Healthcare Marketing in Woodlands Common

Get in touch

Healthcare Advertising in Woodlands Common

As a sector continuously growing and shifting with both technological and scientific developments (alongside social trends and appetites), healthcare marketing has been transformed over the last decade in terms of products available, services and consumer expectations.

We aren’t solely a nation just served by our brilliant NHS healthcare system anymore; as consumers, we are far more concerned with our general health and well-being than ever before. We all want the best doctors, dentists, food supplements, private healthcare, massage treatments, health retreats etc. and are happy to mix state-funded care with private options.

In this ever-growing and more competitive healthcare market, we find ourselves at PromoMedia working with healthcare brands and international healthcare organisations more than ever. The healthcare market is compact and developing, and if one wants to stand out from the competition, effective marketing campaigns need to be put in place.

We work with private healthcare suppliers, doctors, dentists, chemists, medical insurance groups and more, putting together bespoke healthcare advertising plans in place all over the UK.

If you are interested in advertising your healthcare company, please contact us today for more information.

Contact Us

What is Healthcare Advertising?

Healthcare marketing is simply the promotion of goods and services which are beneficial to our health. In essence, it is a hugely broad market, as any person at any time could be in need of healthcare assistance. 

At PromoMedia, we typically work with the following healthcare, health system members and medical professionals: 

  • Doctors

  • Dentists

  • Chemists

  • Medical insurance 

  • International drug companies

  • Health resorts

  • Private hospitals

For more information on our Healthcare marketing options simply drop us a message today and one of our friendly and experienced teams will be in touch to talk you through the options. 

Enquire Now

Healthcare Marketing Strategy - A Balanced Mix to Attract A Wide Audience

Successful healthcare marketing campaigns generally incorporate a wide range of advertising options. Different advertising methods are often used to create a comprehensive and successful overall campaign.

It seems an obvious thing to say, but this is because everyone is potentially interested in healthcare products – no matter what age, race, gender, sexuality or background – our health is important to us all – therefore, there is a huge amount of people to potentially target with any healthcare marketing plan. This means a full range of marketing options can be considered.

The most popular forms of healthcare marketing options are below:

  • Outdoor advertising – this is great at targeting a full range of people in particular locations. These options are popular with location-based services such as new doctors, dentists, health retreats etc. Healthcare insurance companies and supplement brands often employ national outdoor campaigns. For a full breakdown of outdoor advertising options visit our page here, where you will find more information on options such as 48 sheet advertising, bus advertising, London underground advertising, phone box advertising, bus stop advertising, billboard advertising and more, or for more information simply just drop us a message.

  • TV advertising – TV advertising is one of the most expensive forms of advertising in the UK but that is because it’s so effective. TV ads are used by major healthcare suppliers and national brands who are already established but are looking to cement their position as market leaders or to appeal to new customers. As a brilliant visual and audio medium, TV advertising comes highly recommended from PromoMedia. For a full breakdown of TV advertising costs visit here

  • Online advertising – unfortunately, when we feel ill, one of the things we do is Google the results – not something most healthcare professionals suggest, as you can often convince yourself that your common cold is much worse! However, long gone are the days of posters and leaflets in clinics and waiting rooms as the only form of education and advertising into healthcare products and services. Instead, consumers are more likely to look up conditions, medicines, therapies and practitioners online. Studies have shown that 72% of internet users have searched for healthcare information within the last year and 47% of internet users search for information on doctors or healthcare professionals. Therefore, online ads and social media advertising are great ways to target people searching the web for health advice, local health services, dietary advice, etc. Online advertising is often a very cost-effective way to advertise your company, service or brand. If this is of interest, read more here or drop us an enquiry.

These are just a few examples of healthcare marketing options that may be suitable, for a full list of the marketing options available visit this page here

Make an Enquiry

The Importance of Healthcare Advertising in BH21 8

Purchasing healthcare products or services in the UK can be either a proactive choice or a necessity (some people only search for a dentist when they get a toothache, whilst others have health plans which they have held for years and plan ahead) but whichever brand, service or product the consumer chooses to buy from, they must be firstly known, and secondary trusted. This is why advertising is important.

It’s a cliché that health is wealth but many people live by this mantra (we certainly do) and consumers rightly see healthcare as an investment in themselves and their well-being.

They are, therefore, willing to invest and pay if they believe a healthcare company offers them something valuable and a product or service which will improve their life. Building trust with those who don’t yet know you is tricky and this is why marketing in the healthcare world is becoming more important and why many healthcare advertising plans should be on-going and ever-developing; running over a number of months or even years.

Healthcare marketing campaigns should be designed to inform (tell someone you exist) and educate them (let them know what you offer).

This is because marketing messages in the healthcare industry are often considered untrustworthy or with a degree of scepticism by potential customers (so many products claim to improve your quality of life and will help you to live longer), so changing consumer’s opinions or gaining trust can be difficult and take some time.

This is why at PromoMedia we often recommend a sustained healthcare advertising plan in order to achieve the best results.

Building Trust through Healthcare Marketing

Healthcare marketing is all about building trust.

There is a fine line between educating a consumer and coming across as patronising or inconsiderate (in what can be a sensitive area to promote). Those within the healthcare industry must seek both trust and clarity in communications to attract new customers in a way that is considered, informative and balanced.

Consumers put their faith in healthcare brands and assume expertise, so in order to get your healthcare messages across, communications should be clear and concise and without ridiculous life-changing hyperbole. These healthcare industry marketing messages do not necessarily need to be overly detailed but should be to the point and balanced rather than appearing too “selly”. This is often why outdoor ads and also press ads can be particularly effective in this area; these medium have limited space so the messages in them are often clear and to the point. Social media is often a good way to support these methods with more information. 

Medical Marketing in Woodlands Common

The power of consumer trust in the healthcare and medical industry is invaluable and nurtures not just one-off purchases, but ongoing relationships you can have for years (which to any business is very profitable) e.g. when a patient finds a good doctor, dentist or healthcare product they don’t want to change! This also means that the marketing strategies of businesses within the healthcare industry should be about both advertising to attract new clients but there should also be campaigns to give ongoing reassurance to existing customers that their faith in you is valid.

For example, if you are a vitamin supplement company, customers will feel reassured to see your adverts and the positive effects it’s having on other people; this will make them feel they have made the right choice in selecting your product and so they will continue to purchase.

Well-rounded campaigns in healthcare marketing will mainly, therefore, follow a balanced full cycle - demonstrating brand credibility, knowledge and professional responsibility with customers at different stages of their relationship with you; either first-time buyers or existing customers. It will also allow you to show there is much more to your product, service and team than just a catchy headline and selling point.

Doctor and Dentist Advertising in Woodlands Common  - Why Should I Advertise?

Doctor and dental practitioner referrals can be extremely beneficial and are a fantastic (and free) way to gain new patients and customers who already place a high level of trust in your product or service due to a professional recommendation. As a business, however you can’t be responsible for others to drive customers your way, this is why pro-active advertising and a marketing strategy is key.

Public relations and positive perceptions about your work (word of mouth) also make up an important part of your brand’s image, and this can be supported in various ways. You can become the ‘go-to’ brand and become a thought leader, nurturing a positive reputation within the local community; and we believe this is best achieved by a combination of professional referrals, word of mouth and importantly paid advertising and comprehensive and balanced marketing strategies.

Paid advertising act as a confident message that you are established, reputable and popular.

Also, meaningful branding ties in brands can also be considered. Identifying yourself as an organisation focused on positive outcomes, with relevant and key partnerships within your industry e.g. doctors connected to local gyms, dentists with toothpaste brands etc.

It’s important to acknowledge that the traditional patient-doctor relationship has taken on a much more commercial feel in recent years, moving instead from a prescriptive one-way educational relationship instead to a much more engaged, interactive partnership where the power is held by the patient now and not the healthcare professional. The internet has made it considerably easier for consumers to research conditions, products and services and to compare different providers and costs – even globally. It is not unheard of for people to travel to other cities such as New York or those in Europe for superior products or treatments. 

The empowerment of the patient and customer in this space means advertising in the health system is more important than ever.

Physicians and doctors are no longer the decision-makers – that now falls to the consumer, an example would be private dental care e.g. you may be told you need an implant, and your dentist may advise on an implant specialist connected to them, however, these may be expensive, so as a paying consumer you have the choice to go elsewhere and use any private dental implant specialist you want. This leaves you then open to the power of advertising from any private implant specialist.

For more information on healthcare and medical advertising contact us today for free quotes. 

Value for Money and Return on Investment on Healthcare Marketing

Globally, the healthcare industry spends more than any other on advertising – but we believe this is largely down to the inefficiency of campaigns and the less commercial approach often taken.

Working with PromoMedia and our partners, we believe you’ll find a much better ROI on your investment in listening to your aims, ambitions and working with you and your budget.

Frequently Asked Questions About Healthcare Marketing

  1. "What does a healthcare marketer do?" The role of a healthcare marketer is to put together a bespoke and effective healthcare marketing strategy, this can often be done to complement in-house marketing efforts, and is often used to reach new prospective patients and clients. It is often advised that a professional in this niche is employed so that they have experience in communicating accurate health system information. This is imperative as all health information used in advertising communications needs to be accurate and substantiated. A healthcare marketer will produce and execute overall marketing strategies.

  2. "What is included in healthcare marketing?" There is no set answer in making a successful healthcare marketing strategy, it will depend on the specific product or service being offered. We often recommend a broad range of media, including press and radio, normally backed up by a strong digital marketing campaign – which can be highly specific and targeted to prospective patients.  

  3. “We are an international healthcare organization based in New York, and we are looking for a healthcare marketing agency in the UK to complement our in-house marketing strategy and marketing efforts. At the moment these are mainly based around social media posting, boosting and web click ads, but we will need some more traditional options to break the UK market. Can you help?” Yes, we can, we work a variety of overseas healthcare organizations looking to recruits new customers and patients from the UK. Most of these already have a decent social media and digital marketing plan in place. This means the healthcare marketing plan we tend to put together looks at options such as TV, radio and outdoor health marketing opportunities. Contact us with your name email and some general information and we will give you a call.

Contact Us

If you are looking to advertise in the Healthcare sector contact us today and tell us a bit about you, your services and we will give you a call to chat through the various options.

As mentioned, there are lots of options to consider when advertising in the healthcare sector (as it’s a wide-ranging industry with a mass market), but it can give you advice and costings on the best strategies to take your product, service and goods to the next level, ensuring new patients, clients and customers.

We look forward to hearing from you.  

Contact us

We cover Woodlands Common (Dorset)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for healthcare marketing
Cann Farnham The Folly Pimperne Lower Eype Beer Hackett Loders Crossways Ash Winterborne Houghton Ferndown Deanend Laymore Sandford Upper Parkstone Higher Row Chiswell Wonston Binnegar Kington Magna Skilling Fontmell Magna Sharnhill Green Athelhampton Boveridge Coldharbour Redbridge Hincknowle Alweston Bluntshay Sixpenny Handley Gussage All Saints Piddlehinton West Stour St Johns Dean Benville Grove Shaggs Avon Common East Howe Tarrant Keyneston Hogstock Coryates Milton Abbas Up Sydling Worbarrow Bedchester Grimstone West Woodsford Newton Peveril Bowleaze Daggons Manston Woodville East Knighton Woodlands Common Kingston Westbourne Gussage St Andrew Higher Wraxall Little Canford North Bockhampton Westford Ranston Hanford Branksome Park Lanehouse Frome St Quintin Poole Well Bottom Blackdown St Leonards West Cliff Chickerell Puxey Ham East Bloxworth Park Gate Beaumont Village Hartmoor Askerswell Rockley Sands Bradford Abbas Ameysford Cattistock Woolland Spetisbury Twyford Alderholt Winterborne Herringston Lower Strode Birch Close Higher Nyland Bincombe West Bay Peacemarsh Long Bredy Thornford Lower Wraxall Higher Halstock Leigh Bourton Champernhayes Marsh Adber Tincleton Lower Mannington Shipton Gorge Lyon's Gate Strouden Burton Cross Lanes Leweston Minchington Puncknowle Buckland Newton Salway Ash Caundle Wake Gillingham Henley Waterloo Woolsbridge Shillingstone Lytchett Matravers Mount Pleasant Osmington Stone Frome Whitfield Lodbourne Stanbridge Blandford Camp Fairmile Broom Hill East Fleet Moor Crichel Dewlish Haydon Sturminster Marshall Townsend Higher Coombe Clapgate Madjeston Edmondsham Stourton Caundle Lulworth Cove Sandford Woods North Bowood East Stoke South Perrott Blacknoll Poundbury Coombe Huish Tarrant Monkton Bryanston Waddon Corscombe Wych Chideock Child Okeford Pokesdown Bourne Valley Southwell Brockhampton Green Weymouth Netherbury Sherborne Lower Holwell Wimborne Minster Walditch Hilfield Shitterton Upwey Castletown Kinson Bear Cross Turlin Moor Portesham Drive End Bagber Fifehead Magdalen East Lulworth Purewell West Morden Forston Cranborne North End Steeple West Orchard Burton Tarrant Rawston Rowlands Stoborough Green Abbotsbury Bere Regis Toller Porcorum Stoborough East Compton Uppington Litton Cheney Blandford St Mary Friars Cliff Gussage St Michael Greenham West Chelborough Monkton Wyld Lambs' Green Merritown Weston Buckland Ripers Organford Yetminster Ivy Cross Stapehill North Poorton East Creech Stoke Wake Fiddleford Folke Pimperne Uphall Fifehead Neville Milton on Stour Shave Cross Merriott Pig Oak West Moors White Lackington Hooke Horton Heath Shroton Chaldon Herring Somerford Woodbridge Mount Pleasant Bishop's Down Winterborne Stickland Pleck Northbourne Ringstead Clift St Ives Winterborne Muston Charminster West Bexington Southover Nether Cerne Elm Hill Lower Whatcombe East Cliff Branksome Hollow Oak Melbury Bubb North Wootton Stallen St Leonard's Farm Park Creech Puddletown Godmanstone Knighton Thorncombe Langton Long Blandford Stour Meadows Templeman's Ash West Parley Kingston Russell Portland Bill Lytchett Minster Cheselbourne White Moor Meerhay Mapperton Mosterton Tolpuddle Bradpole Cold Harbour Crendell Talbot Village Belchalwell Street Mill Throop Post Green Stinsford Woodyates Rushton Notton Durweston Avon Castle Wareham Pleck Lower Halstock Leigh Woodcutts Merley Meyrick Park West Chaldon Charminster Whitecross Ashington Norden Anderson Compton Abbas Overcombe Littlewindsor Toller Fratrum Rew Wooth Coneygar Watton Happy Bottom Charlton Marshall Melcombe Regis Holworth Langton Herring Winterborne Whitechurch Queen Oak St James Poxwell Stoke Water Drimpton Creekmoor Chilcombe East Morden Bridport Chalmington Walton Elm Langton Matravers Hinton Martell East Holton Quarr Highcliffe Buckham St Catherine's Hill Silton Briantspuddle Margaret Marsh Rew Mappowder Lake Haythorne Gibbs Marsh Bearwood Tuckton Tarrant Gunville Old Town Merry Field Hill East Brook Seaborough Charlestown Woolcombe Stoborough Heath West End Walkford Winterbourne Abbas Dewlands Common Stockwood Pilsdon Burleston Chettle Seatown Hampreston Hemsworth East Orchard Cruxton Wootton Fitzpaine Haydon Up Cerne Hurn Waytown Manning's Heath Penn Furleigh Cross Rampisham Stalbridge Weston Kittwhistle Sutton Waldron South Bowood Affpuddle Birdsmoorgate Canford Heath Broad Oak Gaunt's Common Bramblecombe Dibberford Melcombe Bingham Lower Holditch Jumpers Common Tarrant Hinton Fontmell Parva Middlemarsh Pleck Buckhorn Weston Frampton Kingsland Holwell Hursey Beaulieu Wood Rodwell Sydling St Nicholas The Mount Spyway Canford Magna Acton Ashmore Redlands Stafford's Green Mannington Holywell Witchampton Cocknowle Sandbanks Sutton Poyntz Netherhay Sturminster Newton Alton Pancras Ryme Intrinseca Winton Wool Ansty Cross Tadnoll Lower Blandford St Mary Melplash Coker's Frome Three Legged Cross Dunbury Columbia Farm Higher Melcombe West Shilvinghampton Middle Bockhampton Cripplestyle Kingston Maurward Winterborne Zelston Higher Bockhampton God's Blessing Green Oxbridge New Swanage West Bourton Ansty Easton Newton Winterborne St Martin Stour Provost South Bockhampton Langham Knighton Crooked Withies Braytown Wallisdown Blandford Forum Camesworth West Knighton Monkton Up Wimborne Lower Kingcombe Leigh Broadoak Lower Row Moorside Holnest Higher Ansty Halstock Miles Cross Horton Wick Stony Knaps Hill Street Over Compton Verwood Winfrith Newburgh Bloxworth Holdenhurst Winterbourne Steepleton Rodden Chalbury Yondover Holt Heath Folly Warmwell Talbot Heath Swyre Eype's Mouth Colehill Shothole Dragon's Hill Bookham Fleet Woodlands Moorbath Mangerton Poyntington Filford Huntingford Ibberton Chilbridge East End Bittles Green Crab Orchard Broadwindsor Grange Piddletrenthide Holditch Tyneham Cerne Abbas Weston Corfe Mullen Newtown Upton Longham Tiley Tarrant Rushton Plush Newtown Canford Cliffs Pleck Green East Parley Rushcombe Bottom Dudsbury Cann Common Putton Hardy Country Park Woolford's Water Stanley Green Farrington Sockety Northport Pillwell Burngate Throop Stanpit Kingston Wimborne St Giles Totnell Pymore Nettlecombe Chedington Lodge Copse Estate Owermoigne Melbury Sampford Holt Cobley Shapwick Symondsbury Glanvilles Wootton Rixon Court Orchard Silkhay Ulwell Sandford Orcas Horn Ash Woodrow East Shilvinghampton Purse Caundle Thornicombe Nottington Dean Park Gore Marshalsea West Holme Broadstone Lydlinch Tollard Farnham Yewstock West Hurn Packers Hill Goathill Longburton Fortuneswell Little Woolgarston Oakley Wraxall West Lulworth Woodbridge Whitefield Fifehead St Quintin Bingham's Melcombe Red Hill Giddy Green Lillington Chetnole Hamworthy Newtown Wyke Regis Furzehill Rolls Mill Duntish Longfleet Charlton on the Hill Newland Coombe Keynes Holmebridge Allington Blackney Holt Wood Caundle Marsh Beacon Hill Winterborne Came East Pulham Turbary Common Cold Harbour Foxholes Crouch Hill Rivers' Corner Hillbourne East Stour Common West Milton Lulworth Camp Parley Green Sandhills Morcombelake Alum Chine Lower Hamworthy Whetley Cross Boscombe Whitcombe Winterborne Monkton Gotham Adam's Green Chilfrome Radipole West Stafford Littleton Saddle Street Burton Bradstock Whitcombe Worth Matravers Bradford Peverell Blackwater Muscliff Preston Charlton Down Higher Woodsford New Town East Chelborough West Compton Broadmayne Littlemoor West Melbury Sturminster Common Hayes Lower Street Knowlton Matchams Southlands Winterborne Kingston Gribb Friar Waddon Osmington Mills The Borough Ashley Heath Newtown Cosmore Oborne Wigbeth Warren Nuffield Hedge End Gannetts Kimmeridge Ashley Marnhull Hartgrove Powerstock Knackers Hole Synderford Pallington Westham Horton Common Higher Sandford Swanage Glebeland Estate Milborne St Andrew Woolgarston White Post Littlebredy Winyard's Gap Winterborne Tomson Trickett's Cross Burstock Upton Oakdale Ilsington Parkstone East Burton Grange Estate Higher Kingcombe Hazelbury Bryan East Melbury Mounters Todber Furzebrook Sterte Maiden Newton Hewood Pulham Southbourne Pidney Bothenhampton St Andrew's Well Holway Minterne Parva Hummer Hinton Parva Dottery Church Knowle Netherstoke Lyme Regis Kit Hill Southill Eccliffe Hammoon Throop Bowridge Hill Rossmore Alderney Higher Holnest Ham Common Bugley Sandhills East Stour Winterborne Clenston Aller Bovington Camp Minterne Magna Dorchester Wyke Canford Bottom Higher Totnell Colesbrook Iwerne Minster Droop Portway Stubhampton Stoke Abbott West Southbourne Henbury Trent Higher Whatcombe Melbury Abbas Beaminster Quarleston Wynford Eagle Studland Hermitage Creech Bottom Lower Ansty The Common Fishpond Bottom Batcombe Tarrant Launceston Shaftesbury Hains Westfields Winkton Tollerford Nether Compton Tarrant Crawford Muscliffe Holton Heath Mapperton Belchalwell Pentridge Durlston Herston Ham Hill Pilford Kitford School House Pamphill Moreton West Pulham Three Gates Stourpaine Hopsfield Alcester Poolestown Atrim Steepleton Iwerne Evershot Hamlet Compton Valence Primrose Hill Cobb Ridge Arne Hinton St Mary Cowgrove Lower Bockhampton Pleck Ryall Melbury Osmond Manswood Iford Almer New Town Broadwey Higher Eype New Town Turners Puddle Mudeford Maudlin Cross Boys Hill Stratton Leigh Leigh Harman's Cross Bournemouth Slepe Woodlake Guy's Marsh West Howe Bishop's Caundle Loscombe Long Cross Corfe Castle Hillbutts Haddon Hill Lake South Poorton Knob's Crook Catherston Leweston Hengistbury Head North Chideock Hilton Higher Chalmington Camel Green New Town Deanland Okeford Fitzpaine Charmouth Marshwood Stour Row Muckleford Clifton Maybank Gaunts Bettiscombe Oathill Springbourne Motcombe Portland Port Little Ansty Stokeford Uploders Redford Galton Lane End Ensbury Park East Holme Tadden Whitchurch Canonicorum Enmore Green Turnworth Romford Combe Almer Ensbury Talbot Woods Osehill Green Lewcombe Stalbridge Christchurch Holway Lower Nyland Worgret Whitmore Ebblake Long Crichel Chalbury Common Sutton Holms Littledown Hound Hill Moordown Hurst Lilliput Sandpit Toller Whelme Woodsford Cashmoor King's Stag Sleight Glue Hill