callow End Rumbow Cottages Peopleton Mere Green Astwood Bank Lower Moor Hunnington Abbotswood Knightwick Monkwood Green Upton upon Severn North Malvern Greenlands Withybed Green Lower Westmancote Hinton on the Green Cobley Hill Badsey Blackpole Abberton Pie Corner Upton Snodsbury Aston Somerville St Peter the Great Hales Park Yarhampton Cross Conderton Linthurst Holberrow Green Headless Cross Heath Green Oakall Green Teddington Hands Lem Hill Church Hill King's End Upton Warren Copyholt Naunton Harvington Oldwood Castlemorton Wadborough Cookhill Drakes Cross Hurcott Catshill Comhampton Cherry Orchard Buckbury Lydiate Ash Sinton Green The Lakes Hanley William Willow Green Hartle Broad Common Brockencote Grafton Flyford Oakenshaw Gorst Hill Halfkey Stock Green Picken End Hartlebury Hanley Castle Eastham Long Green Chaddesley Corbett Longdon Hill End Stoneybridge Gilvers Lane North Littleton Gadfield Elm South Littleton Kersoe Broadmore Green Ombersley Wolverley Summerfield Comberton Brownheath Common Ramsden Malvern Wells Lickhill Rhydd Netherton Bevere Broadwas Fladbury Cross Winyates Green Upper Bentley Stock Wood Powick Neight Hill Red Hill Whiteleaved Oak Lower Hook Bank Street Rushock Inkberrow Stoulton Footrid Crown East Aston Bank Sankyns Green Broad Marston Baughton Hill The Hook Birts Street Wyre Piddle Inkford Shurnock Astley Cross Carpenter's Hill Holbeache Kendal End Nash End Forhill Holt End Linkend Owlhill Noah's Green Little Acton Slades Green Little Comberton Northampton Flyford Flavell Beckford Cross Welland Dodford Leigh Sinton Shernal Green Ankerdine Hill Badger's Hill Lickey Hollywood St Peter The Great Pensham Stakenbridge Grafton Dordale Ladywood Cladswell Cookley Upper Ham Abberley Radford Bredon Drakes Broughton Winyates Great Malvern Ullington Stanford on Teme Low Hill Woodsfield Purshull Green Longley Green Grimley Kyre Great Witley Piper's Hill Norton Pound Green Elmley Lovett Uckinghall Netherwich Hawbridge Romsley Hill Upper Marlbrook Briar Hill Crabbs Cross Drugger's End The Burf Sheriff's Lench Defford Sidemoor Headley Heath Smith End Green Crossway Green Windmill Hill Clevelode Lakeside Enfield Vigo Grimes Hill Lower Broadheath Catchems End Burlish Park Sherrard's Green Bell Green Upper Berrington Chawson Valley Clifton upton Teme Bredon's Norton Morton under Hill Napleton Elmbridge Wants Green Pirton Huddington Broadway Kyre Park Hoobrook Belbroughton Chatley Baylis Green Crowcroft Hartlebury Common Shatterford Severn Stoke Hackman's Gate Lodge Park Pendock Ab Lench Darbys Green Shelsley Walsh Northwick Sweet Green Malvern Link Green Street Cutnall Green Birch Acre Sneads Green Good's Green Woodgate Snead Common Lower Illey Aston Fields Portway Great Comberton Holy Cross Leigh Stonebow Worlds End Acton Stoke Prior Ribbesford Ashfield Oddingley Ockeridge Cofton Hackett Woodgates Green Batchley Matchborough Stone Bradley Green Cross Bank Broadwaters Offenham Cross Suckley Knowl Sandford Upper Wolverton Rowney Green Longdon Wickhamford Wichenford Little Witley Lower Wolverton Bricklehampton Pound Bank Hall Flat Hallow Park Gate Battenton Green Areley Kings Bromsgrove Hallow Heath Egdon Martin Hussingtree Hill End Hillpool Birch Berrow Interfield Stoke Pound Brockamin Kempsey Low Habberley Churchill Middle Littleton Dowles Newtown Hunt End Hanley Child Mustow Green Wick Episcopi Orleton Buckridge Marsh End Rashwood Astwood Lower Heath Ipsley Sneachill New End Upper Wyche Hardwick Green Brickfields Lincomb Chawson Crowle Green Blackmore End Bewdley Four Pools Barnard's Green Guarlford Hollybush Webheath Alfred's Well Town's End Uphampton Upper Wick Guller's End Hinton Cross Kerswell Green Elcock's Brook Howsen Malvern Common St Godwalds Sale Green Barnettbrook Stoke Wharf Bushley Clent Cakebole Chandler's Cross Harpley Kitwell Primsland Stitchin's Hill Feckenham Pebworth Tanwood Church Lench Dormston Duckswich West End Bluntington Moor End Hawford Green Street Upper Arley Hall Green Kington Woodrow Hook Bank Trotshill Burcot Dines Green Ross Green Tardebigge Coles Green Blakedown Fladbury Pole Elm Yieldingtree Washford Beoley Charlton High Green White End Eldersfield Lower Town Collett's Green Greenhill Golden Valley Sedgeberrow Lower Marlbrook Harbours Hill Rhydd Green Little Malvern Tunnel Hill Bransford Dunstall Common Foley Park Broom Hill Kingswood Marl Bank Lower Howsell Bridge End Cruise Hill Hadzor Lea End Upper Strensham Lulsley Berry Hill Wilden Pin's Green Perryfields Chadwick Lower Berrington Harvington Rous Lench Poolbrook Bark Hill Brook End Astley Burf Drayton Kinsham Earl's Croome Oldfield Stonehall The Grove Bredon's Hardwick Hatfield Bliss Gate Copcut Droitwich Spa Lower Sapey Foxlydiate Newland Wribbenhall Kyre Green Trueman's Heath Hoden St Georges Southcrest Menithwood Kyrewood Bretforton Madresfield Heightington Upper Welland St Michaels Hopwood Abbeydale Cooksey Green Tanner's Green Bengeworth Corse Lawn Holt Fleet Walcot Ravenhills Green Lower Clent Knighton Long Bank Witton Hill Honeybourne Holt Heath Saleway Outwood Summerhill Ronkswood Hillhampton Birtsmorton Tibberton Crowle Caunsall Chapman's Hill Hanley Swan Major's Green Stoke Bliss Bank's Green Offenham Horsham Atch Lench Laughern Hill Sledge Green Nineveh Newtown Podmoor Claines Bastonford Dunley Childswickham Worms Ash Bateman's Green Dunhampstead Drakelow Gallows Green Hadley Berrow Green Alvechurch Bockleton Lower Wyche Rushwick West Hagley Upper Moor Cleeve Prior Martley Stockton on Teme Birlingham Bryan's Green Britannia Square Berrington Green Welland Stone Lower Wick Stoney Hill Pershore Hawthorn Bush Stourport-on-Severn Priestfield Libbery Bickley Little Eastbury Bouts Franche Rednal Offmore Farm Castle Hill Nineveh Camer's Green Woolmere Green Hindlip Link Top Mount Pleasant Upper Rochford Moon's Moat Himbleton Branson's Cross Aldington Strensham Broombank Churchill Kent's Green Eachway Upper Haselor Hanbury Spetchley Shoulton Aggborough Lineholt Common Woodcote Green Alfrick Pound Bugle Gate Torton Woodrow Hagley Woodmancote Grafton Bayton Little Beckford Bournheath Newland Common Wildmoor King's Green Rainbow Hill Holt Noutard's Green Besford Tolladine Draycott Old Storridge Common Lime Street Doverdale Rochford Bushley Green Slideslow The Vines Sinton Stanford Bridge Boreley Callow Hill Beach Hay Goosehill Green Queenhill Lenchwick Mamble Broad Heath Knighton on Teme Park Farm Upper Gambolds Ham Green Timberhonger Leapgate Elms Green Littleworth Frankley Clifton upon Teme Saxon's Lode Barbourne Kinnersley Finstall Callow Hill Deblin's Green Elmley Castle Cowsden Madeley Heath Cropthorne Lindridge Shelsley Beauchamp Blakeshall Lye Head Spennells Walton Pool Bell End Throckmorton Norton The Walshes Sharpway Gate Newbridge Green Longdon Heath Witnells End Dagtail End Lineholt Holdfast Broad Alley Mill End Phepson Bredicot Hampton Sutton Farm Fernhill Heath Far Forest Bury End Diglis Astwood Smallwood Hampton Lovett Salwarpe Upper Lode Huntsbridge Lower Bentley Baughton Cooksey Corner Pound Bank Frankley Green Suckley Green Stanklyn Lower Strensham Warndon Romsley Park End Eckington Stratford Stoke Heath Shrawley Henbrook Knowle Fields Naunton Beauchamp Low Hill Stanbrook Hurcott Village Rye Street Kidderminster Bell Heath North Piddle Arrowfield Top Wythall Wick Westmancote Lower Lightwood Worcester Tenbury Wells Astley Charford Sytchampton Frankley Hill Bishampton Broadheath Common Moseley Beckford Blakebrook Charlton Murcot Little London Clifton Eight Oaks Westacre Brotheridge Green Baynhall Upper Catshill Lickey End Habberley Kemerton Worles Common Evesham Tutnall Greenhill Earl's Common Littleworth Frith Common Shell Doddenham Dayhouse Bank Waresley Dunhampton Goom's Hill Riverside Cotheridge White Ladies Aston Pink Green Walkwood Broome Yarhampton Broughton Green Birch Green Norchard Hipplecote Berrow Swinesherd Hill Furze Clows Top Shawbrook Trimpley Smite Hill Dawshill Whittington Bordesley Stonepits Hill Side Ashton under Hill Lickey Hills Newtown Ripple West Malvern Cobbler's Corner Frogsmarsh Pinvin Newnham Bridge Abbots Morton Red Cross Hill Croome Hollybed Street Suckley Ryall