Financial Advertising Agency in High Wickham

Get in touch

Financial Services Advertising in High Wickham

Advertising in the financial services industry is an increasingly competitive sector we work with.

There are more banks, mortgage advisors, pension suppliers, private equity companies, loan companies and financial services institutes than ever before, all looking to communicate with new and existing customers. Advertising in the financial services industry is, therefore, fierce, with many large companies spending significant budgets to maintain and create a positive perception of their brand and what they offer.

Purchasing products and services in the financial services sector is often something consumers don’t want to do and often have limited understanding of; however, most people are aware that they need to keep on top of their finances and so are always on the look-out for the best credit card deals, top mortgage rates, pension deals and personal banking deals on a constant, if even somewhat subconscious, level.

If you are a company looking for financial services advertising in High Wickham to promote your services or products, get in touch today, and we’ll put together a bespoke campaign to achieve the results you desire.

Enquire Now

What is Financial Services Marketing?

Financial service marketing is essentially the marketing of finance-related products, these typically include: 

  • Credit cards

  • Mortgages 

  • Pensions

  • Loans

  • Private Equity

  • Bank Accounts

At PromoMedia, we work with various companies to promote the above in the most efficient and cost-effective ways. 

Marketing and advertising in this financial industry doesn’t come easy and a high degree of specialist knowledge and experience is required to communicate effectively to customers; the advertising needs to be clear, factually correct and understandable.

It’s probably fair to say that finance advertising is rarely exciting, but the right communications can at least make it accessible and clear… and even with creative advertising ideas. 

Advertising in the Fast-Moving World of Financial Services

The world of financial services is a fast-developing and changing one.

Affected like no other sector by political changes and world events, businesses operating in the financial industry frequently have more to contend with in getting their message out to their audiences in a timely, relevant and factually correct manner. Regulative and legislative changes happen all the time and often have requirements that are to be immediately mirrored in all communications.

This alone demands that those working in marketing for anything finance-related must work within a cycle of continuous improvement, including agile campaigns which allow for quick changes of messaging, direction or channel.

In light of this, certain forms of advertising are particularly effective and popular in this sector namely:

  • TV advertising - which has the power to be updated quickly and booked relatively late whilst communicating to millions, it is a firm favourite, with many banking companies using it to present a more personal side of themselves. For more info on TV advertising read here

  • Train station advertising - particularly effective are electronic billboards within major stations, which can be updated speedily with new artwork and messages. For more information on train station adverts, read here

  • Social media adverts - social media campaigns can be set up to complement a wider ad campaign, for more information read here. Digital marketing and social media marketing are often a good reinforcement of other advertising elements. 

  • Print and newspaper ads - this form of communication can allow facts and figures to be communicated clearly and concisely. 

Enquire Today

Working with an Advertising and Marketing Agency

Not meeting regulatory changes or not making your product come across in an interesting manner will hinder the success of your financial product advertising.

It is therefore important to work with a marketing and communications agency that has the relevant experience in order for things to run smoothly, campaigns to be cost-effective and to achieve a good return on investment. Those working within the financial sector in High Wickham often find it beneficial to take advantage of a third-party view (one outside of their internal marketing departments); as it can be all too easy to forget how little others and the general public may actually comprehend about a service or product.

If a customer, therefore, doesn’t understand your messaging, they won’t return for clarification but just move on to a competitor – so in working with an outside and impartial agency just as us, it’s a chance to “litmus test” that your communications are clear and understandable.

Tips for Financial Services Sector Marketing in TN35 5

Marketing to consumers about financial services and products need to draw a fine line between being educational and being patronising – this can be difficult to balance.

There is little room for error in such communications and little allowance for standard sales gimmicks. This is because money and finance are serious matters for most people, and they don’t want to feel it’s not being taken seriously or professionally. Therefore, communications must be clear and ‘to the point’, whilst maintaining professionalism and instilling trust.

In advertising of this type, consumers are unlikely to spend much time focusing on an initial brand contact, and so brevity can be key. Wording must be extremely clear and concise (perhaps more so than any other industry) and key claims must be substantiated by fact and often small print.

Newspaper ads are often a favoured form of communicating these messages as they allow the small print to be clearly visible, for more information on press ads visit our newspaper advertising page.

The legal implications of being ambiguous or unwittingly misleading are much more severe in the financial sector than elsewhere and so there should be no risk made with marketing.

Marketing Plans for Financial Services

Interestingly, brands in the financial space often have an advantage over other such industries in targeting their audiences, as the information they hold on existing clients is plentiful and gives great intelligence into buying habits and demographics – advertising can, therefore, be very targeted.

Sharing this information with a marketing agency allows for them to work from insights gained and really drill down to target the most relevant potential customers through the most relevant channels and with the most relevant messaging whether this is through TV ads, radio advertising, out of home advertising, social media or London Underground advertising.

Working through and understanding the customer journey and touch-points that your business already has in place can be of huge benefit to both marketers and the brand itself.

If you’re not sure of how or what these are already, PromoMedia can help you identify them and then tailor your communications around them.

Speaking with the Customer, Rather Than to Them

In some climates, there may appear to be little to differentiate financial brands’ products from one another – mainly due to the lack of information or understanding that the public hold on them.

In these cases, there is a lot to be said for differentiating your brand’s focus, values and personality rather than the products on offer.

Many consider that they only deal with a financial business when something goes wrong and so there is a great degree of trust to invoke, alongside a brand personality that inspires responsible behaviour and loyalty.

In many cases, a customer may choose to invest more in a brand than others or opt for a more expensive product over their competitors as a result. The internet has made it easier than ever to compare services and products between companies and if there’s little wiggle room on prices, reputation can be key.

Online presence in terms of ads, social media advertising and PPC are again a popular form of advertising and also educational about the finance sector.

Positive Relationships with Financial Services Marketing

Perhaps more so than in other sectors, financial services and products offer the opportunity to build up a long-term relationship with consumers rather than a one-off sale.

This improves a customer’s lifetime value with your business, but also promotes loyalty and recommendations. It is always more expensive to regain a customer after they have left your business than to recruit a new one and so a real emphasis should be placed on maintaining a relationship.

Aside from any standard regulated periodic communications, further community involvement and side projects should be considered. Financial services companies in High Wickham are all too often thought of as ‘the bad guys’ and if someone is already ‘on side’, this should be worked with to gain better positive public relations within local communities. Accuracy and relevance are key with financial marketing communications, as is reputation.

Consumers from London to New York and everywhere in between will rarely make a snap decision or purchase with financial services products but instead need to be able to recall a brand name later when they have a requirement to purchase. It is this ongoing positive brand picture that PromoMedia can help you paint and maintain in the eyes of both potential and existing customers.

It may not seem as exciting or eye-catching as other sectors, but the financial services market holds plenty of real-life stories, inspirational anecdotes and collaboration opportunities to work with – and for – consumers everywhere.

Get In Touch

If you are a business or company operating in the financial sector in TN35 5 get in touch today to find out how with effective finance marketing in High Wickham we can help you both recruit new customers, maintain current ones and create an overall positive impression of you in the public eye.

Simply drop us a message and one of our friendly media planners will be in touch. We look forward to working with you!

Enquire Now

We cover High Wickham (East Sussex)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for financial advertising agency
Punnett's Town Mount Pleasant Wilmington Green Coggins Mill Ovingdean Offham Bohemia Ditchling Shortbridge Wannock Stone Cross Peter's Green Uckfield Danehill Etchingham Newick Lower Dicker Catsfield Stream Forest Row Wellbrook Silverhill Park Mutton Hall Friar's Gate Millbrook Wivelsfield Green Stunts Green Pevensey Meads Ponts Green Furner's Green Rickney Wallands Park High Wickham Hooe Barcombe Newhaven Playden East Guldeford Darwell Hole Skippers Hill Harley Shute Hankham Snagshall Blacklands Hooe Common West Hill Langney Heighton Street Tidebrook Blackham Pounsley Mayfield Kent Street Lidham Hill Three Cups Corner Sharp's Corner Normans' Bay Founthill Horns Cross Collier's Green Blackness Gun Hill Cross in Hand Rye Harbour Eastbourne Ripe Watermill Witherenden Hill East Chiltington Blackboys Vines Cross Rushlake Green Clayhill Cooper's Corner Hall's Close Balcombe Green East Moulsecoomb Stanmer Cackle Street Rye Foreign Bodiam Teasley Mead Salehurst Ore Heathfield Best Beech Hill Crowlink Ashton Green Denton Eckington Corner Downside Buckham Hill Mark Street Primmers Green Argos Hill North Moulsecoomb Icklesham Piddinghoe John's Cross Berner's Hill Burlow Waterhall Warbleton Whitehawk St Leonards-on-Sea Holtye Rye Cousley Wood Marle Green Cripp's Corner Fairwarp Mountfield Mark Cross Hale Green Rockrobin Waldron Chilley Green Five Ashes Wych Cross Herstmonceux Lyewood Common Chiddingly Wivelsfield Horam Landport Hazard's Green Dallington Balls Green Pell Green Sleeches Cross Wood's Corner Hamsey Upper Wellingham Silverhill Old Heathfield Kemp Town Milton Street Sheffield Green Broadstreet Green Three Oaks Mill Corner Davis's Town Willard's Hill Spithurst Brightling Willingdon Old Town Ginger's Green Aldrington Beachlands East Dean Crowhurst Maresfield Preston North Chailey Round Hill Broad Oak Shortgate Cuilfail Framfield Mark Cross Withdean Clive Vale Broad Oak Upperton St Helen's Wood Chailey Winchelsea Ticehurst Cowbeech Hill Etchingwood Sidley Burwash Weald East Saltdean Chelwood Gate Portslade-by-Sea Piltdown Dodd's Hill Chapman's Town Black Rock Holmes's Hill Northbridge Street South Heighton Bachelor's Bump Golden Cross St Anthony's Hill Laughton Blackness The Pound Alderbrook Burwash Common Marden's Hill Broyle Side Castle Hill Berwick Potter's Green Netherfield Tolhurst Danegate Flimwell Sedlescombe Hawkhurst Common Plumpton Halland Silver Hill Beckley Mount Pleasant Riseden Ratton Village Southern Cross Jenkins' Green Poundfield Trolliloes Beddingham Burgh Hill Carter's Corner Stonegate Pestalozzi International Village Hollingdean Hollingrove Vinehall Street Golden Cross Little Bayham Hartfield Bexhill Tilsmore Trull's Hatch Chiltington Lower Cousley Wood Broadland Row Bells Yew Green Pound Green Boreham Street Alfriston Whydown Norlington Jury's Gap Moulsecoomb Friar's Hill Chilsham Patcham Cade Street Broomham Ringmer Godleys Green Cottenden Flackley Ash Chapel Cross Terrible Down Fisher's Gate Newbury's Red House Common Upper Horsebridge Crowborough Warren Maresfield Park Holton Hill Streat Filching Fletching Saltdean Shover's Green Beacon Down Broomgrove Litlington Eason's Green Whitesmith Hadlow Down Grove Hill Chelwood Common Jevington Portslade Village Robertsbridge Swaile's Green East Hoathly Chalvington Quabrook Steven's Crouch Woodingdean Steel Cross Brighton Iden Gallypot Street Stone Cross Swiftsden Beckley Furnace East Blatchington Roedean Peasmarsh Barcombe Mills Laughton Common North Corner Hollingbury Ewhurst Green Hastings Telscombe Fairlight Three Leg Cross Little London Mott's Mill Brownbread Street Lewes The Platt Wadhurst West Firle Henley's Down South Malling Barcombe Cross Cliff End Tile Hurst Green Street Waldron Down Marsh Green Pebsham Bulverhythe Selmeston Woolbridge Wilmington Brighton and Hove Winchelsea Beach Lunce's Common Hangleton Butcher's Cross Cooksbridge Sweethaws Peacehaven Cooden Friston Frant Chuck Hatch High Hurstwood Oxley's Green Telham Splayne's Green Ditchling Common Tompset's Bank Old Town Jumper's Town Udimore Rusher's Cross Little Common Exceat Plumpton Green South Chailey Whitehill Catsfield Upper Hartfield Boarshead Bexhill-on-Sea Penhurst Dale Hill Church Wood Wallcrouch Mile Oak Brede Highgate Broad Street Halton West Marina Caldbec Hill Peacehaven Heights Northease Ninfield Harbour Heights Westdene Ringles Cross Coleman's Hatch Horsted Green Northiam Arlington St Leonards Green Southover Churches Green Lower Willingdon Rose Hill Nash Street Mount Ephraim Newbridge Wickstreet Kingston near Lewes Guestling Thorn Durgates Rocks Park Langney Village Chapel Row St John's North End Birling Gap Withyham Tarring Neville Hollington Park Coldean Hartwell Honey's Green Seaford Baldslow Glyne Gap Roser's Cross Firle Fairlight Cove Broomsgrove Chitcombe Sharpsbridge The America Ground Heron's Ghyll Cogger's Cross Hammerwood Cackle Street Hollington Bevendean West Blatchington Lunsford's Cross Folkington Cowbeech Cliffe Staplecross South Street Pett Level Moulsecomb Telscombe Cliffs Burwash Westdean Foul Mile Jarvis Brook Winton Alciston Magham Down Whatlington Hurst Green Budlett's Common Falmer Dodd's Bottom Guestling Green Poundford Groombridge Muddles Green Thunder's Hill Town Row Park Corner Ashburnham Forge Rotherfield Twelve Oaks Southease Caneheath Bishopstone Four Oaks Iford Pevensey Bay High Cross Little Horsted Wood's Green Maynard's Green Rushy Green Isfield Belmont Burnt Oak Down Street Upper Dicker Dukes Green Grisling Common Ely Grange Bodle Street Green Norton Bardown Westfield Windmill Hill Foulride Green Five Ash Down Duddleswell Hampden Park Cackle Street Hailsham Earl's Down Birchett's Green Dittons Sutton Palehouse Common Town Littleworth Glyndebourne Goatham Green Buxted Sparrow's Green Rodmell Westham Fletching Common Cock Marling Union Street Eridge Green Great Maxfield Nutley New Town Westmeston St Helen's Lions Green St Anne's Lower Horsebridge Hove Canadia Crowborough Birchden Hellingly Crumbles Glynde Roselands Glenleigh Park Rottingdean Ridgewood Wartling Friday Street Russell's Green Cornwell's Bank Horney Common Bowlers Town Flowers Green Starr's Green Poundgate Pett Polegate Foxhunt Green Camber Houghton Green Little Norlington Battle