Healthcare Marketing in Hook

Get in touch

Healthcare Advertising in Hook

As a sector continuously growing and shifting with both technological and scientific developments (alongside social trends and appetites), healthcare marketing has been transformed over the last decade in terms of products available, services and consumer expectations.

We aren’t solely a nation just served by our brilliant NHS healthcare system anymore; as consumers, we are far more concerned with our general health and well-being than ever before. We all want the best doctors, dentists, food supplements, private healthcare, massage treatments, health retreats etc. and are happy to mix state-funded care with private options.

In this ever-growing and more competitive healthcare market, we find ourselves at PromoMedia working with healthcare brands and international healthcare organisations more than ever. The healthcare market is compact and developing, and if one wants to stand out from the competition, effective marketing campaigns need to be put in place.

We work with private healthcare suppliers, doctors, dentists, chemists, medical insurance groups and more, putting together bespoke healthcare advertising plans in place all over the UK.

If you are interested in advertising your healthcare company, please contact us today for more information.

Contact Us

What is Healthcare Advertising?

Healthcare marketing is simply the promotion of goods and services which are beneficial to our health. In essence, it is a hugely broad market, as any person at any time could be in need of healthcare assistance. 

At PromoMedia, we typically work with the following healthcare, health system members and medical professionals: 

  • Doctors

  • Dentists

  • Chemists

  • Medical insurance 

  • International drug companies

  • Health resorts

  • Private hospitals

For more information on our Healthcare marketing options simply drop us a message today and one of our friendly and experienced teams will be in touch to talk you through the options. 

Enquire Now

Healthcare Marketing Strategy - A Balanced Mix to Attract A Wide Audience

Successful healthcare marketing campaigns generally incorporate a wide range of advertising options. Different advertising methods are often used to create a comprehensive and successful overall campaign.

It seems an obvious thing to say, but this is because everyone is potentially interested in healthcare products – no matter what age, race, gender, sexuality or background – our health is important to us all – therefore, there is a huge amount of people to potentially target with any healthcare marketing plan. This means a full range of marketing options can be considered.

The most popular forms of healthcare marketing options are below:

  • Outdoor advertising – this is great at targeting a full range of people in particular locations. These options are popular with location-based services such as new doctors, dentists, health retreats etc. Healthcare insurance companies and supplement brands often employ national outdoor campaigns. For a full breakdown of outdoor advertising options visit our page here, where you will find more information on options such as 48 sheet advertising, bus advertising, London underground advertising, phone box advertising, bus stop advertising, billboard advertising and more, or for more information simply just drop us a message.

  • TV advertising – TV advertising is one of the most expensive forms of advertising in the UK but that is because it’s so effective. TV ads are used by major healthcare suppliers and national brands who are already established but are looking to cement their position as market leaders or to appeal to new customers. As a brilliant visual and audio medium, TV advertising comes highly recommended from PromoMedia. For a full breakdown of TV advertising costs visit here

  • Online advertising – unfortunately, when we feel ill, one of the things we do is Google the results – not something most healthcare professionals suggest, as you can often convince yourself that your common cold is much worse! However, long gone are the days of posters and leaflets in clinics and waiting rooms as the only form of education and advertising into healthcare products and services. Instead, consumers are more likely to look up conditions, medicines, therapies and practitioners online. Studies have shown that 72% of internet users have searched for healthcare information within the last year and 47% of internet users search for information on doctors or healthcare professionals. Therefore, online ads and social media advertising are great ways to target people searching the web for health advice, local health services, dietary advice, etc. Online advertising is often a very cost-effective way to advertise your company, service or brand. If this is of interest, read more here or drop us an enquiry.

These are just a few examples of healthcare marketing options that may be suitable, for a full list of the marketing options available visit this page here

Make an Enquiry

The Importance of Healthcare Advertising in KT9 1

Purchasing healthcare products or services in the UK can be either a proactive choice or a necessity (some people only search for a dentist when they get a toothache, whilst others have health plans which they have held for years and plan ahead) but whichever brand, service or product the consumer chooses to buy from, they must be firstly known, and secondary trusted. This is why advertising is important.

It’s a cliché that health is wealth but many people live by this mantra (we certainly do) and consumers rightly see healthcare as an investment in themselves and their well-being.

They are, therefore, willing to invest and pay if they believe a healthcare company offers them something valuable and a product or service which will improve their life. Building trust with those who don’t yet know you is tricky and this is why marketing in the healthcare world is becoming more important and why many healthcare advertising plans should be on-going and ever-developing; running over a number of months or even years.

Healthcare marketing campaigns should be designed to inform (tell someone you exist) and educate them (let them know what you offer).

This is because marketing messages in the healthcare industry are often considered untrustworthy or with a degree of scepticism by potential customers (so many products claim to improve your quality of life and will help you to live longer), so changing consumer’s opinions or gaining trust can be difficult and take some time.

This is why at PromoMedia we often recommend a sustained healthcare advertising plan in order to achieve the best results.

Building Trust through Healthcare Marketing

Healthcare marketing is all about building trust.

There is a fine line between educating a consumer and coming across as patronising or inconsiderate (in what can be a sensitive area to promote). Those within the healthcare industry must seek both trust and clarity in communications to attract new customers in a way that is considered, informative and balanced.

Consumers put their faith in healthcare brands and assume expertise, so in order to get your healthcare messages across, communications should be clear and concise and without ridiculous life-changing hyperbole. These healthcare industry marketing messages do not necessarily need to be overly detailed but should be to the point and balanced rather than appearing too “selly”. This is often why outdoor ads and also press ads can be particularly effective in this area; these medium have limited space so the messages in them are often clear and to the point. Social media is often a good way to support these methods with more information. 

Medical Marketing in Hook

The power of consumer trust in the healthcare and medical industry is invaluable and nurtures not just one-off purchases, but ongoing relationships you can have for years (which to any business is very profitable) e.g. when a patient finds a good doctor, dentist or healthcare product they don’t want to change! This also means that the marketing strategies of businesses within the healthcare industry should be about both advertising to attract new clients but there should also be campaigns to give ongoing reassurance to existing customers that their faith in you is valid.

For example, if you are a vitamin supplement company, customers will feel reassured to see your adverts and the positive effects it’s having on other people; this will make them feel they have made the right choice in selecting your product and so they will continue to purchase.

Well-rounded campaigns in healthcare marketing will mainly, therefore, follow a balanced full cycle - demonstrating brand credibility, knowledge and professional responsibility with customers at different stages of their relationship with you; either first-time buyers or existing customers. It will also allow you to show there is much more to your product, service and team than just a catchy headline and selling point.

Doctor and Dentist Advertising in Hook  - Why Should I Advertise?

Doctor and dental practitioner referrals can be extremely beneficial and are a fantastic (and free) way to gain new patients and customers who already place a high level of trust in your product or service due to a professional recommendation. As a business, however you can’t be responsible for others to drive customers your way, this is why pro-active advertising and a marketing strategy is key.

Public relations and positive perceptions about your work (word of mouth) also make up an important part of your brand’s image, and this can be supported in various ways. You can become the ‘go-to’ brand and become a thought leader, nurturing a positive reputation within the local community; and we believe this is best achieved by a combination of professional referrals, word of mouth and importantly paid advertising and comprehensive and balanced marketing strategies.

Paid advertising act as a confident message that you are established, reputable and popular.

Also, meaningful branding ties in brands can also be considered. Identifying yourself as an organisation focused on positive outcomes, with relevant and key partnerships within your industry e.g. doctors connected to local gyms, dentists with toothpaste brands etc.

It’s important to acknowledge that the traditional patient-doctor relationship has taken on a much more commercial feel in recent years, moving instead from a prescriptive one-way educational relationship instead to a much more engaged, interactive partnership where the power is held by the patient now and not the healthcare professional. The internet has made it considerably easier for consumers to research conditions, products and services and to compare different providers and costs – even globally. It is not unheard of for people to travel to other cities such as New York or those in Europe for superior products or treatments. 

The empowerment of the patient and customer in this space means advertising in the health system is more important than ever.

Physicians and doctors are no longer the decision-makers – that now falls to the consumer, an example would be private dental care e.g. you may be told you need an implant, and your dentist may advise on an implant specialist connected to them, however, these may be expensive, so as a paying consumer you have the choice to go elsewhere and use any private dental implant specialist you want. This leaves you then open to the power of advertising from any private implant specialist.

For more information on healthcare and medical advertising contact us today for free quotes. 

Value for Money and Return on Investment on Healthcare Marketing

Globally, the healthcare industry spends more than any other on advertising – but we believe this is largely down to the inefficiency of campaigns and the less commercial approach often taken.

Working with PromoMedia and our partners, we believe you’ll find a much better ROI on your investment in listening to your aims, ambitions and working with you and your budget.

Frequently Asked Questions About Healthcare Marketing

  1. "What does a healthcare marketer do?" The role of a healthcare marketer is to put together a bespoke and effective healthcare marketing strategy, this can often be done to complement in-house marketing efforts, and is often used to reach new prospective patients and clients. It is often advised that a professional in this niche is employed so that they have experience in communicating accurate health system information. This is imperative as all health information used in advertising communications needs to be accurate and substantiated. A healthcare marketer will produce and execute overall marketing strategies.

  2. "What is included in healthcare marketing?" There is no set answer in making a successful healthcare marketing strategy, it will depend on the specific product or service being offered. We often recommend a broad range of media, including press and radio, normally backed up by a strong digital marketing campaign – which can be highly specific and targeted to prospective patients.  

  3. “We are an international healthcare organization based in New York, and we are looking for a healthcare marketing agency in the UK to complement our in-house marketing strategy and marketing efforts. At the moment these are mainly based around social media posting, boosting and web click ads, but we will need some more traditional options to break the UK market. Can you help?” Yes, we can, we work a variety of overseas healthcare organizations looking to recruits new customers and patients from the UK. Most of these already have a decent social media and digital marketing plan in place. This means the healthcare marketing plan we tend to put together looks at options such as TV, radio and outdoor health marketing opportunities. Contact us with your name email and some general information and we will give you a call.

Contact Us

If you are looking to advertise in the Healthcare sector contact us today and tell us a bit about you, your services and we will give you a call to chat through the various options.

As mentioned, there are lots of options to consider when advertising in the healthcare sector (as it’s a wide-ranging industry with a mass market), but it can give you advice and costings on the best strategies to take your product, service and goods to the next level, ensuring new patients, clients and customers.

We look forward to hearing from you.  

Contact us

We cover Hook (London)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for healthcare marketing
Blackheath Royal Standard Creekmouth Sanderstead North Kensington New Cross Roehampton Temple Tufnell Park Hillingdon Thamesmead Surrey Quays Seven Kings Upminster Bridge Islington Sands End The Hyde Brockwell Park Merton Aldgate Hammersmith Bow Fullwell Cross Mortlake Hazelwood Streatham St Margarets Ealing Upper Belvedere Hacton Queensbury Wood Green Osidge Dagenham Camden Town Holders Hill Repton Park Riddlesdown Edgware St Mary Cray Nash Barnehurst Hither Green Brent Cross Surbiton Lower Clapton Beckenham Acton Green South Kensington Lisson Grove Greenford Harmondsworth Bell Green Wallington Colney Hatch Luxted Wallend Monks Orchard Childs Hill King's Cross Dulwich Hackney Single Street Seething Wells Berrylands Enfield Island Village North Harrow Havering-atte-Bower Bushey Mead Barnet Gate East Bedfont Cudham Keston Woolwich Harrow on the Hill Cowley Peachey Harrow Weald South Tottenham Harefield Grove North Wembley Walham Green Wembley Park Holland Park Friday Hill Kingston Hill Elephant and Castle Whitechapel Carshalton on the Hill Elmers End Haggerston Clapham Junction Chase Village Parliament Hill Old Malden Putney Stratford Marsh Unity Place Charlton Hanworth Hackney Wick Purley Upper Clapton Swiss Cottage Cranham Chelsea Bexleyheath Grove Park Preston Southfields Cyprus Kingston upon Thames Plashet Herne Hill Mitcham Eel Pie Island St Pancras Westbourne Green Downe Kenley Waddon Enfield Highway Hampton Court Benhilton Wallington Square Enfield Wash Vale of Health Clock House St John's Tottenham Chinbrook Cambridge Heath Kensal Green Hampstead Garden Suburb Seven Sisters Belgravia Chingford South Hampstead Bullsmoor St Paul's Cray Sydenham Fairlop Leaves Green West Brompton Cockfosters Colyers Gospel Oak Upper Holloway Wapping Tottenham Green Hockenden Temple Mills Roundshaw Woodlands Lower Sydenham Pinner Green Cottenham Park West Barnes Brixton Becontree Heath Fairlawn Cottage Northwood Rush Green Widmore Earl's Court Locksbottom Hackney Marsh Stockwell New Malden Noel Park Little Venice Acton Vauxhall West Hampstead Gants Hill Hatch End Clayhall Frognal Wimbledon Common Belmont Plumstead Common St Johns Hayes Albany Park Fitzrovia Catford Spring Grove Morden Park Putney Heath Central Parade Feltham Knight's Hill North End Enfield Northolt Clapton Park Golders Green Stanmore Carshalton Beeches Crouch End South Wimbledon Orpington Hounslow West Sidcup Elm Park Botany Bay De Beauvoir Town Walthamstow Forest Globe Town West Hackney Hill End Streatham Vale Nine Elms Camberwell Beddington Corner Maze Hill Bromley Park Bethnal Green Lamorbey Shepherd's Bush Walworth South Woodford South Norwood Blackfriars West Acton Falconwood Grange Park Summerstown Finsbury Highlands Village Lower Morden Regent's Park Upton Mottingham Hillingdon Heath Pinnerwood Park Poynders Parade Lesnes Abbey West Ealing Limehouse Eastcote Village Forty Hill Chingford Hatch Bromley Common Penge Horns Green Ducks Island Grove Park Biggin Hill Hackney Central Peckham Eden Park Spring Park Bowes Park Westminster London Cole Park Winchmore Hill Isleworth Denmark Hill Romford Bulls Cross Barking Wharf Square Southwark Hyde Park Corner Raynes Park Clapham Park Hendon Belsize Park Deptford Corbets Tey Highgate Merton Park Plaistow Stratford Ruxley Park Langley North Feltham Poverest North Greenwich Colham Green Foxbury South Harrow Freezy Water Nunhead Kidbrooke West Thamesmead Chipping Barnet Carshalton Cranley Gardens Wimbledon Covent Garden Chingford Green Clerkenwell Hallsville Quarter Paddington Upper Elmers End St Luke's Yiewsley The Burroughs Oval Underhill Rayners Lane Bopeep Goodmayes Selhurst Avery Hill North Southwark Arpley Square Craven Walk Kingston Vale Hitchin Square Neasden Norwood Green Kew Upper Sydenham South Acton Holloway Tooting Bec Bromley Belmont West Ham Tolworth Noak Hill Barnes Docklands Coldharbour Shoreditch Ardleigh Green Pratt's Bottom Tower Gardens Anerley Brockley Bostall Heath Brook Green Farringdon Gallows Corner Strand South Street Brondesbury Tower Hill Finsbury Park Denham Tooting Bec Common Oakwood Edgware Bury Tottenham Hale Highwood Hill Notting Hill New Barnet Westcombe Park Upper Ruxley Belvedere Willesden Barnsbury North Hillingdon Maypole The Hale Wandsworth Common Wealdstone Maryland New Eltham Crofton Park Brentford Greenwich Brompton Slade Green Cranford Harlesden Woodford Green South Beddington Redbridge Highbury Turnpike Lane Richmond North Ockendon Little Heath Crofton Northumberland Heath Marylebone Chadwell Heath Harold Wood West Kensington Blackheath Sydenham Hill Stroud Green Archway Teddington Brunswick Park Higham Hill Manor Park Copse Hill Kingsland Motspur Park Blackheath Park Knightsbridge Hayes End East Wickham Bow Common Alperton The Borough Hounslow Honor Oak Park Chislehurst West Headstone Farthing Street Addiscombe Wanstead Flats Chelsfield Oakleigh Park Upper Walthamstow Tulse Hill North Acton Newington Osterley Isle of Dogs Woodside Park Strand on the Green Friern Barnet Chessington Primrose Hill Bermondsey Tooting New Southgate Newbury Park Wandle Park Whitton Southall Ratcliff East Barnet Southbury Crews Hill Willesden Green Stonebridge Lower Holloway Aldersbrook Totteridge Sudbury Loxford Pimlico St James's Cubitt Town West Kilburn Fulham Little Britain Hounslow Heath Fulwell Shadwell Rosehill Ruislip Gardens East Finchley Walthamstow Pentonville Collier Row Soho Harold Park Hornsey Gipsy Hill Upper Edmonton Bounds Green Lea Bridge Victoria Pinner Clapham Lee Thornton Heath Little Woodcote World's End Silvertown Angel Beddington Marks Gate Risley Close Woodcote West Drayton Middle Park Greenhill Charing Cross Whetstone Old Bexley Bexley Blackwall Eltham Brent Park Chalk Farm Bedford Park Dudden Hill Manor House Goddington West Dulwich Walthamstow Village Cricklewood Beckton Furzedown Spitalfields Homerton North End Dormer's Wells St John's Wood Arkley Norbury Kilburn Royal Arsenal West Hoxton Southend Wembley Well Hall West Ruislip Barking Riverside Enfield Town West Green Park Royal Blackfen Selsdon Old Ford Keston Mark Green Street Green Aperfield Harringay Stratford New Town Little Ilford South Croydon Bandonhill Aldborough Hatch Temple Fortune South Ruislip Coney Hall Elstree Park Ruislip Common Hampstead Southborough Union Mews Northwood Hills Kensal Rise Abbey Wood Petersham Cann Hall Finchley Rowley Green South Bromley Dulwich Village East Ham Alexandra Park Festubert Place North Woolwich Lampton North Cheam Derry Downs Woodford Wells Old Coulsdon Church End Chiswick Hornchurch Upminster East Dulwich Coombe Barnet Palmers Green Coldblow Millbank Cranbrook Fortis Green East Sheen Morden Rushmore Hill Shirley Shooters Hill Harefield Petts Wood Staples Corner West Heath Barbican Bush Hill Park New Charlton Ladywell New Addington Hackbridge Roxeth Uxbridge Wennington Alderwood Terrace Holborn Old Oak Common Forestdale Brondesbury Park Forest Hill Kennington Longlands Upper Tooting Upper Shirley Plumstead Rainham Lessness Heath Parsons Green Coalmakers Wharf Ickenham Sipson Addington Putney Vale Twickenham Ramsden Collier's Wood Ilford Barking Hatton Balham Wanstead Harold Hill Kensal Town Crossness Clapham Common Rotherhithe Grahame Park Canary Wharf Welling Ruislip Manor Tavern Quay Leamouth Barnes Cray Sundridge Leytonstone Heston Mill Hill Lower Feltham Strawberry Hill Stepney Upper Norwood Wandsworth Lower Edmonton Harrow Becontree Whitehall Poplar Lower Place Somers Town Hadley Colindale Streatham Hill Shacklewell The Mews Lewisham Woodside North Sheen Yeading Tokyngton Dalston Ham Maida Vale Little Stanmore Hook South Hornchurch Bloomsbury Stamford Hill Gunnersbury Stoke Newington Hayes White City Crayford Barkingside Sutton Crooked Billet St Helier Kensington Plaistow Malden Rushett Cowley East Acton Gidea Park Battersea Arnos Grove Broom Hill Woodford Bridge Farnborough Norbiton North Cray Trinity Buoy Wharf Canons Park St George in the East Lower Belvedere Crook Log Crystal Palace Kevingtown North Hyde Perivale Honor Oak Mill Meads Maitland Park Castelnau Leyton Uxbridge Moor West Harrow Hainault North Finchley Leyton Marshes Elmstead St Giles Southgate Edmonton Foots Cray Frank Whipple Estate Hampton Hill Tooting Graveney Lambeth Harlington Mile End Chinatown Russell Hill Earlsfield Custom House Shortlands New Cross Gate Coldfall Bromley Ponders End Kentish Town Bellingham Hayes Town Bostall Woods Ruislip Hampstead Heath South Lambeth Cheam Chase Cross Wormwood Scrubs West Norwood Berry's Green Monken Hadley Hadley Wood Chislehurst Upton Park West Hendon Norwood New Town Croydon Eastcote Blendon Horn Park Bayswater Southborough Burnt Oak Hampton Wick Bankside Woodford Woodcote Green West Wickham Longford Erith Streatham Park Dartmouth Park Bickley Church End Millwall Aldwych Rise Park Downham Kenton New Beckenham Mayfair Dollis Hill Newyears Green South Hackney Canonbury Castle Green Highams Park Hampton Queen's Park Snaresbrook South Harefield Worcester Park Enfield Lock Forest Gate Brentford End Chelsfield Hanwell Welsh Harp Kingsbury Muswell Hill Canning Town Hornsey Vale Coulsdon Wimbledon Park Brimsdown College Park Hale End Broad Green Emerson Park Brownswood Park Cowley Peachy The Wrythe