Financial Advertising Agency in Brightling

Get in touch

Financial Services Advertising in Brightling

Advertising in the financial services industry is an increasingly competitive sector we work with.

There are more banks, mortgage advisors, pension suppliers, private equity companies, loan companies and financial services institutes than ever before, all looking to communicate with new and existing customers. Advertising in the financial services industry is, therefore, fierce, with many large companies spending significant budgets to maintain and create a positive perception of their brand and what they offer.

Purchasing products and services in the financial services sector is often something consumers don’t want to do and often have limited understanding of; however, most people are aware that they need to keep on top of their finances and so are always on the look-out for the best credit card deals, top mortgage rates, pension deals and personal banking deals on a constant, if even somewhat subconscious, level.

If you are a company looking for financial services advertising in Brightling to promote your services or products, get in touch today, and we’ll put together a bespoke campaign to achieve the results you desire.

Enquire Now

What is Financial Services Marketing?

Financial service marketing is essentially the marketing of finance-related products, these typically include: 

  • Credit cards

  • Mortgages 

  • Pensions

  • Loans

  • Private Equity

  • Bank Accounts

At PromoMedia, we work with various companies to promote the above in the most efficient and cost-effective ways. 

Marketing and advertising in this financial industry doesn’t come easy and a high degree of specialist knowledge and experience is required to communicate effectively to customers; the advertising needs to be clear, factually correct and understandable.

It’s probably fair to say that finance advertising is rarely exciting, but the right communications can at least make it accessible and clear… and even with creative advertising ideas. 

Advertising in the Fast-Moving World of Financial Services

The world of financial services is a fast-developing and changing one.

Affected like no other sector by political changes and world events, businesses operating in the financial industry frequently have more to contend with in getting their message out to their audiences in a timely, relevant and factually correct manner. Regulative and legislative changes happen all the time and often have requirements that are to be immediately mirrored in all communications.

This alone demands that those working in marketing for anything finance-related must work within a cycle of continuous improvement, including agile campaigns which allow for quick changes of messaging, direction or channel.

In light of this, certain forms of advertising are particularly effective and popular in this sector namely:

  • TV advertising - which has the power to be updated quickly and booked relatively late whilst communicating to millions, it is a firm favourite, with many banking companies using it to present a more personal side of themselves. For more info on TV advertising read here

  • Train station advertising - particularly effective are electronic billboards within major stations, which can be updated speedily with new artwork and messages. For more information on train station adverts, read here

  • Social media adverts - social media campaigns can be set up to complement a wider ad campaign, for more information read here. Digital marketing and social media marketing are often a good reinforcement of other advertising elements. 

  • Print and newspaper ads - this form of communication can allow facts and figures to be communicated clearly and concisely. 

Enquire Today

Working with an Advertising and Marketing Agency

Not meeting regulatory changes or not making your product come across in an interesting manner will hinder the success of your financial product advertising.

It is therefore important to work with a marketing and communications agency that has the relevant experience in order for things to run smoothly, campaigns to be cost-effective and to achieve a good return on investment. Those working within the financial sector in Brightling often find it beneficial to take advantage of a third-party view (one outside of their internal marketing departments); as it can be all too easy to forget how little others and the general public may actually comprehend about a service or product.

If a customer, therefore, doesn’t understand your messaging, they won’t return for clarification but just move on to a competitor – so in working with an outside and impartial agency just as us, it’s a chance to “litmus test” that your communications are clear and understandable.

Tips for Financial Services Sector Marketing in TN32 5

Marketing to consumers about financial services and products need to draw a fine line between being educational and being patronising – this can be difficult to balance.

There is little room for error in such communications and little allowance for standard sales gimmicks. This is because money and finance are serious matters for most people, and they don’t want to feel it’s not being taken seriously or professionally. Therefore, communications must be clear and ‘to the point’, whilst maintaining professionalism and instilling trust.

In advertising of this type, consumers are unlikely to spend much time focusing on an initial brand contact, and so brevity can be key. Wording must be extremely clear and concise (perhaps more so than any other industry) and key claims must be substantiated by fact and often small print.

Newspaper ads are often a favoured form of communicating these messages as they allow the small print to be clearly visible, for more information on press ads visit our newspaper advertising page.

The legal implications of being ambiguous or unwittingly misleading are much more severe in the financial sector than elsewhere and so there should be no risk made with marketing.

Marketing Plans for Financial Services

Interestingly, brands in the financial space often have an advantage over other such industries in targeting their audiences, as the information they hold on existing clients is plentiful and gives great intelligence into buying habits and demographics – advertising can, therefore, be very targeted.

Sharing this information with a marketing agency allows for them to work from insights gained and really drill down to target the most relevant potential customers through the most relevant channels and with the most relevant messaging whether this is through TV ads, radio advertising, out of home advertising, social media or London Underground advertising.

Working through and understanding the customer journey and touch-points that your business already has in place can be of huge benefit to both marketers and the brand itself.

If you’re not sure of how or what these are already, PromoMedia can help you identify them and then tailor your communications around them.

Speaking with the Customer, Rather Than to Them

In some climates, there may appear to be little to differentiate financial brands’ products from one another – mainly due to the lack of information or understanding that the public hold on them.

In these cases, there is a lot to be said for differentiating your brand’s focus, values and personality rather than the products on offer.

Many consider that they only deal with a financial business when something goes wrong and so there is a great degree of trust to invoke, alongside a brand personality that inspires responsible behaviour and loyalty.

In many cases, a customer may choose to invest more in a brand than others or opt for a more expensive product over their competitors as a result. The internet has made it easier than ever to compare services and products between companies and if there’s little wiggle room on prices, reputation can be key.

Online presence in terms of ads, social media advertising and PPC are again a popular form of advertising and also educational about the finance sector.

Positive Relationships with Financial Services Marketing

Perhaps more so than in other sectors, financial services and products offer the opportunity to build up a long-term relationship with consumers rather than a one-off sale.

This improves a customer’s lifetime value with your business, but also promotes loyalty and recommendations. It is always more expensive to regain a customer after they have left your business than to recruit a new one and so a real emphasis should be placed on maintaining a relationship.

Aside from any standard regulated periodic communications, further community involvement and side projects should be considered. Financial services companies in Brightling are all too often thought of as ‘the bad guys’ and if someone is already ‘on side’, this should be worked with to gain better positive public relations within local communities. Accuracy and relevance are key with financial marketing communications, as is reputation.

Consumers from London to New York and everywhere in between will rarely make a snap decision or purchase with financial services products but instead need to be able to recall a brand name later when they have a requirement to purchase. It is this ongoing positive brand picture that PromoMedia can help you paint and maintain in the eyes of both potential and existing customers.

It may not seem as exciting or eye-catching as other sectors, but the financial services market holds plenty of real-life stories, inspirational anecdotes and collaboration opportunities to work with – and for – consumers everywhere.

Get In Touch

If you are a business or company operating in the financial sector in TN32 5 get in touch today to find out how with effective finance marketing in Brightling we can help you both recruit new customers, maintain current ones and create an overall positive impression of you in the public eye.

Simply drop us a message and one of our friendly media planners will be in touch. We look forward to working with you!

Enquire Now

We cover Brightling (East Sussex)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for financial advertising agency
Marle Green Magham Down Polegate Oxley's Green Town Row Westfield Horney Common Jevington Newhaven Filching Telscombe Cliffs Splayne's Green Wallands Park Blackham Telscombe Vines Cross Cogger's Cross Plumpton Firle Coggins Mill Cock Marling Harley Shute St Helen's Netherfield Chilley Green Rickney Winchelsea Birling Gap High Cross Mark Cross Arlington Stone Cross Whitehill Potter's Green Penhurst Frant Barcombe Mills Dodd's Hill Chuck Hatch East Guldeford Chitcombe Little Horsted Patcham Wood's Corner Preston Robertsbridge Marsh Green Glyndebourne Primmers Green Mile Oak Four Oaks Old Heathfield St Anthony's Hill Coldean Dale Hill Town Littleworth Stunts Green Whitehawk Palehouse Common St Leonards-on-Sea Groombridge Boarshead Beachlands Lunsford's Cross Silver Hill Maresfield Newbury's Pestalozzi International Village Hartwell Chailey Shortbridge Nash Street Churches Green Ginger's Green Fisher's Gate Woodingdean Framfield Burgh Hill Berner's Hill Beddingham Roser's Cross Balls Green St Helen's Wood Sleeches Cross Udimore Chapman's Town Willard's Hill Ashburnham Forge Dittons Punnett's Town Brighton Southern Cross Rye Foreign Dukes Green Founthill Darwell Hole Glenleigh Park Cliffe Cackle Street Battle Seaford Horsted Green East Dean Laughton Downside Pebsham Little London Cottenden Upper Horsebridge South Malling Sutton Plumpton Green Meads Grove Hill Cross in Hand Marden's Hill Waldron Heighton Street Fairwarp Steel Cross Sedlescombe Chelwood Gate Honey's Green Forest Row Burnt Oak Westham Earl's Down Watermill Butcher's Cross Rottingdean Hazard's Green Offham Lyewood Common Foul Mile Wannock Blackness Starr's Green Hangleton Tile Hurst Bardown Beckley Furnace Five Ashes Little Bayham Friar's Hill Fletching Landport Ore Jarvis Brook Upper Dicker Hurst Green Duddleswell Bodle Street Green East Blatchington Furner's Green Eastbourne Sharpsbridge Highgate Hooe Common Hollingrove Lewes The Pound Cuilfail Coleman's Hatch Rodmell Falmer Green Street Steven's Crouch Litlington Shover's Green Barcombe Cross Union Street Guestling Thorn High Wickham Ponts Green Isfield Upper Wellingham Denton Ditchling Common Kemp Town Gun Hill Jenkins' Green Mayfield Wych Cross Peter's Green Spithurst Bulverhythe Muddles Green Little Common Lower Cousley Wood Wivelsfield Roedean Sweethaws Westdene Hollingbury Brownbread Street Horam Collier's Green Baldslow Broomgrove Eridge Green Cowbeech Brede Church Wood Mount Ephraim Camber Hooe Houghton Green Streat Eason's Green Cornwell's Bank Chapel Row Lunce's Common Buckham Hill Cackle Street Upper Hartfield Beckley Vinehall Street North End Grisling Common Rocks Park Great Maxfield Southease Broad Street Pounsley Bevendean Mill Corner Etchingham Windmill Hill Southover Ratton Village Dallington Bowlers Town Northbridge Street Rushlake Green Wallcrouch High Hurstwood Round Hill Ninfield Broadland Row Broad Oak Park Corner Whatlington Red House Common Holton Hill Norton Fairlight Tarring Neville Lions Green Holmes's Hill Russell's Green Caldbec Hill Tilsmore Jumper's Town Burwash Common North Corner Hove West Blatchington Winchelsea Beach Peacehaven Heights New Town Lower Horsebridge Glynde Carter's Corner Three Oaks Five Ash Down Burlow Swiftsden Lower Dicker Waldron Down Kent Street Chelwood Common South Heighton Ewhurst Green Chiddingly Birchett's Green Burwash Weald Hammerwood North Moulsecoomb Pevensey Bay Barcombe Mott's Mill Normans' Bay St Anne's Wilmington Green Rushy Green Rusher's Cross North Chailey Silverhill Pett Canadia Bishopstone Chilsham Kingston near Lewes Mountfield Quabrook Foulride Green South Street Chalvington Golden Cross Selmeston Roselands Cowbeech Hill Wilmington Old Town Poundfield The Platt Snagshall East Chiltington Tidebrook Mark Cross Twelve Oaks Sparrow's Green Danehill Hastings Buxted Herstmonceux Chapel Cross Crowlink Hartfield Cackle Street Winton Burwash Caneheath Ashton Green Hollington Park Folkington St John's Rye Harbour Bexhill-on-Sea Castle Hill Catsfield Stream Stonegate South Chailey Tolhurst East Moulsecoomb Woolbridge Langney Village Wickstreet Ripe Maynard's Green Flowers Green Brightling Clayhill Poundgate Halton Cade Street Crowborough Mount Pleasant Mount Pleasant Lidham Hill Pound Green Withyham Witherenden Hill Argos Hill Halland Staplecross Telham Langney Hampden Park West Hill Newick Thunder's Hill Alderbrook Dodd's Bottom Skippers Hill Whydown Clive Vale Heron's Ghyll Broyle Side Rye Catsfield Pell Green Blackness Hellingly Millbrook Hankham Pett Level Broadstreet Green Nutley Peasmarsh Blackboys Broomsgrove Friday Street Trolliloes Westmeston Chiltington Sharp's Corner Northiam Crowborough Warren Jury's Gap East Hoathly Salehurst Bohemia Down Street West Marina Bachelor's Bump Trull's Hatch Northease Aldrington Cooksbridge Crowhurst Bexhill Broomham Hadlow Down Best Beech Hill Portslade-by-Sea Three Cups Corner Brighton and Hove Norlington Ridgewood Little Norlington Upperton Heathfield Guestling Green Cripp's Corner Silverhill Park Cousley Wood Swaile's Green Waterhall Uckfield Gallypot Street St Leonards Green Alfriston Tompset's Bank Riseden Willingdon Glyne Gap Moulsecoomb Exceat Old Town Flackley Ash Teasley Mead Hawkhurst Common Horns Cross Ringmer Iford Berwick Hailsham Hale Green Ringles Cross Newbridge Harbour Heights Cliff End Crumbles West Firle Mutton Hall Wellbrook Golden Cross Black Rock Wivelsfield Green Ely Grange Wadhurst Blacklands Goatham Green Foxhunt Green Maresfield Park Bells Yew Green Hamsey Sheffield Green Portslade Village Ditchling Friar's Gate Godleys Green Saltdean Hollingdean Birchden John's Cross Moulsecomb Poundford Flimwell Friston The America Ground Bodiam Alciston Stanmer Piddinghoe Sidley Hollington Budlett's Common Withdean Wartling Rockrobin Fairlight Cove Holtye Shortgate Rotherfield Beacon Down Warbleton Peacehaven Balcombe Green Piltdown Iden Ticehurst Durgates Pevensey Fletching Common Rose Hill Belmont Hall's Close Boreham Street Cooper's Corner Stone Cross Eckington Corner Icklesham Etchingwood Milton Street Ovingdean Mark Street Whitesmith Playden Wood's Green Broad Oak Davis's Town Laughton Common Three Leg Cross Henley's Down Westdean East Saltdean Terrible Down Lower Willingdon Cooden Danegate