Education Marketing in Cross Bank

Get in touch

Education Sector Advertising in Cross Bank

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Cross Bank but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in DY12 2

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Cross Bank (Worcestershire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Sidemoor Salwarpe Crowcroft Bugle Gate Brotheridge Green Lime Street Brownheath Common Stoke Prior Ross Green Park End Broadmore Green Hunnington Beckford Cross Offenham Cross Kitwell Stoke Heath Shernal Green Gorst Hill Torton Birtsmorton Norchard Harpley Southcrest Pound Bank Franche Lower Berrington Berrington Green Bouts Shrawley Huntsbridge Abberley Orleton Woodgate Earl's Common Suckley Knowl Pebworth Aggborough Poolbrook Hollybed Street Sweet Green Queenhill Pink Green Foley Park Stanklyn Long Bank Rhydd Great Witley Wadborough Frankley Aston Fields Comberton Eight Oaks Brickfields Alfrick Littleworth St Peter The Great St Michaels Powick Village Lindridge St Georges Hinton on the Green Eldersfield Lower Strensham Grimes Hill Huddington Little Comberton Cruise Hill Broughton Green Hall Green Woolmere Green Madeley Heath Willow Green Dordale Lineholt Clent Rashwood Ankerdine Hill Drakes Broughton Cooksey Green Gallows Green Stonepits Caunsall Bayton Strensham Arrowfield Top Cropthorne Chadbury Pound Green Fernhill Heath Stakenbridge Linthurst Wichenford Yarhampton Purshull Green Green Street Hallow Heath Howsen Vigo Stonebow Deblin's Green The Vines King's Green Hales Park Smite Hill Eardiston Moseley Sinton Henbrook Abbotswood Washford Severn Stoke Upper Wick Broadwaters Clows Top Welland Stone Broombank Hill Croome Linkend Aston Bank Titton Hanley Child Lower Marlbrook Offenham Alfred's Well Hillpool Dines Green Hawford Worms Ash Welland Hipplecote Far Forest Besford Hollybush Flyford Flavell Wick Rushock Horsham Suckley Green Sheriff's Lench Defford Cobbler's Corner Primsland Pinvin Slades Green St Godwalds Lower Clent Frankley Green Upper Gambolds Greenway Bredon's Hardwick Grafton Flyford Hanley William Bishampton Menithwood Doddenham Wants Green Little Witley Pershore Charlton Lodge Park Lower Sapey Lickey Hills Rowney Green Kidderminster Tibberton Old Storridge Common Wickhamford Lakeside Crossway Green Castlemorton Atch Lench Webheath Birch Green Tenbury Wells Pirton Childswickham The Walshes Rainbow Hill Greenhill Lower Heath Walkwood Chaddesley Corbett Elcock's Brook Upper Ham Claines Lower Broadheath Little London Martley Broad Common Aldington Sytchampton Himbleton Napleton Golden Valley Broadway Westacre Buckbury Mere Green Bredon's Norton Bournheath Belbroughton St John's Priestfield Holt Heath Stockton on Teme Hallow Swinesherd Newtown Ombersley Ab Lench Lye Head Fladbury Cross Waresley Broome Morton under Hill Dunley Broad Green Sedgeberrow Lineholt Common Copyholt Netherton Batchley Podmoor Church Lench Dowles The Lakes Whiteleaved Oak Green Street Ripple Outwood Crowle Bateman's Green Beach Hay Hanbury Harvington Camer's Green Copcut Laughern Hill Romsley Upper Wyche Dunhampstead Holt End Holt Hadley Bradley Green Bayton Common Little Welland Headless Cross Weatheroak Hill Withybed Green Heightington Lower Moor Shelsley Walsh Trueman's Heath Blakedown Bell End Chawson Barnettbrook Berry Hill New End Foxlydiate Shelsley Beauchamp Upper Wolverton Buckridge Draycott Ribbesford Honeybourne Lower Howsell Windmill Hill Worlds End Woodrow Hartlebury Common Upper Lode Sneads Green Malvern Link Birch Berrow Malvern Common Churchill Bastonford Hampton Lovett Hinton Cross Kempsey Hall Flat Lower Westmancote Blakebrook Witton Peopleton Woodcote Green Cooksey Corner Newnham Bridge Forhill Phepson Harbours Hill Lincomb Slideslow Baynhall Picken End Cakebole Church Hill Teddington Hands Hanley Castle Uckinghall Newtown Hillhampton Elmley Lovett Cladswell Moor End Saxon's Lode Catchems End Upper Moor Holy Cross Bushley Green Bournes Green Tanner's Green Rous Lench Hardwick Green Edgiock Broughton Hackett Charford Tanwood Upper Howsell Grafton Stoneybridge Knightwick Ashfield Brockencote Noutard's Green Astley Burf Astley Birchen Coppice Wilden Greenhill Rochford Kinnersley Birch Acre Cobley Hill Abbots Morton Good's Green Catshill Riverside West Hagley Overbury Bordesley Blackminster Longdon Hill End Inkberrow Owlhill Stock Green Collett's Green Brook End Clifton upon Teme Corse Lawn Dagtail End Tolladine Hook Bank Nineveh Rhydd Green Noah's Green Baughton Hill Sherrard's Green Shoulton Upper Marlbrook Charlton Bell Heath Bury End Baughton Hoobrook Stoulton Chase End Street Libbery Clifton upton Teme Lickhill Blakeshall Upton Warren Stanford Bridge Hurcott Village Lulsley Hanley Swan Bluntington Mustow Green Hatfield Dodford Diglis Northwick Hampton Park Farm Hill Side Winterfold Cutnall Green Ryall Wick Episcopi Cowsden Broadheath Common Eachway Offmore Farm Ramsden Upton Snodsbury Upper Arley Monkwood Green Hawthorn Bush Naunton Kington Neight Hill Hagley Bransford The Hook White Ladies Aston Town's End Callow Hill Woodsfield Crowle Green Rednal Gilbert's End Trotshill Bridge End Walton Pool Clevelode Beckford Northampton Matchborough Duckswich Great Malvern Elms Green Bushley Stoke Wharf Longdon Gilvers Lane Drakelow Oddingley Drayton Cookhill Cotheridge Little Eastbury Summerfield Elmbridge Callow Hill Eastham Shurnock Ockeridge Lower Hook Barnard's Green Rushwick Red Hill Hill End Moon's Moat Bliss Gate Madresfield Low Hill Yarhampton Cross Hindlip Snead Common Leigh Sinton Suckley Bewdley Pound Bank Ipsley Great Comberton Mamble Upper Haselor Shenstone Woodmancote Cookley Evesham Goom's Hill Lenchwick Holt Fleet Hoden Upper Rochford Clifton Guarlford Bryan's Green Worles Common Frith Common Gadfield Elm Barbourne Hill Furze Broad Alley Kemerton Burlish Park Dawshill Winyates Wolverley Winyates Green Pin's Green Nineveh Smith End Green Nash End Blackpole Smallwood Knowle Fields Bickley Badsey Stourport-on-Severn Holdfast Littleworth Witnells End Egdon Powick Broad Heath Britannia Square Enfield Lickey Brayswick Harvington Kinsham Battenton Green Churchill Upper Bentley Grafton Stonehall Wildmoor Areley Kings Middle Littleton Tutnall Twyford Uphampton Footrid Leapgate Pensham Cross Bank Beoley High Green Chandler's Cross Kerswell Green Pensax Frogsmarsh Lower Town Sinton Green Hurcott Stanford on Teme North Malvern Kyre Park Hartlebury Bretforton Worcester Saleway Broad Marston Park Gate Marsh End Mill End Drakes Cross Earl's Croome Birlingham Habberley Holbeache Fladbury Kent's Green Stoke Bliss Spennells Bricklehampton Leigh Abbeydale Malvern Wells Hartle Hawbridge Netherwich Bank's Green Astwood Bank Timberhonger Romsley Hill Callow End Greenlands Rumbow Cottages Abberton Stitchin's Hill Hollywood Carpenter's Hill Grimley Lydiate Ash Bromsgrove Oldfield Ham Green Holberrow Green Pole Elm Throckmorton Bank Street Sandford Goosehill Green Oldwood Comhampton Yieldingtree Chawson Valley Kersoe Kingswood Bredicot Conderton Sledge Green Warndon Upper Welland Aston Somerville Upper Berrington Apes Dale Stoke Pound Coles Green Whittington Lower Wick Hunt End Shell The Rampings Murcot Little Inkberrow Little Malvern St Peter the Great Alfrick Pound Bockleton Finstall Lower Lightwood Dayhouse Bank Kyrewood Portway Blackmore End Norton Oakenshaw Darbys Green Bevere Broadwas Ravenhills Green Upton upon Severn Oakall Green Interfield Redditch Mount Pleasant Brockamin Heath Green Briar Hill Birts Street Cofton Hackett Frankley Hill Dormston Bengeworth Dunhampton Elmley Castle Major's Green Astwood West End Lickey End Naunton Beauchamp Longdon Heath Little Acton Pie Corner Eckington Stratford Ronkswood Berrow Green The Grove Inkford Astwood Trimpley White End Lower Wolverton Sharpway Gate Red Cross Newland Common Westlands Spetchley Badger's Hill Low Hill Radford Long Green Walcot Knighton on Teme Drugger's End Branson's Cross Blackwell Dunstall Common Perryfields Wribbenhall Barnt Green Martin Hussingtree Chadwick Norton Sale Green North Littleton Shatterford Shawbrook Lower Wyche West Malvern Lem Hill Bell Green Rye Street Castle Hill Newtown Astley Cross Hadzor Alvechurch The Burf Hackman's Gate Four Pools Low Habberley Longley Green Westmancote Bark Hill Stock Wood Bredon Link Top Wychbold Upper Catshill Chapman's Hill Cherry Orchard Sneachill Feckenham Newbridge Green Little Beckford Marl Bank Burcot Hopwood Lea End Droitwich Spa Woodrow Ladywood Guller's End Kyre Green Tunnel Hill North Piddle Woodgates Green Wyre Piddle Upper Strensham Rock Lower Bentley Crabbs Cross Tardebigge Halfkey King's End Sankyns Green Piper's Hill South Littleton Pendock Summerhill Crown East Headley Heath Cleeve Prior Doverdale Broom Hill Ashton under Hill Witton Hill Acton Stanbrook Boreley Knighton Stoney Hill Chatley Lower Illey Stone Kendal End Newland Baylis Green Sutton Farm Berrow Kyre Wythall Structon's Heath Ullington