Education Marketing in Upper Bentley

Get in touch

Education Sector Advertising in Upper Bentley

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Upper Bentley but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in B97 5

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Upper Bentley (Worcestershire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Castle Hill Riverside Leapgate Broadwaters Piper's Hill Harvington Matchborough Holt Fleet Little Inkberrow Witton Hill Droitwich Spa Dormston Stoke Heath Sandford Hanley Castle Eight Oaks Stratford Kyre Woolmere Green Lower Lightwood Grafton Flyford Newtown Flyford Flavell Warndon Upton upon Severn Upper Wyche Little Witley Upper Welland Upper Strensham Cooksey Green Moseley Bryan's Green Naunton Beauchamp Sweet Green Holbeache Harbours Hill Lea End Wichenford Suckley Green Kerswell Green Woodmancote Birts Street Kersoe Wick Blakeshall Upper Wick Whittington Slideslow Pink Green Pirton Newtown High Green Hawbridge Baughton Hill Chawson Longley Green Ross Green Frankley Green Hall Flat Cowsden Tanwood Kent's Green Longdon Heath Lower Broadheath Uphampton Summerfield Inkberrow Kinnersley Bishampton Shenstone Rainbow Hill Westmancote Stoke Wharf Ripple Kidderminster Earl's Common Rashwood Longdon Hill End Broad Alley Stockton on Teme Structon's Heath Goosehill Green Lower Strensham Northampton Old Storridge Common Dunley Madresfield Little London West Malvern Catchems End North Malvern Hartle Upper Arley Kendal End White End Conderton Cookhill Portway Fladbury Cross Lickey Rhydd Green Sneachill Pebworth Crossway Green Martley Bury End The Burf Peopleton Purshull Green Throckmorton Kyre Green Rowney Green Lickhill Neight Hill Washford Darbys Green Blackpole Ashton under Hill Stoneybridge Worcester Hunt End Upper Catshill Areley Kings Shernal Green Doverdale Alfrick Westlands Smallwood Chadbury Wick Episcopi Frankley Hill Headley Heath Little Comberton Upper Moor Hindlip Titton Sherrard's Green Cofton Hackett Primsland Monkwood Green Brickfields Kyrewood Queenhill Blackwell Norton Red Cross Hawthorn Bush Webheath Ipsley Chapman's Hill Crowle Blackmore End Snead Common Powick Brook End Fladbury Castlemorton Marl Bank Forhill Green Street Ryall Pensax Strensham Sytchampton Feckenham Bevere Huntsbridge Bockleton Spennells Ombersley Upper Wolverton Sale Green Tutnall Marsh End Dunhampton Leigh Sinton Yarhampton Cross Newland Hanbury Greenhill Carpenter's Hill Crowle Green Trueman's Heath Cross Bank St Michaels Priestfield Boreley Swinesherd The Rampings Cookley Hallow Greenhill Beoley Dines Green Rous Lench Claines Cutnall Green Long Green Elmbridge Witnells End Abberley Withybed Green Copcut Moon's Moat Woodrow Hinton Cross Nineveh Brownheath Common Stonebow Blackminster Owlhill Redditch Nineveh Hanley Child Low Hill Bengeworth Bridge End Badsey Elmley Castle Doddenham Little Eastbury Cobbler's Corner Green Street Knowle Fields Gilvers Lane Trimpley Linthurst Charford Abberton Ankerdine Hill Woodgate Sutton Farm Lindridge Vigo Alvechurch Waresley Copyholt Park Gate The Walshes Ockeridge Birch Green Finstall Clent Winterfold Deblin's Green Stitchin's Hill Buckbury King's End Astley Burf Bank's Green Wolverley Walton Pool Broad Common Wythall Hoobrook Newtown Rushock Church Hill Sidemoor Podmoor Headless Cross Holt End Lakeside Tanner's Green Kington Shell Lower Westmancote Upper Haselor White Ladies Aston Burlish Park Tardebigge Hollybush Birchen Coppice Upper Bentley Northwick Harvington Alfred's Well Broughton Green Bricklehampton Bayton Common Winyates Green King's Green Powick Village Uckinghall Honeybourne Lineholt Pound Bank Broad Green Tolladine Rhydd Badger's Hill Dagtail End Interfield Stanklyn Britannia Square Churchill Kinsham Caunsall Lickey Hills Lincomb Stanford on Teme Horsham Frankley Bell Heath Holberrow Green Drakes Cross Torton Draycott Knighton on Teme Wildmoor Laughern Hill Upton Snodsbury Ashfield Shoulton Lower Wyche Lower Howsell Whiteleaved Oak Littleworth Hollybed Street Grimes Hill Hillhampton Newbridge Green Baylis Green Duckswich Willow Green Welland Stone The Grove Eckington Bayton Cakebole Offmore Farm Ullington Astwood St John's Bredon's Hardwick Upper Berrington Sedgeberrow Stakenbridge Stoney Hill Brotheridge Green Far Forest Lower Illey South Littleton Footrid Habberley Broadheath Common Worles Common Romsley Cherry Orchard Bromsgrove Bradley Green Aston Somerville Orleton Wychbold Hanley Swan Berrow Green Broughton Hackett Wribbenhall Berrington Green Shatterford Coles Green Ham Green Broadmore Green Bretforton Saleway Churchill Guarlford Drugger's End Offenham Woodrow Upper Gambolds Upper Lode Little Acton Hanley William Gallows Green Blakebrook Ribbesford Hall Green Littleworth Gadfield Elm New End Timberhonger Callow Hill Bell End Comhampton Knightwick The Lakes Rock Low Habberley Sinton Green Stone Summerhill Good's Green Kempsey Shelsley Beauchamp Malvern Wells Grafton Briar Hill Shelsley Walsh Little Beckford Knighton Acton Hadley Barnt Green Goom's Hill Morton under Hill Hollywood Radford Buckridge Lower Moor Chawson Valley Birlingham Lower Sapey North Piddle Pound Bank Elms Green Hartlebury Common Lower Berrington Stanford Bridge Little Welland Mill End Lower Bentley Grimley Church Lench Batchley Pole Elm Atch Lench Lower Hook Astley Beach Hay Noah's Green Callow End Hook Bank Witton Pound Green Teddington Hands Pie Corner Lime Street Martin Hussingtree Shrawley Broad Marston Henbrook Oakenshaw Little Malvern West End West Hagley Berrow Hartlebury Rye Street Menithwood Abbotswood Bell Green Cladswell Howsen Lye Head Holt Bliss Gate Woodgates Green Mount Pleasant Hoden Hillpool Birch Acre Walkwood Greenlands Clifton upon Teme Heightington Stourport-on-Severn Shurnock St Peter The Great Chatley Edgiock Stock Wood Rednal Apes Dale Barnard's Green Dawshill Dordale Bastonford Cleeve Prior Branson's Cross Earl's Croome Hill Croome Pin's Green Dayhouse Bank Halfkey Frith Common Aston Fields Lodge Park Severn Stoke Suckley Knowl Berry Hill Outwood Ab Lench Chaddesley Corbett Stoke Prior Franche Lydiate Ash Hipplecote Woodcote Green Major's Green Enfield Sneads Green Bushley Cruise Hill Smite Hill Chase End Street Netherton Great Witley Drakelow Barnettbrook Wickhamford Harpley Frogsmarsh Naunton Crown East Broadwas Evesham Bewdley Golden Valley Southcrest St Peter the Great North Littleton Salwarpe Elmley Lovett Mustow Green Broombank Yieldingtree Link Top Diglis Aggborough Phepson Bugle Gate Rochford Beckford Eldersfield Great Malvern Foley Park Brockamin Hales Park Dodford Ronkswood Dunhampstead Lem Hill Hadzor Hurcott Upper Rochford Brockencote Lower Marlbrook Grafton Linkend Sledge Green Huddington Four Pools Pendock Cropthorne Kyre Park Newland Common Upper Marlbrook Bickley Weatheroak Hill Birtsmorton Defford Stoke Pound Brayswick St Godwalds Hill Side Abbeydale Elcock's Brook Clifton upton Teme Kitwell Clevelode Hampton Lovett Childswickham Shawbrook Abbots Morton Bank Street Poolbrook Hardwick Green Bredon Camer's Green Alfrick Pound The Hook Corse Lawn Clifton Tenbury Wells Egdon Stoke Bliss Chadwick Napleton Westacre Longdon Offenham Cross Stanbrook Guller's End Ladywood St Georges Tibberton Stonepits Worlds End Bredicot Crabbs Cross Stoulton Bordesley Lower Heath Nash End Fernhill Heath Tunnel Hill Lenchwick Bluntington Welland Bransford Astwood Bank Broome Comberton Lower Clent Bark Hill Beckford Cross Barbourne Cobley Hill Hopwood Romsley Hill Twyford Kemerton Heath Green The Vines Smith End Green Park Farm Astwood Hatfield Birch Berrow Spetchley Dowles Hampton Besford Trotshill Hurcott Village Leigh Dunstall Common Collett's Green Overbury Drayton Rushwick Slades Green Yarhampton Pershore Hill Furze Bouts Hallow Heath Callow Hill Perryfields Holy Cross Oakall Green Middle Littleton Wants Green Eastham Hunnington Greenway Winyates Cotheridge Suckley Ramsden Saxon's Lode Moor End Himbleton Lower Wolverton Upton Warren Sharpway Gate Hawford Bushley Green Malvern Link Netherwich Sheriff's Lench Drakes Broughton Oldfield Aldington Burcot Wilden Oddingley Kingswood Murcot Norton Eachway Ravenhills Green Red Hill Walcot Chandler's Cross Hinton on the Green Newnham Bridge Lulsley Clows Top Libbery Noutard's Green Town's End Blakedown Sinton Upper Howsell Charlton Oldwood Aston Bank Mere Green Crowcroft Broad Heath Windmill Hill Bateman's Green Picken End Holdfast Inkford Stonehall Bournheath Lower Town Broadway Long Bank Park End Bournes Green Baynhall Hill End Great Comberton Battenton Green Catshill Wyre Piddle Mamble Gilbert's End Eardiston Low Hill Norchard Lickey End Rumbow Cottages Pensham Bredon's Norton Foxlydiate Upper Ham Hagley Cooksey Corner Charlton Gorst Hill Wadborough Holt Heath Malvern Common Woodsfield Lineholt Common Broom Hill Madeley Heath Worms Ash Stock Green Sankyns Green Pinvin Astley Cross Arrowfield Top Baughton Hackman's Gate Lower Wick Belbroughton