Healthcare Marketing in Southwark

Get in touch

Healthcare Advertising in Southwark

As a sector continuously growing and shifting with both technological and scientific developments (alongside social trends and appetites), healthcare marketing has been transformed over the last decade in terms of products available, services and consumer expectations.

We aren’t solely a nation just served by our brilliant NHS healthcare system anymore; as consumers, we are far more concerned with our general health and well-being than ever before. We all want the best doctors, dentists, food supplements, private healthcare, massage treatments, health retreats etc. and are happy to mix state-funded care with private options.

In this ever-growing and more competitive healthcare market, we find ourselves at PromoMedia working with healthcare brands and international healthcare organisations more than ever. The healthcare market is compact and developing, and if one wants to stand out from the competition, effective marketing campaigns need to be put in place.

We work with private healthcare suppliers, doctors, dentists, chemists, medical insurance groups and more, putting together bespoke healthcare advertising plans in place all over the UK.

If you are interested in advertising your healthcare company, please contact us today for more information.

Contact Us

What is Healthcare Advertising?

Healthcare marketing is simply the promotion of goods and services which are beneficial to our health. In essence, it is a hugely broad market, as any person at any time could be in need of healthcare assistance. 

At PromoMedia, we typically work with the following healthcare, health system members and medical professionals: 

  • Doctors

  • Dentists

  • Chemists

  • Medical insurance 

  • International drug companies

  • Health resorts

  • Private hospitals

For more information on our Healthcare marketing options simply drop us a message today and one of our friendly and experienced teams will be in touch to talk you through the options. 

Enquire Now

Healthcare Marketing Strategy - A Balanced Mix to Attract A Wide Audience

Successful healthcare marketing campaigns generally incorporate a wide range of advertising options. Different advertising methods are often used to create a comprehensive and successful overall campaign.

It seems an obvious thing to say, but this is because everyone is potentially interested in healthcare products – no matter what age, race, gender, sexuality or background – our health is important to us all – therefore, there is a huge amount of people to potentially target with any healthcare marketing plan. This means a full range of marketing options can be considered.

The most popular forms of healthcare marketing options are below:

  • Outdoor advertising – this is great at targeting a full range of people in particular locations. These options are popular with location-based services such as new doctors, dentists, health retreats etc. Healthcare insurance companies and supplement brands often employ national outdoor campaigns. For a full breakdown of outdoor advertising options visit our page here, where you will find more information on options such as 48 sheet advertising, bus advertising, London underground advertising, phone box advertising, bus stop advertising, billboard advertising and more, or for more information simply just drop us a message.

  • TV advertising – TV advertising is one of the most expensive forms of advertising in the UK but that is because it’s so effective. TV ads are used by major healthcare suppliers and national brands who are already established but are looking to cement their position as market leaders or to appeal to new customers. As a brilliant visual and audio medium, TV advertising comes highly recommended from PromoMedia. For a full breakdown of TV advertising costs visit here

  • Online advertising – unfortunately, when we feel ill, one of the things we do is Google the results – not something most healthcare professionals suggest, as you can often convince yourself that your common cold is much worse! However, long gone are the days of posters and leaflets in clinics and waiting rooms as the only form of education and advertising into healthcare products and services. Instead, consumers are more likely to look up conditions, medicines, therapies and practitioners online. Studies have shown that 72% of internet users have searched for healthcare information within the last year and 47% of internet users search for information on doctors or healthcare professionals. Therefore, online ads and social media advertising are great ways to target people searching the web for health advice, local health services, dietary advice, etc. Online advertising is often a very cost-effective way to advertise your company, service or brand. If this is of interest, read more here or drop us an enquiry.

These are just a few examples of healthcare marketing options that may be suitable, for a full list of the marketing options available visit this page here

Make an Enquiry

The Importance of Healthcare Advertising in SE1 0

Purchasing healthcare products or services in the UK can be either a proactive choice or a necessity (some people only search for a dentist when they get a toothache, whilst others have health plans which they have held for years and plan ahead) but whichever brand, service or product the consumer chooses to buy from, they must be firstly known, and secondary trusted. This is why advertising is important.

It’s a cliché that health is wealth but many people live by this mantra (we certainly do) and consumers rightly see healthcare as an investment in themselves and their well-being.

They are, therefore, willing to invest and pay if they believe a healthcare company offers them something valuable and a product or service which will improve their life. Building trust with those who don’t yet know you is tricky and this is why marketing in the healthcare world is becoming more important and why many healthcare advertising plans should be on-going and ever-developing; running over a number of months or even years.

Healthcare marketing campaigns should be designed to inform (tell someone you exist) and educate them (let them know what you offer).

This is because marketing messages in the healthcare industry are often considered untrustworthy or with a degree of scepticism by potential customers (so many products claim to improve your quality of life and will help you to live longer), so changing consumer’s opinions or gaining trust can be difficult and take some time.

This is why at PromoMedia we often recommend a sustained healthcare advertising plan in order to achieve the best results.

Building Trust through Healthcare Marketing

Healthcare marketing is all about building trust.

There is a fine line between educating a consumer and coming across as patronising or inconsiderate (in what can be a sensitive area to promote). Those within the healthcare industry must seek both trust and clarity in communications to attract new customers in a way that is considered, informative and balanced.

Consumers put their faith in healthcare brands and assume expertise, so in order to get your healthcare messages across, communications should be clear and concise and without ridiculous life-changing hyperbole. These healthcare industry marketing messages do not necessarily need to be overly detailed but should be to the point and balanced rather than appearing too “selly”. This is often why outdoor ads and also press ads can be particularly effective in this area; these medium have limited space so the messages in them are often clear and to the point. Social media is often a good way to support these methods with more information. 

Medical Marketing in Southwark

The power of consumer trust in the healthcare and medical industry is invaluable and nurtures not just one-off purchases, but ongoing relationships you can have for years (which to any business is very profitable) e.g. when a patient finds a good doctor, dentist or healthcare product they don’t want to change! This also means that the marketing strategies of businesses within the healthcare industry should be about both advertising to attract new clients but there should also be campaigns to give ongoing reassurance to existing customers that their faith in you is valid.

For example, if you are a vitamin supplement company, customers will feel reassured to see your adverts and the positive effects it’s having on other people; this will make them feel they have made the right choice in selecting your product and so they will continue to purchase.

Well-rounded campaigns in healthcare marketing will mainly, therefore, follow a balanced full cycle - demonstrating brand credibility, knowledge and professional responsibility with customers at different stages of their relationship with you; either first-time buyers or existing customers. It will also allow you to show there is much more to your product, service and team than just a catchy headline and selling point.

Doctor and Dentist Advertising in Southwark  - Why Should I Advertise?

Doctor and dental practitioner referrals can be extremely beneficial and are a fantastic (and free) way to gain new patients and customers who already place a high level of trust in your product or service due to a professional recommendation. As a business, however you can’t be responsible for others to drive customers your way, this is why pro-active advertising and a marketing strategy is key.

Public relations and positive perceptions about your work (word of mouth) also make up an important part of your brand’s image, and this can be supported in various ways. You can become the ‘go-to’ brand and become a thought leader, nurturing a positive reputation within the local community; and we believe this is best achieved by a combination of professional referrals, word of mouth and importantly paid advertising and comprehensive and balanced marketing strategies.

Paid advertising act as a confident message that you are established, reputable and popular.

Also, meaningful branding ties in brands can also be considered. Identifying yourself as an organisation focused on positive outcomes, with relevant and key partnerships within your industry e.g. doctors connected to local gyms, dentists with toothpaste brands etc.

It’s important to acknowledge that the traditional patient-doctor relationship has taken on a much more commercial feel in recent years, moving instead from a prescriptive one-way educational relationship instead to a much more engaged, interactive partnership where the power is held by the patient now and not the healthcare professional. The internet has made it considerably easier for consumers to research conditions, products and services and to compare different providers and costs – even globally. It is not unheard of for people to travel to other cities such as New York or those in Europe for superior products or treatments. 

The empowerment of the patient and customer in this space means advertising in the health system is more important than ever.

Physicians and doctors are no longer the decision-makers – that now falls to the consumer, an example would be private dental care e.g. you may be told you need an implant, and your dentist may advise on an implant specialist connected to them, however, these may be expensive, so as a paying consumer you have the choice to go elsewhere and use any private dental implant specialist you want. This leaves you then open to the power of advertising from any private implant specialist.

For more information on healthcare and medical advertising contact us today for free quotes. 

Value for Money and Return on Investment on Healthcare Marketing

Globally, the healthcare industry spends more than any other on advertising – but we believe this is largely down to the inefficiency of campaigns and the less commercial approach often taken.

Working with PromoMedia and our partners, we believe you’ll find a much better ROI on your investment in listening to your aims, ambitions and working with you and your budget.

Frequently Asked Questions About Healthcare Marketing

  1. "What does a healthcare marketer do?" The role of a healthcare marketer is to put together a bespoke and effective healthcare marketing strategy, this can often be done to complement in-house marketing efforts, and is often used to reach new prospective patients and clients. It is often advised that a professional in this niche is employed so that they have experience in communicating accurate health system information. This is imperative as all health information used in advertising communications needs to be accurate and substantiated. A healthcare marketer will produce and execute overall marketing strategies.

  2. "What is included in healthcare marketing?" There is no set answer in making a successful healthcare marketing strategy, it will depend on the specific product or service being offered. We often recommend a broad range of media, including press and radio, normally backed up by a strong digital marketing campaign – which can be highly specific and targeted to prospective patients.  

  3. “We are an international healthcare organization based in New York, and we are looking for a healthcare marketing agency in the UK to complement our in-house marketing strategy and marketing efforts. At the moment these are mainly based around social media posting, boosting and web click ads, but we will need some more traditional options to break the UK market. Can you help?” Yes, we can, we work a variety of overseas healthcare organizations looking to recruits new customers and patients from the UK. Most of these already have a decent social media and digital marketing plan in place. This means the healthcare marketing plan we tend to put together looks at options such as TV, radio and outdoor health marketing opportunities. Contact us with your name email and some general information and we will give you a call.

Contact Us

If you are looking to advertise in the Healthcare sector contact us today and tell us a bit about you, your services and we will give you a call to chat through the various options.

As mentioned, there are lots of options to consider when advertising in the healthcare sector (as it’s a wide-ranging industry with a mass market), but it can give you advice and costings on the best strategies to take your product, service and goods to the next level, ensuring new patients, clients and customers.

We look forward to hearing from you.  

Contact us

We cover Southwark (London)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for healthcare marketing
Kingsbury Custom House Central Parade Hayes Town Aldwych Coulsdon Crews Hill Beckenham Sydenham Hill Clayhall Old Ford Turnpike Lane Chinbrook Forestdale Broad Green Bow Barnsbury New Addington Pinner Green Globe Town Sydenham Greenwich Canons Park Russell Hill St Paul's Cray Hayes End Tooting Graveney Falconwood Hockenden Kingston Hill Cole Park Isleworth Fitzrovia South Wimbledon Tottenham Old Bexley Forest Hill Goddington Fulwell Harmondsworth Walthamstow Friday Hill Upper Edmonton Shortlands Elmers End Clapham Slade Green Battersea Wood Green Cudham Orpington Crofton Eastcote West Hackney Hornsey Kensal Rise Crofton Park West Acton St Johns South Norwood Colney Hatch Brent Park Dagenham Rainham Norwood New Town Hale End World's End Brompton Temple Mills Alexandra Park Rotherhithe St George in the East Stonebridge Palmers Green Southgate Ruxley Catford Nine Elms West Dulwich West Brompton Grove Park Coldharbour Kentish Town Blackfen Welling North Greenwich Church End Edgware Bury Upper Holloway Furzedown Stanmore Tottenham Green Lewisham West Ealing Morden South Woodford Bethnal Green Cockfosters Chessington Clock House Maryland Hampton Wick Canning Town Childs Hill Berry's Green Upper Sydenham Covent Garden North Harrow Leyton Marshes Tower Gardens Gidea Park Greenford Kensal Town Brent Cross Strand Carshalton on the Hill Holders Hill Hadley Hampton Wandle Park Petts Wood Arkley Chelsfield Ruislip Manor North Ockendon Woodford Bridge Colindale Brunswick Park Hornchurch Church End Silvertown Deptford South Harefield Crooked Billet Isle of Dogs Coldfall Golders Green Temple Fortune Walworth Corbets Tey Archway Victoria Ealing Maida Vale Park Royal Hayes South Acton Acton Stratford Marsh Upton Park Arnos Grove Northumberland Heath Ruislip Common East Bedfont Union Mews St Luke's Bulls Cross Eden Park Primrose Hill Fairlawn Cottage Whitton North End Lower Holloway New Charlton Mile End Newyears Green North End Old Malden Hampton Court Lambeth Camden Town Monks Orchard Bow Common Stepney Single Street Chingford Green Bexley Hackbridge South Hornchurch South Hackney Wanstead Heston Queen's Park North Woolwich Rosehill Higham Hill Chelsfield Forest Gate Noel Park College Park New Cross Gate Highlands Village Seven Sisters Cowley Peachy Upper Walthamstow Clerkenwell Northwood Hills West Barnes Wallington Square Bayswater Longlands Uxbridge Moor Roehampton Homerton Lea Bridge Derry Downs Finchley Southborough Wembley Cann Hall Wandsworth Kidbrooke Becontree Heath Streatham Vale South Tottenham West Wickham Chingford South Bromley Upper Elmers End Paddington St Margarets Rise Park Chingford Hatch Elephant and Castle Crystal Palace Ickenham Maze Hill West Hampstead Emerson Park Sutton West Thamesmead Plashet East Barnet Little Stanmore Clapton Park Chinatown Bloomsbury Elmstead Fulham Upminster West Green Harold Wood Belmont Beddington Willesden Green New Southgate Foxbury Lessness Heath Wimbledon Common Hook Cottenham Park Soho Barnes Putney Heath Riddlesdown Westminster Staples Corner Hackney Chelsea Pratt's Bottom Mitcham Carshalton Beeches Marks Gate Kenley Harrow Weald Shooters Hill Worcester Park Bromley Park De Beauvoir Town Luxted Penge North Hyde Beckton Green Street Green Norwood Green Rushmore Hill Dulwich Village Blackheath Park Feltham North Hillingdon Kilburn St James's Hillingdon Heath Harefield Grove Lower Feltham Southwark Tolworth Barking Wharf Square Notting Hill Harrow on the Hill Friern Barnet Swiss Cottage Addington Denham West Ruislip Canary Wharf Manor House Upton Aldborough Hatch The Burroughs Wallington Fullwell Cross Lower Sydenham Poynders Parade Hitchin Square Ruislip Woodford Green Petersham Harlesden Havering-atte-Bower East Ham Stratford New Town Haggerston Camberwell Blackheath East Acton Newbury Park Gallows Corner Norbury Brockwell Park Seething Wells Sanderstead Keston Mark Barbican Shadwell Farnborough Risley Close Pinnerwood Park North Feltham Barking Whitehall Arpley Square Parsons Green Norbiton Somers Town New Malden South Kensington Albany Park Bromley Cricklewood Lamorbey Nash Eel Pie Island Dartmouth Park Preston Alperton Farthing Street Plumstead Common Strawberry Hill Bullsmoor Aperfield Hoxton Honor Oak Park The Borough Seven Kings Woodford Wells Mottingham Whetstone Grove Park Hallsville Quarter Tottenham Hale Brondesbury Lesnes Abbey Plumstead Wormwood Scrubs Balham Whitechapel Festubert Place Highams Park Barnet Clapham Park Rayners Lane South Lambeth Osterley North Finchley Bermondsey Spitalfields Lower Belvedere Carshalton Repton Park Coney Hall Manor Park West Heath Grahame Park Tooting Bec Wembley Park Enfield Lock Crossness Elm Park Castle Green Brockley Dormer's Wells Loxford Harold Park West Ham Lampton Little Venice Berrylands Kensington Copse Hill Tulse Hill Hatch End Woolwich Bromley Common Cranford Pentonville Finsbury Park Limehouse Bromley Oakwood Holloway Chase Village Belvedere Edgware Ardleigh Green Streatham Hill Southbury Wealdstone Osidge New Barnet Sipson Brixton Merton Brownswood Park Avery Hill South Harrow Knightsbridge Kennington Well Hall Fortis Green Bedford Park Colyers Creekmouth Bellingham Walthamstow Forest Blackfriars Hampton Hill Spring Park Ratcliff Hill End Blackheath Royal Standard Hanworth Brimsdown Mortlake Chislehurst West Greenhill Brook Green West Kilburn Walthamstow Village Rush Green Shepherd's Bush Hammersmith Unity Place Chiswick The Hale Trinity Buoy Wharf Crayford Twickenham Pinner North Cheam Earlsfield South Beddington Bostall Woods Royal Arsenal West Upper Shirley North Cray Temple Putney Vale Belmont Forty Hill Hatton Leytonstone Upper Ruxley Perivale Nunhead East Sheen Ilford Crook Log Thornton Heath Burnt Oak Newington New Beckenham Stoke Newington Hackney Wick Shirley Maypole Pimlico Collier's Wood Benhilton Southall Aldersbrook Westcombe Park Chalk Farm Little Ilford Foots Cray Hornsey Vale Old Coulsdon Monken Hadley Kew Tokyngton Freezy Water Dudden Hill North Kensington Honor Oak South Street Yiewsley Enfield Town Plaistow Purley Cranbrook Highbury Poplar Downe Putney Bandonhill Highwood Hill Cowley Holborn Hainault Becontree Strand on the Green Marylebone Collier Row Lower Clapton Cranham Surrey Quays St Pancras Biggin Hill Crouch End Wanstead Flats Erith Belgravia Gants Hill Bexleyheath Millbank Hackney Marsh Upper Clapton Raynes Park Clapham Junction Frognal Belsize Park Surbiton Walham Green Beddington Corner Goodmayes Keston Barnet Gate Widmore Islington Gipsy Hill Park Langley The Hyde Knight's Hill Hampstead Garden Suburb Leyton Snaresbrook Little Woodcote Bush Hill Park Bushey Mead Tooting Bec Common Frank Whipple Estate Little Britain Hounslow Chipping Barnet Blackwall Wapping Bell Green Wennington Hayes Leamouth Peckham Enfield Wash Sands End Grange Park Upminster Bridge Chadwell Heath Harold Hill Oval Enfield Highway Docklands Chislehurst Bickley Ruislip Gardens Headstone Kensal Green Downham Woodside Charlton Woodside Park St Mary Cray Cranley Gardens Stamford Hill Richmond Muswell Hill Hounslow West Southfields Uxbridge North Acton Ramsden South Hampstead New Cross Craven Walk Bopeep Middle Park London Hadley Wood Upper Belvedere Streatham Park Ducks Island Cubitt Town The Mews Hounslow Heath Mill Hill Underhill Cheam Kingsland Upper Norwood The Wrythe East Finchley Ponders End Parliament Hill Castelnau Wandsworth Common Malden Rushett West Drayton East Wickham Coombe Holland Park Woodford Hillingdon Lower Place Harefield Shoreditch Eastcote Village Eltham Earl's Court Cyprus Shacklewell Kingston upon Thames Motspur Park Leaves Green West Kensington Stratford St John's Roundshaw Highgate Hendon Wimbledon Roxeth Cowley Peachey Hither Green Harrow Waddon Selhurst Harlington Tufnell Park Broom Hill Barking Riverside East Dulwich Hampstead Heath Dulwich Finsbury Colham Green St Giles Croydon Denmark Hill Lisson Grove Anerley New Eltham Ladywell Neasden West Norwood West Hendon West Harrow Oakleigh Park Mill Meads Maitland Park Poverest Rowley Green Sidcup Lower Edmonton Bankside Willesden Barnes Cray Lower Morden Merton Park Brentford Cambridge Heath Hampstead Barnehurst Northolt Canonbury St John's Wood Blendon Wallend Regent's Park Southend Coalmakers Wharf Totteridge South Croydon Noak Hill North Wembley Coldblow Addiscombe Gospel Oak Longford Gunnersbury Enfield Sundridge Teddington Horn Park Hyde Park Corner Welsh Harp Mayfair Tooting Fairlop Horns Green Hackney Central Charing Cross North Sheen Upper Tooting Farringdon Old Oak Common Dalston Elstree Park Botany Bay Enfield Island Village Harringay Dollis Hill Herne Hill Thamesmead Brentford End Stroud Green Vale of Health Little Heath Woodcote Green Edmonton Bowes Park Chase Cross Hazelwood Summerstown Sudbury White City King's Cross Westbourne Green Streatham Abbey Wood Bounds Green Kevingtown Alderwood Terrace Stockwell Clapham Common South Ruislip Locksbottom Wimbledon Park Bostall Heath Plaistow Woodcote Acton Green Barkingside Winchmore Hill Ham Millwall Brondesbury Park Morden Park Redbridge Aldgate St Helier Lee Hanwell Woodlands Romford Tavern Quay Northwood Queensbury Spring Grove North Southwark Southborough Hacton Selsdon Tower Hill Yeading Kenton Kingston Vale Angel Vauxhall