Financial Advertising Agency in Cleatlam

Get in touch

Financial Services Advertising in Cleatlam

Advertising in the financial services industry is an increasingly competitive sector we work with.

There are more banks, mortgage advisors, pension suppliers, private equity companies, loan companies and financial services institutes than ever before, all looking to communicate with new and existing customers. Advertising in the financial services industry is, therefore, fierce, with many large companies spending significant budgets to maintain and create a positive perception of their brand and what they offer.

Purchasing products and services in the financial services sector is often something consumers don’t want to do and often have limited understanding of; however, most people are aware that they need to keep on top of their finances and so are always on the look-out for the best credit card deals, top mortgage rates, pension deals and personal banking deals on a constant, if even somewhat subconscious, level.

If you are a company looking for financial services advertising in Cleatlam to promote your services or products, get in touch today, and we’ll put together a bespoke campaign to achieve the results you desire.

Enquire Now

What is Financial Services Marketing?

Financial service marketing is essentially the marketing of finance-related products, these typically include: 

  • Credit cards

  • Mortgages 

  • Pensions

  • Loans

  • Private Equity

  • Bank Accounts

At PromoMedia, we work with various companies to promote the above in the most efficient and cost-effective ways. 

Marketing and advertising in this financial industry doesn’t come easy and a high degree of specialist knowledge and experience is required to communicate effectively to customers; the advertising needs to be clear, factually correct and understandable.

It’s probably fair to say that finance advertising is rarely exciting, but the right communications can at least make it accessible and clear… and even with creative advertising ideas. 

Advertising in the Fast-Moving World of Financial Services

The world of financial services is a fast-developing and changing one.

Affected like no other sector by political changes and world events, businesses operating in the financial industry frequently have more to contend with in getting their message out to their audiences in a timely, relevant and factually correct manner. Regulative and legislative changes happen all the time and often have requirements that are to be immediately mirrored in all communications.

This alone demands that those working in marketing for anything finance-related must work within a cycle of continuous improvement, including agile campaigns which allow for quick changes of messaging, direction or channel.

In light of this, certain forms of advertising are particularly effective and popular in this sector namely:

  • TV advertising - which has the power to be updated quickly and booked relatively late whilst communicating to millions, it is a firm favourite, with many banking companies using it to present a more personal side of themselves. For more info on TV advertising read here

  • Train station advertising - particularly effective are electronic billboards within major stations, which can be updated speedily with new artwork and messages. For more information on train station adverts, read here

  • Social media adverts - social media campaigns can be set up to complement a wider ad campaign, for more information read here. Digital marketing and social media marketing are often a good reinforcement of other advertising elements. 

  • Print and newspaper ads - this form of communication can allow facts and figures to be communicated clearly and concisely. 

Enquire Today

Working with an Advertising and Marketing Agency

Not meeting regulatory changes or not making your product come across in an interesting manner will hinder the success of your financial product advertising.

It is therefore important to work with a marketing and communications agency that has the relevant experience in order for things to run smoothly, campaigns to be cost-effective and to achieve a good return on investment. Those working within the financial sector in Cleatlam often find it beneficial to take advantage of a third-party view (one outside of their internal marketing departments); as it can be all too easy to forget how little others and the general public may actually comprehend about a service or product.

If a customer, therefore, doesn’t understand your messaging, they won’t return for clarification but just move on to a competitor – so in working with an outside and impartial agency just as us, it’s a chance to “litmus test” that your communications are clear and understandable.

Tips for Financial Services Sector Marketing in DL2 3

Marketing to consumers about financial services and products need to draw a fine line between being educational and being patronising – this can be difficult to balance.

There is little room for error in such communications and little allowance for standard sales gimmicks. This is because money and finance are serious matters for most people, and they don’t want to feel it’s not being taken seriously or professionally. Therefore, communications must be clear and ‘to the point’, whilst maintaining professionalism and instilling trust.

In advertising of this type, consumers are unlikely to spend much time focusing on an initial brand contact, and so brevity can be key. Wording must be extremely clear and concise (perhaps more so than any other industry) and key claims must be substantiated by fact and often small print.

Newspaper ads are often a favoured form of communicating these messages as they allow the small print to be clearly visible, for more information on press ads visit our newspaper advertising page.

The legal implications of being ambiguous or unwittingly misleading are much more severe in the financial sector than elsewhere and so there should be no risk made with marketing.

Marketing Plans for Financial Services

Interestingly, brands in the financial space often have an advantage over other such industries in targeting their audiences, as the information they hold on existing clients is plentiful and gives great intelligence into buying habits and demographics – advertising can, therefore, be very targeted.

Sharing this information with a marketing agency allows for them to work from insights gained and really drill down to target the most relevant potential customers through the most relevant channels and with the most relevant messaging whether this is through TV ads, radio advertising, out of home advertising, social media or London Underground advertising.

Working through and understanding the customer journey and touch-points that your business already has in place can be of huge benefit to both marketers and the brand itself.

If you’re not sure of how or what these are already, PromoMedia can help you identify them and then tailor your communications around them.

Speaking with the Customer, Rather Than to Them

In some climates, there may appear to be little to differentiate financial brands’ products from one another – mainly due to the lack of information or understanding that the public hold on them.

In these cases, there is a lot to be said for differentiating your brand’s focus, values and personality rather than the products on offer.

Many consider that they only deal with a financial business when something goes wrong and so there is a great degree of trust to invoke, alongside a brand personality that inspires responsible behaviour and loyalty.

In many cases, a customer may choose to invest more in a brand than others or opt for a more expensive product over their competitors as a result. The internet has made it easier than ever to compare services and products between companies and if there’s little wiggle room on prices, reputation can be key.

Online presence in terms of ads, social media advertising and PPC are again a popular form of advertising and also educational about the finance sector.

Positive Relationships with Financial Services Marketing

Perhaps more so than in other sectors, financial services and products offer the opportunity to build up a long-term relationship with consumers rather than a one-off sale.

This improves a customer’s lifetime value with your business, but also promotes loyalty and recommendations. It is always more expensive to regain a customer after they have left your business than to recruit a new one and so a real emphasis should be placed on maintaining a relationship.

Aside from any standard regulated periodic communications, further community involvement and side projects should be considered. Financial services companies in Cleatlam are all too often thought of as ‘the bad guys’ and if someone is already ‘on side’, this should be worked with to gain better positive public relations within local communities. Accuracy and relevance are key with financial marketing communications, as is reputation.

Consumers from London to New York and everywhere in between will rarely make a snap decision or purchase with financial services products but instead need to be able to recall a brand name later when they have a requirement to purchase. It is this ongoing positive brand picture that PromoMedia can help you paint and maintain in the eyes of both potential and existing customers.

It may not seem as exciting or eye-catching as other sectors, but the financial services market holds plenty of real-life stories, inspirational anecdotes and collaboration opportunities to work with – and for – consumers everywhere.

Get In Touch

If you are a business or company operating in the financial sector in DL2 3 get in touch today to find out how with effective finance marketing in Cleatlam we can help you both recruit new customers, maintain current ones and create an overall positive impression of you in the public eye.

Simply drop us a message and one of our friendly media planners will be in touch. We look forward to working with you!

Enquire Now

We cover Cleatlam (Durham)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for financial advertising agency
Brignall Westwick Flint Hill Tudhoe Village Redworth Gray Street Leasingthorne Consett Stockton-on-Tees Rowley High Escomb Stillington Medomsley Murton Redford Chester-le-Street Low Spennymoor Hill End Harelaw Quaking Houses High Hesleden Butterwick Whessoe Brierton Hunwick Cornsay Tow Law Oakenshaw Harperley Hett Hardwick Mainsforth Burtree Ford East Briscoe Haughton le Skerne Carrville Gilpin Brown Whitesmocks Spennymoor Eaglescliffe Red Hall Hamsterley Mill Bridgehill Lartington Barningham Ettersgill Kirk Merrington South Stanley East Butsfield Sherburn House Eldon Egglescliffe Aykley Heads Deneside Town Kelloe Little Stainton Stanley Heighington Hamsterley Pierremont Haswell Plough Urlay Nook Owton Manor Leeholme Whitton Old Quarrington Gilmonby Romaldkirk Rainton Gate Harrowgate Hill Sunniside Barley Mow Stonebridge High Coniscliffe Walworth Medomsley Edge Morley Craghead Faverdale Page Bank Old Thornley Blackhill Catchgate Foggy Furze Green Head Embleton Aislaby Haswell Moor Elstob Wackerfield Evenwood Gate Cassop Gilesgate Moor Hartburn Woodland Eastlea Pickering Nook Alum Waters Toft Hill Branksome Littleburn Killhope Maiden Law Snaisgill Cockerton Oxhill Shotley Bridge Sedgefield Low Coniscliffe Parkside Bishopton Brandon Village Nettlesworth Hudegate Newsham Healeyfield Quarrington Hill West Kyo Merryoaks Newbiggin Easington East Law East Stanley Deanery View Oak Tree Horden Blackhall Colliery East Blackdene New Shildon Lane Head Knitsley Ovington Brafferton Haswell Ferryhill Eastgate Great Burdon Wheatley Hill South Hetton Westgate Running Waters Belmont Preston-on-Tees Burnhope Gilesgate South Moor Middle Side Longhill Littletown Thorpe Larches West Cornforth Cornsay Colliery Wall Nook Leazes Leadgate Trimdon Mountsett West Pasture New Kyo Bishop Middleham High Forge Brancepeth Redmarshall Butterknowle Ragworth Chilton Lane Middleton-in-Teesdale Preston-le-Skerne Eggleston Brasside Elm Tree Chilton Low Pittington Lumley Thicks Mowden Sacriston South Wingate Langley Park High Etherley Beaumont Hill Woodside California Shotton East Kyo Annfield Plain Bishop Auckland Horsleyhope Westlea High Dyke Edmondbyers Sheep Hill New Brancepeth Templetown Wingate Woodham Old Stillington Seaton Carew Hart Station Brotherlee Elwick Little Thorpe Waskerley Cotherstone Mount Pleasant Toronto Townfield Esperley Lane Ends The Dene Old Durham High Grange Regent Street Tindale Crescent Shield Row Skerne Park Thinford Beamish Barnard Castle Waldridge Primrose Hill Whorlton Pittington Woodham Village Burnopfield High Throston Etherley Dene Phoenix Row High Handenhold Low Beechburn Thringarth Lintzgarth Sherburn Hill Port Clarence Binchester Blocks Elm Terrace Roseworth Shildon Merrybent Langton Dyke House Lanchester Carlton Summerhouse Bishopsgarth Old Cassop Willington White-le-Head Low Westwood Esh Winning Dipton Grassholme Killerby Harrowgate Village Pity Me Town Head High Friarside Billy Row Old Eldon Stranton Framwellgate Moor Frosterley Wycliffe Queen's Park Cornforth Drinkfield Stainton East Hope Blackwell Thornley Lowe's Barn Dalton-le-Dale Broom Hill Holwick Longnewton Boldron Elvet Hill Newfield Lane Side Crossgate Moor Neasham Bearpark Newton Aycliffe Startforth Lane Head Church Kelloe Hobson Lanehead Close House Pelton Crookhall Scargill Bowlees South Pelaw Byers Green West Blackdene Bowes Copthill Causey Aukside Castle Eden Kinninvie Monk Hesleden Allensford Billingham Seaham Firth Moor Great Chilton Thorpe Middlestone Witton-le-Wear Hilton Ebchester Coundon Edmondsley Boltshope Park Binchester Sadberge Staindrop Broompark Eldon Lane High Shincliffe Roddymoor Western Hill West Butsfield The Middles Crawleyside Tanfield Barmpton Mickleton Wearhead Sheraton Lonton High Pittington Neville's Cross Hesleden Coxhoe Merrington Lane Ornsby Hill St Ann's Hill Wynyard Village Stony Heap Muggleswick Esh West Sherburn Rift House Stanhope Hurworth Place Helmington Row Whinfield Stainton Grove Cleatlam Houghton-le-Side Sherburn Grange Rushyford Bryan's Leap Brandon Lynesack High Beechburn School Aycliffe New Town The Sands Old Wingate Castle Dene Satley Kimblesworth Mordon Sunnybrow Cowpen Bewley Carlbury Thorpe Thewles South Cleatlam Lane Head South Church West Auckland Urpeth Clough Dene Moorside Dent Bank Northlea Ferryhill Station Tursdale Middridge Fleming Field Station Town Fir Tree Sunderland Bridge Stockton Grange Coundongate Witton Park Coatham Mundeville Newfield Forest-in-Teesdale Grange Villa Coppy Cornriggs Dawdon Meadowfield Perkinsville New Hunwick Chester Moor Sunnydale Portrack Benfieldside Headlam Bournmoor Tanfield Lea Hart Newton Bewley Bank Top Newtown Greta Bridge Lintz Dean Bank Ramshaw Waterhouses Hurworth-on-Tees New Ho The Grove Wolviston Ireshopeburn Raby South Side Bildershaw Whinny Hill Tantobie Coal Bank Cold Hesledon Coundon Grange East Howle Piercebridge Little Newsham Fishburn Pontop Kip Hill Crimdon Park Hawthorn Egglesburn Castleside Wolsingham Eastbourne West Pelton Trimdon Grange High Lands Deaf Hill Low Lands Plawsworth Gate Hury North Bitchburn St John's Chapel Tan Hills Black Banks Blackhall Rocks Bolam Hunstanworth Hartlepool Easington Colliery North End Houghall Mount Pleasant Seaton Malton Bridge End Hutton Magna Middleton Winston Stanley Crook Holmside Throston Grange Estate Kelloe High Clarence Northgrain St Helen Auckland Norton Daddry Shield Albert Hill High Urpeth Crook Low Dinsdale Escomb Quebec Laithkirk Bowbank Bellevue Hamsterley Old Town Ramshaw Tudhoe Grange Ushaw Moor West Park East Hedleyhope Low Etherley Pelton Fell Whitehill Metal Bridge Sockburn High Haswell Todhills Etherley Moor Shotton Colliery Fulthorpe Ingleton Croxdale Morton Tinmouth Ruffside Lendings Sandy Carrs Lime Terrace Woodhouses Inkerman Sherburn Cockfield Dalton Piercy Woodstone Village Rise Carr Graythorp Shincliffe Denton Middlestone Moor Davy Lamp Archdeacon Newton New Coundon Langdon Beck Oak Street Peterlee Cowshill Evenwood Darlington Foxton High Westwood Lintzford Canada Middleton St George Thornley Trimdon Colliery Windlestone Ludworth Greatham Briscoe Gainford Browney Hummerbeck Oxbridge Hunderthwaite No Place Heatherycleugh Hope Town Hummersknott Aycliffe Village Middleton One Row Great Lumley Thwaite Beech Terrace Bradbury Newton Ketton Durham Newham Grange Walworth Gate Delves Rookhope West View Leamside Copley Bedburn Howden-le-Wear Kelton West Rainton Great Stainton Shadforth Hedley Hill Westerton Witton Gilbert Eden Vale Egglestone Abbey Hurworth Burn Grindon Grangefield Crookgate Bank Houghton Bank White Kirkley Throston Bollihope Langley Moor Ouston Iveston Royal Oak Bowburn Elton Haverton Hill Garmondsway Craigside High Stoop Plawsworth Newton Hall Croft on Heugh North Close Hutton Henry Coronation Tudhoe Greencroft Howlish