Healthcare Marketing in Four Lane End

Get in touch

Healthcare Advertising in Four Lane End

As a sector continuously growing and shifting with both technological and scientific developments (alongside social trends and appetites), healthcare marketing has been transformed over the last decade in terms of products available, services and consumer expectations.

We aren’t solely a nation just served by our brilliant NHS healthcare system anymore; as consumers, we are far more concerned with our general health and well-being than ever before. We all want the best doctors, dentists, food supplements, private healthcare, massage treatments, health retreats etc. and are happy to mix state-funded care with private options.

In this ever-growing and more competitive healthcare market, we find ourselves at PromoMedia working with healthcare brands and international healthcare organisations more than ever. The healthcare market is compact and developing, and if one wants to stand out from the competition, effective marketing campaigns need to be put in place.

We work with private healthcare suppliers, doctors, dentists, chemists, medical insurance groups and more, putting together bespoke healthcare advertising plans in place all over the UK.

If you are interested in advertising your healthcare company, please contact us today for more information.

Contact Us

What is Healthcare Advertising?

Healthcare marketing is simply the promotion of goods and services which are beneficial to our health. In essence, it is a hugely broad market, as any person at any time could be in need of healthcare assistance. 

At PromoMedia, we typically work with the following healthcare, health system members and medical professionals: 

  • Doctors

  • Dentists

  • Chemists

  • Medical insurance 

  • International drug companies

  • Health resorts

  • Private hospitals

For more information on our Healthcare marketing options simply drop us a message today and one of our friendly and experienced teams will be in touch to talk you through the options. 

Enquire Now

Healthcare Marketing Strategy - A Balanced Mix to Attract A Wide Audience

Successful healthcare marketing campaigns generally incorporate a wide range of advertising options. Different advertising methods are often used to create a comprehensive and successful overall campaign.

It seems an obvious thing to say, but this is because everyone is potentially interested in healthcare products – no matter what age, race, gender, sexuality or background – our health is important to us all – therefore, there is a huge amount of people to potentially target with any healthcare marketing plan. This means a full range of marketing options can be considered.

The most popular forms of healthcare marketing options are below:

  • Outdoor advertising – this is great at targeting a full range of people in particular locations. These options are popular with location-based services such as new doctors, dentists, health retreats etc. Healthcare insurance companies and supplement brands often employ national outdoor campaigns. For a full breakdown of outdoor advertising options visit our page here, where you will find more information on options such as 48 sheet advertising, bus advertising, London underground advertising, phone box advertising, bus stop advertising, billboard advertising and more, or for more information simply just drop us a message.

  • TV advertising – TV advertising is one of the most expensive forms of advertising in the UK but that is because it’s so effective. TV ads are used by major healthcare suppliers and national brands who are already established but are looking to cement their position as market leaders or to appeal to new customers. As a brilliant visual and audio medium, TV advertising comes highly recommended from PromoMedia. For a full breakdown of TV advertising costs visit here

  • Online advertising – unfortunately, when we feel ill, one of the things we do is Google the results – not something most healthcare professionals suggest, as you can often convince yourself that your common cold is much worse! However, long gone are the days of posters and leaflets in clinics and waiting rooms as the only form of education and advertising into healthcare products and services. Instead, consumers are more likely to look up conditions, medicines, therapies and practitioners online. Studies have shown that 72% of internet users have searched for healthcare information within the last year and 47% of internet users search for information on doctors or healthcare professionals. Therefore, online ads and social media advertising are great ways to target people searching the web for health advice, local health services, dietary advice, etc. Online advertising is often a very cost-effective way to advertise your company, service or brand. If this is of interest, read more here or drop us an enquiry.

These are just a few examples of healthcare marketing options that may be suitable, for a full list of the marketing options available visit this page here

Make an Enquiry

The Importance of Healthcare Advertising in S36 8

Purchasing healthcare products or services in the UK can be either a proactive choice or a necessity (some people only search for a dentist when they get a toothache, whilst others have health plans which they have held for years and plan ahead) but whichever brand, service or product the consumer chooses to buy from, they must be firstly known, and secondary trusted. This is why advertising is important.

It’s a cliché that health is wealth but many people live by this mantra (we certainly do) and consumers rightly see healthcare as an investment in themselves and their well-being.

They are, therefore, willing to invest and pay if they believe a healthcare company offers them something valuable and a product or service which will improve their life. Building trust with those who don’t yet know you is tricky and this is why marketing in the healthcare world is becoming more important and why many healthcare advertising plans should be on-going and ever-developing; running over a number of months or even years.

Healthcare marketing campaigns should be designed to inform (tell someone you exist) and educate them (let them know what you offer).

This is because marketing messages in the healthcare industry are often considered untrustworthy or with a degree of scepticism by potential customers (so many products claim to improve your quality of life and will help you to live longer), so changing consumer’s opinions or gaining trust can be difficult and take some time.

This is why at PromoMedia we often recommend a sustained healthcare advertising plan in order to achieve the best results.

Building Trust through Healthcare Marketing

Healthcare marketing is all about building trust.

There is a fine line between educating a consumer and coming across as patronising or inconsiderate (in what can be a sensitive area to promote). Those within the healthcare industry must seek both trust and clarity in communications to attract new customers in a way that is considered, informative and balanced.

Consumers put their faith in healthcare brands and assume expertise, so in order to get your healthcare messages across, communications should be clear and concise and without ridiculous life-changing hyperbole. These healthcare industry marketing messages do not necessarily need to be overly detailed but should be to the point and balanced rather than appearing too “selly”. This is often why outdoor ads and also press ads can be particularly effective in this area; these medium have limited space so the messages in them are often clear and to the point. Social media is often a good way to support these methods with more information. 

Medical Marketing in Four Lane End

The power of consumer trust in the healthcare and medical industry is invaluable and nurtures not just one-off purchases, but ongoing relationships you can have for years (which to any business is very profitable) e.g. when a patient finds a good doctor, dentist or healthcare product they don’t want to change! This also means that the marketing strategies of businesses within the healthcare industry should be about both advertising to attract new clients but there should also be campaigns to give ongoing reassurance to existing customers that their faith in you is valid.

For example, if you are a vitamin supplement company, customers will feel reassured to see your adverts and the positive effects it’s having on other people; this will make them feel they have made the right choice in selecting your product and so they will continue to purchase.

Well-rounded campaigns in healthcare marketing will mainly, therefore, follow a balanced full cycle - demonstrating brand credibility, knowledge and professional responsibility with customers at different stages of their relationship with you; either first-time buyers or existing customers. It will also allow you to show there is much more to your product, service and team than just a catchy headline and selling point.

Doctor and Dentist Advertising in Four Lane End  - Why Should I Advertise?

Doctor and dental practitioner referrals can be extremely beneficial and are a fantastic (and free) way to gain new patients and customers who already place a high level of trust in your product or service due to a professional recommendation. As a business, however you can’t be responsible for others to drive customers your way, this is why pro-active advertising and a marketing strategy is key.

Public relations and positive perceptions about your work (word of mouth) also make up an important part of your brand’s image, and this can be supported in various ways. You can become the ‘go-to’ brand and become a thought leader, nurturing a positive reputation within the local community; and we believe this is best achieved by a combination of professional referrals, word of mouth and importantly paid advertising and comprehensive and balanced marketing strategies.

Paid advertising act as a confident message that you are established, reputable and popular.

Also, meaningful branding ties in brands can also be considered. Identifying yourself as an organisation focused on positive outcomes, with relevant and key partnerships within your industry e.g. doctors connected to local gyms, dentists with toothpaste brands etc.

It’s important to acknowledge that the traditional patient-doctor relationship has taken on a much more commercial feel in recent years, moving instead from a prescriptive one-way educational relationship instead to a much more engaged, interactive partnership where the power is held by the patient now and not the healthcare professional. The internet has made it considerably easier for consumers to research conditions, products and services and to compare different providers and costs – even globally. It is not unheard of for people to travel to other cities such as New York or those in Europe for superior products or treatments. 

The empowerment of the patient and customer in this space means advertising in the health system is more important than ever.

Physicians and doctors are no longer the decision-makers – that now falls to the consumer, an example would be private dental care e.g. you may be told you need an implant, and your dentist may advise on an implant specialist connected to them, however, these may be expensive, so as a paying consumer you have the choice to go elsewhere and use any private dental implant specialist you want. This leaves you then open to the power of advertising from any private implant specialist.

For more information on healthcare and medical advertising contact us today for free quotes. 

Value for Money and Return on Investment on Healthcare Marketing

Globally, the healthcare industry spends more than any other on advertising – but we believe this is largely down to the inefficiency of campaigns and the less commercial approach often taken.

Working with PromoMedia and our partners, we believe you’ll find a much better ROI on your investment in listening to your aims, ambitions and working with you and your budget.

Frequently Asked Questions About Healthcare Marketing

  1. "What does a healthcare marketer do?" The role of a healthcare marketer is to put together a bespoke and effective healthcare marketing strategy, this can often be done to complement in-house marketing efforts, and is often used to reach new prospective patients and clients. It is often advised that a professional in this niche is employed so that they have experience in communicating accurate health system information. This is imperative as all health information used in advertising communications needs to be accurate and substantiated. A healthcare marketer will produce and execute overall marketing strategies.

  2. "What is included in healthcare marketing?" There is no set answer in making a successful healthcare marketing strategy, it will depend on the specific product or service being offered. We often recommend a broad range of media, including press and radio, normally backed up by a strong digital marketing campaign – which can be highly specific and targeted to prospective patients.  

  3. “We are an international healthcare organization based in New York, and we are looking for a healthcare marketing agency in the UK to complement our in-house marketing strategy and marketing efforts. At the moment these are mainly based around social media posting, boosting and web click ads, but we will need some more traditional options to break the UK market. Can you help?” Yes, we can, we work a variety of overseas healthcare organizations looking to recruits new customers and patients from the UK. Most of these already have a decent social media and digital marketing plan in place. This means the healthcare marketing plan we tend to put together looks at options such as TV, radio and outdoor health marketing opportunities. Contact us with your name email and some general information and we will give you a call.

Contact Us

If you are looking to advertise in the Healthcare sector contact us today and tell us a bit about you, your services and we will give you a call to chat through the various options.

As mentioned, there are lots of options to consider when advertising in the healthcare sector (as it’s a wide-ranging industry with a mass market), but it can give you advice and costings on the best strategies to take your product, service and goods to the next level, ensuring new patients, clients and customers.

We look forward to hearing from you.  

Contact us

We cover Four Lane End (South Yorkshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for healthcare marketing
Barnsley Kirkhouse Green Bolsterstone Stephen Hill Ryecroft Masbrough Barrow Ewden Village Hall Broom Brick Houses Lower Crabtree Denaby Main Dore Aston Shay House Soughley Norton Darton Midhopestones Askern Backmoor Highfields Athersley North Lindrick Dale Heeley Redbrook Hallowmoor Ecclesall Sunnyside Bradway Bank Clifton Noblethorpe Upper Midhope Wath upon Dearne Greenhill Meersbrook Dodworth Green Haigh Kimberworth Park Broom Hollin Busk Castle Green Howbrook Instoneville Little Norton Old Denaby Storrs Dunscroft Barugh Nether Haugh Wadsley Firbeck Hangsman Hill Shaw Lands Herdings Charnock Hall Stacey Bank Wales Athersley South Knowle Top Herringthorpe Carsick Hill Lowedges High Melton Gilroyd Broomhill Topham Thrybergh The Lings Whinney Hill Branton Gleadless Thurlstone Hardwick Maythorn Brampton Thorpe Common New Totley Sheffield Park Wood Seats Orchard Square Cusworth Bolton upon Dearne Pilley Sharrow Vale Laughton Common Birley Carr Piccadilly Gildingwells Bracken Moor Fall Bank Dodworth Bottom Hill Top Parkwood Springs Wickersley Hoyle Mill Hampole Far Bank Charltonbrook Woodlands East Pot House Mortomley Little Common Bradway Hoyland Finningley Carcroft Common Scholes Old Haywoods Jump Old Town Norton Millhouse Green Whiston Whirlow Brook Blaxton Dinnington Morthen Hanging Water Intake Nethergate Darfield Burghwallis Pinfold Hill Sharrow Head Measborough Dike Sim Hill Foldrings Kelham Island Pudding Hill Dalton Lidget Hillsborough New Edlington Wike Well End Grange Lane Burncross Rollestone Park Hill Sandygate Kexbrough Upper Hoyland Stopes Owlthorpe Hill Top Mosborough Milton Highlane Norton Lees Townhead Lodge Moor Malinbridge Long Sandall Mawson Green Scout Dike Finkle Street Hatfield Gleadless Townend Fishlake Steel Bank Lakeside Village Adwick le Street Doncaster Common Abdy Stannington Elsecar Sykehouse Jordan Hemsworth Conanby Carlecotes Carr Sharrow Lower Bradway Tinsley New Village Four Lane Ends Tivy Dale Wood Royd Ravenfield Pitsmoor Woodhouse Mill Shiregreen Tankersley Hollow Meadows Micklebring Causeway Head Royd Lower Walkley Owston Hill Top Brightside Bolehill Wisewood Smithy Moor Barugh Green Beighton Platts Common Swinton Bridge Onesacre Belle Green Wincobank Normandale Stockbridge Balby Harlington Maltby Potter Hill Wood Willows Whitley Barnes Hall High Hoyland Fenwick Loxley Aughton Thorne Sprotbrough Park Newhill Base Green Silkstone Common Low Harley Netherthorpe Stubbin Little Sheffield Ickles Hallam Head Tilts Snowden Hill Brierley Attercliffe Park Side Bentley Sheffield Lane Top Auckley South Bramwith Low Holdworth Brierholme Carr Pismire Hill Four Lane End Drakehouse Kirk Bramwith Hoylandswaine Holme Greystones Armthorpe Upper Cudworth Grimesthorpe Waverley Thurnscoe Thurgoland Grenoside Hemingfield Low Wincobank The Wheel Hayfield Green Dalton Parva Howard Hill St Ann's Goole Green Doncaster Parkgate Upper Crabtree Knoll Top Townhead Fir Vale Broomfield Stainborough Clifton Cundy Cross Sutton Cat Hill Crow Edge North Anston Parkhead Little Hay Nooking Worsbrough Village Hooton Levitt Holbrook Crosspool Elm Tree Hill Den Bank Sandhill Lowfield Fulwood Ardsley Hexthorpe Smithies Walkley Hatfield Woodhouse Ravenfield Common Rivelin Glen Longley Estate Dungworth Hackenthorpe Kendray Port Mahon Adwick upon Dearne Cundy Hos Normanton Spring Attercliffe Hill Top Spink Hall Bridge End Gateway Plaza Rawmarsh Lundwood Burngreave Wybourn Loxley Bottom Mexborough Brincliffe Great Houghton Thorn Hill Birley Estate Kilnhurst Pincheon Green Worsbrough Common Rostholme Keresforth Hill West Melton Gawber Littleworth Conisbrough Letwell Blacker Hill Cantley Highfield Throapham Thornseat Highfield South Lane Shirecliffe Swallownest Dodworth Royston Banner Cross Carsick Low Barugh The Manor Low Valley Victoria Upper Bradway East Dene Waleswood Deep Pit Todwick Brodsworth Thorpe in Balne Bramley Lings Load Brook Waldershaigh Kine Moor Cricket Houses Higham Wilthorpe Hoyland Common Wadworth Mapplewell Lings Common Birley Edge Warren Bow Broom Highgate Woodall Studfield Hill Richmond Hill Haywood Neepsend Worsbrough Bridge New Rossington Boulder Hill Owlerton Dalton Magna Stocksbridge Hooton Roberts Thurnscoe East Sunnyfields Goldthorpe Handsworth Hill Woodside Handsworth Austerfield Stainton King Edwards Wingfield Netherthorpe Brinsworth Stairfoot Hurl Field Templeborough Upper Tankersley Parson Cross Rossington Green Moor Woodthorpe Estate Walkley Bank Braithwell Hatfield Chase Aldwarke Horner House Hyde Park Kiveton Park Cudworth West End Cotterhill Woods Loversall Edge Mount Summerfield Longley Ings Philadelphia Totley Moss Campsall Laughton en le Morthen Orgreave Northfield Belle Vue High Bradfield Abbeydale Park Berry Moor Upper Haugh Spring Vale Little Houghton Hermit Hill Edderthorpe Brightholmlee Clayton Moorends Rotherham Carbrook Nutwell South Anston Birkendale Shaftholme Richmond Park Abbeydale Ughill Scawsby Tapton Hill Hollins End Greystones Cliffe Barnburgh Crane Moor Wombwell Pickburn Penistone Wharncliffe Side Higher Stubbin Shafton Two Gates Ringinglow Street Darnall Frecheville Southey Green Billingley New Lodge East Herringthorpe Crookes Jordanthorpe Catcliffe Wigtwizzle Meersbrook Bank Smithley Pogmoor Plumbley Almholme Richmond Low Bradfield Norton Hammer Millhouses Woodland View Honeywell Beauchief Hillfoot Eskholme Totley Rise Braithwaite Westfield Cawthorne Shafton Wortley Dunford Bridge Wentworth Greenland Fullshaw Hazlehead Guilthwaite Wheatley Hills Wadsley Bridge Wormley Hill Wales Bar Manor Park Hill Top Batemoor Arbourthorne Estate Hill Top Low Laithes Low Stubbin Birdwell Bentley Rise Ulley Dropping Well Under Tofts Coldwell Ward Green Listerdale Grimethorpe Newton Cubley Hooton Pagnell Swinton Frickley Keppel's Column Ecclesfield Canal Side Moorgate Hill Top Worsbrough Dale Woodsetts Bents Green Arbourthorne Hood Hill Carlton Eastwood Ecklands Woodhouse Stainforth Worsbrough Bawtry Staincross Blackburn Sothall High Green Hoober Worrall Ingbirchworth Spittal Houses Cadeby Greasbrough Old Cantley Tickhill High Wincobank Long Line Wilsic Fairleigh Netherthorpe Thorpe Salvin Silkstone Carcroft Cortworth Harthill Slay Pits Highwoods Scawthorpe Hood Green Greenside Meadow Hall Carr Head Oxspring Gleadless Valley Jordon Broomhill Brecks Monk Bretton Cudworth Common Roughbirchworth Sprotbrough Harden Norton Woodseats Carter Knowle Eastfield Higham Common Fourlane Ends Old Edlington Holdworth Intake Upper Whiston Wheatley Park Stumperlowe Chapeltown Barnby Dun Royd Moor Sheffield Brampton en le Morthen Bramley Park Head Skelbrooke Bullhouse Lea Brook Whirlow Turnerwood Hellaby Halfway Moorhole Endcliffe Edge Deepcar Bradgate Catshaw Lewden Oughtibridge Common Side Windhill Dolcliffe Common Kimberworth Skellow Crookesmoor Slade Hooton Nether Green Treeton Bromley Firth Park Harley Town End Edenthorpe Endcliffe Crescent Kirk Sandall Trumfleet Westfield Lydgate Thurcroft Totley Brook Bessacarr Lane End Arksey Marr Upperthorpe Manor Estate Meadow Head Toll Bar Dunsville West Green Swaithe Waterthorpe Garden Village Brookhouse New York Ranmoor Holmes Manvers Wheatley Middlecliffe Canklow Thorpe Hesley Warmsworth Flanderwell Coisley Hill Fosterhouses Hickleton Liberty Hill Church Field Nether Edge Newfield Green The Green Middlewood Langsett East Whitwell Dean Head Stone Woodlands