Healthcare Marketing in Spink Hall

Get in touch

Healthcare Advertising in Spink Hall

As a sector continuously growing and shifting with both technological and scientific developments (alongside social trends and appetites), healthcare marketing has been transformed over the last decade in terms of products available, services and consumer expectations.

We aren’t solely a nation just served by our brilliant NHS healthcare system anymore; as consumers, we are far more concerned with our general health and well-being than ever before. We all want the best doctors, dentists, food supplements, private healthcare, massage treatments, health retreats etc. and are happy to mix state-funded care with private options.

In this ever-growing and more competitive healthcare market, we find ourselves at PromoMedia working with healthcare brands and international healthcare organisations more than ever. The healthcare market is compact and developing, and if one wants to stand out from the competition, effective marketing campaigns need to be put in place.

We work with private healthcare suppliers, doctors, dentists, chemists, medical insurance groups and more, putting together bespoke healthcare advertising plans in place all over the UK.

If you are interested in advertising your healthcare company, please contact us today for more information.

Contact Us

What is Healthcare Advertising?

Healthcare marketing is simply the promotion of goods and services which are beneficial to our health. In essence, it is a hugely broad market, as any person at any time could be in need of healthcare assistance. 

At PromoMedia, we typically work with the following healthcare, health system members and medical professionals: 

  • Doctors

  • Dentists

  • Chemists

  • Medical insurance 

  • International drug companies

  • Health resorts

  • Private hospitals

For more information on our Healthcare marketing options simply drop us a message today and one of our friendly and experienced teams will be in touch to talk you through the options. 

Enquire Now

Healthcare Marketing Strategy - A Balanced Mix to Attract A Wide Audience

Successful healthcare marketing campaigns generally incorporate a wide range of advertising options. Different advertising methods are often used to create a comprehensive and successful overall campaign.

It seems an obvious thing to say, but this is because everyone is potentially interested in healthcare products – no matter what age, race, gender, sexuality or background – our health is important to us all – therefore, there is a huge amount of people to potentially target with any healthcare marketing plan. This means a full range of marketing options can be considered.

The most popular forms of healthcare marketing options are below:

  • Outdoor advertising – this is great at targeting a full range of people in particular locations. These options are popular with location-based services such as new doctors, dentists, health retreats etc. Healthcare insurance companies and supplement brands often employ national outdoor campaigns. For a full breakdown of outdoor advertising options visit our page here, where you will find more information on options such as 48 sheet advertising, bus advertising, London underground advertising, phone box advertising, bus stop advertising, billboard advertising and more, or for more information simply just drop us a message.

  • TV advertising – TV advertising is one of the most expensive forms of advertising in the UK but that is because it’s so effective. TV ads are used by major healthcare suppliers and national brands who are already established but are looking to cement their position as market leaders or to appeal to new customers. As a brilliant visual and audio medium, TV advertising comes highly recommended from PromoMedia. For a full breakdown of TV advertising costs visit here

  • Online advertising – unfortunately, when we feel ill, one of the things we do is Google the results – not something most healthcare professionals suggest, as you can often convince yourself that your common cold is much worse! However, long gone are the days of posters and leaflets in clinics and waiting rooms as the only form of education and advertising into healthcare products and services. Instead, consumers are more likely to look up conditions, medicines, therapies and practitioners online. Studies have shown that 72% of internet users have searched for healthcare information within the last year and 47% of internet users search for information on doctors or healthcare professionals. Therefore, online ads and social media advertising are great ways to target people searching the web for health advice, local health services, dietary advice, etc. Online advertising is often a very cost-effective way to advertise your company, service or brand. If this is of interest, read more here or drop us an enquiry.

These are just a few examples of healthcare marketing options that may be suitable, for a full list of the marketing options available visit this page here

Make an Enquiry

The Importance of Healthcare Advertising in S36 1

Purchasing healthcare products or services in the UK can be either a proactive choice or a necessity (some people only search for a dentist when they get a toothache, whilst others have health plans which they have held for years and plan ahead) but whichever brand, service or product the consumer chooses to buy from, they must be firstly known, and secondary trusted. This is why advertising is important.

It’s a cliché that health is wealth but many people live by this mantra (we certainly do) and consumers rightly see healthcare as an investment in themselves and their well-being.

They are, therefore, willing to invest and pay if they believe a healthcare company offers them something valuable and a product or service which will improve their life. Building trust with those who don’t yet know you is tricky and this is why marketing in the healthcare world is becoming more important and why many healthcare advertising plans should be on-going and ever-developing; running over a number of months or even years.

Healthcare marketing campaigns should be designed to inform (tell someone you exist) and educate them (let them know what you offer).

This is because marketing messages in the healthcare industry are often considered untrustworthy or with a degree of scepticism by potential customers (so many products claim to improve your quality of life and will help you to live longer), so changing consumer’s opinions or gaining trust can be difficult and take some time.

This is why at PromoMedia we often recommend a sustained healthcare advertising plan in order to achieve the best results.

Building Trust through Healthcare Marketing

Healthcare marketing is all about building trust.

There is a fine line between educating a consumer and coming across as patronising or inconsiderate (in what can be a sensitive area to promote). Those within the healthcare industry must seek both trust and clarity in communications to attract new customers in a way that is considered, informative and balanced.

Consumers put their faith in healthcare brands and assume expertise, so in order to get your healthcare messages across, communications should be clear and concise and without ridiculous life-changing hyperbole. These healthcare industry marketing messages do not necessarily need to be overly detailed but should be to the point and balanced rather than appearing too “selly”. This is often why outdoor ads and also press ads can be particularly effective in this area; these medium have limited space so the messages in them are often clear and to the point. Social media is often a good way to support these methods with more information. 

Medical Marketing in Spink Hall

The power of consumer trust in the healthcare and medical industry is invaluable and nurtures not just one-off purchases, but ongoing relationships you can have for years (which to any business is very profitable) e.g. when a patient finds a good doctor, dentist or healthcare product they don’t want to change! This also means that the marketing strategies of businesses within the healthcare industry should be about both advertising to attract new clients but there should also be campaigns to give ongoing reassurance to existing customers that their faith in you is valid.

For example, if you are a vitamin supplement company, customers will feel reassured to see your adverts and the positive effects it’s having on other people; this will make them feel they have made the right choice in selecting your product and so they will continue to purchase.

Well-rounded campaigns in healthcare marketing will mainly, therefore, follow a balanced full cycle - demonstrating brand credibility, knowledge and professional responsibility with customers at different stages of their relationship with you; either first-time buyers or existing customers. It will also allow you to show there is much more to your product, service and team than just a catchy headline and selling point.

Doctor and Dentist Advertising in Spink Hall  - Why Should I Advertise?

Doctor and dental practitioner referrals can be extremely beneficial and are a fantastic (and free) way to gain new patients and customers who already place a high level of trust in your product or service due to a professional recommendation. As a business, however you can’t be responsible for others to drive customers your way, this is why pro-active advertising and a marketing strategy is key.

Public relations and positive perceptions about your work (word of mouth) also make up an important part of your brand’s image, and this can be supported in various ways. You can become the ‘go-to’ brand and become a thought leader, nurturing a positive reputation within the local community; and we believe this is best achieved by a combination of professional referrals, word of mouth and importantly paid advertising and comprehensive and balanced marketing strategies.

Paid advertising act as a confident message that you are established, reputable and popular.

Also, meaningful branding ties in brands can also be considered. Identifying yourself as an organisation focused on positive outcomes, with relevant and key partnerships within your industry e.g. doctors connected to local gyms, dentists with toothpaste brands etc.

It’s important to acknowledge that the traditional patient-doctor relationship has taken on a much more commercial feel in recent years, moving instead from a prescriptive one-way educational relationship instead to a much more engaged, interactive partnership where the power is held by the patient now and not the healthcare professional. The internet has made it considerably easier for consumers to research conditions, products and services and to compare different providers and costs – even globally. It is not unheard of for people to travel to other cities such as New York or those in Europe for superior products or treatments. 

The empowerment of the patient and customer in this space means advertising in the health system is more important than ever.

Physicians and doctors are no longer the decision-makers – that now falls to the consumer, an example would be private dental care e.g. you may be told you need an implant, and your dentist may advise on an implant specialist connected to them, however, these may be expensive, so as a paying consumer you have the choice to go elsewhere and use any private dental implant specialist you want. This leaves you then open to the power of advertising from any private implant specialist.

For more information on healthcare and medical advertising contact us today for free quotes. 

Value for Money and Return on Investment on Healthcare Marketing

Globally, the healthcare industry spends more than any other on advertising – but we believe this is largely down to the inefficiency of campaigns and the less commercial approach often taken.

Working with PromoMedia and our partners, we believe you’ll find a much better ROI on your investment in listening to your aims, ambitions and working with you and your budget.

Frequently Asked Questions About Healthcare Marketing

  1. "What does a healthcare marketer do?" The role of a healthcare marketer is to put together a bespoke and effective healthcare marketing strategy, this can often be done to complement in-house marketing efforts, and is often used to reach new prospective patients and clients. It is often advised that a professional in this niche is employed so that they have experience in communicating accurate health system information. This is imperative as all health information used in advertising communications needs to be accurate and substantiated. A healthcare marketer will produce and execute overall marketing strategies.

  2. "What is included in healthcare marketing?" There is no set answer in making a successful healthcare marketing strategy, it will depend on the specific product or service being offered. We often recommend a broad range of media, including press and radio, normally backed up by a strong digital marketing campaign – which can be highly specific and targeted to prospective patients.  

  3. “We are an international healthcare organization based in New York, and we are looking for a healthcare marketing agency in the UK to complement our in-house marketing strategy and marketing efforts. At the moment these are mainly based around social media posting, boosting and web click ads, but we will need some more traditional options to break the UK market. Can you help?” Yes, we can, we work a variety of overseas healthcare organizations looking to recruits new customers and patients from the UK. Most of these already have a decent social media and digital marketing plan in place. This means the healthcare marketing plan we tend to put together looks at options such as TV, radio and outdoor health marketing opportunities. Contact us with your name email and some general information and we will give you a call.

Contact Us

If you are looking to advertise in the Healthcare sector contact us today and tell us a bit about you, your services and we will give you a call to chat through the various options.

As mentioned, there are lots of options to consider when advertising in the healthcare sector (as it’s a wide-ranging industry with a mass market), but it can give you advice and costings on the best strategies to take your product, service and goods to the next level, ensuring new patients, clients and customers.

We look forward to hearing from you.  

Contact us

We cover Spink Hall (South Yorkshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for healthcare marketing
Attercliffe Hill Top Hexthorpe Greystones Cliffe Stephen Hill Aston Dalton Parva Townhead Thornseat Hurl Field Harthill Sheffield Park Penistone Blaxton Birkendale Woodall Wingfield Hazlehead Totley High Hoyland Park Head Herdings Finningley Hooton Pagnell Bracken Moor Wigtwizzle Hollin Busk Burncross Kelham Island Kilnhurst Royd Moor Town End Sothall Norton Hammer Gleadless Dalton Wood Seats Birley Estate Brookhouse Manvers Hoylandswaine Richmond Hill Fall Bank Canal Side Belle Vue Eskholme Hoober Adwick le Street Parkhead Rawmarsh Wilsic Highfield Brierley Maythorn Kiveton Park Warmsworth Aldwarke Westfield Old Town Bolehill Jump Boulder Hill High Bradfield Woodside Hill Top Bridge End Stopes Worsbrough Common Clayton Clifton Thorpe in Balne Higher Stubbin Goole Green Soughley Dodworth Green Wadsley Askern Dungworth Gildingwells Fullshaw Wood Royd Moorgate Kimberworth Ranmoor Pismire Hill Tinsley Hollins End Darton Hackenthorpe Arbourthorne Estate Brampton Catshaw Church Field Jordon Scawsby Fourlane Ends Athersley South Dunford Bridge Parson Cross Whitley Middlewood Arbourthorne Shirecliffe Slay Pits Gateway Plaza Greystones Eastwood Westfield Pudding Hill Dunscroft Manor Estate Warren Abbeydale Wheatley Hills Long Line Heeley Fairleigh New Village Studfield Hill Plumbley Gleadless Townend Throapham Nutwell Causeway Head Wales Bar Ravenfield Wincobank Smithies Loxley Bottom Bessacarr Thrybergh The Manor Batemoor Hatfield Chase Keppel's Column Pincheon Green Holbrook Slade Hooton Bentley Rise Charnock Hall Burghwallis Bradway Bank Ringinglow Brecks Waverley Dropping Well Tickhill Bromley Upper Crabtree Mexborough Townhead Neepsend Intake Flanderwell Clifton Dalton Magna Wike Well End Littleworth Dore Ecclesall Frecheville Listerdale Orchard Square Hatfield Owlthorpe Shaw Lands Nethergate Wentworth Barugh Green Rivelin Glen New Edlington Ardsley Parkwood Springs Carsick Harden Hardwick Carter Knowle Sheffield The Green Ewden Village Wheatley Park Worsbrough Bridge Richmond Park Woodhouse Goldthorpe Newfield Green Hoyland Common Highfield Nether Green Sprotbrough Park Hatfield Woodhouse Handsworth Hill Worsbrough Village Wickersley Hall Broom Haywood Tankersley Low Stubbin Auckley Turnerwood Middlecliffe Skelbrooke Wortley Moorends Stannington Morthen Street Templeborough Meadow Hall Gawber Darfield Wisewood Holdworth Hallam Head Sandygate Old Denaby Treeton Totley Rise Netherthorpe Walkley Edderthorpe Southey Green Bullhouse Pinfold Hill Brightholmlee Thorne Rossington Norton Lees Hangsman Hill Woodhouse Mill Tilts Sykehouse Stainton Hillsborough New Lodge Coldwell Mortomley Birley Carr Waleswood Sutton Oxspring Branton Cadeby Park Side Moss Meadow Head Base Green Spittal Houses Bramley Lings High Wincobank Low Bradfield Lower Walkley Hood Hill Shafton Two Gates Fir Vale Greasbrough Lowfield Highgate The Lings Broomhill Edge Mount Spink Hall Thorn Hill Herringthorpe Stumperlowe Braithwaite Lower Bradway Common Side Lakeside Village Intake Barnsley Bents Green Jordan Upper Whiston Bolsterstone Scholes Hoyle Mill Dolcliffe Common Pogmoor Braithwell Cundy Hos Campsall Parkgate Silkstone Hooton Levitt Meersbrook Bank High Green Crosspool Tapton Hill Upper Cudworth Halfway Thurcroft Beighton Masbrough Keresforth Hill South Anston Langsett Barnby Dun Higham Common Finkle Street Owlerton Whirlow Dunsville Grimethorpe Sunnyfields Smithley Belle Green Fishlake Low Barugh Cawthorne Royd Burngreave Grimesthorpe Berry Moor Abdy Wood Willows Billingley Sprotbrough Newton Whiston Garden Village Onesacre Wadworth Dodworth Firth Park Letwell Rotherham Worrall Broomhill Manor Park Normandale Hallowmoor Lindrick Dale Green Moor Staincross Hood Green Lowedges Longley Estate Wales Cat Hill Upper Hoyland Bradgate Highfields Ravenfield Common Castle Green Denaby Main Lower Crabtree Stocksbridge Little Norton Kine Moor Wheatley East Whitwell Marr Carr Stone Hill Top Armthorpe West Melton Lane End Summerfield Northfield Harley Brightside Walkley Bank Toll Bar Bradway Aughton Upper Bradway Pilley Low Valley Brampton en le Morthen Ughill Carcroft Netherthorpe Potter Hill Instoneville Upper Haugh Cubley Wadsley Bridge Carr Head West End Malinbridge Greenhill Thurnscoe East Kimberworth Park Philadelphia Beauchief Kirk Sandall Wormley Hill Wombwell Broom Banner Cross Dinnington Deep Pit North Anston Honeywell Hill Top Lidget Ickles Grenoside Carsick Hill Ryecroft Knoll Top Swaithe Tivy Dale Lodge Moor Wath upon Dearne Darnall Cortworth Rollestone Sharrow Waterthorpe Skellow Little Houghton Athersley North Greenside Kirkhouse Green Port Mahon Long Sandall Hollow Meadows Newhill Pitsmoor Norton Woodseats Greenland Old Haywoods Lundwood Blacker Hill Trumfleet Hemingfield Backmoor Carlecotes Thurgoland Meersbrook Laughton Common Ecklands Cusworth Ecclesfield Brincliffe Four Lane End Richmond Brierholme Carr Wybourn Loversall Wilthorpe Kexbrough Hampole Orgreave Todwick Victoria Nether Haugh Edenthorpe Foldrings Endcliffe Edge Gilroyd New York Mawson Green Brodsworth Hermit Hill Cricket Houses Oughtibridge Stockbridge Carlton Snowden Hill Lydgate Firbeck Balby Conisbrough Hyde Park Worsbrough Dale Dodworth Bottom Old Edlington Doncaster Common High Melton New Totley Spring Vale Topham Four Lane Ends Higham Mapplewell Brinsworth Hillfoot Hickleton Fosterhouses Ward Green Moorhole Longley Ings Royston Grange Lane Crookesmoor Elsecar Woodlands East Highlane Lings Common Great Houghton Worsbrough Barnes Hall Sunnyside Blackburn Little Sheffield Gleadless Valley Steel Bank Fenwick Crookes Loxley Redbrook Scawthorpe Thorpe Common Hooton Roberts Fulwood Holme Whirlow Brook Maltby Highwoods Shiregreen Hoyland Endcliffe Crescent The Wheel Far Bank Shafton Cantley Micklebring Hemsworth Shay House Roughbirchworth Abbeydale Park Doncaster Waldershaigh Netherthorpe Coisley Hill Sharrow Vale Monk Bretton Low Harley Catcliffe Owston Platts Common Upperthorpe Stubbin Normanton Spring Smithy Moor Scout Dike Deepcar Hayfield Green Wharncliffe Side Sandhill Birley Edge East Herringthorpe Hellaby Den Bank Swinton Bridge Bawtry Broomfield Cundy Cross Hanging Water Liberty Hill Horner House Barrow Woodsetts Dean Head Barnburgh Knowle Top Shaftholme Kendray Under Tofts Adwick upon Dearne Whinney Hill Kirk Bramwith East Dene Silkstone Common Load Brook Bow Broom Arksey Handsworth Austerfield Pickburn Stainborough Hill Top Lewden Carcroft Common Little Hay Nooking Totley Brook Bolton upon Dearne Midhopestones Ingbirchworth Woodland View Bentley Stairfoot Eastfield Howard Hill Almholme Park Hill South Lane Howbrook Jordanthorpe Chapeltown Lea Brook Low Holdworth King Edwards Thorpe Hesley Low Wincobank Upper Midhope Attercliffe Pot House Mosborough Upper Tankersley Birdwell Thorpe Salvin Hill Top Thurnscoe Ulley Millhouse Green Crane Moor Rostholme Guilthwaite Noblethorpe Little Common Windhill Norton New Rossington Milton Cudworth Common Harlington Cudworth Piccadilly Storrs Millhouses Hill Top Sharrow Head Bramley St Ann's Swinton South Bramwith Stacey Bank Brick Houses Cotterhill Woods Barugh Woodthorpe Estate Swallownest Norton West Green Measborough Dike Sheffield Lane Top Woodlands Frickley Charltonbrook Haigh Old Cantley Sim Hill Laughton en le Morthen Thurlstone Crow Edge Stainforth Drakehouse Nether Edge Holmes Carbrook Low Laithes Conanby Elm Tree Hill Canklow