Retail Marketing in High Wickham

Get in touch

Retail Advertising in High Wickham

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in TN35 5?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

We cover High Wickham (East Sussex)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for retail marketing
Hurst Green Willard's Hill Hale Green Steel Cross Grove Hill Winchelsea Beach Isfield Halton Gallypot Street Milton Street Coggins Mill Harbour Heights Nash Street Union Street Great Maxfield Chapman's Town Heighton Street Landport Hazard's Green Westham Waterhall South Chailey Telham Westfield Holton Hill Cooden Woodingdean Sedlescombe Lunsford's Cross Chapel Row Rodmell Tolhurst Tilsmore Chiddingly Newhaven Fletching Buxted Jumper's Town Horney Common Lower Horsebridge Palehouse Common Ratton Village Mayfield New Town Eckington Corner Friday Street Hollingrove Gun Hill Bevendean Denton Peter's Green Halland High Cross Little London Golden Cross St John's Tompset's Bank Cowbeech Hill Round Hill Little Common John's Cross Foulride Green Dodd's Bottom Muddles Green Swiftsden North Moulsecoomb Cliff End Dukes Green Five Ash Down Brighton and Hove Windmill Hill Wood's Green Lions Green Groombridge Cackle Street Bodle Street Green Teasley Mead Langney Pestalozzi International Village Lidham Hill Broad Oak Herstmonceux Whitesmith The Pound Seaford Beacon Down Horsted Green Chitcombe Hollington Etchingwood Collier's Green Mountfield Fairlight Cove Canadia Wellbrook Barcombe Cornwell's Bank Barcombe Cross Ashton Green Westdean Nutley Sutton Rushlake Green Thunder's Hill Coldean Stunts Green Mill Corner Upperton Horam Cottenden Starr's Green Newbridge Trull's Hatch Hollingbury Henley's Down West Firle Ditchling North Corner Peacehaven Heights Litlington Framfield Baldslow Hankham Cooper's Corner Sweethaws Moulsecomb Honey's Green Newick Frant Hawkhurst Common Netherfield Sleeches Cross Broadstreet Green Stanmer Pound Green Mount Pleasant Buckham Hill Shortbridge Rushy Green Rockrobin Marle Green Wych Cross Mutton Hall Northease Whitehawk Burwash Weald Warbleton Little Horsted Punnett's Town Castle Hill Glyndebourne Chilsham Ovingdean Earl's Down Hailsham Cackle Street Portslade-by-Sea Southease Beckley Furnace Lower Dicker Budlett's Common Willingdon Westdene Boarshead Hooe Common Chalvington Old Town Berner's Hill St Anne's Kingston near Lewes Four Oaks Roedean Founthill South Malling South Heighton Broyle Side Millbrook Newbury's Riseden Burlow Park Corner Westmeston Dodd's Hill Belmont Poundfield Shortgate Blackham Lower Willingdon Steven's Crouch Five Ashes Swaile's Green Harley Shute Staplecross West Marina Lyewood Common Town Littleworth Duddleswell Marden's Hill Jenkins' Green Cock Marling Butcher's Cross Crumbles Birchden East Chiltington Hampden Park Downside Hangleton Bexhill-on-Sea Whitehill Upper Horsebridge South Street Barcombe Mills Withyham Pebsham Pevensey Bay Tile Hurst Chapel Cross Wivelsfield Camber Twelve Oaks Iden Uckfield Bodiam Heathfield Flackley Ash Ripe Chuck Hatch Skippers Hill Bardown Piltdown Crowborough Rotherfield Roser's Cross Silverhill Iford Bohemia Southern Cross High Wickham Hall's Close Mott's Mill Waldron Wallands Park Watermill The America Ground Arlington Eastbourne Mark Cross Robertsbridge Kemp Town East Saltdean Catsfield Stream Holtye Vines Cross Polegate Pounsley Bells Yew Green Brownbread Street Crowhurst West Hill Pevensey Rye Foreign Hadlow Down Cousley Wood Ticehurst Rose Hill Piddinghoe Upper Dicker Bexhill Town Row Friar's Gate Darwell Hole Durgates Balcombe Green Kent Street Cackle Street West Blatchington Ponts Green Glyne Gap Mount Ephraim Falmer Pell Green Cross in Hand Old Heathfield Penhurst Ridgewood Trolliloes Wickstreet Crowborough Warren Waldron Down Patcham Heron's Ghyll Red House Common Spithurst Folkington East Dean Wadhurst Wilmington Wartling Marsh Green Holmes's Hill Balls Green Sharpsbridge Quabrook Saltdean Berwick Guestling Green Upper Hartfield Wallcrouch Silver Hill Ringmer Roselands Vinehall Street Friston Whydown Preston Poundgate Blackboys Wannock Playden Potter's Green Hollington Park Fairwarp Telscombe Cliffs Beachlands Lunce's Common Primmers Green Little Norlington Cuilfail Ninfield Cogger's Cross Caldbec Hill Maynard's Green Aldrington North Chailey Cliffe Birling Gap East Blatchington Brede Northiam Churches Green Stone Cross Silverhill Park Foxhunt Green Danehill Wood's Corner Rickney Brighton Sheffield Green Broad Oak Whatlington Horns Cross Etchingham Cooksbridge Clayhill Winton Jarvis Brook Burwash Common Sharp's Corner Beddingham Langney Village Caneheath Southover Hammerwood Godleys Green Alciston High Hurstwood Broomsgrove Rye Harbour Three Cups Corner Magham Down Pett Level North End East Guldeford Hove Burwash The Platt Broadland Row Ashburnham Forge Brightling Norton Eridge Green Blackness Black Rock Alderbrook Woolbridge Hastings Davis's Town Selmeston Telscombe Chailey Hollingdean Normans' Bay Russell's Green Laughton Common Clive Vale East Moulsecoomb Broomgrove Stone Cross Dittons Plumpton Birchett's Green Foul Mile Furner's Green Little Bayham Fisher's Gate Fairlight East Hoathly Crowlink Bulverhythe Cripp's Corner Ginger's Green Hartfield Mount Pleasant Blackness Peacehaven Maresfield Mark Cross Green Street Flimwell Chelwood Gate St Helen's Chiltington Hooe Hartwell Peasmarsh Bachelor's Bump St Leonards-on-Sea St Leonards Green Three Oaks Offham Bowlers Town Golden Cross Maresfield Park Mile Oak Lower Cousley Wood Boreham Street Ore Stonegate Houghton Green Upper Wellingham Jevington Broad Street Udimore Wivelsfield Green Moulsecoomb Ringles Cross Hellingly Argos Hill Glenleigh Park Terrible Down Goatham Green Witherenden Hill Carter's Corner Catsfield St Anthony's Hill Lewes Icklesham Exceat Ewhurst Green Sidley Ditchling Common Chilley Green Rottingdean Forest Row St Helen's Wood Firle Grisling Common Bishopstone Tarring Neville Danegate Rusher's Cross Portslade Village Eason's Green Down Street Cade Street Filching Hamsey Church Wood Jury's Gap Norlington Mark Street Cowbeech Salehurst Burgh Hill Poundford Friar's Hill Wilmington Green Streat Meads Plumpton Green Burnt Oak Alfriston Rye Sparrow's Green Coleman's Hatch Snagshall Laughton Dallington Beckley Blacklands Winchelsea Old Town Dale Hill Chelwood Common Best Beech Hill Rocks Park Guestling Thorn Glynde Northbridge Street Withdean Three Leg Cross Battle Flowers Green Broomham Fletching Common Tidebrook Shover's Green Ely Grange Pett Highgate Oxley's Green Splayne's Green