Financial Advertising Agency in Kimblesworth

Get in touch

Financial Services Advertising in Kimblesworth

Advertising in the financial services industry is an increasingly competitive sector we work with.

There are more banks, mortgage advisors, pension suppliers, private equity companies, loan companies and financial services institutes than ever before, all looking to communicate with new and existing customers. Advertising in the financial services industry is, therefore, fierce, with many large companies spending significant budgets to maintain and create a positive perception of their brand and what they offer.

Purchasing products and services in the financial services sector is often something consumers don’t want to do and often have limited understanding of; however, most people are aware that they need to keep on top of their finances and so are always on the look-out for the best credit card deals, top mortgage rates, pension deals and personal banking deals on a constant, if even somewhat subconscious, level.

If you are a company looking for financial services advertising in Kimblesworth to promote your services or products, get in touch today, and we’ll put together a bespoke campaign to achieve the results you desire.

Enquire Now

What is Financial Services Marketing?

Financial service marketing is essentially the marketing of finance-related products, these typically include: 

  • Credit cards

  • Mortgages 

  • Pensions

  • Loans

  • Private Equity

  • Bank Accounts

At PromoMedia, we work with various companies to promote the above in the most efficient and cost-effective ways. 

Marketing and advertising in this financial industry doesn’t come easy and a high degree of specialist knowledge and experience is required to communicate effectively to customers; the advertising needs to be clear, factually correct and understandable.

It’s probably fair to say that finance advertising is rarely exciting, but the right communications can at least make it accessible and clear… and even with creative advertising ideas. 

Advertising in the Fast-Moving World of Financial Services

The world of financial services is a fast-developing and changing one.

Affected like no other sector by political changes and world events, businesses operating in the financial industry frequently have more to contend with in getting their message out to their audiences in a timely, relevant and factually correct manner. Regulative and legislative changes happen all the time and often have requirements that are to be immediately mirrored in all communications.

This alone demands that those working in marketing for anything finance-related must work within a cycle of continuous improvement, including agile campaigns which allow for quick changes of messaging, direction or channel.

In light of this, certain forms of advertising are particularly effective and popular in this sector namely:

  • TV advertising - which has the power to be updated quickly and booked relatively late whilst communicating to millions, it is a firm favourite, with many banking companies using it to present a more personal side of themselves. For more info on TV advertising read here

  • Train station advertising - particularly effective are electronic billboards within major stations, which can be updated speedily with new artwork and messages. For more information on train station adverts, read here

  • Social media adverts - social media campaigns can be set up to complement a wider ad campaign, for more information read here. Digital marketing and social media marketing are often a good reinforcement of other advertising elements. 

  • Print and newspaper ads - this form of communication can allow facts and figures to be communicated clearly and concisely. 

Enquire Today

Working with an Advertising and Marketing Agency

Not meeting regulatory changes or not making your product come across in an interesting manner will hinder the success of your financial product advertising.

It is therefore important to work with a marketing and communications agency that has the relevant experience in order for things to run smoothly, campaigns to be cost-effective and to achieve a good return on investment. Those working within the financial sector in Kimblesworth often find it beneficial to take advantage of a third-party view (one outside of their internal marketing departments); as it can be all too easy to forget how little others and the general public may actually comprehend about a service or product.

If a customer, therefore, doesn’t understand your messaging, they won’t return for clarification but just move on to a competitor – so in working with an outside and impartial agency just as us, it’s a chance to “litmus test” that your communications are clear and understandable.

Tips for Financial Services Sector Marketing in DH2 3

Marketing to consumers about financial services and products need to draw a fine line between being educational and being patronising – this can be difficult to balance.

There is little room for error in such communications and little allowance for standard sales gimmicks. This is because money and finance are serious matters for most people, and they don’t want to feel it’s not being taken seriously or professionally. Therefore, communications must be clear and ‘to the point’, whilst maintaining professionalism and instilling trust.

In advertising of this type, consumers are unlikely to spend much time focusing on an initial brand contact, and so brevity can be key. Wording must be extremely clear and concise (perhaps more so than any other industry) and key claims must be substantiated by fact and often small print.

Newspaper ads are often a favoured form of communicating these messages as they allow the small print to be clearly visible, for more information on press ads visit our newspaper advertising page.

The legal implications of being ambiguous or unwittingly misleading are much more severe in the financial sector than elsewhere and so there should be no risk made with marketing.

Marketing Plans for Financial Services

Interestingly, brands in the financial space often have an advantage over other such industries in targeting their audiences, as the information they hold on existing clients is plentiful and gives great intelligence into buying habits and demographics – advertising can, therefore, be very targeted.

Sharing this information with a marketing agency allows for them to work from insights gained and really drill down to target the most relevant potential customers through the most relevant channels and with the most relevant messaging whether this is through TV ads, radio advertising, out of home advertising, social media or London Underground advertising.

Working through and understanding the customer journey and touch-points that your business already has in place can be of huge benefit to both marketers and the brand itself.

If you’re not sure of how or what these are already, PromoMedia can help you identify them and then tailor your communications around them.

Speaking with the Customer, Rather Than to Them

In some climates, there may appear to be little to differentiate financial brands’ products from one another – mainly due to the lack of information or understanding that the public hold on them.

In these cases, there is a lot to be said for differentiating your brand’s focus, values and personality rather than the products on offer.

Many consider that they only deal with a financial business when something goes wrong and so there is a great degree of trust to invoke, alongside a brand personality that inspires responsible behaviour and loyalty.

In many cases, a customer may choose to invest more in a brand than others or opt for a more expensive product over their competitors as a result. The internet has made it easier than ever to compare services and products between companies and if there’s little wiggle room on prices, reputation can be key.

Online presence in terms of ads, social media advertising and PPC are again a popular form of advertising and also educational about the finance sector.

Positive Relationships with Financial Services Marketing

Perhaps more so than in other sectors, financial services and products offer the opportunity to build up a long-term relationship with consumers rather than a one-off sale.

This improves a customer’s lifetime value with your business, but also promotes loyalty and recommendations. It is always more expensive to regain a customer after they have left your business than to recruit a new one and so a real emphasis should be placed on maintaining a relationship.

Aside from any standard regulated periodic communications, further community involvement and side projects should be considered. Financial services companies in Kimblesworth are all too often thought of as ‘the bad guys’ and if someone is already ‘on side’, this should be worked with to gain better positive public relations within local communities. Accuracy and relevance are key with financial marketing communications, as is reputation.

Consumers from London to New York and everywhere in between will rarely make a snap decision or purchase with financial services products but instead need to be able to recall a brand name later when they have a requirement to purchase. It is this ongoing positive brand picture that PromoMedia can help you paint and maintain in the eyes of both potential and existing customers.

It may not seem as exciting or eye-catching as other sectors, but the financial services market holds plenty of real-life stories, inspirational anecdotes and collaboration opportunities to work with – and for – consumers everywhere.

Get In Touch

If you are a business or company operating in the financial sector in DH2 3 get in touch today to find out how with effective finance marketing in Kimblesworth we can help you both recruit new customers, maintain current ones and create an overall positive impression of you in the public eye.

Simply drop us a message and one of our friendly media planners will be in touch. We look forward to working with you!

Enquire Now

We cover Kimblesworth (Durham)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for financial advertising agency
Killhope Walworth Gate Red Hall East Hedleyhope Oakenshaw Parkside Browney Whinny Hill Low Dinsdale Woodside Metal Bridge Coundon Grange Dipton Deanery View Mickleton Whitton Tindale Crescent Etherley Moor Carlton Crawleyside Elm Terrace Hutton Magna Ferryhill Newton Hall Western Hill Elton Urpeth Brandon Village Tanfield Lea Townfield Waskerley Cornforth Blackhall Rocks Langdon Beck Middle Side Benfieldside Wolsingham Fleming Field School Aycliffe Garmondsway Broompark Middlestone Moor Newtown Waldridge Westgate Littletown Wearhead Morley Thringarth Egglestone Abbey West Blackdene Hart East Hope Spennymoor Hury Toronto West Park Dawdon No Place Healeyfield Helmington Row Cotherstone Westlea Stillington Pickering Nook Little Newsham Croxdale High Stoop Boldron North Close Skerne Park Ebchester Alum Waters Lendings South Stanley Cleatlam Mainsforth Merrington Lane East Law New Hunwick Newton Bewley Horden Castleside Town Kelloe Green Head Whitesmocks Bryan's Leap Bournmoor Crook High Westwood Barmpton Lowe's Barn Bedburn Bishop Middleham Rushyford Craigside New Kyo Old Durham Belmont Ferryhill Station Bowbank Tudhoe Gainford Cornsay Colliery Delves Boltshope Park West Pasture Gilesgate Moor Ramshaw Roddymoor Billingham Kelton Archdeacon Newton Eldon Lane Easington Colliery Lane Head Kip Hill Byers Green Hurworth-on-Tees Forest-in-Teesdale Causey Beamish New Brancepeth Chilton Lane Grangefield Middridge Headlam Elstob Mount Pleasant Evenwood Sherburn Grange Malton Mountsett Gilmonby Hardwick Northgrain St John's Chapel Norton Bellevue Seaton Hesleden Hamsterley Mill Lanchester Eastbourne Dent Bank New Coundon Barningham Low Westwood Fulthorpe Newfield Pierremont Leeholme Wheatley Hill Chester-le-Street Billy Row Waterhouses Summerhouse Newbiggin Quaking Houses Middleton St George Middlestone Briscoe Sunnydale Iveston Egglescliffe Great Burdon Monk Hesleden Drinkfield Bearpark Kimblesworth Foxton Sunderland Bridge Allensford Oxhill Eldon Ludworth Harrowgate Village Branksome St Ann's Hill Durham Redmarshall Cowshill Haswell Plough Grange Villa High Escomb Eastgate Witton Park East Briscoe West Rainton Ragworth Hamsterley Hawthorn Easington Dean Bank Neasham Brasside Davy Lamp Pelton Lane Side High Etherley Shadforth South Hetton Haswell Moor Harperley Queen's Park Barnard Castle Hurworth Place Beech Terrace Satley High Hesleden Coundon Oak Street Sheep Hill Snaisgill Bradbury Tan Hills Close House Longnewton Frosterley Hunderthwaite Sherburn House Middleton One Row Running Waters Ovington Great Chilton Langley Moor Hummersknott South Side Tudhoe Village High Shincliffe Newsham Esh Tudhoe Grange Leazes Winston South Moor Coppy Eggleston Bowlees Eden Vale Northlea Wingate Burtree Ford High Lands Esperley Lane Ends Hunwick Greencroft Cockfield Sockburn East Stanley New Shildon Aycliffe Village Harelaw Bowburn Wolviston Clough Dene Preston-le-Skerne High Dyke Shotton Colliery Stainton Grove Stockton-on-Tees Kinninvie Old Eldon Coundongate South Cleatlam Flint Hill Heighington Chilton Preston-on-Tees West Butsfield West View California Woodhouses East Howle Urlay Nook Etherley Dene Ireshopeburn High Throston Plawsworth Gate Newham Grange Hamsterley Old Cassop Escomb Mowden Sunnybrow Wycliffe Harrowgate Hill Maiden Law Rowley Hutton Henry Evenwood Gate Eaglescliffe West Kyo Black Banks Greta Bridge High Grange Hummerbeck High Clarence Bishopton South Wingate Lane Head Seaton Carew New Ho Witton-le-Wear Esh Winning Darlington Woodstone Village Redworth Hartlepool Roseworth Westwick Piercebridge Rift House High Friarside Bowes Plawsworth Deaf Hill Todhills Aislaby Thorpe Coatham Mundeville Lane Head Toft Hill Leasingthorne Thwaite White-le-Head Low Pittington Ruffside Haughton le Skerne Bolam Carlbury Quarrington Hill Hartburn Edmondbyers Little Thorpe West Pelton Canada Carrville Craghead Station Town The Grove Cold Hesledon High Coniscliffe Gilpin Brown Broom Hill Hilton Page Bank Little Stainton Brignall Stonebridge Whitehill Pelton Fell Wackerfield Tantobie Old Quarrington Rainton Gate Newfield Muggleswick Medomsley Edge Langley Park Thorpe Thewles Brafferton Bridgehill Lonton Regent Street Daddry Shield Burnhope Elvet Hill Blackhill Willington Ouston Middleton High Beechburn Murton Oxbridge Crookgate Bank Embleton Horsleyhope Aykley Heads Sandy Carrs Throston Chester Moor Firth Moor Thorpe Larches Shotton Fishburn Lanehead Lintzford Burnopfield Romaldkirk The Dene Howlish Crossgate Moor Old Town Westerton Wall Nook Brotherlee Littleburn Egglesburn Town Head Stranton Sunniside Pontop Raby Shincliffe Graythorp West Auckland Elm Tree Low Etherley Edmondsley Hope Town Trimdon Dyke House Stainton Sacriston Holmside Consett Stony Heap Hudegate Copley Croft on Heugh Rookhope Gray Street Neville's Cross Faverdale Merryoaks Sherburn Hunstanworth Pittington Lartington Startforth Oak Tree Cornsay High Forge Thinford Cassop Old Stillington Crookhall Annfield Plain Tursdale Fir Tree Dalton-le-Dale Binchester Kirk Merrington Bridge End Whessoe Lintzgarth Coronation Lumley Thicks Pity Me Meadowfield Longhill Lynesack Witton Gilbert Dalton Piercy Nettlesworth Moorside Houghall Whorlton Holwick Rise Carr Church Kelloe Sheraton Deneside Wynyard Village Old Thornley Sedgefield Woodham Village St Helen Auckland Crimdon Park Leamside Leadgate Great Lumley Albert Hill Shield Row High Haswell Cornriggs Haswell Royal Oak Stanley Aukside Barley Mow Haverton Hill Woodham Cockerton Shildon Beaumont Hill Castle Dene Merrybent Binchester Blocks Trimdon Grange Houghton Bank Stockton Grange Scargill Thornley Ingleton Lintz Whinfield Lime Terrace Butterwick Copthill Morton Tinmouth Middleton-in-Teesdale Framwellgate Moor High Handenhold Newton Ketton Howden-le-Wear Windlestone Laithkirk East Butsfield White Kirkley Houghton-le-Side Mordon Heatherycleugh Hart Station Woodland Newton Aycliffe Hett Portrack West Cornforth Ettersgill Tow Law New Town Hurworth Burn Cowpen Bewley West Sherburn Bildershaw Blackwell Gilesgate Brierton Templetown Hobson North Bitchburn East Kyo Throston Grange Estate Seaham Elwick Foggy Furze The Sands High Urpeth Blackhall Colliery Langton Coxhoe South Pelaw Bollihope Ornsby Hill Primrose Hill High Pittington Redford Castle Eden Killerby Low Lands North End Bishop Auckland Catchgate South Church The Middles Grassholme Shotley Bridge Sadberge Stanley Crook Bank Top Owton Manor Great Stainton Perkinsville Coal Bank Mount Pleasant Ushaw Moor Denton Medomsley Eastlea East Blackdene Brancepeth Low Beechburn Trimdon Colliery Peterlee Old Wingate Greatham Tanfield Port Clarence Grindon Low Spennymoor Low Coniscliffe Inkerman Brandon Bishopsgarth Ramshaw Walworth Staindrop Kelloe Knitsley Hill End Thornley Quebec Butterknowle Hedley Hill Sherburn Hill Phoenix Row Stanhope