Luxury Brand Advertising in Kimblesworth

Get in touch

Luxury Brand Marketing in Kimblesworth

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Kimblesworth

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in DH2 3, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Kimblesworth

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Kimblesworth

True luxury need not be directly communicated but instead experienced.

Consumers in Kimblesworth like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Kimblesworth

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Kimblesworth (Durham)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Aykley Heads Moorside Esh Hunderthwaite Running Waters Parkside Owton Manor West Butsfield Newfield Harrowgate Hill North Close St Ann's Hill Eldon Lane Little Stainton Woodland Seaton Carew Howlish Tanfield Copthill Redworth The Middles Gilesgate Todhills Wolviston Whitesmocks Bildershaw Burtree Ford Bedburn Iveston Preston-on-Tees Witton-le-Wear Great Chilton Hutton Magna Cornsay Colliery Whessoe Gilesgate Moor Ramshaw Greatham Coatham Mundeville Great Burdon West Cornforth High Handenhold Little Newsham Leazes Waskerley Byers Green High Forge Tanfield Lea Bellevue Castle Dene Hudegate High Westwood Medomsley Edge Lynesack School Aycliffe Oak Street East Howle North Bitchburn Low Pittington California Langdon Beck Tudhoe High Escomb Plawsworth Darlington Pontop Pelton Fell Ushaw Moor Lumley Thicks Blackhall Rocks Deneside Briscoe Wynyard Village Maiden Law Port Clarence Oak Tree Witton Gilbert Framwellgate Moor Hunstanworth Brandon Pittington Egglestone Abbey Elton Barningham High Coniscliffe Hurworth Burn Shadforth Thringarth Rise Carr Billingham Whinfield Redmarshall Coundon Startforth Neville's Cross Archdeacon Newton Grange Villa Walworth Gate Browney Foxton Westgate Albert Hill Kinninvie South Stanley Horsleyhope Grassholme Sockburn Burnopfield East Law Woodham Muggleswick Coronation Middleton-in-Teesdale Hilton Fir Tree Barley Mow Great Lumley Preston-le-Skerne St John's Chapel Nettlesworth Low Beechburn Crossgate Moor Black Banks Cold Hesledon Bournmoor Mount Pleasant Frosterley New Shildon Old Eldon Winston Causey Crimdon Park Binchester Blocks Medomsley Croxdale Grangefield Raby Sheep Hill Broompark Crawleyside Elm Tree Newbiggin Ovington Gilmonby Leadgate Inkerman Middle Side Waldridge South Moor Newton Aycliffe Ferryhill Station Newtown Quarrington Hill Houghton-le-Side Sunnybrow Church Kelloe Quaking Houses Wall Nook Rowley Royal Oak Bishop Middleham Eggleston Egglesburn West Sherburn East Hope Burnhope Summerhouse Carlbury Brasside Stanley Hardwick Copley Hobson Longhill Houghton Bank Newfield Sunniside Flint Hill Spennymoor Castleside Lanchester Ebchester Portrack Wackerfield Shotley Bridge Stockton-on-Tees Canada Kimblesworth West Blackdene Bearpark Durham Lendings Chilton Hartlepool Newton Hall Meadowfield Hart Pierremont Harelaw Chester Moor Greencroft Rushyford Snaisgill Hury Perkinsville Stranton Headlam Hesleden Wolsingham Cleatlam Longnewton Roseworth Urlay Nook Howden-le-Wear Peterlee Sunnydale Green Head Oxbridge Benfieldside Delves Brotherlee Lintzford High Haswell Tan Hills Old Cassop Whitton Mainsforth Hummerbeck Western Hill Cowshill Thorpe Thewles Aycliffe Village Dipton Woodstone Village Firth Moor Lane Head Middleton St George Cornsay Haswell Middleton Blackhill Gray Street Lane Head Hamsterley Mill Littletown St Helen Auckland Old Town Town Kelloe Croft on Heugh Denton Crook Town Head Roddymoor Norton Haverton Hill Egglescliffe Pelton Catchgate Boldron Bishopton Thinford Urpeth Sunderland Bridge Bowes Davy Lamp Butterwick Tursdale Heighington Esperley Lane Ends Stainton Graythorp Bowburn Elvet Hill Rift House Hope Town Elm Terrace Ornsby Hill Aislaby Old Durham Tudhoe Grange Langley Park Toronto Oakenshaw Brandon Village New Hunwick Allensford Wearhead Low Westwood Brierton Stony Heap Low Coniscliffe Cockfield The Dene Woodhouses East Briscoe Malton Old Thornley Plawsworth Gate Carlton Quebec Daddry Shield Bridgehill Newham Grange Barmpton The Sands Ludworth Skerne Park Coundon Grange High Throston Gainford Toft Hill Sherburn House Ramshaw Haswell Plough Piercebridge High Urpeth Old Wingate Hett Northlea West View Whitehill West Auckland East Stanley Ireshopeburn Sherburn Grange Townfield Coal Bank Fleming Field Sadberge Dent Bank Coxhoe Ruffside Hamsterley Langley Moor South Wingate Deanery View Laithkirk Forest-in-Teesdale Willington Satley Middridge Consett Ettersgill Cassop Dyke House Bishop Auckland Walworth Healeyfield Tantobie New Coundon Middlestone Moor New Ho Coundongate High Hesleden Newsham Blackwell Whinny Hill New Kyo Etherley Dene Newton Bewley High Clarence Bowbank Seaham Carrville Romaldkirk Hurworth-on-Tees Bollihope Neasham Kelloe Ferryhill Hummersknott Lintz Fulthorpe Shincliffe West Rainton Sherburn Hill Murton Hurworth Place Stainton Grove Craigside Lowe's Barn Throston High Beechburn Langton Thornley Wingate Sandy Carrs Chilton Lane Bishopsgarth New Brancepeth Westerton Craghead Billy Row Old Quarrington Edmondsley Hartburn Windlestone Sheraton Harrowgate Village Hart Station Bridge End Etherley Moor Stillington Lane Side Primrose Hill Edmondbyers High Stoop High Grange Stonebridge Woodside Drinkfield Old Stillington Shield Row East Kyo Escomb Horden Pity Me Leamside Regent Street Hunwick Sherburn Sacriston Castle Eden Morton Tinmouth Garmondsway Butterknowle Hawthorn Trimdon Grange West Pasture New Town Ouston Evenwood Gate Dalton Piercy Wheatley Hill Whorlton Helmington Row High Pittington Shotton Thorpe Queen's Park Cockerton Cotherstone Shotton Colliery Monk Hesleden Blackhall Colliery Throston Grange Estate Brancepeth Mordon Low Etherley Bryan's Leap Pickering Nook North End Elstob Northgrain Phoenix Row Houghall Lane Head Seaton Mowden South Side South Hetton Station Town Greta Bridge East Hedleyhope Cowpen Bewley Mickleton Great Stainton Coppy Tow Law High Friarside Oxhill Middleton One Row Haughton le Skerne Morley Chester-le-Street Littleburn Hamsterley Harperley Beaumont Hill Trimdon Woodham Village Boltshope Park Cornforth Hutton Henry Low Dinsdale Eastlea Trimdon Colliery Fishburn Grindon Thwaite Killhope Redford Dean Bank Merrington Lane Crookgate Bank Lartington Bank Top Dawdon Bowlees Rookhope Binchester Elwick Stanhope Hedley Hill Leasingthorne Embleton Rainton Gate Dalton-le-Dale Bolam Sedgefield Beech Terrace Newton Ketton Templetown Knitsley Lonton No Place Wycliffe Middlestone Holwick Eastbourne Deaf Hill Lanehead East Butsfield Westwick Brafferton Bradbury Page Bank Eastgate Alum Waters Low Lands Staindrop Merrybent Kip Hill West Kyo South Church South Cleatlam West Park Ingleton Esh Winning Eldon High Etherley Hill End Evenwood Mountsett Little Thorpe Kirk Merrington Metal Bridge The Grove South Pelaw Foggy Furze Ragworth Mount Pleasant Clough Dene Tindale Crescent Westlea Merryoaks Witton Park High Lands High Dyke Brignall White Kirkley Leeholme Thorpe Larches Heatherycleugh Broom Hill Lime Terrace Eden Vale Belmont Red Hall Barnard Castle Thornley Haswell Moor Crookhall Killerby Eaglescliffe Branksome Shildon Waterhouses East Blackdene Beamish Holmside Easington West Pelton Annfield Plain White-le-Head Faverdale Kelton Easington Colliery Cornriggs Low Spennymoor Scargill Tudhoe Village Aukside High Shincliffe Lintzgarth Stanley Crook Stockton Grange Gilpin Brown Close House