Education Marketing in Buckbury

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Education Sector Advertising in Buckbury

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

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What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Buckbury but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

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Frequently Asked Questions about Education Marketing in GL20 6

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

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If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

Other locations available for education marketing
Withybed Green Chase End Street Britannia Square Blackwell Acton Sinton Walkwood Stanklyn Baynhall Lower Clent Cookley Baylis Green Podmoor Sheriff's Lench Bayton Egdon Green Street Gilbert's End Broad Common Rushwick Wribbenhall Hardwick Green Cowsden Holberrow Green Badsey Timberhonger Elms Green Shelsley Beauchamp Stoney Hill Upper Rochford Red Cross St Godwalds Kyre Park North Littleton Broughton Hackett Stoke Prior Northampton Besford Harpley Ashton under Hill Red Hill Bayton Common Cakebole Charlton Piper's Hill Good's Green Ryall Oakenshaw North Malvern Smith End Green Camer's Green Witton Hill Brownheath Common Low Hill King's End Aldington Welland Castlemorton Weatheroak Hill Arrowfield Top Slideslow Upper Moor Saleway Mill End St Michaels Whiteleaved Oak Tibberton Charlton Claines Witnells End Inkberrow Earl's Croome Norton Hopwood Hurcott Village Cofton Hackett Strensham Knightwick Middle Littleton Walton Pool Heath Green Lower Wyche Bluntington Greenway Alfred's Well Ravenhills Green Pebworth Upper Catshill Knighton on Teme Bastonford Batchley Monkwood Green Alvechurch Lower Sapey Dunhampton Broadway Pound Green Bransford St Peter The Great Kyrewood High Green Pendock Bridge End Ronkswood Madresfield Beckford Cross Malvern Common Himbleton Eardiston Upper Haselor Broom Hill Edgiock Westmancote Martley Stakenbridge Stanford on Teme Newtown Bevere Lickey Hills Frankley Green Elmbridge Suckley Knowl Pensham Apes Dale Eldersfield Clent Lickey Trotshill Holt Heath Pershore Malvern Link Knowle Fields Libbery Holy Cross North Piddle Kidderminster Newland Common Grafton Hartle Inkford Gorst Hill Broadwas Kendal End Bryan's Green Ockeridge Goosehill Green Uckinghall Littleworth Birch Berrow Birch Acre Chawson Primsland Berrington Green Hagley Enfield Priestfield Broadheath Common Kent's Green Newtown Upper Gambolds Lower Wolverton Rye Street Beach Hay Elcock's Brook The Grove Grimley Romsley Hill Collett's Green Hatfield Chadbury Bateman's Green Crowcroft Bliss Gate Bredon's Hardwick Astwood Kempsey Broome Pink Green Hindlip Great Witley The Hook Birts Street Noutard's Green The Rampings Berrow Green Riverside Aston Somerville Nash End Little Eastbury Sharpway Gate Goom's Hill Dawshill Worlds End Bredon's Norton Waresley Lower Heath Comberton Upton upon Severn Lye Head Shrawley Bushley Elmley Castle Lineholt Common Astley Lakeside Cobbler's Corner Stratford Broad Green Earl's Common Little Comberton Coles Green Ankerdine Hill Far Forest Tanner's Green Windmill Hill Tolladine Norton Pensax Washford Woodgate Astley Burf Bournheath Leigh Cooksey Green Little London Crabbs Cross Abberley Stock Wood Little Malvern Bredon Woodgates Green Holt Cladswell Green Street Lime Street Yieldingtree Callow End Lickey End Briar Hill Shawbrook Golden Valley Suckley Green Gadfield Elm Childswickham Broadwaters Buckridge Moon's Moat Bishampton Crowle Stitchin's Hill Leigh Sinton Moor End Greenhill Tardebigge Bugle Gate Grafton Hoobrook Kyre Green Lower Hook Lower Moor Alfrick Baughton Hill Queenhill Lower Lightwood Harbours Hill Picken End Stoulton Clows Top Mustow Green Dowles Catchems End Lulsley Beoley Berry Hill Oakall Green Outwood Drakes Cross Clifton Oldwood Dagtail End Clevelode Little Witley Long Green Honeybourne Lower Westmancote Fladbury Cross Duckswich Hartlebury Common Broughton Green Upper Bentley Bark Hill Lincomb Newland Cobley Hill Madeley Heath Purshull Green Rock Woodrow Shernal Green Gallows Green Upper Wick Shell Lower Town Birchen Coppice Trimpley Saxon's Lode Woolmere Green Woodcote Green Aggborough Stoke Wharf Hall Green Rhydd Green Flyford Flavell Little Beckford Broad Heath Upper Welland Little Inkberrow Hanbury Shatterford Brook End Lodge Park Park Farm Summerhill Blakedown Atch Lench West Hagley Rochford Pirton Upper Howsell Alfrick Pound Astwood Bank Bell Heath Wilden Hall Flat Kinnersley Frankley Menithwood Rowney Green Birch Green Wick Longdon St Peter the Great Hampton Lovett Barnettbrook Upper Berrington Owlhill Boreley Frankley Hill Cutnall Green Webheath Chadwick Malvern Wells Witton Hinton on the Green Upper Marlbrook Lea End Stanbrook Rous Lench Darbys Green Hawbridge Bromsgrove Park Gate Hillhampton The Vines Offenham Oldfield Mere Green Marsh End Stonebow Blakebrook Cleeve Prior Offmore Farm Upper Arley Barnt Green Woodrow Knighton Hadley Callow Hill Worcester Clifton upton Teme Nineveh Shurnock Major's Green Callow Hill Mount Pleasant Grimes Hill Cropthorne Chawson Valley Wants Green Kersoe Woodsfield Worms Ash Guller's End Aston Bank Moseley Slades Green Newtown Bengeworth Ladywood Wychbold Broadmore Green Harvington Stonepits Long Bank Spennells Brayswick Bank's Green Conderton Great Malvern Linkend Lower Strensham Footrid Wythall Shenstone Park End Headley Heath Abberton Feckenham Aston Fields Eastham Eckington Marl Bank Harvington Stock Green Catshill Matchborough Kyre Tutnall Wildmoor Baughton Pound Bank Southcrest Hill Furze Salwarpe Radford Hollybush Longdon Heath Halfkey Lower Broadheath New End Burlish Park Little Acton Stonehall Horsham Smallwood Broad Alley The Lakes Brockamin Stoke Pound Bickley Astwood Pound Bank Cotheridge Stockton on Teme Bewdley Willow Green St Georges Swinesherd Hallow Heath Pinvin Hanley Child Winyates West Malvern Hollywood Greenhill St John's Whittington Upper Wyche Town's End Sytchampton Longdon Hill End Hook Bank Structon's Heath Crossway Green Bretforton Lineholt Lower Illey Wyre Piddle Cross Bank Shoulton Severn Stoke Churchill Wick Episcopi Orleton Hoden Chapman's Hill Trueman's Heath Cruise Hill Walcot Guarlford Birtsmorton Dunhampstead The Walshes Tanwood Hillpool Eight Oaks Ashfield Brockencote Interfield Dormston Ullington South Littleton Foxlydiate Bank Street Dunley Bell End Doverdale Little Welland Lower Wick Corse Lawn Lydiate Ash Pin's Green Barbourne Comhampton Castle Hill Hunt End Abbots Morton Romsley Hawford Rushock Franche Kemerton Vigo Sandford Astley Cross Uphampton Woodmancote Sankyns Green Habberley Tunnel Hill Defford Stourport-on-Severn Ramsden Sidemoor Broombank Winterfold Blakeshall Low Hill Morton under Hill Naunton Howsen Clifton upon Teme Martin Hussingtree Northwick Burcot West End Norchard Ipsley Cookhill Drayton Newnham Bridge Blackmore End Westacre Hadzor Snead Common Wadborough Leapgate Drugger's End Rhydd Hanley Swan Upper Lode Lickhill Ham Green Spetchley Church Hill Upper Ham Sneads Green Frogsmarsh Bouts Upper Wolverton Carpenter's Hill Smite Hill Holdfast Hallow Pole Elm Holt End Hanley Castle Brickfields Teddington Hands Summerfield Hollybed Street Abbotswood Rednal Churchill Buckbury Bordesley Lower Bentley Twyford Hartlebury Lem Hill Holbeache Diglis Mamble Kitwell Stoke Bliss Droitwich Spa Caunsall Huddington Bredicot Kington Hurcott Naunton Beauchamp Yarhampton Cross Rumbow Cottages Eachway Charford Chandler's Cross Drakelow Hipplecote Throckmorton Hunnington King's Green Oddingley Sweet Green Bury End Belbroughton Portway Hill Side Sutton Farm Kinsham Hill End Bockleton Fladbury Frith Common Poolbrook Warndon Redditch Upton Snodsbury Great Comberton Chaddesley Corbett Broad Marston Chatley Hill Croome Ribbesford Blackpole Kingswood Suckley Hinton Cross Rashwood Hales Park Church Lench Heightington Dines Green Tenbury Wells Neight Hill Linthurst Battenton Green Littleworth Wichenford Pie Corner Newbridge Green Badger's Hill Powick Napleton Worles Common Ab Lench Laughern Hill Cooksey Corner Wickhamford Greenlands Noah's Green White End Abbeydale Dordale Grafton Flyford Gilvers Lane Four Pools Nineveh Titton Low Habberley Bradley Green Lower Marlbrook Bell Green Peopleton Doddenham Bricklehampton Yarhampton Rainbow Hill Netherton Holt Fleet Upper Strensham Link Top Upton Warren Deblin's Green Headless Cross Lenchwick Sinton Green Torton Forhill Dodford Overbury Netherwich Stanford Bridge Areley Kings Copyholt Hackman's Gate Finstall Wolverley Crown East Barnard's Green Hanley William Fernhill Heath Shelsley Walsh Stoneybridge Sledge Green Henbrook Bournes Green Lower Howsell White Ladies Aston Hampton Dayhouse Bank Stone Ombersley Kerswell Green Sale Green Blackminster Ripple Drakes Broughton Dunstall Common Lindridge The Burf Beckford Brotheridge Green Foley Park Powick Village Old Storridge Common Huntsbridge Draycott Sherrard's Green Perryfields Winyates Green Copcut Sedgeberrow Ross Green Phepson Elmley Lovett Berrow Cherry Orchard Murcot Longley Green Bushley Green Sneachill Westlands Branson's Cross Offenham Cross Evesham Lower Berrington Crowle Green Hawthorn Bush Welland Stone Stoke Heath Birlingham