Financial Advertising Agency in Coundon

Get in touch

Financial Services Advertising in Coundon

Advertising in the financial services industry is an increasingly competitive sector we work with.

There are more banks, mortgage advisors, pension suppliers, private equity companies, loan companies and financial services institutes than ever before, all looking to communicate with new and existing customers. Advertising in the financial services industry is, therefore, fierce, with many large companies spending significant budgets to maintain and create a positive perception of their brand and what they offer.

Purchasing products and services in the financial services sector is often something consumers don’t want to do and often have limited understanding of; however, most people are aware that they need to keep on top of their finances and so are always on the look-out for the best credit card deals, top mortgage rates, pension deals and personal banking deals on a constant, if even somewhat subconscious, level.

If you are a company looking for financial services advertising in Coundon to promote your services or products, get in touch today, and we’ll put together a bespoke campaign to achieve the results you desire.

Enquire Now

What is Financial Services Marketing?

Financial service marketing is essentially the marketing of finance-related products, these typically include: 

  • Credit cards

  • Mortgages 

  • Pensions

  • Loans

  • Private Equity

  • Bank Accounts

At PromoMedia, we work with various companies to promote the above in the most efficient and cost-effective ways. 

Marketing and advertising in this financial industry doesn’t come easy and a high degree of specialist knowledge and experience is required to communicate effectively to customers; the advertising needs to be clear, factually correct and understandable.

It’s probably fair to say that finance advertising is rarely exciting, but the right communications can at least make it accessible and clear… and even with creative advertising ideas. 

Advertising in the Fast-Moving World of Financial Services

The world of financial services is a fast-developing and changing one.

Affected like no other sector by political changes and world events, businesses operating in the financial industry frequently have more to contend with in getting their message out to their audiences in a timely, relevant and factually correct manner. Regulative and legislative changes happen all the time and often have requirements that are to be immediately mirrored in all communications.

This alone demands that those working in marketing for anything finance-related must work within a cycle of continuous improvement, including agile campaigns which allow for quick changes of messaging, direction or channel.

In light of this, certain forms of advertising are particularly effective and popular in this sector namely:

  • TV advertising - which has the power to be updated quickly and booked relatively late whilst communicating to millions, it is a firm favourite, with many banking companies using it to present a more personal side of themselves. For more info on TV advertising read here

  • Train station advertising - particularly effective are electronic billboards within major stations, which can be updated speedily with new artwork and messages. For more information on train station adverts, read here

  • Social media adverts - social media campaigns can be set up to complement a wider ad campaign, for more information read here. Digital marketing and social media marketing are often a good reinforcement of other advertising elements. 

  • Print and newspaper ads - this form of communication can allow facts and figures to be communicated clearly and concisely. 

Enquire Today

Working with an Advertising and Marketing Agency

Not meeting regulatory changes or not making your product come across in an interesting manner will hinder the success of your financial product advertising.

It is therefore important to work with a marketing and communications agency that has the relevant experience in order for things to run smoothly, campaigns to be cost-effective and to achieve a good return on investment. Those working within the financial sector in Coundon often find it beneficial to take advantage of a third-party view (one outside of their internal marketing departments); as it can be all too easy to forget how little others and the general public may actually comprehend about a service or product.

If a customer, therefore, doesn’t understand your messaging, they won’t return for clarification but just move on to a competitor – so in working with an outside and impartial agency just as us, it’s a chance to “litmus test” that your communications are clear and understandable.

Tips for Financial Services Sector Marketing in DL14 8

Marketing to consumers about financial services and products need to draw a fine line between being educational and being patronising – this can be difficult to balance.

There is little room for error in such communications and little allowance for standard sales gimmicks. This is because money and finance are serious matters for most people, and they don’t want to feel it’s not being taken seriously or professionally. Therefore, communications must be clear and ‘to the point’, whilst maintaining professionalism and instilling trust.

In advertising of this type, consumers are unlikely to spend much time focusing on an initial brand contact, and so brevity can be key. Wording must be extremely clear and concise (perhaps more so than any other industry) and key claims must be substantiated by fact and often small print.

Newspaper ads are often a favoured form of communicating these messages as they allow the small print to be clearly visible, for more information on press ads visit our newspaper advertising page.

The legal implications of being ambiguous or unwittingly misleading are much more severe in the financial sector than elsewhere and so there should be no risk made with marketing.

Marketing Plans for Financial Services

Interestingly, brands in the financial space often have an advantage over other such industries in targeting their audiences, as the information they hold on existing clients is plentiful and gives great intelligence into buying habits and demographics – advertising can, therefore, be very targeted.

Sharing this information with a marketing agency allows for them to work from insights gained and really drill down to target the most relevant potential customers through the most relevant channels and with the most relevant messaging whether this is through TV ads, radio advertising, out of home advertising, social media or London Underground advertising.

Working through and understanding the customer journey and touch-points that your business already has in place can be of huge benefit to both marketers and the brand itself.

If you’re not sure of how or what these are already, PromoMedia can help you identify them and then tailor your communications around them.

Speaking with the Customer, Rather Than to Them

In some climates, there may appear to be little to differentiate financial brands’ products from one another – mainly due to the lack of information or understanding that the public hold on them.

In these cases, there is a lot to be said for differentiating your brand’s focus, values and personality rather than the products on offer.

Many consider that they only deal with a financial business when something goes wrong and so there is a great degree of trust to invoke, alongside a brand personality that inspires responsible behaviour and loyalty.

In many cases, a customer may choose to invest more in a brand than others or opt for a more expensive product over their competitors as a result. The internet has made it easier than ever to compare services and products between companies and if there’s little wiggle room on prices, reputation can be key.

Online presence in terms of ads, social media advertising and PPC are again a popular form of advertising and also educational about the finance sector.

Positive Relationships with Financial Services Marketing

Perhaps more so than in other sectors, financial services and products offer the opportunity to build up a long-term relationship with consumers rather than a one-off sale.

This improves a customer’s lifetime value with your business, but also promotes loyalty and recommendations. It is always more expensive to regain a customer after they have left your business than to recruit a new one and so a real emphasis should be placed on maintaining a relationship.

Aside from any standard regulated periodic communications, further community involvement and side projects should be considered. Financial services companies in Coundon are all too often thought of as ‘the bad guys’ and if someone is already ‘on side’, this should be worked with to gain better positive public relations within local communities. Accuracy and relevance are key with financial marketing communications, as is reputation.

Consumers from London to New York and everywhere in between will rarely make a snap decision or purchase with financial services products but instead need to be able to recall a brand name later when they have a requirement to purchase. It is this ongoing positive brand picture that PromoMedia can help you paint and maintain in the eyes of both potential and existing customers.

It may not seem as exciting or eye-catching as other sectors, but the financial services market holds plenty of real-life stories, inspirational anecdotes and collaboration opportunities to work with – and for – consumers everywhere.

Get In Touch

If you are a business or company operating in the financial sector in DL14 8 get in touch today to find out how with effective finance marketing in Coundon we can help you both recruit new customers, maintain current ones and create an overall positive impression of you in the public eye.

Simply drop us a message and one of our friendly media planners will be in touch. We look forward to working with you!

Enquire Now

We cover Coundon (Durham)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for financial advertising agency
Gilmonby Ruffside Thorpe Thewles North End Headlam Newton Aycliffe Murton Sunderland Bridge Lane Head Old Quarrington Kimblesworth Old Durham Low Pittington Low Dinsdale Holwick Meadowfield Rise Carr Middridge Hunderthwaite Peterlee Waterhouses Spennymoor Castleside Killerby Egglescliffe Bridge End White Kirkley Langley Moor Stockton Grange Black Banks Coundongate Quebec High Coniscliffe Westlea Thornley Throston Grange Estate East Briscoe Toronto Littleburn Crimdon Park Sheep Hill Branksome Boldron Bishop Middleham Kip Hill New Town Lendings Witton-le-Wear Evenwood Gate Station Town Bowbank Mountsett Cotherstone Western Hill Albert Hill Newfield Ornsby Hill Fishburn Dawdon Houghton Bank Esh Old Town Great Stainton South Church Quarrington Hill Pickering Nook Alum Waters Hurworth Place Ramshaw Shotton Colliery Satley Ferryhill Station Littletown South Cleatlam Wolsingham Woodhouses Haswell Grassholme Thorpe Larches North Bitchburn Boltshope Park East Kyo Morton Tinmouth High Lands Malton Copley Great Chilton Quaking Houses Lowe's Barn Rookhope Parkside Harrowgate Hill Eldon East Blackdene Howlish Muggleswick High Urpeth Plawsworth Elvet Hill High Westwood East Law Northgrain East Hedleyhope Newton Bewley Hummerbeck Stanley Crook Binchester Cleatlam Cowpen Bewley Coronation Elm Terrace White-le-Head Leeholme East Howle Kelloe Mickleton Benfieldside Elstob Stranton Old Thornley New Brancepeth Hunstanworth Blackhill Binchester Blocks Tudhoe Village Kinninvie Chilton Whinny Hill Dalton Piercy Thorpe Harrowgate Village Brandon Village St Helen Auckland Moorside Phoenix Row Rainton Gate Coxhoe Byers Green Rushyford Darlington Haverton Hill Low Lands Lumley Thicks Eden Vale Bryan's Leap Carlton Hurworth Burn Broompark Holmside Stainton Whessoe Medomsley Edge Horsleyhope Brierton Oak Tree Tantobie High Escomb Trimdon Grange Bridgehill Grange Villa North Close Gilpin Brown High Dyke Mowden Trimdon Denton Croxdale Gilesgate Hamsterley Archdeacon Newton High Haswell Little Thorpe Chilton Lane Bournmoor Leazes Hilton Leamside Dalton-le-Dale Haughton le Skerne Tan Hills Ireshopeburn Greta Bridge Burnhope Morley Eastbourne The Middles Hummersknott Cornsay Middlestone Moor Romaldkirk Knitsley High Clarence Hartlepool Willington High Shincliffe Little Newsham Dyke House Lintzgarth Wall Nook Craghead Merrington Lane Canada Stockton-on-Tees Coal Bank Longnewton Fir Tree Deneside Houghton-le-Side Wynyard Village Foggy Furze Whitehill Hope Town South Hetton South Moor Hawthorn Westgate Crookhall West Blackdene Great Lumley Leadgate East Butsfield Hill End Pity Me Egglestone Abbey Brandon Langley Park Consett Pontop Low Spennymoor Hurworth-on-Tees Newbiggin Houghall Lane Head Blackhall Rocks Edmondsley West Sherburn South Stanley West Park Pelton Fell Bowlees Bowes Hedley Hill Thwaite Seaton Heighington Harelaw Castle Eden Drinkfield Hury Walworth Gate Sherburn Low Beechburn Woodstone Village Grangefield Oxhill Townfield Eastlea Merryoaks Daddry Shield Ushaw Moor Hobson Egglesburn Ettersgill South Wingate Howden-le-Wear Fleming Field Leasingthorne Sherburn Hill Wackerfield Greencroft Bishopton Sunnybrow Dipton Templetown Little Stainton Preston-on-Tees The Dene Waskerley Preston-le-Skerne Monk Hesleden Woodside Bollihope Seaham Lynesack No Place Etherley Dene Roddymoor Butterknowle Middleton One Row Lanchester Fulthorpe Winston Lonton Laithkirk Tanfield New Ho Metal Bridge Cockfield South Side Lartington Close House Raby Shotley Bridge Middleton-in-Teesdale Middle Side Wingate Tudhoe Framwellgate Moor Annfield Plain Tow Law Sheraton Kelton Brignall Bowburn High Etherley Butterwick Hudegate Eaglescliffe Lintzford Shincliffe Sherburn Grange Brancepeth Firth Moor Cornforth Bishop Auckland Broom Hill Neasham Port Clarence Bedburn Newham Grange Pittington Stonebridge Embleton Greatham Sunnydale Seaton Carew Davy Lamp Gilesgate Moor Woodham Village West Cornforth Cold Hesledon Town Head Wheatley Hill Bank Top Mainsforth Thringarth Aislaby Maiden Law Town Kelloe Scargill Dean Bank Whinfield West View High Hesleden Sherburn House Frosterley Shadforth Barningham Hutton Magna California Elwick Gainford Portrack Hart Station East Stanley New Shildon West Kyo Langdon Beck Trimdon Colliery Killhope High Handenhold Garmondsway Cornsay Colliery Esh Winning New Kyo Whitton Snaisgill Perkinsville Whorlton Brasside Old Stillington Eastgate Hett School Aycliffe Low Coniscliffe Wolviston Sedgefield Horden Redford Dent Bank Browney Coundon Grange Foxton Hartburn Medomsley Castle Dene Crossgate Moor Witton Park Hart Allensford Sandy Carrs Coppy Bildershaw Thornley Delves Page Bank Oakenshaw Brotherlee Easington Lane Side Middleton Aycliffe Village Stanley Windlestone Ferryhill Sacriston Deanery View Newsham High Friarside Urlay Nook Nettlesworth Hardwick South Pelaw Kirk Merrington Shield Row Crookgate Bank Stainton Grove Durham Mount Pleasant Hamsterley Mill Barnard Castle Royal Oak Redworth Wycliffe Westerton Langton Summerhouse Startforth Bishopsgarth Crook Shildon Aykley Heads Bearpark Eldon Lane Longhill Great Burdon Ingleton Low Etherley Causey Barley Mow Ragworth Sadberge Carrville Tudhoe Grange Tanfield Lea Elm Tree Elton The Sands Haswell Plough Stanhope Old Cassop Grindon Hutton Henry Etherley Moor Stony Heap High Stoop West Rainton Deaf Hill Burnopfield Pelton Plawsworth Gate Belmont Brafferton Billingham Crawleyside Lintz Faverdale Bradbury Skerne Park Helmington Row West Pasture Coatham Mundeville Sockburn Lime Terrace Mordon Pierremont Hesleden Regent Street Tindale Crescent Low Westwood Wearhead Oxbridge Church Kelloe Old Eldon New Hunwick Ebchester Piercebridge Iveston Briscoe Ouston Edmondbyers West Pelton Haswell Moor Mount Pleasant Chester-le-Street Whitesmocks Running Waters Easington Colliery Carlbury Gray Street High Beechburn St Ann's Hill Coundon Graythorp Heatherycleugh High Forge Norton Rowley Thinford Oak Street Roseworth Harperley Todhills Ovington Esperley Lane Ends Staindrop Tursdale Old Wingate Northlea Westwick Evenwood Walworth Owton Manor Merrybent Rift House Newton Hall Middleton St George Eggleston Sunniside High Throston Neville's Cross Bellevue Blackhall Colliery Primrose Hill Witton Gilbert Billy Row Urpeth Inkerman Beech Terrace Woodham Beamish Copthill Aukside Hamsterley New Coundon Blackwell Shotton Green Head West Butsfield Queen's Park Newton Ketton Redmarshall Flint Hill Waldridge Stillington Toft Hill The Grove Ludworth Forest-in-Teesdale East Hope Chester Moor High Grange Lane Head Beaumont Hill Escomb High Pittington Craigside West Auckland Cowshill Burtree Ford Bolam Throston Lanehead Ramshaw Newfield St John's Chapel Middlestone Clough Dene Catchgate Newtown Healeyfield Woodland Cockerton Hunwick Red Hall Cassop Croft on Heugh Cornriggs Barmpton