Financial Advertising Agency in Normans' Bay

Get in touch

Financial Services Advertising in Normans' Bay

Advertising in the financial services industry is an increasingly competitive sector we work with.

There are more banks, mortgage advisors, pension suppliers, private equity companies, loan companies and financial services institutes than ever before, all looking to communicate with new and existing customers. Advertising in the financial services industry is, therefore, fierce, with many large companies spending significant budgets to maintain and create a positive perception of their brand and what they offer.

Purchasing products and services in the financial services sector is often something consumers don’t want to do and often have limited understanding of; however, most people are aware that they need to keep on top of their finances and so are always on the look-out for the best credit card deals, top mortgage rates, pension deals and personal banking deals on a constant, if even somewhat subconscious, level.

If you are a company looking for financial services advertising in Normans' Bay to promote your services or products, get in touch today, and we’ll put together a bespoke campaign to achieve the results you desire.

Enquire Now

What is Financial Services Marketing?

Financial service marketing is essentially the marketing of finance-related products, these typically include: 

  • Credit cards

  • Mortgages 

  • Pensions

  • Loans

  • Private Equity

  • Bank Accounts

At PromoMedia, we work with various companies to promote the above in the most efficient and cost-effective ways. 

Marketing and advertising in this financial industry doesn’t come easy and a high degree of specialist knowledge and experience is required to communicate effectively to customers; the advertising needs to be clear, factually correct and understandable.

It’s probably fair to say that finance advertising is rarely exciting, but the right communications can at least make it accessible and clear… and even with creative advertising ideas. 

Advertising in the Fast-Moving World of Financial Services

The world of financial services is a fast-developing and changing one.

Affected like no other sector by political changes and world events, businesses operating in the financial industry frequently have more to contend with in getting their message out to their audiences in a timely, relevant and factually correct manner. Regulative and legislative changes happen all the time and often have requirements that are to be immediately mirrored in all communications.

This alone demands that those working in marketing for anything finance-related must work within a cycle of continuous improvement, including agile campaigns which allow for quick changes of messaging, direction or channel.

In light of this, certain forms of advertising are particularly effective and popular in this sector namely:

  • TV advertising - which has the power to be updated quickly and booked relatively late whilst communicating to millions, it is a firm favourite, with many banking companies using it to present a more personal side of themselves. For more info on TV advertising read here

  • Train station advertising - particularly effective are electronic billboards within major stations, which can be updated speedily with new artwork and messages. For more information on train station adverts, read here

  • Social media adverts - social media campaigns can be set up to complement a wider ad campaign, for more information read here. Digital marketing and social media marketing are often a good reinforcement of other advertising elements. 

  • Print and newspaper ads - this form of communication can allow facts and figures to be communicated clearly and concisely. 

Enquire Today

Working with an Advertising and Marketing Agency

Not meeting regulatory changes or not making your product come across in an interesting manner will hinder the success of your financial product advertising.

It is therefore important to work with a marketing and communications agency that has the relevant experience in order for things to run smoothly, campaigns to be cost-effective and to achieve a good return on investment. Those working within the financial sector in Normans' Bay often find it beneficial to take advantage of a third-party view (one outside of their internal marketing departments); as it can be all too easy to forget how little others and the general public may actually comprehend about a service or product.

If a customer, therefore, doesn’t understand your messaging, they won’t return for clarification but just move on to a competitor – so in working with an outside and impartial agency just as us, it’s a chance to “litmus test” that your communications are clear and understandable.

Tips for Financial Services Sector Marketing in BN24 6

Marketing to consumers about financial services and products need to draw a fine line between being educational and being patronising – this can be difficult to balance.

There is little room for error in such communications and little allowance for standard sales gimmicks. This is because money and finance are serious matters for most people, and they don’t want to feel it’s not being taken seriously or professionally. Therefore, communications must be clear and ‘to the point’, whilst maintaining professionalism and instilling trust.

In advertising of this type, consumers are unlikely to spend much time focusing on an initial brand contact, and so brevity can be key. Wording must be extremely clear and concise (perhaps more so than any other industry) and key claims must be substantiated by fact and often small print.

Newspaper ads are often a favoured form of communicating these messages as they allow the small print to be clearly visible, for more information on press ads visit our newspaper advertising page.

The legal implications of being ambiguous or unwittingly misleading are much more severe in the financial sector than elsewhere and so there should be no risk made with marketing.

Marketing Plans for Financial Services

Interestingly, brands in the financial space often have an advantage over other such industries in targeting their audiences, as the information they hold on existing clients is plentiful and gives great intelligence into buying habits and demographics – advertising can, therefore, be very targeted.

Sharing this information with a marketing agency allows for them to work from insights gained and really drill down to target the most relevant potential customers through the most relevant channels and with the most relevant messaging whether this is through TV ads, radio advertising, out of home advertising, social media or London Underground advertising.

Working through and understanding the customer journey and touch-points that your business already has in place can be of huge benefit to both marketers and the brand itself.

If you’re not sure of how or what these are already, PromoMedia can help you identify them and then tailor your communications around them.

Speaking with the Customer, Rather Than to Them

In some climates, there may appear to be little to differentiate financial brands’ products from one another – mainly due to the lack of information or understanding that the public hold on them.

In these cases, there is a lot to be said for differentiating your brand’s focus, values and personality rather than the products on offer.

Many consider that they only deal with a financial business when something goes wrong and so there is a great degree of trust to invoke, alongside a brand personality that inspires responsible behaviour and loyalty.

In many cases, a customer may choose to invest more in a brand than others or opt for a more expensive product over their competitors as a result. The internet has made it easier than ever to compare services and products between companies and if there’s little wiggle room on prices, reputation can be key.

Online presence in terms of ads, social media advertising and PPC are again a popular form of advertising and also educational about the finance sector.

Positive Relationships with Financial Services Marketing

Perhaps more so than in other sectors, financial services and products offer the opportunity to build up a long-term relationship with consumers rather than a one-off sale.

This improves a customer’s lifetime value with your business, but also promotes loyalty and recommendations. It is always more expensive to regain a customer after they have left your business than to recruit a new one and so a real emphasis should be placed on maintaining a relationship.

Aside from any standard regulated periodic communications, further community involvement and side projects should be considered. Financial services companies in Normans' Bay are all too often thought of as ‘the bad guys’ and if someone is already ‘on side’, this should be worked with to gain better positive public relations within local communities. Accuracy and relevance are key with financial marketing communications, as is reputation.

Consumers from London to New York and everywhere in between will rarely make a snap decision or purchase with financial services products but instead need to be able to recall a brand name later when they have a requirement to purchase. It is this ongoing positive brand picture that PromoMedia can help you paint and maintain in the eyes of both potential and existing customers.

It may not seem as exciting or eye-catching as other sectors, but the financial services market holds plenty of real-life stories, inspirational anecdotes and collaboration opportunities to work with – and for – consumers everywhere.

Get In Touch

If you are a business or company operating in the financial sector in BN24 6 get in touch today to find out how with effective finance marketing in Normans' Bay we can help you both recruit new customers, maintain current ones and create an overall positive impression of you in the public eye.

Simply drop us a message and one of our friendly media planners will be in touch. We look forward to working with you!

Enquire Now

We cover Normans' Bay (East Sussex)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for financial advertising agency
Wych Cross Ninfield Iden Glyne Gap Litlington Jury's Gap Vinehall Street Fairwarp Earl's Down Friston High Hurstwood Mount Ephraim Eason's Green Beacon Down Stunts Green Tile Hurst Ewhurst Green Balls Green Upperton Piddinghoe Barcombe Mills Broad Oak Dale Hill Burwash Witherenden Hill Folkington Moulsecomb East Blatchington Streat Wartling Telham Woodingdean Frant Westfield Withdean Brownbread Street Broyle Side Tolhurst Lunce's Common Ringmer The America Ground Rusher's Cross Five Ashes Holtye Pett Tompset's Bank Muddles Green Boarshead Cliff End Pevensey Ovingdean Danehill Norton Little London Hangleton Winton Magham Down Alfriston Wellbrook Jevington Bishopstone Coldean Cogger's Cross Hollingdean Flackley Ash Peasmarsh Chelwood Gate Sidley Cuilfail Golden Cross Hove Argos Hill Patcham Canadia Furner's Green Cackle Street Trolliloes Aldrington Birchett's Green Norlington Crowborough Framfield Windmill Hill Broadland Row Wilmington Green Marden's Hill Glyndebourne Newbury's Buckham Hill Cripp's Corner Whydown East Hoathly Splayne's Green Catsfield Stream Chalvington Rose Hill Horsted Green Eastbourne Cooksbridge East Moulsecoomb Berner's Hill Friar's Hill Mount Pleasant Beachlands Poundfield Three Cups Corner Town Littleworth Winchelsea Whitesmith Alderbrook Mott's Mill Mountfield Brighton Langney Cooper's Corner Ditchling Poundford Horam East Guldeford Northbridge Street Cackle Street Upper Wellingham Collier's Green Wickstreet Blacklands Hazard's Green Salehurst Foxhunt Green Union Street Chelwood Common Dittons Herstmonceux Rottingdean Blackness Broomham Clive Vale Potter's Green Glynde Dukes Green Newhaven Mayfield Chuck Hatch Churches Green Ashburnham Forge Iford Best Beech Hill Woolbridge Ticehurst Hastings Little Common Halland Foulride Green Pestalozzi International Village Peacehaven Beddingham New Town Uckfield Spithurst Mark Cross Tarring Neville High Cross Heron's Ghyll Hamsey East Dean Mark Cross Upper Dicker Isfield Ashton Green Upper Horsebridge Waterhall Burgh Hill Bowlers Town Old Heathfield Friday Street Westmeston Sheffield Green Westdean Warbleton Rocks Park St Helen's North End Cross in Hand Wood's Corner Buxted Wivelsfield Green West Blatchington Arlington The Platt Barcombe St Anne's Stone Cross Waldron Down Guestling Thorn Northease Bardown Burlow Starr's Green Netherfield Portslade Village Durgates Brightling Plumpton Green Great Maxfield Sharp's Corner Little Norlington Crowhurst Chilley Green Ratton Village Jumper's Town Marle Green Southern Cross Glenleigh Park Robertsbridge Russell's Green Red House Common Sedlescombe Fairlight Little Horsted St Leonards-on-Sea Caneheath Fletching Rushy Green Ponts Green Broadstreet Green Rye Foreign Green Street Vines Cross Oxley's Green Landport Forest Row Honey's Green Hawkhurst Common Bulverhythe Lower Dicker Watermill Holmes's Hill Henley's Down Five Ash Down East Saltdean Sparrow's Green Tilsmore Westham Maresfield Bexhill The Pound Cowbeech Bevendean Groombridge Wood's Green Telscombe Cliffs Castle Hill Laughton South Chailey Grove Hill Hadlow Down Pevensey Bay Lyewood Common Park Corner Pounsley Ringles Cross Trull's Hatch Roselands Dodd's Bottom Hollington Park Willingdon Poundgate Cornwell's Bank Broomgrove Saltdean Polegate Cowbeech Hill Lower Cousley Wood Broad Street Portslade-by-Sea Shortbridge Wannock Coleman's Hatch Wilmington Carter's Corner Telscombe Crowlink Rushlake Green Beckley West Firle St Leonards Green Church Wood Eridge Green Blackness Down Street Crumbles Lower Willingdon Hall's Close Winchelsea Beach Stone Cross Lower Horsebridge Fletching Common Tidebrook Cousley Wood Cooden Ditchling Common Beckley Furnace Meads Budlett's Common Primmers Green Mill Corner West Hill Nutley Peter's Green Falmer Goatham Green Teasley Mead Eckington Corner Northiam Sleeches Cross Selmeston Hailsham Baldslow Hellingly Flowers Green Shover's Green Westdene Penhurst Hollingrove Hankham Barcombe Cross South Heighton West Marina Offham Hale Green Burwash Weald Udimore South Street Steven's Crouch Shortgate Willard's Hill Moulsecoomb Davis's Town Millbrook Bodiam Silverhill Park Chapel Cross Battle Waldron Mark Street Belmont Gallypot Street Hollington Flimwell Ely Grange Pebsham Little Bayham Lidham Hill Riseden Four Oaks Dodd's Hill Firle Holton Hill Maynard's Green Pett Level Hollingbury Chitcombe Three Leg Cross Chapman's Town Etchingham Fisher's Gate Terrible Down Ore Exceat Coggins Mill Founthill Bells Yew Green Skippers Hill Rye Catsfield Chiltington Hooe Common Maresfield Park Chapel Row Harbour Heights Cackle Street Normans' Bay Palehouse Common Chailey Cliffe Lunsford's Cross Bohemia Stonegate Swaile's Green St Helen's Wood High Wickham Old Town Burwash Common Southease Rotherfield Town Row St John's Wallands Park Wallcrouch Ridgewood Whatlington Broomsgrove Crowborough Warren Jarvis Brook Kent Street Plumpton Camber Golden Cross East Chiltington Seaford Rickney Highgate Pound Green Piltdown Darwell Hole Old Town Hooe Bachelor's Bump Three Oaks St Anthony's Hill Lions Green North Corner Dallington Hampden Park Cottenden Roedean Newick Harley Shute Langney Village Etchingwood Burnt Oak Quabrook Denton Playden Sharpsbridge Fairlight Cove Roser's Cross Butcher's Cross Silver Hill Lewes Sweethaws Laughton Common Newbridge Snagshall Whitehawk Silverhill Mutton Hall Upper Hartfield Bexhill-on-Sea Brede Blackboys Hurst Green Clayhill Wivelsfield Heighton Street Ginger's Green Marsh Green Mile Oak Friar's Gate Jenkins' Green Hartfield Filching Rye Harbour Rockrobin North Chailey Southover Broad Oak Foul Mile Gun Hill Caldbec Hill Danegate Godleys Green Hammerwood Boreham Street Downside Heathfield Halton Birling Gap Cade Street Punnett's Town Pell Green Icklesham Horney Common Thunder's Hill Grisling Common Bodle Street Green Houghton Green Black Rock Steel Cross Kingston near Lewes Birchden Twelve Oaks John's Cross Guestling Green South Malling Staplecross Whitehill Chiddingly Brighton and Hove Rodmell Alciston Chilsham Kemp Town Round Hill Mount Pleasant Sutton Swiftsden Blackham Berwick Stanmer Wadhurst North Moulsecoomb Cock Marling Duddleswell Nash Street Ripe Hartwell Milton Street Balcombe Green Horns Cross Peacehaven Heights Withyham Preston