Sports Marketing in Brightling

Get in touch

Sports Advertising in Brightling

The fitness industry is one of the fastest-growing and most popular industries globally.

Interest in fitness, sports and general well-being is more significant than ever before and appeals to many; you only need to look around at a gym floor, and you will see that the users are far from the old stereotypical image of muscly, young men posing in mirrors (although they still exist), but there are now members of all ages, sizes, backgrounds and interests.

In today’s highly competitive sports and fitness industry, it is essential to stand out for the crowd, appeal to a wide cross-section of people and get noticed.

At PromoMedia, we work with a variety of sporting and fitness companies in Brightling, providing marketing and advertising for a wide range of clients, including large gym chains, independent sports and leisure clubs, self-employed yoga teachers, amateur sports groups and lifestyle coaches. Each of these different propositions appeals to a different cross-section of society, meaning that each campaign has to be tailored and bespoke. 

If you work in the fitness industry and are looking to advertise your product or service, please contact one of our friendly team and tell us about your aims and ambitions, rather like putting together a fitness plan, we will put together a bespoke action plan to help you achieve the results you want!

Contact Us

What is Sports Marketing?

Put simply, it is advertising in the sports niche. This typically includes promoting gyms, sports clubs, fitness centres, lifestyle coaches, personal trainers, and more.

In today's world, sports and fitness are more popular than ever, with most people taking an interest in their health and well-being, ranging from diets to fitness and even holidays.

At PromoMedia, we work with a cross-section of sports businesses, putting together tailored campaigns to help them stand out in a competitive and crowded market. We are able to work with a variety of budgets so drop us a message, tell us more about you and what you offer, we then will put together a costed campaign for you to consider. 

Which Platforms Work Best for Fitness, Well-Being and Sports Club Marketing in Brightling?

This is a question that has no simple answer as you can imagine. 

In a varied market, as pointed out above, there is certainly no one set way to go about advertising in the fitness industry, for example, what works to promote a bespoke personal fitness trainer is very different to a national gym chain or a holistic retreat. Also at different times of the year, the same company may want to target different types of people – new joiners in January, people looking to get fit for summer, marketing to raise brand profile etc.

Naturally, each sector also has different target markets—young football players are different from older yoga lovers or tennis players.

Here at PromoMedia, we are a sporty bunch and love working in this sector so we can help you choose the best options to appeal to your target market. As we also work with different budgets, we can create a campaign that works for you, ultimately getting you more sales, participants or members.

Some of the most effective types of advertising in this area include: 

  • Outdoor Advertising for the Fitness Industry - outdoor advertising works great in the fitness industry as it allows you to show results and what you offer in a physical way - people can literally see the positive benefits of fitness. With this type of advertising, you can also target specific locations in Brightling, either local to your gym or sports centre, or you can target specific locations where your potential customers may be. You can see more details on the various outdoor ads we offer here - there are lots of suitable options to consider. 

  • Billboard Advertising - billboards are an old-school but hugely effective mode of advertising for any industry. Large billboards (48 sheets) are generally hired out for a minimum of 2 weeks and popular sites include roadsides, roundabouts and shopping centres. Other popular billboard options include poster sites at key locations, including railway stations, bus stops and underground escalator panels. At PromoMedia we can secure all these various sites for you. Contact us today telling us the area you are interested in and we will look at availability. As a general rule, the best spots get booked in advance so please try to plan ahead as much as possible.  

  • TV Ads for Gyms - for a national gym or larger regional companies, TV advertising works brilliantly. With mass reach and as a highly visible medium you can really show off your fitness, sports or well-being brand. TV is often the “jewel in the crown” for any marketing campaign, it is typically the most expensive form of advertising but this is because it yields the best results. You can find more information on television advertising here. ITV is the most popular channel for advertising on but we find that Sky Adsmart advertising for the sports and fitness industry works very well, as you can target specific locations and personal demographics. This means your ads have less wastage and can achieve better results. 

  • Radio Ads for Sporting Companies - similar to TV, radio has massive reach with people listening at home, in the car or at work. There are lots of different stations to choose from, each having different audiences. Check out this page for more details on radio marketing for your brand. Stations for you to consider include Smooth, Heart, Capital, Classic and other local smaller independent options.  When you tell us your target market we can help decide which are the best options or you may already know yourself. We can also help with production and voice-over.

  • Social media - a powerful medium that is great at showing progress and clients' results. Social media is a great way to showcase your results as well as the services you offer. You can promote across a variety of social media platforms, including Facebook, Twitter and Snapchat. Drop our experienced teams a message to find out more. 

Get a Free Quote

What is the Cost of Advertising in The Sports Industry in TN32 5?

As you can imagine there are no set costs for sports marketing and advertising and it is totally dependent on the type of marketing that you want to adopt. Options such as large scale outdoor campaigns, TV ads and radio are the most expensive but they do subsequently achieve amazing results and a great return on investment. 

Cheaper options that are still highly effective include paid for social media, local press ads in the locale that your service is offered as well as traditional print media - such as leaflets and posters. 

When contacting us, let us know your budgets and what you are looking to achieve and we will work up a plan between us. 

Frequently Asked Questions about Sports Marketing

  1. "What do you do as a sports marketer?" The role is to identify a target audience who is going to be interested in the service or product that you are offering, this could be a young man interested in working out at the gym, an older lady interested in yoga, someone in shape or someone looking to get back in shape. Once we have the information, we put together a tailored campaign to achieve the results you want. 

  2. "What is the difference between the marketing of sports and marketing through sports?" The marketing of sports is the promotion of that sport, for example, promoting a local football team or tennis club. Marketing through sports is often sponsorship of teams, for example, carrying your logo on a sports kit or on advertising billboards at a sports arena. 

  3. "Why is marketing important in sports?" More than ever people are interested in their health and fitness and the sports industry is now crowded. To stand out and be profitable advertising and marketing is important so people know who you are and what you offer. 

Also, don't forget to check out our blog which looks at a range of subjects including more outdoor marketing options and a guide to advertising costs, as well as much more.  

Contact Us

If you are looking to promote your company in the highly competitive sports and fitness industry in Brightling get in contact with us today.

One of our friendly team will get back to you and talk you through the sports marketing options to take your business to the next level and stay ahead of your competition. We looking forward to hearing from you and putting together a bespoke and successful campaign. 

Enquire Now

We cover Brightling (East Sussex)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for sports marketing
Rotherfield Stunts Green Wivelsfield Glynde Bells Yew Green Southease North Chailey Russell's Green Hazard's Green Herstmonceux North Corner Woolbridge Pell Green Sedlescombe Hampden Park Gallypot Street Cackle Street Plumpton Streat Withyham Bardown Brownbread Street Best Beech Hill Dittons Sweethaws Eridge Green Henley's Down Wadhurst Mount Pleasant Hailsham Roser's Cross Broomham Folkington Lower Horsebridge Chelwood Common Boreham Street Lyewood Common Burlow Wallands Park Horsted Green Northease Staplecross Langney Ringles Cross Newbridge Ovingdean Hollingbury Patcham Roselands Rockrobin Alciston Wickstreet Trull's Hatch Wilmington Green Teasley Mead Muddles Green South Heighton Steel Cross Jarvis Brook Birling Gap Cuilfail Chapel Cross Sharpsbridge Filching Blacklands Furner's Green Mutton Hall Glenleigh Park St Helen's Friar's Hill Rose Hill Coleman's Hatch Wood's Green Sleeches Cross Fairlight Flimwell Penhurst Crowborough Lewes Laughton Common Whatlington Berwick Rusher's Cross Heathfield Langney Village Sharp's Corner Stone Cross St Anthony's Hill Hangleton Jumper's Town Playden Friston Cooper's Corner Grisling Common Icklesham Pett Horney Common Pounsley West Hill Willard's Hill Wood's Corner Caldbec Hill Whitehawk Peacehaven The America Ground Pound Green Burgh Hill Cliff End Watermill Wartling Millbrook Terrible Down Pevensey Ewhurst Green Hollington Park Holtye Groombridge Ore Red House Common Fairwarp Berner's Hill Salehurst St John's Guestling Green Hankham Ashton Green St Anne's Seaford Hooe Common Milton Street North End East Hoathly Bohemia Chiltington Lidham Hill Mark Cross Poundford Collier's Green Durgates Broad Oak Nash Street North Moulsecoomb Broad Oak Duddleswell St Leonards-on-Sea Ditchling West Firle Churches Green East Moulsecoomb Maynard's Green Mott's Mill Hartwell Telscombe Cliffs Preston Marden's Hill Little Common Rickney The Platt Tilsmore Buckham Hill Palehouse Common Catsfield Stream East Guldeford Bulverhythe Norton Wellbrook Waldron Down New Town Barcombe Cross Crowhurst Hale Green Shortgate Cousley Wood Cogger's Cross Pebsham Bachelor's Bump Stanmer Mile Oak Eckington Corner Portslade-by-Sea Broadland Row Snagshall Polegate Round Hill Northbridge Street Argos Hill Crowlink Hollingdean Peter's Green Fletching Common Brighton Gun Hill Flackley Ash Burwash Saltdean Wallcrouch Dodd's Hill St Leonards Green Upper Horsebridge Potter's Green Stonegate Witherenden Hill Landport Westham Litlington Park Corner Cade Street Skippers Hill Hurst Green Hall's Close Eason's Green Whydown Downside Guestling Thorn Battle South Chailey East Dean Eastbourne Lower Willingdon Darwell Hole Earl's Down Coldean Selmeston Ticehurst Bodiam Chiddingly Budlett's Common Davis's Town Beckley Furnace Newbury's Upper Hartfield Mount Pleasant Tidebrook Brightling Beddingham Warbleton Halland Honey's Green Piddinghoe Flowers Green Hartfield Kent Street Broad Street Splayne's Green Three Oaks Sheffield Green Beacon Down Mark Street Waldron Brighton and Hove Cornwell's Bank Roedean Magham Down Little Bayham Little Norlington Vinehall Street Dodd's Bottom Whitehill Laughton Dallington Chelwood Gate Riseden Robertsbridge Moulsecoomb Swiftsden Five Ash Down Balls Green Birchden Tarring Neville Buxted Cackle Street Trolliloes Friar's Gate Rye Foreign Pestalozzi International Village Southover Ninfield Blackham Swaile's Green Waterhall Iford Bowlers Town Clayhill Houghton Green Ditchling Common Hollingrove Rye Harbour Grove Hill Thunder's Hill Beckley Bexhill-on-Sea Normans' Bay Mark Cross Catsfield Poundgate Golden Cross Woodingdean Wilmington Carter's Corner Jenkins' Green Mountfield Barcombe Mills Halton Lunsford's Cross High Cross Cackle Street Upperton Ashburnham Forge Dukes Green Framfield Tompset's Bank Alfriston Iden Hove Glyne Gap Willingdon Brede Alderbrook Chilley Green East Saltdean Burwash Weald Silverhill Park Bishopstone Hadlow Down Winchelsea Firle Mount Ephraim John's Cross Rushlake Green Heighton Street Westfield Clive Vale Broadstreet Green Belmont Silverhill Cock Marling Sparrow's Green Uckfield Newick Four Oaks West Marina Moulsecomb Church Wood Harbour Heights Ponts Green Broyle Side Jevington Portslade Village Peacehaven Heights Coggins Mill Danegate Marle Green Spithurst Plumpton Green Ripe Caneheath Godleys Green Camber Holmes's Hill Tolhurst Etchingwood Oxley's Green Harley Shute Bodle Street Green Punnett's Town Fairlight Cove Burnt Oak Foxhunt Green Rye Windmill Hill Chitcombe Wannock Great Maxfield East Blatchington Glyndebourne Hooe Golden Cross Telscombe Crowborough Warren Pett Level Three Cups Corner Nutley Shover's Green Burwash Common Chailey Union Street Westdean Hammerwood Etchingham Cowbeech Cliffe Cooksbridge Twelve Oaks Rodmell Wych Cross Sidley Bevendean Bexhill Hollington Ridgewood Rushy Green Hellingly Telham Broomgrove Forest Row Rocks Park Kemp Town Ely Grange Quabrook Pevensey Bay Boarshead Lions Green Chilsham Offham Southern Cross Westmeston Winton Heron's Ghyll Crumbles Meads Broomsgrove Blackness Chapel Row Ginger's Green Cowbeech Hill Mayfield Hamsey Norlington Starr's Green Jury's Gap Foul Mile South Street Holton Hill Upper Wellingham Founthill Little London Green Street Castle Hill Chalvington Rottingdean Town Row Frant Steven's Crouch Peasmarsh Old Heathfield Blackness Poundfield Butcher's Cross Maresfield Park Chuck Hatch Lower Cousley Wood Foulride Green Fisher's Gate Blackboys Black Rock Baldslow Friday Street Cripp's Corner Danehill Down Street Aldrington Fletching Cooden Vines Cross St Helen's Wood Goatham Green Primmers Green Horns Cross Chapman's Town Sutton Denton Piltdown Silver Hill Wivelsfield Green Winchelsea Beach The Pound Tile Hurst Old Town Ratton Village Arlington West Blatchington Birchett's Green Town Littleworth East Chiltington Upper Dicker Lower Dicker Three Leg Cross Beachlands Little Horsted Udimore Maresfield Exceat Falmer Isfield Shortbridge Highgate Dale Hill Canadia Cottenden Cross in Hand South Malling Hastings Mill Corner Kingston near Lewes Netherfield Stone Cross High Hurstwood Horam Lunce's Common Withdean Ringmer Balcombe Green Marsh Green Barcombe Hawkhurst Common Westdene Whitesmith Northiam Five Ashes Newhaven High Wickham Old Town