Education Marketing in Enfield

Get in touch

Education Sector Advertising in Enfield

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Enfield but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in B97 6

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Enfield (Worcestershire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Mill End Lickey Hills Bayton Hill Side Snead Common Vigo Birch Berrow Broad Green Leigh Sinton Interfield Lickhill Egdon Ham Green Upper Lode Oldfield Dines Green Worlds End Barnettbrook Rock West End Lower Westmancote Kinsham Bournes Green Napleton Hinton on the Green Strensham Noutard's Green Offenham Pershore Stanford Bridge Bliss Gate Hunt End Bricklehampton Spennells Drayton Libbery Habberley Queenhill Holt Norchard Doverdale Lime Street Claines Hawthorn Bush Southcrest Hanley Swan Sheriff's Lench Wick Episcopi High Green Churchill Bluntington Hallow Cropthorne Tunnel Hill Green Street Pebworth White Ladies Aston Norton Little Malvern Dunley Purshull Green Earl's Croome Stonebow King's End Hadley Cakebole Callow Hill Deblin's Green Walton Pool Four Pools Ab Lench Kyrewood Kent's Green Great Malvern Newnham Bridge Lenchwick Hawbridge Lower Bentley Defford Broad Common Neight Hill Poolbrook Headley Heath Finstall Barnard's Green Dayhouse Bank Bredon's Hardwick Owlhill Rumbow Cottages Smith End Green Brayswick Webheath Hinton Cross Mustow Green Bayton Common Netherton Phepson Greenway Lower Berrington Longley Green Rashwood Hampton Northampton Hoobrook Batchley Overbury Titton The Lakes Astley Eardiston Stock Green Park End Red Cross Newbridge Green Longdon Hill End Castle Hill North Piddle Alfred's Well Wythall Broadwaters Bushley Bredicot Golden Valley The Burf Bishampton Kemerton St John's Childswickham Ockeridge Elms Green Cutnall Green Cofton Hackett Major's Green Boreley Grafton Kington Hurcott Village Dunstall Common Welland Yarhampton Powick Offenham Cross Brickfields Holt Heath Sweet Green Harbours Hill Lincomb Charlton Lye Head Harvington Gilvers Lane Ombersley Wyre Piddle Brockencote Throckmorton Inkberrow Kidderminster Gorst Hill Stakenbridge Ripple Newtown Littleworth Nineveh Chaddesley Corbett Bockleton Brook End Good's Green Ullington Stratford Bell End Upper Strensham Eckington Atch Lench Norton Belbroughton Burlish Park Chatley Broombank Headless Cross The Grove Diglis Doddenham Pinvin Bewdley Stock Wood Upper Marlbrook Hagley Ashfield Stoke Prior Grafton Woodsfield Conderton St Georges Crossway Green Old Storridge Common Woodrow Astley Cross Baynhall Cross Bank Abbeydale Brotheridge Green Dodford Saleway Piper's Hill Catshill Lower Clent Netherwich Wychbold Duckswich Oddingley Longdon Swinesherd Great Comberton Rous Lench Wick Morton under Hill Shenstone Church Hill Lea End Dowles Shernal Green Upper Moor Lickey End Sankyns Green Aston Fields Elmbridge Cleeve Prior Lower Broadheath Perryfields Uphampton Wickhamford Stoneybridge Crabbs Cross Aston Somerville Astley Burf Shell Pendock Town's End Foxlydiate Droitwich Spa West Hagley Fladbury Cross Churchill Rushwick North Malvern Hartle The Rampings Upper Wolverton Kendal End Sharpway Gate Besford Upper Catshill Lower Lightwood Kyre Green Holt Fleet Brownheath Common Summerfield Pink Green Lower Sapey Long Bank Oakall Green Holdfast Winterfold The Vines Lydiate Ash Kersoe St Peter The Great Little Inkberrow Broadmore Green Birtsmorton Eight Oaks Lower Strensham Holberrow Green Structon's Heath Washford Leigh Torton Kyre Pie Corner Huddington Badsey Shoulton Guarlford Oldwood Whittington Longdon Heath Frankley Witton Hill Park Farm Little Welland Crown East Cooksey Green Woodcote Green Harpley Slideslow South Littleton Hook Bank Birlingham Frith Common Buckbury Ipsley Wribbenhall Aston Bank Greenhill Broadway Powick Village Hartlebury Common Littleworth Withybed Green Charford Hunnington Menithwood Guller's End Witton Sledge Green Knightwick Little Beckford Weatheroak Hill Sneachill Bell Green Branson's Cross Broadwas Naunton Beauchamp Alfrick Pound Hanley William Hall Flat Footrid Tibberton Blackwell Nineveh Lower Wyche Abbots Morton Sherrard's Green Woodgates Green Kingswood Barbourne Yarhampton Cross Blakedown Halfkey Sedgeberrow Baylis Green Linkend Chawson Valley Franche Pound Bank Little Acton Hillpool Stourport-on-Severn Earl's Common Himbleton Rochford Abbotswood Hartlebury Newland Common Lower Moor Lower Heath Wichenford Bark Hill Twyford Bryan's Green Long Green Bushley Green Pound Green Kinnersley Ankerdine Hill Drakelow Birchen Coppice Whiteleaved Oak Suckley Green Aggborough Clent Hindlip Bredon Stoke Bliss Cooksey Corner Outwood Murcot Berrow Green Walcot Cherry Orchard Dunhampstead Stanford on Teme Caunsall Inkford Lakeside Corse Lawn Fernhill Heath Shatterford Broughton Green Trimpley Wilden Holbeache Summerhill Stanbrook Tutnall Lodge Park Hill End Broome Great Witley Woodmancote Bournheath Edgiock Stoke Pound Crowcroft Pensax North Littleton Martley Kitwell Clifton Picken End Bridge End Greenlands Moseley Knowle Fields Sinton Green Drakes Cross Portway Sutton Farm Tolladine Ladywood West Malvern Comhampton Bank's Green Stanklyn Greenhill Kempsey Lower Wick St Peter the Great Sale Green Blakebrook Westacre Alvechurch Lulsley Bretforton Romsley Ryall Copcut Shawbrook Upper Howsell Alfrick Astwood Trueman's Heath Birch Green Blackpole Hanley Child Broadheath Common Hollybush Hardwick Green Church Lench White End Sneads Green Beach Hay Lineholt Common Rowney Green Frogsmarsh Podmoor Malvern Wells Upper Berrington Priestfield Frankley Green Drakes Broughton Clevelode Bell Heath Slades Green Link Top Shrawley Dormston Heightington Gilbert's End Hampton Lovett Berrington Green Welland Stone Newtown Hallow Heath Redditch Bank Street Trotshill Kyre Park Wants Green Eldersfield Goosehill Green Chawson Horsham Ramsden Grimes Hill Little London Lower Hook Martin Hussingtree Buckridge Malvern Common Stitchin's Hill Chandler's Cross Ross Green Copyholt Ronkswood Westmancote Hales Park Green Street Park Gate Bateman's Green Beckford Cross Darbys Green Abberton Hawford Bastonford Goom's Hill Wildmoor Birts Street Clows Top Drugger's End Leapgate Elmley Lovett Linthurst Bouts Areley Kings Kerswell Green Cobley Hill Upper Wick Upper Welland Moor End Pin's Green Middle Littleton Chapman's Hill Abberley Noah's Green Sidemoor Cruise Hill Moon's Moat Cotheridge Blakeshall Charlton Beckford Forhill St Godwalds Britannia Square Pirton Smite Hill Dordale Upton Warren Ravenhills Green Rainbow Hill Harvington Pensham Northwick Baughton Brockamin Timberhonger Lower Illey Cookhill Malvern Link Knighton Baughton Hill Broad Heath Astwood Lower Marlbrook Windmill Hill Westlands Bengeworth Bickley Sinton Teddington Hands Lower Howsell Dunhampton Cookley Elmley Castle Stoke Wharf Wolverley Cobbler's Corner Rushock Barnt Green King's Green Eachway Red Hill Bransford Aldington Willow Green Honeybourne Naunton Worcester Hollybed Street Bradley Green Winyates Green Beoley Madresfield Nash End Salwarpe Gadfield Elm Chadbury Severn Stoke Hipplecote Hoden Ribbesford Hollywood Hanbury Little Eastbury Upper Ham Bury End The Hook Upper Wyche Winyates Primsland Suckley Knowl Heath Green Henbrook Hopwood Ashton under Hill Broughton Hackett Worles Common Pound Bank Stoney Hill Huntsbridge Smallwood Astwood Bank Mere Green Newland Rednal Crowle Green Burcot Dawshill Matchborough Lem Hill Stoke Heath Callow Hill Grafton Flyford Badger's Hill Woodrow Orleton Little Comberton Hillhampton Riverside Birch Acre Broad Marston Upton Snodsbury Mount Pleasant Hackman's Gate Broad Alley Lower Wolverton Lower Town Stonehall Dagtail End Blackmore End Upton upon Severn Upper Rochford Yieldingtree Apes Dale Low Hill Shelsley Walsh New End Warndon Comberton Stone Lineholt Feckenham Frankley Hill Arrowfield Top Low Habberley Spetchley Rhydd Callow End Chase End Street Holy Cross Rye Street Oakenshaw Chadwick Howsen Grimley Rhydd Green Bevere Tenbury Wells Blackminster Madeley Heath The Walshes Clifton upton Teme Romsley Hill Berrow Cowsden Low Hill Lickey Camer's Green Foley Park Castlemorton Coles Green Peopleton Crowle Hill Furze Enfield Lindridge Hall Green Eastham Saxon's Lode Little Witley Holt End Hadzor Marsh End Collett's Green Wadborough Clifton upon Teme Upper Bentley Shurnock Woolmere Green Hurcott Evesham Offmore Farm Knighton on Teme Far Forest Sandford Tardebigge Walkwood Fladbury Monkwood Green St Michaels Battenton Green Stockton on Teme Draycott Hill Croome Suckley Hatfield Woodgate Bugle Gate Waresley Uckinghall Marl Bank Witnells End Acton Carpenter's Hill Mamble Radford Worms Ash Elcock's Brook Stonepits Cladswell Upper Gambolds Bordesley Tanwood Bromsgrove Shelsley Beauchamp Stoulton Bredon's Norton Hanley Castle Gallows Green Laughern Hill Sytchampton Tanner's Green Newtown Broom Hill Upper Haselor Upper Arley Berry Hill Briar Hill Pole Elm Flyford Flavell Catchems End