Healthcare Marketing in Callingwood

Get in touch

Healthcare Advertising in Callingwood

As a sector continuously growing and shifting with both technological and scientific developments (alongside social trends and appetites), healthcare marketing has been transformed over the last decade in terms of products available, services and consumer expectations.

We aren’t solely a nation just served by our brilliant NHS healthcare system anymore; as consumers, we are far more concerned with our general health and well-being than ever before. We all want the best doctors, dentists, food supplements, private healthcare, massage treatments, health retreats etc. and are happy to mix state-funded care with private options.

In this ever-growing and more competitive healthcare market, we find ourselves at PromoMedia working with healthcare brands and international healthcare organisations more than ever. The healthcare market is compact and developing, and if one wants to stand out from the competition, effective marketing campaigns need to be put in place.

We work with private healthcare suppliers, doctors, dentists, chemists, medical insurance groups and more, putting together bespoke healthcare advertising plans in place all over the UK.

If you are interested in advertising your healthcare company, please contact us today for more information.

Contact Us

What is Healthcare Advertising?

Healthcare marketing is simply the promotion of goods and services which are beneficial to our health. In essence, it is a hugely broad market, as any person at any time could be in need of healthcare assistance. 

At PromoMedia, we typically work with the following healthcare, health system members and medical professionals: 

  • Doctors

  • Dentists

  • Chemists

  • Medical insurance 

  • International drug companies

  • Health resorts

  • Private hospitals

For more information on our Healthcare marketing options simply drop us a message today and one of our friendly and experienced teams will be in touch to talk you through the options. 

Enquire Now

Healthcare Marketing Strategy - A Balanced Mix to Attract A Wide Audience

Successful healthcare marketing campaigns generally incorporate a wide range of advertising options. Different advertising methods are often used to create a comprehensive and successful overall campaign.

It seems an obvious thing to say, but this is because everyone is potentially interested in healthcare products – no matter what age, race, gender, sexuality or background – our health is important to us all – therefore, there is a huge amount of people to potentially target with any healthcare marketing plan. This means a full range of marketing options can be considered.

The most popular forms of healthcare marketing options are below:

  • Outdoor advertising – this is great at targeting a full range of people in particular locations. These options are popular with location-based services such as new doctors, dentists, health retreats etc. Healthcare insurance companies and supplement brands often employ national outdoor campaigns. For a full breakdown of outdoor advertising options visit our page here, where you will find more information on options such as 48 sheet advertising, bus advertising, London underground advertising, phone box advertising, bus stop advertising, billboard advertising and more, or for more information simply just drop us a message.

  • TV advertising – TV advertising is one of the most expensive forms of advertising in the UK but that is because it’s so effective. TV ads are used by major healthcare suppliers and national brands who are already established but are looking to cement their position as market leaders or to appeal to new customers. As a brilliant visual and audio medium, TV advertising comes highly recommended from PromoMedia. For a full breakdown of TV advertising costs visit here

  • Online advertising – unfortunately, when we feel ill, one of the things we do is Google the results – not something most healthcare professionals suggest, as you can often convince yourself that your common cold is much worse! However, long gone are the days of posters and leaflets in clinics and waiting rooms as the only form of education and advertising into healthcare products and services. Instead, consumers are more likely to look up conditions, medicines, therapies and practitioners online. Studies have shown that 72% of internet users have searched for healthcare information within the last year and 47% of internet users search for information on doctors or healthcare professionals. Therefore, online ads and social media advertising are great ways to target people searching the web for health advice, local health services, dietary advice, etc. Online advertising is often a very cost-effective way to advertise your company, service or brand. If this is of interest, read more here or drop us an enquiry.

These are just a few examples of healthcare marketing options that may be suitable, for a full list of the marketing options available visit this page here

Make an Enquiry

The Importance of Healthcare Advertising in DE13 9

Purchasing healthcare products or services in the UK can be either a proactive choice or a necessity (some people only search for a dentist when they get a toothache, whilst others have health plans which they have held for years and plan ahead) but whichever brand, service or product the consumer chooses to buy from, they must be firstly known, and secondary trusted. This is why advertising is important.

It’s a cliché that health is wealth but many people live by this mantra (we certainly do) and consumers rightly see healthcare as an investment in themselves and their well-being.

They are, therefore, willing to invest and pay if they believe a healthcare company offers them something valuable and a product or service which will improve their life. Building trust with those who don’t yet know you is tricky and this is why marketing in the healthcare world is becoming more important and why many healthcare advertising plans should be on-going and ever-developing; running over a number of months or even years.

Healthcare marketing campaigns should be designed to inform (tell someone you exist) and educate them (let them know what you offer).

This is because marketing messages in the healthcare industry are often considered untrustworthy or with a degree of scepticism by potential customers (so many products claim to improve your quality of life and will help you to live longer), so changing consumer’s opinions or gaining trust can be difficult and take some time.

This is why at PromoMedia we often recommend a sustained healthcare advertising plan in order to achieve the best results.

Building Trust through Healthcare Marketing

Healthcare marketing is all about building trust.

There is a fine line between educating a consumer and coming across as patronising or inconsiderate (in what can be a sensitive area to promote). Those within the healthcare industry must seek both trust and clarity in communications to attract new customers in a way that is considered, informative and balanced.

Consumers put their faith in healthcare brands and assume expertise, so in order to get your healthcare messages across, communications should be clear and concise and without ridiculous life-changing hyperbole. These healthcare industry marketing messages do not necessarily need to be overly detailed but should be to the point and balanced rather than appearing too “selly”. This is often why outdoor ads and also press ads can be particularly effective in this area; these medium have limited space so the messages in them are often clear and to the point. Social media is often a good way to support these methods with more information. 

Medical Marketing in Callingwood

The power of consumer trust in the healthcare and medical industry is invaluable and nurtures not just one-off purchases, but ongoing relationships you can have for years (which to any business is very profitable) e.g. when a patient finds a good doctor, dentist or healthcare product they don’t want to change! This also means that the marketing strategies of businesses within the healthcare industry should be about both advertising to attract new clients but there should also be campaigns to give ongoing reassurance to existing customers that their faith in you is valid.

For example, if you are a vitamin supplement company, customers will feel reassured to see your adverts and the positive effects it’s having on other people; this will make them feel they have made the right choice in selecting your product and so they will continue to purchase.

Well-rounded campaigns in healthcare marketing will mainly, therefore, follow a balanced full cycle - demonstrating brand credibility, knowledge and professional responsibility with customers at different stages of their relationship with you; either first-time buyers or existing customers. It will also allow you to show there is much more to your product, service and team than just a catchy headline and selling point.

Doctor and Dentist Advertising in Callingwood  - Why Should I Advertise?

Doctor and dental practitioner referrals can be extremely beneficial and are a fantastic (and free) way to gain new patients and customers who already place a high level of trust in your product or service due to a professional recommendation. As a business, however you can’t be responsible for others to drive customers your way, this is why pro-active advertising and a marketing strategy is key.

Public relations and positive perceptions about your work (word of mouth) also make up an important part of your brand’s image, and this can be supported in various ways. You can become the ‘go-to’ brand and become a thought leader, nurturing a positive reputation within the local community; and we believe this is best achieved by a combination of professional referrals, word of mouth and importantly paid advertising and comprehensive and balanced marketing strategies.

Paid advertising act as a confident message that you are established, reputable and popular.

Also, meaningful branding ties in brands can also be considered. Identifying yourself as an organisation focused on positive outcomes, with relevant and key partnerships within your industry e.g. doctors connected to local gyms, dentists with toothpaste brands etc.

It’s important to acknowledge that the traditional patient-doctor relationship has taken on a much more commercial feel in recent years, moving instead from a prescriptive one-way educational relationship instead to a much more engaged, interactive partnership where the power is held by the patient now and not the healthcare professional. The internet has made it considerably easier for consumers to research conditions, products and services and to compare different providers and costs – even globally. It is not unheard of for people to travel to other cities such as New York or those in Europe for superior products or treatments. 

The empowerment of the patient and customer in this space means advertising in the health system is more important than ever.

Physicians and doctors are no longer the decision-makers – that now falls to the consumer, an example would be private dental care e.g. you may be told you need an implant, and your dentist may advise on an implant specialist connected to them, however, these may be expensive, so as a paying consumer you have the choice to go elsewhere and use any private dental implant specialist you want. This leaves you then open to the power of advertising from any private implant specialist.

For more information on healthcare and medical advertising contact us today for free quotes. 

Value for Money and Return on Investment on Healthcare Marketing

Globally, the healthcare industry spends more than any other on advertising – but we believe this is largely down to the inefficiency of campaigns and the less commercial approach often taken.

Working with PromoMedia and our partners, we believe you’ll find a much better ROI on your investment in listening to your aims, ambitions and working with you and your budget.

Frequently Asked Questions About Healthcare Marketing

  1. "What does a healthcare marketer do?" The role of a healthcare marketer is to put together a bespoke and effective healthcare marketing strategy, this can often be done to complement in-house marketing efforts, and is often used to reach new prospective patients and clients. It is often advised that a professional in this niche is employed so that they have experience in communicating accurate health system information. This is imperative as all health information used in advertising communications needs to be accurate and substantiated. A healthcare marketer will produce and execute overall marketing strategies.

  2. "What is included in healthcare marketing?" There is no set answer in making a successful healthcare marketing strategy, it will depend on the specific product or service being offered. We often recommend a broad range of media, including press and radio, normally backed up by a strong digital marketing campaign – which can be highly specific and targeted to prospective patients.  

  3. “We are an international healthcare organization based in New York, and we are looking for a healthcare marketing agency in the UK to complement our in-house marketing strategy and marketing efforts. At the moment these are mainly based around social media posting, boosting and web click ads, but we will need some more traditional options to break the UK market. Can you help?” Yes, we can, we work a variety of overseas healthcare organizations looking to recruits new customers and patients from the UK. Most of these already have a decent social media and digital marketing plan in place. This means the healthcare marketing plan we tend to put together looks at options such as TV, radio and outdoor health marketing opportunities. Contact us with your name email and some general information and we will give you a call.

Contact Us

If you are looking to advertise in the Healthcare sector contact us today and tell us a bit about you, your services and we will give you a call to chat through the various options.

As mentioned, there are lots of options to consider when advertising in the healthcare sector (as it’s a wide-ranging industry with a mass market), but it can give you advice and costings on the best strategies to take your product, service and goods to the next level, ensuring new patients, clients and customers.

We look forward to hearing from you.  

Contact us

We cover Callingwood (Staffordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for healthcare marketing
Coven Lawn Madeley Park Heath Hayes Little Chell Hixon Acton Gate Middleton Green Creswell Green Bridge End Stone Heath Northwood Sidway Woollaston Gayton Norton Bridge Betley Common Moreton Dove Bank Halmer End Brocton Poolfold Sutton Sharpley Heath Hoar Cross Plardiwick Townhead Shenstone Millend Butters Green Sandford Hill Norton Canes Mount Pleasant Burston Woodgate Needwood Shirleywich High Onn Gillow Heath Hazles Cornhill Dresden Porthill Knotbury Woodwall Green Morridge Side Blackbrook Armshead Crackley Birchendale Chatcull Oulton Heath Bednall Cresswell Bradley in the Moors Dapple Heath Bradley Bromstead Stanley Moor Maer Standeford Upper Leigh Hill Top Rushton Spencer Brown Edge Mill Green Hansley Cross Highwood Himley Birchall Cheadle Anslow Common Barton Gate Bickford Bradeley Waterhouses Lower Hatton Brookhouses Blakeley Ravenshall Burton upon Trent Boon Hill Lower Penn Fauld Blymhill Common Southlow Beam Hill Sandborough Lupin Alrewas Butter Bank Sturbridge Gentleshaw Enson Sneyd Green Queensville Gorstyhill Quarry Heath Red Street Knutton Foxt Bradnop Cheddleton Braddocks Hay Levedale Dilhorne Shut Heath Broomhill Pasturefields Heighley Barlaston Packmoor Chesterton Berry Hill Hobble End Cowley Newpool Wilnecote Haregate Dunwood Borough Park Forsbrook Darnford Church Leigh Mile Oak Clifton Campville Pitts Hill Gratton Norton East Fradley South Withystakes Swindon Sideway Prestwood Stafford Lea Heath Hollins Highfields Streethay Bowsey Wood Hill Top The Heath Alsagers Bank Okeover Comberford Tompkin Coppenhall Newchurch Ellastone Orslow Carroway Head Longsdon The Blythe Red Hill Wrinehill Muckley Corner Blore High Onn Wharf Quixhill Shelton Woodmill Boney Hay Efflinch Tixall Dales Green Gnosall Stretton Burslem Cheadle Common Hilderstone Bridgtown Combridge Norton-in-the-Moors Drointon Colshaw Greensforge Green Heath Lawns Wood Upper Nobut The Bodnets Hazelslade Lapley Broughton Colwich Clough Hall Gailey Wharf Werrington Bowers Bent The Laches Cracow Moss Ipstones Stanshope Ecton Hanford Little Madeley Harriseahead Glascote Heath Fegg Hayes Shutt Green Beech Littleworth Marchington Woodlands Washerwall The Leys Lutley Marston Dunston Heath Shareshill Mill Green Featherstone Walton-on-the-Hill Ball Haye Green Hill Top Wychnor Bridges Balterley Green Shebdon Fradswell Laney Green Belgrave Tittensor Stoke-upon-Trent Hednesford Cotton Redhill Biddulph Moor Hartwell Derrington Hartley Green Totmonslow Weston Jones Rakeway Copmere End Froghall Horton Little Wyrley Greenhead Painleyhill Napley Onecote Adbaston Outwoods Gnosall Heath Lask Edge Abbey Green Tillington Offleymarsh Middle Hill Gunstone Walton Kingsley Wolstanton Kidsgrove The Handfords Thorpe Constantine Somerford Church Eaton Green Upper Hatton Grindon Scot Hay Oultoncross Blymhill Willoughbridge Rowley Park Thornes Orgreave Castletown Kingswood Common Marchington The Rowe Prospect Village Foxley Bishops Offley Gillway Middle Mayfield Edial Aspley Burntwood Green Water Eaton Winnington Birches Head Longshaw Huntington Knowl Wall Newcastle-under-Lyme Brickbridge Biddulph Whiston Mitton Great Chatwell Blundies Stapenhill Fenton Low Gipsy Green Tunstall Great Bridgeford Coton Hayes Bank Top Broomyshaw Huddlesford Hammerwich Rake End Shobnall Shutlanehead Loxley Green Field Wheatlow Brooks Meerbrook Woodhouses Ranton Otherton Six Ashes Rumer Hill Knowl Bank Wheaton Aston Oaken Stonydelph Salt Garmelow Ounsdale Stretton Westwood Seighford Coven Hardings Wood Bignall End Ravenhill Fole Wildwood Trentham Bradshaw Leycett Gorstey Ley Ashley Little Stoke Westcroft High Offley Etruria Rolleston on Dove Longport Goldenhill Allimore Green Blakelow Hawthorns Hanbury Fisherwick Nethertown Newborough End Coton Leyfields Bromstead Common Hatherton Barton-under-Needwood Blythe Marsh Bradwell Broadeye Coton in the Clay Shallowford Hillsdale Coombesdale Butt Lane Hanbury Woodend Bloreheath Fairoak Moorside Chadsmoor Tunstall Breretonhill Newlands Roche Grange Knighton Grindley Denstone Holt Hill Nurton Hill Blore Kerry Hill Trysull Stonefield Lower Tean Wetley Rocks Talke Pits Coton Broad Meadow Gerrard's Bromley Rawnsley Baddeley Edge Dagdale Churchbridge Newtown Fenton Nurton Pipehill Offleyrock Waggersley Willslock Smestow Leomansley Tadgedale Wimblebury Codsall Wood Croxall Whitemoor Haunton Leek Woodshutts Rileyhill Ingestre Slitting Mill Loynton Perry Crofts Shraleybrook Newchapel Onneley Wetwood Cold Well The Wharf Beamhurst Lane Weston-under-Lizard Nether Stowe Butterton Burntwood Haselour Swynnerton New Wood Moreton Madeley Lightwood Woottons Almington Dayhills Hazles Cross Above Church Beechcliff Acres Nook Leadendale Browns Lane Blurton Long Compton Draycott in the Moors Brazenhill Forton Commonside Marston Ball Green Chell Heath Outlands Elford Westlands Brereton Cross Jack Hayes Knowle Style The Shruggs Newton Hurst Hamstall Ridware Hopton Dunsley Cannock Wood Gospel Ash Wightwick Manor Hollybush Acton Trussell Moorend Sandfields Beasley Ford The Lymes The Brampton Shawfield Hockley Newstead Norbury Junction Burybank Little Bridgeford Oulton Caverswall Abbey Hulton May Bank Farley King's Bromley Blackshaw Moor Oldfurnace Newton Scounslow Green Amington Newborough Hademore Brewood Little Heath Upper Mayfield Bolehall Bagnall Chestall Wigginstall Milford Lowe Hill Blackbrook Blackwood Hill Haughton Alstonefield Turnhurst Footherley Amerton Calton Yarlet Doley Wallbridge Park Whitecross Ryecroft Gate Upper Cotton Aston-by-Stone Hardings Booth Dosthill Carmountside Beffcote Hawks Green Shelton under Harley Loggerheads Chesterfield Bottom House Stockton Brook Upper Tean Norton Green Cotes Heath Hoften's Cross Threapwood Whittington Oak Hill Rough Close Blackfords Lower Stonnall Cauldon Lowe Chase Terrace Woodlane Hyde Lea Denford Beamhurst Kingsford Croxton Rudyard Prestwood Crossgate Cobridge Stanley The Raikes Rickerscote Calf Heath Yoxall Upper Ellastone Norbury Chapel Chorlton Wychnor Hales Horninglow Little Aston Penkhull Bishops Wood Great Chell Seabridge Slade Heath Highfields Bucknall Gailey Bromstead Heath Billington Mavesyn Ridware Swinscoe Leekbrook Radmore Wood Coldmeece Smallrice Abbots Bromley Roughcote Overton Newfield Hollington Miles Green West Chadsmoor Little Saredon Blymhill Lawns Milwich Lower Ellastone Littleworth Rising Brook Pershall Doxey Ashley Dale Moddershall Curborough Hopwas Checkley Coton Oldfallow Cannock Bonehill Weston Harlaston Whittington Spath Knypersley Burnhill Green Tatenhill Harper's Gate Hadley End Hartshill Ilam Newtown Jugbank Rushton Bank Lower Elkstone Weston Coyney Dods Leigh Coltstone Old Perton Light Oaks Cotwalton Bromley Hall Standon Blythe Bridge Kingstone Leese Hill Fradley Olive Green Smallthorne Stone Lower Nobut Glascote Cold Norton Bowers Consall Balance Hill Barlaston Common Longnor Hollies Common Callingwood Stourton Bentilee Kiddemore Green Stonnall Gospel End Village Sandyford Windmill Bank Cowall Moor Lower Knightley Shenstone Woodend Coalpit Hill Fazeley Knighton Saverley Green Boundary Charnes Whitehill Audley Anslow Gate Keele Offleyhay Giggetty Burton Manor Oakley Church Hill Moneystone Mossgate Overmoor Whiston Lawnhead Wootton Birch Cross Common Side Sugnall Mayfield Rue Hill Madeley Heath Barton Turn Finney Green Rugeley Back o'th' Brook The Potteries Cross Green Hilltop Whitehurst Lane Green Longdon Green Baldwin's Gate Dogingtree Estate Hints Bemersley Green Betley Drayton Bassett Church Mayfield Lower Loxley Silverdale Boley Park Rownall Blount's Green Cross Heath Stanley Moss Red Bull Coxgreen Christ Church Huntley Stockwell Heath Springhill Little Burton Oulton Normacot Latherford Robin Hill Rocester Coton End Oakamoor Great Wyrley Perton Cat's Hill Cross Ellenhall Poolfields Landywood Pillaton Church Fields Admaston Wardlow Tutbury Heaton Handsacre Cheadle Park Milldale Ash Bank Knenhall Elford Heath Colton Hill Chorlton Thorncliffe Hill Ridware Kingsley Holt Congleton Edge Talke Parkside Heron Cross Ashmore Brook Coton Green High Town Spot Acre Forebridge Dam Mill Florence Stonywell Cauldon Cranberry Wereton Hilliard's Cross Great Haywood Brown Lees Mixon Great Saredon Armitage Chasetown Cotes Rodbaston Little Ingestre Ramshorn Lichfield The Bratch Upper Longdon Tatenhill Common Gratwich Knightley Dale Godleybrook Upper Hulme Walford Springwood Heatley Wall Branston Tamworth Cheddleton Heath Kingsley Moor Flash Brookhay Mobberley Congreve Cellarhead Townend Endon Hanchurch Coton Farm Far Hoarcross Morrilow Heath Whitgreave Oxford Weeford Napley Heath Bramshall Deadman's Green Threelows Aldershawe Aston Rock End Woodend Hulme Farewell Knightley Four Crosses Moss Pit Hinksford Newtown Sheen Hollinsclough Blackwaters Etchinghill Podmore Alder Moor Balterley Basford Dimsdale Withington Waterfall Pye Green Barnfields Joiner's Square Sandon Stramshall Freehay Brinsford Springfields Longbridge Hayes Longdon Fradley Junction Coven Heath Bank Top Cliff Vale Weeping Cross Walton Warslow Codsall Dunkirk Ridgeway Edingale Hem Heath Poolend Whittington Creighton Yarnfield Whitmore Penkridge Lower Drayton Upper Elkstone Iverley Slindon Springhill Lynn Middle Madeley Blithfield Whitley Heath Ford Green Morrey Alders Winkhill Littlewood Enville Kingston Hill Newtown Middle Cliff Sandyford Stableford Brockton Rakes Dale Creswell Westbeech Four Ashes Draycott in the Clay Bitterscote Croxtonbank Longridge Little Onn Sandonbank Newtown Cookshill Armsdale Pasford Basford Green Hilton Lightwood Essington Buddileigh Shaffalong Goosemoor Green Ranton Green Meaford Upper Landywood Mucklestone Dunstal Stoke-on-Trent Trinity Fields Four Ashes Pipe Ridware Milton Acton Cotonwood Fulford Lordsley Crakemarsh Brineton Boothen Endon Bank Teanford Bednall Head Great Gate Stanfield West Hill Townsend Little Haywood Woodhouse Green Ashwood Church Eaton Overley Coton Clanford Adderley Green Ashley Heath Hopedale Woodhouses Owen's Bank Stallington Bishton Blackbrook Ubberley Anslow Rangemore Parkgate Baswich Butterton The Quarry Millmeece Cats Edge Netherland Green Kinver Bobbington Wetton Bilbrook Eccleshall Godstone Lower Leigh Dunstall Blakeley Lane Tuppenhurst Hulme End Bond End Longnor Hazlecross Warstone Stubwood Baddeley Green Apeton Stadmorslow Woodcroft Outwoods The Hollies Halfpenny Green Park End Stonehouses Winshill Compton Chebsey Stowe-by-Chartley Hanley Wootton Windy Harbour Mosslane Colton Hills Croxden Longton Holmcroft Kettlebrook Wood Lane Wombourne Brereton Spring Hill Clayton Meretown Woodcock Heath Orton Beaconside Winnothdale Aston Stowe Cheslyn Hay Ribden Elmhurst Seisdon Hillcroft Park Apedale Trescott Little Sugnall Brund Hollins Blithbury Barton Green Fawfieldhead Middleport Pattingham Newton Boscomoor Oulton Grange Goosemoor Horsebrook Bromley Wood Great Moor Western Downs The Rookery Wigginton Woodseaves Little Hay Hodgefield Stanton Wain Lee Meir Meir Heath Uttoxeter Meir Hay Whitfield Dunston Trent Vale Alton Crateford Churnet Grange Garshall Green Weaverslake Summerhill Two Gates Gospel End Leacroft Chorley Hookgate Tithebarn