Healthcare Marketing in Bradnop

Get in touch

Healthcare Advertising in Bradnop

As a sector continuously growing and shifting with both technological and scientific developments (alongside social trends and appetites), healthcare marketing has been transformed over the last decade in terms of products available, services and consumer expectations.

We aren’t solely a nation just served by our brilliant NHS healthcare system anymore; as consumers, we are far more concerned with our general health and well-being than ever before. We all want the best doctors, dentists, food supplements, private healthcare, massage treatments, health retreats etc. and are happy to mix state-funded care with private options.

In this ever-growing and more competitive healthcare market, we find ourselves at PromoMedia working with healthcare brands and international healthcare organisations more than ever. The healthcare market is compact and developing, and if one wants to stand out from the competition, effective marketing campaigns need to be put in place.

We work with private healthcare suppliers, doctors, dentists, chemists, medical insurance groups and more, putting together bespoke healthcare advertising plans in place all over the UK.

If you are interested in advertising your healthcare company, please contact us today for more information.

Contact Us

What is Healthcare Advertising?

Healthcare marketing is simply the promotion of goods and services which are beneficial to our health. In essence, it is a hugely broad market, as any person at any time could be in need of healthcare assistance. 

At PromoMedia, we typically work with the following healthcare, health system members and medical professionals: 

  • Doctors

  • Dentists

  • Chemists

  • Medical insurance 

  • International drug companies

  • Health resorts

  • Private hospitals

For more information on our Healthcare marketing options simply drop us a message today and one of our friendly and experienced teams will be in touch to talk you through the options. 

Enquire Now

Healthcare Marketing Strategy - A Balanced Mix to Attract A Wide Audience

Successful healthcare marketing campaigns generally incorporate a wide range of advertising options. Different advertising methods are often used to create a comprehensive and successful overall campaign.

It seems an obvious thing to say, but this is because everyone is potentially interested in healthcare products – no matter what age, race, gender, sexuality or background – our health is important to us all – therefore, there is a huge amount of people to potentially target with any healthcare marketing plan. This means a full range of marketing options can be considered.

The most popular forms of healthcare marketing options are below:

  • Outdoor advertising – this is great at targeting a full range of people in particular locations. These options are popular with location-based services such as new doctors, dentists, health retreats etc. Healthcare insurance companies and supplement brands often employ national outdoor campaigns. For a full breakdown of outdoor advertising options visit our page here, where you will find more information on options such as 48 sheet advertising, bus advertising, London underground advertising, phone box advertising, bus stop advertising, billboard advertising and more, or for more information simply just drop us a message.

  • TV advertising – TV advertising is one of the most expensive forms of advertising in the UK but that is because it’s so effective. TV ads are used by major healthcare suppliers and national brands who are already established but are looking to cement their position as market leaders or to appeal to new customers. As a brilliant visual and audio medium, TV advertising comes highly recommended from PromoMedia. For a full breakdown of TV advertising costs visit here

  • Online advertising – unfortunately, when we feel ill, one of the things we do is Google the results – not something most healthcare professionals suggest, as you can often convince yourself that your common cold is much worse! However, long gone are the days of posters and leaflets in clinics and waiting rooms as the only form of education and advertising into healthcare products and services. Instead, consumers are more likely to look up conditions, medicines, therapies and practitioners online. Studies have shown that 72% of internet users have searched for healthcare information within the last year and 47% of internet users search for information on doctors or healthcare professionals. Therefore, online ads and social media advertising are great ways to target people searching the web for health advice, local health services, dietary advice, etc. Online advertising is often a very cost-effective way to advertise your company, service or brand. If this is of interest, read more here or drop us an enquiry.

These are just a few examples of healthcare marketing options that may be suitable, for a full list of the marketing options available visit this page here

Make an Enquiry

The Importance of Healthcare Advertising in ST13 7

Purchasing healthcare products or services in the UK can be either a proactive choice or a necessity (some people only search for a dentist when they get a toothache, whilst others have health plans which they have held for years and plan ahead) but whichever brand, service or product the consumer chooses to buy from, they must be firstly known, and secondary trusted. This is why advertising is important.

It’s a cliché that health is wealth but many people live by this mantra (we certainly do) and consumers rightly see healthcare as an investment in themselves and their well-being.

They are, therefore, willing to invest and pay if they believe a healthcare company offers them something valuable and a product or service which will improve their life. Building trust with those who don’t yet know you is tricky and this is why marketing in the healthcare world is becoming more important and why many healthcare advertising plans should be on-going and ever-developing; running over a number of months or even years.

Healthcare marketing campaigns should be designed to inform (tell someone you exist) and educate them (let them know what you offer).

This is because marketing messages in the healthcare industry are often considered untrustworthy or with a degree of scepticism by potential customers (so many products claim to improve your quality of life and will help you to live longer), so changing consumer’s opinions or gaining trust can be difficult and take some time.

This is why at PromoMedia we often recommend a sustained healthcare advertising plan in order to achieve the best results.

Building Trust through Healthcare Marketing

Healthcare marketing is all about building trust.

There is a fine line between educating a consumer and coming across as patronising or inconsiderate (in what can be a sensitive area to promote). Those within the healthcare industry must seek both trust and clarity in communications to attract new customers in a way that is considered, informative and balanced.

Consumers put their faith in healthcare brands and assume expertise, so in order to get your healthcare messages across, communications should be clear and concise and without ridiculous life-changing hyperbole. These healthcare industry marketing messages do not necessarily need to be overly detailed but should be to the point and balanced rather than appearing too “selly”. This is often why outdoor ads and also press ads can be particularly effective in this area; these medium have limited space so the messages in them are often clear and to the point. Social media is often a good way to support these methods with more information. 

Medical Marketing in Bradnop

The power of consumer trust in the healthcare and medical industry is invaluable and nurtures not just one-off purchases, but ongoing relationships you can have for years (which to any business is very profitable) e.g. when a patient finds a good doctor, dentist or healthcare product they don’t want to change! This also means that the marketing strategies of businesses within the healthcare industry should be about both advertising to attract new clients but there should also be campaigns to give ongoing reassurance to existing customers that their faith in you is valid.

For example, if you are a vitamin supplement company, customers will feel reassured to see your adverts and the positive effects it’s having on other people; this will make them feel they have made the right choice in selecting your product and so they will continue to purchase.

Well-rounded campaigns in healthcare marketing will mainly, therefore, follow a balanced full cycle - demonstrating brand credibility, knowledge and professional responsibility with customers at different stages of their relationship with you; either first-time buyers or existing customers. It will also allow you to show there is much more to your product, service and team than just a catchy headline and selling point.

Doctor and Dentist Advertising in Bradnop  - Why Should I Advertise?

Doctor and dental practitioner referrals can be extremely beneficial and are a fantastic (and free) way to gain new patients and customers who already place a high level of trust in your product or service due to a professional recommendation. As a business, however you can’t be responsible for others to drive customers your way, this is why pro-active advertising and a marketing strategy is key.

Public relations and positive perceptions about your work (word of mouth) also make up an important part of your brand’s image, and this can be supported in various ways. You can become the ‘go-to’ brand and become a thought leader, nurturing a positive reputation within the local community; and we believe this is best achieved by a combination of professional referrals, word of mouth and importantly paid advertising and comprehensive and balanced marketing strategies.

Paid advertising act as a confident message that you are established, reputable and popular.

Also, meaningful branding ties in brands can also be considered. Identifying yourself as an organisation focused on positive outcomes, with relevant and key partnerships within your industry e.g. doctors connected to local gyms, dentists with toothpaste brands etc.

It’s important to acknowledge that the traditional patient-doctor relationship has taken on a much more commercial feel in recent years, moving instead from a prescriptive one-way educational relationship instead to a much more engaged, interactive partnership where the power is held by the patient now and not the healthcare professional. The internet has made it considerably easier for consumers to research conditions, products and services and to compare different providers and costs – even globally. It is not unheard of for people to travel to other cities such as New York or those in Europe for superior products or treatments. 

The empowerment of the patient and customer in this space means advertising in the health system is more important than ever.

Physicians and doctors are no longer the decision-makers – that now falls to the consumer, an example would be private dental care e.g. you may be told you need an implant, and your dentist may advise on an implant specialist connected to them, however, these may be expensive, so as a paying consumer you have the choice to go elsewhere and use any private dental implant specialist you want. This leaves you then open to the power of advertising from any private implant specialist.

For more information on healthcare and medical advertising contact us today for free quotes. 

Value for Money and Return on Investment on Healthcare Marketing

Globally, the healthcare industry spends more than any other on advertising – but we believe this is largely down to the inefficiency of campaigns and the less commercial approach often taken.

Working with PromoMedia and our partners, we believe you’ll find a much better ROI on your investment in listening to your aims, ambitions and working with you and your budget.

Frequently Asked Questions About Healthcare Marketing

  1. "What does a healthcare marketer do?" The role of a healthcare marketer is to put together a bespoke and effective healthcare marketing strategy, this can often be done to complement in-house marketing efforts, and is often used to reach new prospective patients and clients. It is often advised that a professional in this niche is employed so that they have experience in communicating accurate health system information. This is imperative as all health information used in advertising communications needs to be accurate and substantiated. A healthcare marketer will produce and execute overall marketing strategies.

  2. "What is included in healthcare marketing?" There is no set answer in making a successful healthcare marketing strategy, it will depend on the specific product or service being offered. We often recommend a broad range of media, including press and radio, normally backed up by a strong digital marketing campaign – which can be highly specific and targeted to prospective patients.  

  3. “We are an international healthcare organization based in New York, and we are looking for a healthcare marketing agency in the UK to complement our in-house marketing strategy and marketing efforts. At the moment these are mainly based around social media posting, boosting and web click ads, but we will need some more traditional options to break the UK market. Can you help?” Yes, we can, we work a variety of overseas healthcare organizations looking to recruits new customers and patients from the UK. Most of these already have a decent social media and digital marketing plan in place. This means the healthcare marketing plan we tend to put together looks at options such as TV, radio and outdoor health marketing opportunities. Contact us with your name email and some general information and we will give you a call.

Contact Us

If you are looking to advertise in the Healthcare sector contact us today and tell us a bit about you, your services and we will give you a call to chat through the various options.

As mentioned, there are lots of options to consider when advertising in the healthcare sector (as it’s a wide-ranging industry with a mass market), but it can give you advice and costings on the best strategies to take your product, service and goods to the next level, ensuring new patients, clients and customers.

We look forward to hearing from you.  

Contact us

We cover Bradnop (Staffordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for healthcare marketing
Stubwood Shenstone Woodend Woodshutts Ribden Swinscoe Aston Threelows Longdon Hednesford The Blythe Mucklestone The Rookery Belgrave Lawnhead Red Hill Ridgeway Upper Tean Colwich Field Crossgate Wolstanton Adderley Green Gnosall Nethertown Weston Coyney Littlewood Park End Rough Close Bromstead Aston-by-Stone Hulme End Basford Little Stoke Tunstall Horsebrook Creswell Green Bromstead Common Bromley Wood Wood Lane Bucknall Seabridge Butt Lane Little Wyrley Bank Top Gospel End Village Wootton Stockwell Heath Beech Congleton Edge Plardiwick Cheslyn Hay Creswell Coton Farm Mixon Cannock Wightwick Manor Little Haywood Buddileigh Fulford Poolfields Shebdon Brereton Cross Blackwaters Trescott Little Onn Mount Pleasant Hilliard's Cross Rumer Hill Lower Leigh Little Aston Oulton Newtown Stapenhill Norton Bridge Lower Loxley Apeton Meerbrook Slitting Mill Wychnor Mavesyn Ridware Silverdale Ford Coton Clanford Olive Green Rue Hill Chatcull Wetley Rocks Packmoor Townend Stafford Greensforge Oldfurnace Bromstead Heath Fenton Low Beamhurst Penkhull Churchbridge Bond End Ingestre Hints Sandon Cat's Hill Cross Lowe Hill Tatenhill Common Chasetown Moss Pit Cheadle Park Leomansley Bloreheath The Bodnets Berry Hill Fauld Wereton The Wharf Cheadle Maer Oulton Grange Great Bridgeford Boscomoor Stonywell Foxt Milton Cotes Heath Sugnall Hartwell The Heath Shirleywich Moneystone Prestwood Upper Landywood Keele Pershall Coton Coombesdale Milldale Shut Heath Woodwall Green Offleyhay Holmcroft Offleyrock Spot Acre Flash Marchington Woodlands Beaconside Fisherwick Stanley Croxtonbank Joiner's Square Milford Ecton Brown Lees Roughcote Four Crosses Hoar Cross Longport Elmhurst Dods Leigh Essington Radmore Wood Mosslane Prestwood Porthill Walton Upper Longdon Waterfall Burnhill Green Aspley New Wood Haregate Birch Cross Great Gate Efflinch Lower Nobut Cold Norton Oaken Norton Green Hollington Wimblebury Hawks Green Burton Manor Colton Hills Brickbridge Giggetty Great Chell Somerford Blackshaw Moor Orton Whitfield Oakamoor Longshaw Blore Laney Green Apedale Harriseahead Ilam Hem Heath Cranberry Willslock Orslow Brocton Little Chell Whiston Clifton Campville Hollins Blithfield Standon Slindon Longsdon Comberford Tadgedale Froghall Walford Lane Green Hollies Common Littleworth Bowers Bent Millend Great Saredon Townhead Dunstall Amerton Warstone Middleton Green Beechcliff Abbey Hulton Hansley Cross Far Hoarcross Overton Chorley Wall Redhill Stoke-upon-Trent Gospel End Sturbridge Birches Head Hobble End Warslow Bolehall Huddlesford Barton Green Woodhouse Green Holt Hill Thorncliffe Hopedale Draycott in the Clay Ashmore Brook Orgreave Lynn Northwood Knightley Blithbury Kingsley Holt Oak Hill Dimsdale Florence Barton Turn Great Haywood Newton Hilton Rising Brook Painleyhill Oldfallow Bowsey Wood Alstonefield Newcastle-under-Lyme Whittington Tixall Brazenhill Water Eaton Meaford Rugeley Hardings Wood Iverley Doxey Blackfords Coton Hayes Roche Grange Coton Highfields Stretton Bitterscote Alders Dunston Stoke-on-Trent Cheddleton Heath Robin Hill Madeley Betley Common Lapley Whittington Cheadle Common Gailey Wharf The Lymes Shelton under Harley Winnothdale Dresden Woodhouses Scounslow Green Marchington Bradwell Bemersley Green Leek Stonydelph Blundies Baddeley Green Lea Heath Upper Leigh Endon Bank Wigginton Drayton Bassett Barton Gate Offleymarsh Coltstone Cowall Moor Longton Lower Stonnall Trinity Fields Sandford Hill Stone Tillington Audley Acton Trussell Gayton Doley Broomyshaw Two Gates Streethay Morrey Baswich Betley Otherton Stonehouses Moddershall Blore Brookhay Baddeley Edge Kingston Hill Rolleston on Dove Perry Crofts Blackbrook Seighford Moreton Cliff Vale Pipe Ridware Garmelow Little Ingestre Shraleybrook Trysull Kiddemore Green Sandyford Hilderstone Weeping Cross Farley Forsbrook Stableford Weaverslake Beamhurst Lane Gnosall Heath Above Church Prospect Village Knotbury Gospel Ash Featherstone Wildwood Shallowford Middle Madeley Acres Nook Ravenshall Oulton Tutbury Rakeway Pasturefields Parkgate Salt Windy Harbour Brookhouses The Hollies Pye Green Stramshall Hopwas Washerwall Blackbrook Shareshill Stone Heath Oxford Hardings Booth Biddulph Brund Onecote Normacot Smestow Blakeley Lane Burslem Upper Cotton Sandyford The Handfords Adbaston Caverswall Cracow Moss Bentilee Standeford Alton Totmonslow Whitehurst Bradley Hazlecross Cauldon Lowe Godstone Draycott in the Moors Swindon Norton-in-the-Moors Mayfield Etchinghill Loxley Green Charnes Highwood Madeley Park Springhill Cotwalton Napley Heath Red Street Knowl Bank Derrington Middle Hill Pitts Hill Goosemoor Green Hatherton Cornhill Napley Trentham Gillow Heath Harper's Gate Burntwood Green Upper Hulme Rangemore Springfields Enville Talke Crackley Newchurch High Offley Stanley Moor Bednall Hollins Horninglow Newtown Hill Top Whitehill Hilltop Goosemoor Stretton Little Saredon Bickford Loynton Grindley Leacroft Highfields Fawfieldhead Colshaw The Brampton Blymhill Lawns Stonnall Hanbury Woodend Yarnfield Back o'th' Brook Brinsford Lower Drayton Chesterfield Coton End Bridge End Denstone Moreton West Hill Werrington Halfpenny Green Chase Terrace Codsall Ubberley Weston Bradeley Shutt Green Rock End Rushton Spencer Nether Stowe Blymhill Common Hadley End Bagnall Cotes Hazelslade Dunsley Ellastone Newborough End Marston Hixon Basford Green Balance Hill Broad Meadow Butter Bank Longnor Rownall Elford Heath Four Ashes Aldershawe Tithebarn Pillaton Overmoor Carmountside Mobberley Callingwood Huntley Beasley Knypersley Gunstone Balterley Newpool Cowley Lawns Wood Colton The Quarry Ramshorn The Raikes Longdon Green Turnhurst Forton Hill Chorlton Lichfield Billington Woodcock Heath Bishops Offley Blount's Green Huntington Knutton Ball Green Little Hay Penkridge Hillcroft Park Chestall Long Compton Knightley Dale Upper Ellastone Heath Hayes Wallbridge Park Calf Heath Tamworth Gorstyhill Hammerwich Footherley Latherford Bobbington Meir Heath Ashley Cannock Wood Rushton Bank Sandonbank Mossgate Outlands Woottons Gratton Wrinehill Hillsdale Cauldon Drointon Birchendale Shobnall Upper Elkstone Yarlet The Laches Gratwich Westwood Weston-under-Lizard Hulme Ashley Heath Winshill Tittensor Rodbaston Lower Penn Wheaton Aston Boley Park Barton-under-Needwood Fradswell Nurton Morridge Side Norbury Junction Butterton Stanton Wootton The Rowe Talke Pits Brineton Seisdon Brereton High Town Leekbrook Shutlanehead Brown Edge Perton Saverley Green Hazles Broadeye Nurton Hill Cotonwood Lower Ellastone Dapple Heath Lightwood Meir Burntwood Chell Heath Ashwood Hales Biddulph Moor Middle Mayfield Farewell Stanshope Rowley Park West Chadsmoor Cold Well The Leys Jack Hayes Halmer End Newtown Coven Bradley in the Moors Woollaston Sandborough Coxgreen Threapwood Burybank Church Eaton Boundary Glascote Heath Edingale Wain Lee Ranton Hill Top Church Fields Breretonhill Wetwood Hademore Bowers Oulton Heath Whitecross Cheddleton Little Bridgeford Moorend Edial Loggerheads Norton Canes Sheen Hartshill Fradley South Gillway Anslow Gate Ash Bank Owen's Bank Croxden Levedale Ball Haye Green Boney Hay Aston Woodmill Alder Moor Hoften's Cross Slade Heath Rocester Little Madeley Hollinsclough Woodgate Etruria Denford Woodend Winnington Hartley Green Yoxall Chadsmoor Handsacre Tompkin Newfield Blymhill Thorpe Constantine Chebsey Pattingham Kingsford Oultoncross Sideway Hill Top Heighley Allimore Green Hazles Cross Braddocks Hay Lutley Copmere End Madeley Heath Stockton Brook Meir Hay Moorside Cookshill Willoughbridge Littleworth Stourton Teanford Green Heath Balterley Green Rileyhill Trent Vale Burston Ounsdale Enson Sneyd Green Old Perton Wheatlow Brooks Curborough Bednall Head Outwoods The Potteries Church Eaton Green Coven Lawn Crakemarsh Whitemoor Coton in the Clay Great Wyrley Whitley Heath Heatley Butters Green Onneley Blakelow Mill Green Croxall Coven Heath Eccleshall Dove Bank Ravenhill Gailey Godleybrook Ranton Green Beam Hill Light Oaks Knowl Wall Mile Oak Dilhorne Meretown Upper Nobut Little Heath Red Bull Rudyard Newborough Anslow Consall Bromley Hall Dunston Heath Chesterton Acton Gate Tuppenhurst Weston Jones Dosthill Coldmeece Okeover Leadendale Hockley Kingsley Moor Withystakes Brockton Bradnop Boon Hill Spath Bignall End Pasford Springhill Greenhead Stanfield Cresswell Birchall Woodhouses Hill Ridware Forebridge Lower Knightley Blakeley Haselour Kinver Overley Compton Wychnor Bridges Outwoods Smallthorne Bramshall Gorstey Ley Barnfields Gipsy Green Almington Ryecroft Gate The Shruggs Hanford Abbey Green Leycett Rawnsley Cellarhead Newton Acton Pipehill Wetton Kidsgrove Dunwood Dales Green Westlands Whiston Parkside Marston Oakley Stanley Moss Bonehill Netherland Green Rakes Dale Bottom House Blackwood Hill Bridgtown Hookgate King's Bromley Middleport Brewood Mill Green Norton East Barlaston Great Moor Smallrice Little Burton Ford Green Knighton Hanchurch Hollybush Scot Hay Quarry Heath Sidway Abbots Bromley Norbury Gerrard's Bromley Needwood Fenton Blythe Marsh Bank Top Poolend High Onn Wharf Sharpley Heath Heaton Rickerscote Townsend Shaffalong Armitage Wigginstall Sandfields Burton upon Trent Tunstall Shelton Dunkirk Fradley Junction Hopton Hanbury Whittington High Onn Boothen Little Sugnall Cotton Codsall Wood Barlaston Common Upper Mayfield Ashley Dale Stadmorslow Fradley Blythe Bridge Kingsley Cobridge Armshead Woodcroft Clayton Haughton Finney Green Rake End Whitgreave Newchapel Morrilow Heath Spring Hill Western Downs Miles Green Swynnerton Alrewas Milwich Southlow Newstead Woodlane Fole Armsdale Stowe-by-Chartley Chapel Chorlton Stonefield Poolfold Whitmore Longbridge Hayes Lower Tean Summerhill Horton Kerry Hill Garshall Green Thornes Amington Queensville Knighton Coppenhall Withington Lask Edge Blackbrook Creighton Hamstall Ridware Walton-on-the-Hill Weeford Newlands Carroway Head Coton Green Crateford Deadman's Green Broomhill Clough Hall Fairoak Lower Hatton Muckley Corner Millmeece Shawfield Bradshaw Great Chatwell Hanley Knenhall Combridge Coalpit Hill Jugbank Foxley Broughton Middle Cliff Blurton Common Side Checkley Kingstone Branston Ipstones Calton Bishops Wood Ellenhall Borough Park Waggersley Westcroft Wombourne Butterton Longridge Mitton Longnor Commonside Four Ashes Castletown May Bank Dunstal Stallington Goldenhill Darnford Beffcote Lightwood Tatenhill Haunton Hyde Lea Dayhills Admaston Cross Heath Landywood Wilnecote Fazeley Endon Walton Bilbrook Dogingtree Estate Gentleshaw Anslow Common The Bratch Churnet Grange Church Hill Winkhill Himley Quixhill Kingswood Common Christ Church Dagdale Browns Lane Waterhouses Leyfields Alsagers Bank Leese Hill Hodgefield Heron Cross Church Leigh Newton Hurst Stowe Grindon Church Mayfield Six Ashes Congreve Windmill Bank Woodseaves Shenstone Glascote Cats Edge Freehay Wardlow Harlaston Coton Springwood Dam Mill Fegg Hayes Newtown Newtown Lower Elkstone Hinksford Knowle Style Elford Podmore Kettlebrook Hawthorns Croxton Westbeech Baldwin's Gate Uttoxeter Lupin Upper Hatton Sutton Cross Green Bishton Lordsley