Healthcare Marketing in Fontmell Parva

Get in touch

Healthcare Advertising in Fontmell Parva

As a sector continuously growing and shifting with both technological and scientific developments (alongside social trends and appetites), healthcare marketing has been transformed over the last decade in terms of products available, services and consumer expectations.

We aren’t solely a nation just served by our brilliant NHS healthcare system anymore; as consumers, we are far more concerned with our general health and well-being than ever before. We all want the best doctors, dentists, food supplements, private healthcare, massage treatments, health retreats etc. and are happy to mix state-funded care with private options.

In this ever-growing and more competitive healthcare market, we find ourselves at PromoMedia working with healthcare brands and international healthcare organisations more than ever. The healthcare market is compact and developing, and if one wants to stand out from the competition, effective marketing campaigns need to be put in place.

We work with private healthcare suppliers, doctors, dentists, chemists, medical insurance groups and more, putting together bespoke healthcare advertising plans in place all over the UK.

If you are interested in advertising your healthcare company, please contact us today for more information.

Contact Us

What is Healthcare Advertising?

Healthcare marketing is simply the promotion of goods and services which are beneficial to our health. In essence, it is a hugely broad market, as any person at any time could be in need of healthcare assistance. 

At PromoMedia, we typically work with the following healthcare, health system members and medical professionals: 

  • Doctors

  • Dentists

  • Chemists

  • Medical insurance 

  • International drug companies

  • Health resorts

  • Private hospitals

For more information on our Healthcare marketing options simply drop us a message today and one of our friendly and experienced teams will be in touch to talk you through the options. 

Enquire Now

Healthcare Marketing Strategy - A Balanced Mix to Attract A Wide Audience

Successful healthcare marketing campaigns generally incorporate a wide range of advertising options. Different advertising methods are often used to create a comprehensive and successful overall campaign.

It seems an obvious thing to say, but this is because everyone is potentially interested in healthcare products – no matter what age, race, gender, sexuality or background – our health is important to us all – therefore, there is a huge amount of people to potentially target with any healthcare marketing plan. This means a full range of marketing options can be considered.

The most popular forms of healthcare marketing options are below:

  • Outdoor advertising – this is great at targeting a full range of people in particular locations. These options are popular with location-based services such as new doctors, dentists, health retreats etc. Healthcare insurance companies and supplement brands often employ national outdoor campaigns. For a full breakdown of outdoor advertising options visit our page here, where you will find more information on options such as 48 sheet advertising, bus advertising, London underground advertising, phone box advertising, bus stop advertising, billboard advertising and more, or for more information simply just drop us a message.

  • TV advertising – TV advertising is one of the most expensive forms of advertising in the UK but that is because it’s so effective. TV ads are used by major healthcare suppliers and national brands who are already established but are looking to cement their position as market leaders or to appeal to new customers. As a brilliant visual and audio medium, TV advertising comes highly recommended from PromoMedia. For a full breakdown of TV advertising costs visit here

  • Online advertising – unfortunately, when we feel ill, one of the things we do is Google the results – not something most healthcare professionals suggest, as you can often convince yourself that your common cold is much worse! However, long gone are the days of posters and leaflets in clinics and waiting rooms as the only form of education and advertising into healthcare products and services. Instead, consumers are more likely to look up conditions, medicines, therapies and practitioners online. Studies have shown that 72% of internet users have searched for healthcare information within the last year and 47% of internet users search for information on doctors or healthcare professionals. Therefore, online ads and social media advertising are great ways to target people searching the web for health advice, local health services, dietary advice, etc. Online advertising is often a very cost-effective way to advertise your company, service or brand. If this is of interest, read more here or drop us an enquiry.

These are just a few examples of healthcare marketing options that may be suitable, for a full list of the marketing options available visit this page here

Make an Enquiry

The Importance of Healthcare Advertising in DT11 8

Purchasing healthcare products or services in the UK can be either a proactive choice or a necessity (some people only search for a dentist when they get a toothache, whilst others have health plans which they have held for years and plan ahead) but whichever brand, service or product the consumer chooses to buy from, they must be firstly known, and secondary trusted. This is why advertising is important.

It’s a cliché that health is wealth but many people live by this mantra (we certainly do) and consumers rightly see healthcare as an investment in themselves and their well-being.

They are, therefore, willing to invest and pay if they believe a healthcare company offers them something valuable and a product or service which will improve their life. Building trust with those who don’t yet know you is tricky and this is why marketing in the healthcare world is becoming more important and why many healthcare advertising plans should be on-going and ever-developing; running over a number of months or even years.

Healthcare marketing campaigns should be designed to inform (tell someone you exist) and educate them (let them know what you offer).

This is because marketing messages in the healthcare industry are often considered untrustworthy or with a degree of scepticism by potential customers (so many products claim to improve your quality of life and will help you to live longer), so changing consumer’s opinions or gaining trust can be difficult and take some time.

This is why at PromoMedia we often recommend a sustained healthcare advertising plan in order to achieve the best results.

Building Trust through Healthcare Marketing

Healthcare marketing is all about building trust.

There is a fine line between educating a consumer and coming across as patronising or inconsiderate (in what can be a sensitive area to promote). Those within the healthcare industry must seek both trust and clarity in communications to attract new customers in a way that is considered, informative and balanced.

Consumers put their faith in healthcare brands and assume expertise, so in order to get your healthcare messages across, communications should be clear and concise and without ridiculous life-changing hyperbole. These healthcare industry marketing messages do not necessarily need to be overly detailed but should be to the point and balanced rather than appearing too “selly”. This is often why outdoor ads and also press ads can be particularly effective in this area; these medium have limited space so the messages in them are often clear and to the point. Social media is often a good way to support these methods with more information. 

Medical Marketing in Fontmell Parva

The power of consumer trust in the healthcare and medical industry is invaluable and nurtures not just one-off purchases, but ongoing relationships you can have for years (which to any business is very profitable) e.g. when a patient finds a good doctor, dentist or healthcare product they don’t want to change! This also means that the marketing strategies of businesses within the healthcare industry should be about both advertising to attract new clients but there should also be campaigns to give ongoing reassurance to existing customers that their faith in you is valid.

For example, if you are a vitamin supplement company, customers will feel reassured to see your adverts and the positive effects it’s having on other people; this will make them feel they have made the right choice in selecting your product and so they will continue to purchase.

Well-rounded campaigns in healthcare marketing will mainly, therefore, follow a balanced full cycle - demonstrating brand credibility, knowledge and professional responsibility with customers at different stages of their relationship with you; either first-time buyers or existing customers. It will also allow you to show there is much more to your product, service and team than just a catchy headline and selling point.

Doctor and Dentist Advertising in Fontmell Parva  - Why Should I Advertise?

Doctor and dental practitioner referrals can be extremely beneficial and are a fantastic (and free) way to gain new patients and customers who already place a high level of trust in your product or service due to a professional recommendation. As a business, however you can’t be responsible for others to drive customers your way, this is why pro-active advertising and a marketing strategy is key.

Public relations and positive perceptions about your work (word of mouth) also make up an important part of your brand’s image, and this can be supported in various ways. You can become the ‘go-to’ brand and become a thought leader, nurturing a positive reputation within the local community; and we believe this is best achieved by a combination of professional referrals, word of mouth and importantly paid advertising and comprehensive and balanced marketing strategies.

Paid advertising act as a confident message that you are established, reputable and popular.

Also, meaningful branding ties in brands can also be considered. Identifying yourself as an organisation focused on positive outcomes, with relevant and key partnerships within your industry e.g. doctors connected to local gyms, dentists with toothpaste brands etc.

It’s important to acknowledge that the traditional patient-doctor relationship has taken on a much more commercial feel in recent years, moving instead from a prescriptive one-way educational relationship instead to a much more engaged, interactive partnership where the power is held by the patient now and not the healthcare professional. The internet has made it considerably easier for consumers to research conditions, products and services and to compare different providers and costs – even globally. It is not unheard of for people to travel to other cities such as New York or those in Europe for superior products or treatments. 

The empowerment of the patient and customer in this space means advertising in the health system is more important than ever.

Physicians and doctors are no longer the decision-makers – that now falls to the consumer, an example would be private dental care e.g. you may be told you need an implant, and your dentist may advise on an implant specialist connected to them, however, these may be expensive, so as a paying consumer you have the choice to go elsewhere and use any private dental implant specialist you want. This leaves you then open to the power of advertising from any private implant specialist.

For more information on healthcare and medical advertising contact us today for free quotes. 

Value for Money and Return on Investment on Healthcare Marketing

Globally, the healthcare industry spends more than any other on advertising – but we believe this is largely down to the inefficiency of campaigns and the less commercial approach often taken.

Working with PromoMedia and our partners, we believe you’ll find a much better ROI on your investment in listening to your aims, ambitions and working with you and your budget.

Frequently Asked Questions About Healthcare Marketing

  1. "What does a healthcare marketer do?" The role of a healthcare marketer is to put together a bespoke and effective healthcare marketing strategy, this can often be done to complement in-house marketing efforts, and is often used to reach new prospective patients and clients. It is often advised that a professional in this niche is employed so that they have experience in communicating accurate health system information. This is imperative as all health information used in advertising communications needs to be accurate and substantiated. A healthcare marketer will produce and execute overall marketing strategies.

  2. "What is included in healthcare marketing?" There is no set answer in making a successful healthcare marketing strategy, it will depend on the specific product or service being offered. We often recommend a broad range of media, including press and radio, normally backed up by a strong digital marketing campaign – which can be highly specific and targeted to prospective patients.  

  3. “We are an international healthcare organization based in New York, and we are looking for a healthcare marketing agency in the UK to complement our in-house marketing strategy and marketing efforts. At the moment these are mainly based around social media posting, boosting and web click ads, but we will need some more traditional options to break the UK market. Can you help?” Yes, we can, we work a variety of overseas healthcare organizations looking to recruits new customers and patients from the UK. Most of these already have a decent social media and digital marketing plan in place. This means the healthcare marketing plan we tend to put together looks at options such as TV, radio and outdoor health marketing opportunities. Contact us with your name email and some general information and we will give you a call.

Contact Us

If you are looking to advertise in the Healthcare sector contact us today and tell us a bit about you, your services and we will give you a call to chat through the various options.

As mentioned, there are lots of options to consider when advertising in the healthcare sector (as it’s a wide-ranging industry with a mass market), but it can give you advice and costings on the best strategies to take your product, service and goods to the next level, ensuring new patients, clients and customers.

We look forward to hearing from you.  

Contact us

We cover Fontmell Parva (Dorset)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for healthcare marketing
Chalbury Common West Parley Piddletrenthide Tiley Easton Okeford Fitzpaine Hemsworth Alderholt Bridport Sandhills Ansty Cross Beer Hackett Over Compton Melcombe Regis Nether Compton Athelhampton West Morden Longfleet Ham Winterborne Whitechurch Kington Magna Worth Matravers Bramblecombe Mannington Throop Redlands Adber New Town Pleck Green Pokesdown Whitchurch Canonicorum Eype's Mouth Chalbury Tuckton Mapperton Tarrant Rushton Winyard's Gap Stoke Water Twyford Higher Ansty Higher Halstock Leigh Highcliffe Wareham Lower Halstock Leigh Crendell Lower Blandford St Mary Salway Ash Middlemarsh Higher Eype Abbotsbury Sandbanks Beacon Hill Watton Lyon's Gate Cerne Abbas Saddle Street Daggons Walditch Higher Holnest Langton Long Blandford Stoborough Littlemoor Alweston West Southbourne Evershot Wonston Forston Stone East Parley Oakdale Muckleford Higher Bockhampton Child Okeford Newtown Rew Bishop's Caundle Laymore Portesham Boveridge Quarleston Holt Heath Grove Redbridge Littlewindsor Uploders East Cliff Brockhampton Green Bloxworth Woodsford Cranborne Sixpenny Handley Compton Valence Turners Puddle Mapperton Nottington Talbot Village Haydon Lulworth Camp Pamphill Hilton Pig Oak East Fleet East End Seaborough Bishop's Down Stanpit Folly Hound Hill Ensbury Park Coombe Minterne Magna Bincombe Woodville South Bowood Bugley East Morden Up Sydling Putton Dottery Stoke Abbott Hincknowle North End Dudsbury Puddletown West Compton Osehill Green Woodrow Colehill Horn Ash Beaminster Southill Gannetts Sandford Winterborne Muston Dorchester Ashley Stafford's Green Woolgarston Blackdown Moor Crichel Woodbridge Branksome Sherborne Friars Cliff Manston Fontmell Parva Longham Charlton Marshall East Creech Northbourne Post Green Sutton Poyntz Charmouth Hursey East Knighton Dewlish Matchams Littledown Kingston Maurward Grange Ebblake Moreton Long Crichel Alton Pancras Bearwood Chedington Woodlake Wool Binnegar Crab Orchard Beaumont Village Grimstone Westbourne Piddlehinton Woodlands Common Longburton Synderford Merry Field Hill Netherhay Winterbourne Steepleton St Catherine's Hill Coldharbour Herston West Chaldon Bradford Peverell East Lulworth Broad Oak Kinson Adam's Green Rossmore Rowlands Melbury Sampford Upton Shitterton Tolpuddle Throop Blackwater Charminster Catherston Leweston Higher Kingcombe Holywell Ameysford Stour Meadows Drive End West Milton Higher Row Hammoon Marshalsea Holdenhurst Stourpaine Muscliff Haydon Tarrant Monkton Dragon's Hill Wimborne St Giles Chilfrome Fleet Stockwood East Holme Primrose Hill Holworth Winterborne Came Southover Hinton Parva West Lulworth Purewell The Mount Moorbath Meerhay Sturminster Newton South Perrott Ryall Lower Ansty Atrim Hopsfield Pymore Henbury Avon Castle Wick Rampisham Weston Overcombe Cocknowle Owermoigne Portland Port Weston Hinton St Mary Nettlecombe Ash Meyrick Park Kit Hill Silkhay Lane End Sandford Woods Buckham Leigh The Folly Horton Common Burton Bradstock Up Cerne Hengistbury Head Pillwell Oxbridge Coneygar Canford Cliffs White Lackington Mount Pleasant Mosterton Stony Knaps Merley Belchalwell West Cliff Steeple Poole Bittles Green Rixon Greenham Gotham Higher Wraxall Charlton Down Sturminster Common Lower Eype Westham Lillington Spyway Kingston Russell Milton on Stour Three Legged Cross Long Cross Winterborne Kingston Mill Throop Waterloo Woodyates Peacemarsh Hampreston Portland Bill Bothenhampton Whitefield Camel Green Winterborne Clenston West Pulham Holditch Frome St Quintin Iwerne Minster New Town Champernhayes Marsh Wootton Fitzpaine Woodcutts Pilford Holwell Manning's Heath Ashmore Hinton Martell Bradpole Shroton East Stour Common Parkstone Knackers Hole Stourton Caundle Park Gate Southlands Leweston Higher Chalmington Corfe Castle Lower Nyland Melbury Bubb Higher Whatcombe Burstock Pleck Beaulieu Wood Lower Hamworthy Wych Dean Park Litton Cheney Knowlton Higher Totnell Ashley Heath Tincleton Newton Peveril Stoborough Heath Glanvilles Wootton Preston Tarrant Gunville Worbarrow Turlin Moor Toller Fratrum Bourton Gussage St Michael Canford Heath Caundle Marsh Hartgrove Monkton Wyld Templeman's Ash Winterborne Tomson Bookham Knighton Winterborne Houghton Stoke Wake Hooke Silton West Howe Townsend Skilling Chalmington Portway Cripplestyle West Melbury Stratton Huntingford Poolestown Waytown Birch Close Totnell Thornford New Swanage Dunbury Haddon Hill Rew Kimmeridge Wyke Regis North Chideock Higher Coombe Winterborne Monkton Pallington Pimperne Corscombe Knob's Crook Cheselbourne Melbury Abbas Bovington Camp Clifton Maybank Pidney Mappowder Woolford's Water Rushcombe Bottom Shipton Gorge Whitecross Queen Oak Kittwhistle Puncknowle Dean Osmington Mills Sturminster Marshall Thorncombe Caundle Wake Hermitage Deanland Kingsland Benville Trickett's Cross Chettle North Poorton Gussage St Andrew Notton Symondsbury Dewlands Common Boys Hill Newland Hartmoor Melbury Osmond Gore Woolland St James Pilsdon Charlestown St Andrew's Well South Bockhampton Broadoak Aller Weymouth Birdsmoorgate Lewcombe Belchalwell Street Church Knowle Haythorne Turnworth West Woodsford Woodbridge Kingston Winterborne Stickland Uppington Goathill Corfe Mullen Godmanstone Buckhorn Weston Stour Provost Lower Bockhampton Holnest Ham Hill Alderney Lake East Stour Tarrant Keyneston Sterte Warren Southbourne Moorside Guy's Marsh Bournemouth Mudeford Cobley Langton Herring Rushton Stallen White Moor Lake Hanford Three Gates Ham Common Bingham's Melcombe Alcester Court Orchard Pleck Holt Stoborough Green Poyntington New Town Affpuddle Foxholes Kingston Bear Cross Hilfield Lilliput Ilsington Avon Common Lanehouse Toller Porcorum Winton Dibberford South Poorton Farrington Morcombelake Halstock Fifehead St Quintin Winfrith Newburgh Cashmoor Chetnole Sandford Orcas Mangerton Monkton Up Wimborne East Burton Whitcombe East Howe Fishpond Bottom Shaggs East Chelborough Fiddleford Chilbridge East Melbury Hains Friar Waddon Lower Street Toller Whelme West Orchard Rodden Holt Wood Folke Bourne Valley West Stafford Merritown Pleck Ranston Organford Ringstead Ivy Cross Creech Bottom Stalbridge Weston Netherbury Lower Holditch Penn Lower Whatcombe Walkford Yewstock Buckland Ripers East Pulham Uphall Horton Heath Talbot Woods Newtown Chickerell Little Canford Shave Cross Askerswell Blandford St Mary Seatown Rivers' Corner Westfields West Shilvinghampton Hogstock Minchington Buckland Newton North Bockhampton New Town Whitcombe Sleight Cold Harbour Fifehead Neville Romford East Orchard Gribb West Knighton Coryates Westford Plush Tarrant Crawford Ferndown Ibberton Newtown Norden Blandford Forum Miles Cross Duntish West Stour Witchampton Swyre Poundbury Cold Harbour Milton Abbas Giddy Green Holmebridge Lower Strode Packers Hill Muscliffe Henley Lulworth Cove Talbot Heath West Holme Gillingham Leigh Lower Kingcombe Parley Green Tadden Lower Mannington School House Higher Woodsford Chideock Shaftesbury Hurn Sydling St Nicholas White Post Acton Newtown Farnham Iford Broadstone Upton Branksome Park Red Hill Wraxall Wyke Boscombe Rockley Sands Canford Bottom Broadmayne East Bloxworth Studland East Shilvinghampton Enmore Green Oborne Little Ansty Manswood Burton North Wootton Bettiscombe Yetminster Hillbourne Lower Row Newton Shapwick East Stoke Pimperne The Common Wallisdown Trent Furleigh Cross Alum Chine Marnhull East Brook Rodwell Ansty Camesworth Almer Stubhampton Warmwell Melcombe Bingham Batcombe Tadnoll Puxey Wigbeth Hewood Powerstock Sockety West Bexington Sandpit Coombe Keynes Loders Bluntshay Frampton Poxwell Tarrant Launceston Blacknoll Loscombe Thornicombe Burton Quarr Chilcombe Compton Abbas Cobb Lytchett Minster West Bourton Wooth Upper Parkstone Stour Row Droop Ridge Tollerford Castletown Sandhills Ryme Intrinseca The Borough Bowridge Hill Middle Bockhampton Hummer Todber Higher Nyland Cann Briantspuddle Upwey Minterne Parva Lyme Regis West Chelborough Drimpton Clift Broadwey Ashington Maiden Newton Shothole Stanbridge Coker's Frome Redford Margaret Marsh Springbourne Stalbridge West End Holway Bere Regis Cattistock Higher Sandford St Ives Well Bottom Northport Bowleaze Crooked Withies Furzebrook Harman's Cross Glebeland Estate Yondover Madjeston Hill Street Tollard Farnham Langham Tyneham Worgret Woolsbridge Allington Mounters Oakley Hurst Huish Winterbourne Abbas Filford West Bay Lodge Copse Estate Oathill Hayes Blackney Clapgate Christchurch Walton Elm Ensbury Pleck Swanage Fifehead Magdalen St Johns Verwood East Holton Blandford Camp Whitmore Broom Hill Arne Stinsford Bagber Colesbrook Gibbs Marsh Gaunts Melplash Langton Matravers Cross Lanes Littleton Hazelbury Bryan Sutton Waldron Winterborne Herringston Jumpers Common Furzehill Burleston Chaldon Herring Cosmore Anderson Steepleton Iwerne Lower Holwell Happy Bottom Whetley Cross Nuffield Elm Hill Eccliffe Combe Almer Wimborne Minster Higher Melcombe Hamworthy Gaunt's Common Charlton on the Hill Hardy Country Park Merriott Broadwindsor Columbia Farm East Compton Turbary Common Stanley Green Holway Spetisbury Southwell St Leonards Fontmell Magna Crossways Edmondsham Bradford Abbas Radipole Chiswell Knighton Stapehill Tarrant Hinton Bedchester Slepe Old Town Leigh Durweston Hedge End Hollow Oak Waddon Somerford Little Woolgarston West Moors Frome Whitfield Long Bredy Crouch Hill Littlebredy Motcombe Horton Hamlet Deanend Cowgrove Ulwell Sharnhill Green Tarrant Rawston Gussage All Saints Woodlands Nether Cerne Lydlinch Lambs' Green Galton Maudlin Cross Fortuneswell St Leonard's Farm Park West Hurn Stokeford Creekmoor King's Stag Lodbourne Fairmile Rolls Mill Milborne St Andrew Winterborne St Martin Grange Estate Durlston Braytown Pulham Osmington Bryanston Winkton Marshwood Lower Wraxall Netherstoke Holton Heath Cann Common Canford Magna Cruxton Charminster Purse Caundle Shillingstone Winterborne Zelston North Bowood Creech Kitford God's Blessing Green Glue Hill Strouden Sutton Holms Wynford Eagle Pentridge Moordown Hillbutts Lytchett Matravers Mount Pleasant Burngate Woolcombe