Bus Advertising in Spink Hall

Get in touch

Bus Marketing in Spink Hall

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Spink Hall - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Spink Hall - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Spink Hall- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Spink Hall - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover Spink Hall (South Yorkshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
Greystones Scawthorpe Normandale Oughtibridge Upper Midhope Gateway Plaza Adwick le Street West End Parkgate Holbrook Royd Moor Whitley Kelham Island Storrs Carcroft Common High Bradfield Brightside Upperthorpe Hexthorpe High Green Dunsville Meersbrook Bank Hollins End Cundy Cross Longley Ings Low Harley Roughbirchworth Low Valley Arbourthorne Estate Cusworth Blaxton Belle Green Moorgate Bents Green Silkstone Beighton Howbrook Great Houghton Shay House Howard Hill Loxley Bottom Keppel's Column Higham Parkhead Manor Estate Barnby Dun Kexbrough Skelbrooke Brampton High Hoyland Hill Top Belle Vue Tankersley Pudding Hill Aldwarke Green Moor Richmond Lewden Horner House Hatfield Woodhouse Toll Bar Hoyland Dodworth Norton Plumbley Slay Pits Tinsley Hill Top Bradway Bank Upper Cudworth Stockbridge Warmsworth Masbrough Brinsworth Meersbrook Gawber Upper Haugh Honeywell Dunscroft Hooton Roberts Birley Edge Stainborough Wheatley Rollestone Crookes Lundwood Cricket Houses Laughton Common Upper Crabtree Walkley Bank Skellow New York Almholme Meadow Head Charltonbrook Harley Carsick Hill Sutton Wombwell Hazlehead Lings Common Tivy Dale Manor Park Carter Knowle Langsett Waldershaigh Ranmoor Old Edlington Goole Green Edenthorpe Brecks Royston Goldthorpe Highfield Laughton en le Morthen Stairfoot Brick Houses Crane Moor Shaw Lands Carlecotes Dinnington Woodlands Batemoor Dungworth Upper Bradway Hallam Head Netherthorpe Long Line Holmes Abdy Bullhouse Hangsman Hill Barnburgh Lidget Upper Tankersley Kine Moor Hollow Meadows Austerfield Ecclesfield King Edwards New Rossington Blackburn Wadsley Bridge Onesacre Platts Common Greasbrough East Whitwell Stainforth High Melton Birkendale Bentley Hallowmoor Firth Park Stephen Hill Stacey Bank Lane End Gleadless Valley Fairleigh Crookesmoor Conisbrough Grimesthorpe Brodsworth Wheatley Hills Stubbin Middlecliffe Newton Wentworth Billingley Westfield Backmoor Old Haywoods Burngreave Cortworth Sunnyfields Hermit Hill Dean Head Upper Hoyland High Wincobank Pickburn Kimberworth Park Little Common Armthorpe Edge Mount Studfield Hill Hampole Hoylandswaine Dodworth Green Burghwallis Highlane Moorends Redbrook Smithy Moor Northfield Totley Wortley Wincobank Low Stubbin Low Wincobank Westfield Nether Edge Garden Village Park Head Silkstone Common Millhouses Hoyland Common Bracken Moor Shiregreen Endcliffe Edge Longley Estate Fir Vale Parkwood Springs Wales Bar Hyde Park Lowedges Pitsmoor Catcliffe Rivelin Glen Wilsic Grange Lane Highgate Sandygate Wike Well End Park Hill Spink Hall Birley Carr Foldrings Castle Green Kiveton Park Stainton Wisewood Gleadless Netherthorpe Darnall Athersley North Athersley South Moorhole Maltby Thorn Hill Bridge End Hardwick Worsbrough Bridge Haywood Barnsley Chapeltown Loxley Brierholme Carr Worsbrough Common Sim Hill Coisley Hill Gilroyd Crow Edge Dore Beauchief New Village Berry Moor Thurlstone Ecclesall Meadow Hall St Ann's Scawsby Spittal Houses Greenside Adwick upon Dearne Sheffield Park Finkle Street Richmond Park Owston Cundy Hos Broom Warren Hill Top Brincliffe Thorne Victoria Kirk Bramwith Summerfield Greystones Cliffe Far Bank Frecheville Ewden Village Wharncliffe Side Rawmarsh Monk Bretton Lydgate Middlewood Hill Top Hanging Water Church Field Stopes Woodlands East Clifton Darton Hoyle Mill Lowfield Campsall Noblethorpe Arksey Lea Brook Low Laithes Windhill Arbourthorne Lower Crabtree Whiston East Herringthorpe Little Sheffield Upper Whiston Templeborough Hatfield Chase Slade Hooton Hill Top Cudworth Ughill Measborough Dike Shirecliffe Birley Estate Dropping Well Todwick Elsecar Snowden Hill Worsbrough Harthill Ringinglow Intake Herdings Sheffield Lane Top Richmond Hill Dalton Magna Little Hay Nooking Edderthorpe Old Denaby Four Lane Ends Blacker Hill Sharrow Carsick Cubley Drakehouse Whirlow Tapton Hill Southey Green Moss Gildingwells Hurl Field Brampton en le Morthen Nethergate Normanton Spring Higher Stubbin Hood Green Owlerton Branton Wickersley Wingfield Doncaster Coldwell Highfields Broomhill Mosborough Low Bradfield Bradgate Charnock Hall Cat Hill Mawson Green Kirkhouse Green Auckley Pincheon Green Harlington Cotterhill Woods Aughton Harden Birdwell Bramley Lings Norton The Wheel Cawthorne Little Norton Hillfoot Midhopestones New Lodge Wybourn Sykehouse Jordanthorpe Under Tofts Eastwood Braithwaite Den Bank Clayton Bolehill Royd Flanderwell Rossington Sharrow Vale Thornseat Shafton Ulley Millhouse Green Kirk Sandall Carcroft Greenhill Whinney Hill New Totley Broomfield Wood Royd Maythorn Ravenfield Thurnscoe Manvers Hollin Busk Heeley Sharrow Head Cantley Marr Smithley Swallownest Banner Cross Conanby Instoneville Oxspring Intake Stumperlowe Street Walkley Frickley Clifton Wilthorpe Bow Broom Abbeydale Park Gleadless Townend Halfway Lakeside Village Ravenfield Common Common Side Boulder Hill Milton Eskholme Woodthorpe Estate Shafton Two Gates Pilley Highwoods Dolcliffe Common Sprotbrough Park Balby Liberty Hill Woodall Hooton Levitt Steel Bank Orchard Square Littleworth Newfield Green Nether Haugh Ward Green Sothall Wadsley Townhead Thorpe Salvin Knowle Top Handsworth Mapplewell Carbrook Jordan Low Holdworth Barnes Hall Wormley Hill Abbeydale Norton Hammer Ardsley Handsworth Hill Haigh Kimberworth West Green Four Lane End Waleswood West Melton Guilthwaite Holdworth Worrall Sprotbrough Potter Hill Deep Pit Totley Brook Sheffield Philadelphia Wood Seats Fourlane Ends Rostholme Hellaby Jump Fenwick Eastfield Waverley Scholes Braithwell Herringthorpe East Dene Highfield South Anston Tilts Trumfleet Kilnhurst Stone Attercliffe Hemsworth Sandhill Morthen Stannington Mortomley Swinton Attercliffe Hill Top Lower Walkley North Anston Throapham South Lane Mexborough Old Town Darfield Norton Lees Thurgoland Hemingfield Barrow Woodsetts Hatfield Woodland View Wigtwizzle Totley Rise Brierley Orgreave Shaftholme Pismire Hill Stocksbridge Scout Dike Kendray Woodside Owlthorpe Burncross Crosspool Swaithe Woodhouse Mill Doncaster Common Whirlow Brook Hickleton Waterthorpe Worsbrough Dale Pogmoor Fall Bank Brookhouse Ecklands Old Cantley Aston Hooton Pagnell Fulwood Higham Common Little Houghton Finningley Canklow Wath upon Dearne Grenoside Keresforth Hill Carr Head Thrybergh Rotherham Cadeby Lodge Moor Townhead Norton Woodseats New Edlington Canal Side Town End The Manor Ryecroft Low Barugh Barugh Elm Tree Hill Pot House Thurcroft Port Mahon Nether Green Causeway Head Wheatley Park Hood Hill Dalton Parva Nutwell The Green Park Side Brightholmlee Carlton Grimethorpe Broomhill Lower Bradway Netherthorpe Bessacarr Piccadilly The Lings Long Sandall Bolton upon Dearne Carr Deepcar Letwell Cudworth Common Loversall Dodworth Bottom Topham Bromley Barugh Green Jordon Ingbirchworth Fishlake Pinfold Hill Staincross Thorpe in Balne Catshaw Hayfield Green Micklebring Dalton Askern Penistone Tickhill Newhill Dunford Bridge Bentley Rise Bolsterstone Firbeck Wood Willows Listerdale Hill Top Lindrick Dale Worsbrough Village Malinbridge Knoll Top Wadworth Thorpe Hesley Hall Broom Fosterhouses Denaby Main Holme Fullshaw Wales Thorpe Common Turnerwood Thurnscoe East Bradway Endcliffe Crescent Hillsborough Bramley South Bramwith Ickles Soughley Woodhouse Parson Cross Treeton Hoober Hackenthorpe Neepsend Base Green Smithies Load Brook Sunnyside Greenland Bawtry Spring Vale Swinton Bridge