Financial Advertising Agency in Brighton

Get in touch

Financial Services Advertising in Brighton

Advertising in the financial services industry is an increasingly competitive sector we work with.

There are more banks, mortgage advisors, pension suppliers, private equity companies, loan companies and financial services institutes than ever before, all looking to communicate with new and existing customers. Advertising in the financial services industry is, therefore, fierce, with many large companies spending significant budgets to maintain and create a positive perception of their brand and what they offer.

Purchasing products and services in the financial services sector is often something consumers don’t want to do and often have limited understanding of; however, most people are aware that they need to keep on top of their finances and so are always on the look-out for the best credit card deals, top mortgage rates, pension deals and personal banking deals on a constant, if even somewhat subconscious, level.

If you are a company looking for financial services advertising in Brighton to promote your services or products, get in touch today, and we’ll put together a bespoke campaign to achieve the results you desire.

Enquire Now

What is Financial Services Marketing?

Financial service marketing is essentially the marketing of finance-related products, these typically include: 

  • Credit cards

  • Mortgages 

  • Pensions

  • Loans

  • Private Equity

  • Bank Accounts

At PromoMedia, we work with various companies to promote the above in the most efficient and cost-effective ways. 

Marketing and advertising in this financial industry doesn’t come easy and a high degree of specialist knowledge and experience is required to communicate effectively to customers; the advertising needs to be clear, factually correct and understandable.

It’s probably fair to say that finance advertising is rarely exciting, but the right communications can at least make it accessible and clear… and even with creative advertising ideas. 

Advertising in the Fast-Moving World of Financial Services

The world of financial services is a fast-developing and changing one.

Affected like no other sector by political changes and world events, businesses operating in the financial industry frequently have more to contend with in getting their message out to their audiences in a timely, relevant and factually correct manner. Regulative and legislative changes happen all the time and often have requirements that are to be immediately mirrored in all communications.

This alone demands that those working in marketing for anything finance-related must work within a cycle of continuous improvement, including agile campaigns which allow for quick changes of messaging, direction or channel.

In light of this, certain forms of advertising are particularly effective and popular in this sector namely:

  • TV advertising - which has the power to be updated quickly and booked relatively late whilst communicating to millions, it is a firm favourite, with many banking companies using it to present a more personal side of themselves. For more info on TV advertising read here

  • Train station advertising - particularly effective are electronic billboards within major stations, which can be updated speedily with new artwork and messages. For more information on train station adverts, read here

  • Social media adverts - social media campaigns can be set up to complement a wider ad campaign, for more information read here. Digital marketing and social media marketing are often a good reinforcement of other advertising elements. 

  • Print and newspaper ads - this form of communication can allow facts and figures to be communicated clearly and concisely. 

Enquire Today

Working with an Advertising and Marketing Agency

Not meeting regulatory changes or not making your product come across in an interesting manner will hinder the success of your financial product advertising.

It is therefore important to work with a marketing and communications agency that has the relevant experience in order for things to run smoothly, campaigns to be cost-effective and to achieve a good return on investment. Those working within the financial sector in Brighton often find it beneficial to take advantage of a third-party view (one outside of their internal marketing departments); as it can be all too easy to forget how little others and the general public may actually comprehend about a service or product.

If a customer, therefore, doesn’t understand your messaging, they won’t return for clarification but just move on to a competitor – so in working with an outside and impartial agency just as us, it’s a chance to “litmus test” that your communications are clear and understandable.

Tips for Financial Services Sector Marketing in BN1 1

Marketing to consumers about financial services and products need to draw a fine line between being educational and being patronising – this can be difficult to balance.

There is little room for error in such communications and little allowance for standard sales gimmicks. This is because money and finance are serious matters for most people, and they don’t want to feel it’s not being taken seriously or professionally. Therefore, communications must be clear and ‘to the point’, whilst maintaining professionalism and instilling trust.

In advertising of this type, consumers are unlikely to spend much time focusing on an initial brand contact, and so brevity can be key. Wording must be extremely clear and concise (perhaps more so than any other industry) and key claims must be substantiated by fact and often small print.

Newspaper ads are often a favoured form of communicating these messages as they allow the small print to be clearly visible, for more information on press ads visit our newspaper advertising page.

The legal implications of being ambiguous or unwittingly misleading are much more severe in the financial sector than elsewhere and so there should be no risk made with marketing.

Marketing Plans for Financial Services

Interestingly, brands in the financial space often have an advantage over other such industries in targeting their audiences, as the information they hold on existing clients is plentiful and gives great intelligence into buying habits and demographics – advertising can, therefore, be very targeted.

Sharing this information with a marketing agency allows for them to work from insights gained and really drill down to target the most relevant potential customers through the most relevant channels and with the most relevant messaging whether this is through TV ads, radio advertising, out of home advertising, social media or London Underground advertising.

Working through and understanding the customer journey and touch-points that your business already has in place can be of huge benefit to both marketers and the brand itself.

If you’re not sure of how or what these are already, PromoMedia can help you identify them and then tailor your communications around them.

Speaking with the Customer, Rather Than to Them

In some climates, there may appear to be little to differentiate financial brands’ products from one another – mainly due to the lack of information or understanding that the public hold on them.

In these cases, there is a lot to be said for differentiating your brand’s focus, values and personality rather than the products on offer.

Many consider that they only deal with a financial business when something goes wrong and so there is a great degree of trust to invoke, alongside a brand personality that inspires responsible behaviour and loyalty.

In many cases, a customer may choose to invest more in a brand than others or opt for a more expensive product over their competitors as a result. The internet has made it easier than ever to compare services and products between companies and if there’s little wiggle room on prices, reputation can be key.

Online presence in terms of ads, social media advertising and PPC are again a popular form of advertising and also educational about the finance sector.

Positive Relationships with Financial Services Marketing

Perhaps more so than in other sectors, financial services and products offer the opportunity to build up a long-term relationship with consumers rather than a one-off sale.

This improves a customer’s lifetime value with your business, but also promotes loyalty and recommendations. It is always more expensive to regain a customer after they have left your business than to recruit a new one and so a real emphasis should be placed on maintaining a relationship.

Aside from any standard regulated periodic communications, further community involvement and side projects should be considered. Financial services companies in Brighton are all too often thought of as ‘the bad guys’ and if someone is already ‘on side’, this should be worked with to gain better positive public relations within local communities. Accuracy and relevance are key with financial marketing communications, as is reputation.

Consumers from London to New York and everywhere in between will rarely make a snap decision or purchase with financial services products but instead need to be able to recall a brand name later when they have a requirement to purchase. It is this ongoing positive brand picture that PromoMedia can help you paint and maintain in the eyes of both potential and existing customers.

It may not seem as exciting or eye-catching as other sectors, but the financial services market holds plenty of real-life stories, inspirational anecdotes and collaboration opportunities to work with – and for – consumers everywhere.

Get In Touch

If you are a business or company operating in the financial sector in BN1 1 get in touch today to find out how with effective finance marketing in Brighton we can help you both recruit new customers, maintain current ones and create an overall positive impression of you in the public eye.

Simply drop us a message and one of our friendly media planners will be in touch. We look forward to working with you!

Enquire Now

We cover Brighton (East Sussex)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for financial advertising agency
Rottingdean Blackness Danegate Russell's Green Nutley Lunsford's Cross Barcombe Cross Cackle Street Stone Cross Blackboys West Blatchington Pounsley Belmont Fletching Hollington Park Baldslow Upper Hartfield Sharp's Corner Udimore Great Maxfield Lunce's Common St John's Witherenden Hill Hellingly Hartfield Sedlescombe Beacon Down Chitcombe Pett Level Roedean Steel Cross Birling Gap Bulverhythe Dallington West Firle Waterhall Town Littleworth Lower Willingdon Cliffe Rotherfield Friar's Hill Vines Cross Union Street Newbury's Foxhunt Green Crowhurst Bohemia Lower Horsebridge Ashton Green Cade Street Patcham Kemp Town Northbridge Street Preston Horam Cross in Hand Ore South Heighton Portslade-by-Sea Westfield East Blatchington Westdean New Town Snagshall Selmeston Hale Green Maresfield Park Horsted Green Earl's Down Coldean Rusher's Cross Cock Marling Wivelsfield Green Arlington Mill Corner Burnt Oak Brede Northiam East Moulsecoomb Three Cups Corner Pell Green Dodd's Bottom High Wickham Wartling Catsfield Thunder's Hill Netherfield Bexhill-on-Sea Meads Sparrow's Green Fletching Common Chilley Green Swiftsden Chuck Hatch Godleys Green Blackham Jarvis Brook Ninfield Starr's Green Barcombe Mills Cowbeech Hill Heighton Street Birchden Chailey Hailsham Bexhill Golden Cross Balcombe Green Sweethaws Hollingbury Poundgate Rushlake Green Chalvington Milton Street Cuilfail Iford Northease Four Oaks Upper Dicker Tarring Neville Fisher's Gate Houghton Green Jenkins' Green Honey's Green Durgates Vinehall Street Blackness Poundford Peacehaven Heights Shortgate Wannock Tolhurst Lower Cousley Wood Black Rock Mayfield Downside Pebsham Pestalozzi International Village Darwell Hole Old Town Barcombe Riseden Jury's Gap Bodiam Peacehaven Etchingwood Battle Wood's Corner Mark Cross Waldron Down Ripe Friston Cliff End West Marina Sutton Marsh Green Mark Cross Broadland Row Pound Green Streat Hall's Close Whitesmith Fairlight Cove Tile Hurst Down Street Hampden Park Willingdon Chapman's Town Town Row Cornwell's Bank Dodd's Hill Golden Cross Mutton Hall Poundfield Uckfield St Anthony's Hill Piltdown Caldbec Hill Telscombe Primmers Green Park Corner Brightling Burlow Southease Mountfield Muddles Green Pevensey Dukes Green Founthill St Anne's Lions Green Rickney Hammerwood Upper Horsebridge Maynard's Green Upper Wellingham Brighton Ratton Village Church Wood North Corner Glenleigh Park Beckley Peasmarsh Ditchling Common Clive Vale Brownbread Street Tidebrook Three Oaks Denton Butcher's Cross Southover East Dean Ridgewood Ringmer Firle Grisling Common Gallypot Street Spithurst Broomgrove St Leonards-on-Sea Wickstreet Chilsham Salehurst Old Town Whitehawk Kingston near Lewes Broadstreet Green Tilsmore Little London Cooden Stone Cross Silverhill Park Cogger's Cross Rye Harbour Lidham Hill Balls Green Sharpsbridge Furner's Green Icklesham Shortbridge Collier's Green Dittons Westdene Burwash Weald Chiddingly Caneheath South Street Laughton Laughton Common Cowbeech Whydown Winchelsea Little Common Robertsbridge Green Street Whatlington Beddingham Mount Pleasant Red House Common Alfriston High Hurstwood Goatham Green Hollingrove High Cross Wilmington Little Norlington Hamsey Folkington Iden Ditchling Birchett's Green Hooe Chapel Cross Friar's Gate Kent Street Cripp's Corner South Malling Ely Grange Mark Street Ewhurst Green Silverhill Hankham John's Cross Marden's Hill Aldrington Peter's Green Wadhurst Litlington Winton Henley's Down Woolbridge Fairlight Gun Hill Isfield Trolliloes Ticehurst Punnett's Town Camber Bodle Street Green Beachlands Hazard's Green Twelve Oaks Wivelsfield Little Horsted Warbleton Waldron Newhaven The Pound Boreham Street Flowers Green Crowlink Ovingdean Playden Rose Hill Horney Common Steven's Crouch The Platt Ponts Green Framfield Wilmington Green Hurst Green Buckham Hill Burwash Boarshead East Saltdean Portslade Village Hangleton Splayne's Green Bishopstone Winchelsea Beach Filching Hollingdean Little Bayham West Hill Bevendean Swaile's Green Sidley Southern Cross Groombridge Nash Street Old Heathfield Buxted Langney Village Etchingham Clayhill Eridge Green Rockrobin Landport Staplecross Wellbrook Jevington Polegate Stunts Green Burwash Common Mile Oak Chiltington Magham Down Stonegate Eckington Corner Telham Teasley Mead Norlington Seaford Bachelor's Bump Foul Mile Westmeston Windmill Hill Norton Wood's Green Friday Street East Hoathly Bells Yew Green Sheffield Green Mount Ephraim Hollington Mount Pleasant Heron's Ghyll Harley Shute Willard's Hill Alciston Piddinghoe Moulsecoomb Mott's Mill Whitehill Rushy Green Ginger's Green South Chailey Oxley's Green Withdean Wych Cross Dale Hill Chelwood Gate Alderbrook Cousley Wood St Helen's Wood Maresfield Guestling Green Chelwood Common Cottenden Broad Oak Roser's Cross Holton Hill Watermill Rocks Park Wallands Park Broomsgrove East Chiltington Pevensey Bay Broyle Side Berwick Newick Lower Dicker Budlett's Common Hastings Telscombe Cliffs Churches Green Horns Cross Jumper's Town Bowlers Town Marle Green East Guldeford Rye Saltdean Crumbles Glynde Glyne Gap Eastbourne Broomham Highgate Silver Hill The America Ground Round Hill Normans' Bay Flimwell North Moulsecoomb Millbrook Quabrook Terrible Down Crowborough Exceat Potter's Green Canadia Glyndebourne Davis's Town Stanmer Danehill Forest Row Trull's Hatch Rodmell Skippers Hill Hove Cooksbridge Frant Harbour Heights Duddleswell Halton Carter's Corner Shover's Green Foulride Green Plumpton Green Eason's Green Ashburnham Forge Burgh Hill Holtye Brighton and Hove St Leonards Green Coggins Mill Wallcrouch Blacklands Newbridge Crowborough Warren St Helen's Roselands Upperton Falmer Palehouse Common Langney North Chailey Offham Halland Lyewood Common Grove Hill Withyham Five Ash Down Hooe Common Ringles Cross Argos Hill Catsfield Stream Pett Herstmonceux Plumpton Sleeches Cross Broad Street Woodingdean Beckley Furnace Penhurst Broad Oak Westham Five Ashes Castle Hill Berner's Hill Holmes's Hill Guestling Thorn Rye Foreign North End Tompset's Bank Three Leg Cross Hartwell Flackley Ash Coleman's Hatch Bardown Hawkhurst Common Lewes Cackle Street Fairwarp Moulsecomb Hadlow Down Chapel Row Best Beech Hill Cooper's Corner Heathfield Cackle Street