Healthcare Marketing in Halfpenny Green

Get in touch

Healthcare Advertising in Halfpenny Green

As a sector continuously growing and shifting with both technological and scientific developments (alongside social trends and appetites), healthcare marketing has been transformed over the last decade in terms of products available, services and consumer expectations.

We aren’t solely a nation just served by our brilliant NHS healthcare system anymore; as consumers, we are far more concerned with our general health and well-being than ever before. We all want the best doctors, dentists, food supplements, private healthcare, massage treatments, health retreats etc. and are happy to mix state-funded care with private options.

In this ever-growing and more competitive healthcare market, we find ourselves at PromoMedia working with healthcare brands and international healthcare organisations more than ever. The healthcare market is compact and developing, and if one wants to stand out from the competition, effective marketing campaigns need to be put in place.

We work with private healthcare suppliers, doctors, dentists, chemists, medical insurance groups and more, putting together bespoke healthcare advertising plans in place all over the UK.

If you are interested in advertising your healthcare company, please contact us today for more information.

Contact Us

What is Healthcare Advertising?

Healthcare marketing is simply the promotion of goods and services which are beneficial to our health. In essence, it is a hugely broad market, as any person at any time could be in need of healthcare assistance. 

At PromoMedia, we typically work with the following healthcare, health system members and medical professionals: 

  • Doctors

  • Dentists

  • Chemists

  • Medical insurance 

  • International drug companies

  • Health resorts

  • Private hospitals

For more information on our Healthcare marketing options simply drop us a message today and one of our friendly and experienced teams will be in touch to talk you through the options. 

Enquire Now

Healthcare Marketing Strategy - A Balanced Mix to Attract A Wide Audience

Successful healthcare marketing campaigns generally incorporate a wide range of advertising options. Different advertising methods are often used to create a comprehensive and successful overall campaign.

It seems an obvious thing to say, but this is because everyone is potentially interested in healthcare products – no matter what age, race, gender, sexuality or background – our health is important to us all – therefore, there is a huge amount of people to potentially target with any healthcare marketing plan. This means a full range of marketing options can be considered.

The most popular forms of healthcare marketing options are below:

  • Outdoor advertising – this is great at targeting a full range of people in particular locations. These options are popular with location-based services such as new doctors, dentists, health retreats etc. Healthcare insurance companies and supplement brands often employ national outdoor campaigns. For a full breakdown of outdoor advertising options visit our page here, where you will find more information on options such as 48 sheet advertising, bus advertising, London underground advertising, phone box advertising, bus stop advertising, billboard advertising and more, or for more information simply just drop us a message.

  • TV advertising – TV advertising is one of the most expensive forms of advertising in the UK but that is because it’s so effective. TV ads are used by major healthcare suppliers and national brands who are already established but are looking to cement their position as market leaders or to appeal to new customers. As a brilliant visual and audio medium, TV advertising comes highly recommended from PromoMedia. For a full breakdown of TV advertising costs visit here

  • Online advertising – unfortunately, when we feel ill, one of the things we do is Google the results – not something most healthcare professionals suggest, as you can often convince yourself that your common cold is much worse! However, long gone are the days of posters and leaflets in clinics and waiting rooms as the only form of education and advertising into healthcare products and services. Instead, consumers are more likely to look up conditions, medicines, therapies and practitioners online. Studies have shown that 72% of internet users have searched for healthcare information within the last year and 47% of internet users search for information on doctors or healthcare professionals. Therefore, online ads and social media advertising are great ways to target people searching the web for health advice, local health services, dietary advice, etc. Online advertising is often a very cost-effective way to advertise your company, service or brand. If this is of interest, read more here or drop us an enquiry.

These are just a few examples of healthcare marketing options that may be suitable, for a full list of the marketing options available visit this page here

Make an Enquiry

The Importance of Healthcare Advertising in DY7 5

Purchasing healthcare products or services in the UK can be either a proactive choice or a necessity (some people only search for a dentist when they get a toothache, whilst others have health plans which they have held for years and plan ahead) but whichever brand, service or product the consumer chooses to buy from, they must be firstly known, and secondary trusted. This is why advertising is important.

It’s a cliché that health is wealth but many people live by this mantra (we certainly do) and consumers rightly see healthcare as an investment in themselves and their well-being.

They are, therefore, willing to invest and pay if they believe a healthcare company offers them something valuable and a product or service which will improve their life. Building trust with those who don’t yet know you is tricky and this is why marketing in the healthcare world is becoming more important and why many healthcare advertising plans should be on-going and ever-developing; running over a number of months or even years.

Healthcare marketing campaigns should be designed to inform (tell someone you exist) and educate them (let them know what you offer).

This is because marketing messages in the healthcare industry are often considered untrustworthy or with a degree of scepticism by potential customers (so many products claim to improve your quality of life and will help you to live longer), so changing consumer’s opinions or gaining trust can be difficult and take some time.

This is why at PromoMedia we often recommend a sustained healthcare advertising plan in order to achieve the best results.

Building Trust through Healthcare Marketing

Healthcare marketing is all about building trust.

There is a fine line between educating a consumer and coming across as patronising or inconsiderate (in what can be a sensitive area to promote). Those within the healthcare industry must seek both trust and clarity in communications to attract new customers in a way that is considered, informative and balanced.

Consumers put their faith in healthcare brands and assume expertise, so in order to get your healthcare messages across, communications should be clear and concise and without ridiculous life-changing hyperbole. These healthcare industry marketing messages do not necessarily need to be overly detailed but should be to the point and balanced rather than appearing too “selly”. This is often why outdoor ads and also press ads can be particularly effective in this area; these medium have limited space so the messages in them are often clear and to the point. Social media is often a good way to support these methods with more information. 

Medical Marketing in Halfpenny Green

The power of consumer trust in the healthcare and medical industry is invaluable and nurtures not just one-off purchases, but ongoing relationships you can have for years (which to any business is very profitable) e.g. when a patient finds a good doctor, dentist or healthcare product they don’t want to change! This also means that the marketing strategies of businesses within the healthcare industry should be about both advertising to attract new clients but there should also be campaigns to give ongoing reassurance to existing customers that their faith in you is valid.

For example, if you are a vitamin supplement company, customers will feel reassured to see your adverts and the positive effects it’s having on other people; this will make them feel they have made the right choice in selecting your product and so they will continue to purchase.

Well-rounded campaigns in healthcare marketing will mainly, therefore, follow a balanced full cycle - demonstrating brand credibility, knowledge and professional responsibility with customers at different stages of their relationship with you; either first-time buyers or existing customers. It will also allow you to show there is much more to your product, service and team than just a catchy headline and selling point.

Doctor and Dentist Advertising in Halfpenny Green  - Why Should I Advertise?

Doctor and dental practitioner referrals can be extremely beneficial and are a fantastic (and free) way to gain new patients and customers who already place a high level of trust in your product or service due to a professional recommendation. As a business, however you can’t be responsible for others to drive customers your way, this is why pro-active advertising and a marketing strategy is key.

Public relations and positive perceptions about your work (word of mouth) also make up an important part of your brand’s image, and this can be supported in various ways. You can become the ‘go-to’ brand and become a thought leader, nurturing a positive reputation within the local community; and we believe this is best achieved by a combination of professional referrals, word of mouth and importantly paid advertising and comprehensive and balanced marketing strategies.

Paid advertising act as a confident message that you are established, reputable and popular.

Also, meaningful branding ties in brands can also be considered. Identifying yourself as an organisation focused on positive outcomes, with relevant and key partnerships within your industry e.g. doctors connected to local gyms, dentists with toothpaste brands etc.

It’s important to acknowledge that the traditional patient-doctor relationship has taken on a much more commercial feel in recent years, moving instead from a prescriptive one-way educational relationship instead to a much more engaged, interactive partnership where the power is held by the patient now and not the healthcare professional. The internet has made it considerably easier for consumers to research conditions, products and services and to compare different providers and costs – even globally. It is not unheard of for people to travel to other cities such as New York or those in Europe for superior products or treatments. 

The empowerment of the patient and customer in this space means advertising in the health system is more important than ever.

Physicians and doctors are no longer the decision-makers – that now falls to the consumer, an example would be private dental care e.g. you may be told you need an implant, and your dentist may advise on an implant specialist connected to them, however, these may be expensive, so as a paying consumer you have the choice to go elsewhere and use any private dental implant specialist you want. This leaves you then open to the power of advertising from any private implant specialist.

For more information on healthcare and medical advertising contact us today for free quotes. 

Value for Money and Return on Investment on Healthcare Marketing

Globally, the healthcare industry spends more than any other on advertising – but we believe this is largely down to the inefficiency of campaigns and the less commercial approach often taken.

Working with PromoMedia and our partners, we believe you’ll find a much better ROI on your investment in listening to your aims, ambitions and working with you and your budget.

Frequently Asked Questions About Healthcare Marketing

  1. "What does a healthcare marketer do?" The role of a healthcare marketer is to put together a bespoke and effective healthcare marketing strategy, this can often be done to complement in-house marketing efforts, and is often used to reach new prospective patients and clients. It is often advised that a professional in this niche is employed so that they have experience in communicating accurate health system information. This is imperative as all health information used in advertising communications needs to be accurate and substantiated. A healthcare marketer will produce and execute overall marketing strategies.

  2. "What is included in healthcare marketing?" There is no set answer in making a successful healthcare marketing strategy, it will depend on the specific product or service being offered. We often recommend a broad range of media, including press and radio, normally backed up by a strong digital marketing campaign – which can be highly specific and targeted to prospective patients.  

  3. “We are an international healthcare organization based in New York, and we are looking for a healthcare marketing agency in the UK to complement our in-house marketing strategy and marketing efforts. At the moment these are mainly based around social media posting, boosting and web click ads, but we will need some more traditional options to break the UK market. Can you help?” Yes, we can, we work a variety of overseas healthcare organizations looking to recruits new customers and patients from the UK. Most of these already have a decent social media and digital marketing plan in place. This means the healthcare marketing plan we tend to put together looks at options such as TV, radio and outdoor health marketing opportunities. Contact us with your name email and some general information and we will give you a call.

Contact Us

If you are looking to advertise in the Healthcare sector contact us today and tell us a bit about you, your services and we will give you a call to chat through the various options.

As mentioned, there are lots of options to consider when advertising in the healthcare sector (as it’s a wide-ranging industry with a mass market), but it can give you advice and costings on the best strategies to take your product, service and goods to the next level, ensuring new patients, clients and customers.

We look forward to hearing from you.  

Contact us

We cover Halfpenny Green (Staffordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for healthcare marketing
Shirleywich Broomyshaw Forton Marchington Woodlands Knypersley Upper Longdon Boscomoor Oulton Heighley Knenhall Longnor Leacroft Allimore Green Stanton Huntington Croxton Cold Well Moorend Weeford Hints Walton Coalpit Hill Alrewas Stourton Roughcote Smallthorne Sandfields Blymhill Hollybush Hartshill Bishton Fenton Low Hinksford Newchurch Cellarhead Rakes Dale Coppenhall Cobridge Hollies Common Hadley End Bentilee Fawfieldhead Tunstall Sandonbank Longdon Green Nurton Hill Tompkin Buddileigh Coven Heath Hilltop Ellenhall Bowers Bent Bobbington Upper Tean Alder Moor Hem Heath Winnothdale Church Mayfield Billington Overley Stadmorslow Perton Broad Meadow Rowley Park Pasford Oldfallow Madeley Heath Kingsley Holt Seisdon The Wharf Winnington Little Hay The Hollies Thorpe Constantine Croxall Newton Coton Clanford Ravenshall The Laches Orton Braddocks Hay Boney Hay The Brampton Packmoor Chestall Beffcote Fazeley Acton Ford Green Newchapel Tillington Kingsford Painleyhill Abbots Bromley Shallowford Standon Whitemoor Dosthill Cannock Wood Moreton Smestow Alton Old Perton Woodgate Oulton Oulton Heath Tithebarn Stoke-on-Trent Bednall Head Little Wyrley Sideway Woodhouse Green Sharpley Heath Marchington Farewell Mixon Swinscoe Oulton Grange Dods Leigh Above Church Brund Winshill Iverley Enson Shobnall Lawns Wood Bednall Tatenhill Leomansley Ashwood Chell Heath Rudyard Coven Lawn Freehay Shutlanehead Croxtonbank Woodseaves Dogingtree Estate Codsall Fenton Cheadle Brazenhill Hawks Green Westlands Blackshaw Moor Burntwood Red Bull Woodend Bemersley Green The Shruggs Anslow Gate Alders Sandyford Blymhill Common Oakley Nurton Bromley Wood Seabridge Weeping Cross Little Stoke Dimsdale Madeley Park Creighton Leycett Godstone Whittington Ranton Green Pershall Brookhouses Burston Lower Hatton Podmore Cotton Little Aston Sandford Hill Middle Cliff Newtown Beasley Okeover Coldmeece Beech Colshaw The Leys Little Haywood Caverswall Barlaston Common Blythe Marsh Basford Green Hobble End Hanchurch Barton-under-Needwood Four Ashes Overton Etchinghill Essington Shebdon Ounsdale Talke Pits Longshaw Upper Elkstone Lapley Woodcroft King's Bromley Oaken Creswell Green Hanbury Woodend Adderley Green Wallbridge Park Upper Nobut Fegg Hayes Newborough Ramshorn Sheen Blackbrook Grindon Poolfold Coton End Betley Common Warstone Dunkirk Lower Stonnall Hazlecross Eccleshall Park End Bromstead Common Armitage Norton-in-the-Moors Hill Top Stubwood Washerwall Stanley Morridge Side Whittington Gratwich Woodhouses Blundies Beamhurst Christ Church Stretton Middle Hill Ecton Loxley Green Milton Butterton Flash Meaford Great Moor Wheatlow Brooks Weston-under-Lizard Blakeley Lane Churchbridge Branston Gospel End Westwood Combridge Fairoak Cotes Heath Gratton Harper's Gate Apedale Florence Forebridge Cheadle Common Mossgate Common Side Cheddleton Saverley Green Porthill Wightwick Manor Broadeye Aspley Amington Boothen Bickford Woodlane Knotbury The Handfords Bowsey Wood Blount's Green Redhill Tittensor Hollins Lask Edge Stanley Moss New Wood Owen's Bank Brewood Hatherton Calton Mill Green Woodwall Green Barton Gate Rownall Stableford Copmere End Denstone Bishops Offley Napley Pipehill Springfields Ribden Kingswood Common Warslow Woodcock Heath Longdon Stowe-by-Chartley Knighton Horsebrook Hollington Cauldon Great Chell Dunston Heath Gunstone Burntwood Green Spring Hill Bucknall Upper Hatton Bradnop Handsacre Parkside Acres Nook Radmore Wood Balance Hill Cheslyn Hay Great Chatwell Prestwood Pattingham Sutton Featherstone Doley Alsagers Bank Wigginstall Hazles Harriseahead Congreve Fradley Junction Fradley South Cold Norton Onecote Little Saredon Normacot Ravenhill Dam Mill Lower Nobut Drayton Bassett Heron Cross Audley Amerton Ryecroft Gate Hoften's Cross Green Heath Anslow Weaverslake Pye Green Lynn Ash Bank Halfpenny Green May Bank Bromley Hall Talke Woodshutts Mile Oak Gnosall Heath Ball Haye Green Norton East Highfields Woollaston Whitfield Brereton Cross Blurton Blackwood Hill Basford Gnosall Meir Hay Norton Canes Lowe Hill Oak Hill Bramshall Milldale Hardings Booth Leekbrook Lightwood Bloreheath West Hill Bowers Etruria Dresden Blithfield Blithbury Knightley Carmountside Churnet Grange Stanshope Chapel Chorlton Swynnerton Clough Hall Lower Loxley Leek Biddulph Moor Townsend Withington Queensville Ridgeway Meir Heath Cannock Sugnall Lower Elkstone Tuppenhurst Shenstone Garshall Green Bottom House Newtown Stonnall Coxgreen Coton Green Heatley Brinsford Great Bridgeford Chebsey Yarlet Turnhurst Church Fields Heath Hayes Whitgreave Lower Knightley Coven Swindon Alstonefield Chasetown Fradley Hardings Wood Cornhill Totmonslow Hockley Madeley Scounslow Green Sturbridge Knowle Style Burton upon Trent Castletown Mobberley Newborough End Sneyd Green Butter Bank Huddlesford Rangemore Adbaston Cowall Moor Wootton Springwood Creswell Gerrard's Bromley Lower Penn Waggersley Browns Lane Coombesdale Knowl Bank Longnor Rushton Bank Colton Hills Knutton Lupin Long Compton Walton-on-the-Hill Meir Moneystone Hansley Cross Hulme End Hollins Woottons Horton Blakeley Birch Cross Ashmore Brook Compton Butterton Dunstall Wolstanton Hilderstone Birchendale Hopton Outwoods Water Eaton Glascote Heath Lower Ellastone Longton Rocester Bitterscote Hawthorns Barton Green Burnhill Green Chatcull Newcastle-under-Lyme Wetley Rocks Deadman's Green Mosslane Hopedale Rawnsley Rolleston on Dove Shelton Hollinsclough Yoxall Milwich Poolend Bridgtown Hill Top Ranton Napley Heath Dunsley Lower Drayton Checkley The Potteries Tadgedale Oultoncross Aldershawe Gillway Longsdon Gipsy Green Outwoods Broomhill Gailey Wharf Whitehill Church Eaton Carroway Head Robin Hill Lea Heath The Bratch Blore Walton Seighford Bonehill Pasturefields Upper Hulme Edial Haughton Morrey Hodgefield Ingestre Tunstall Coton in the Clay Maer Codsall Wood Westbeech High Onn Wharf Lower Leigh Stone Heath Stallington Chase Terrace Barton Turn Coton Elford Heath Withystakes The Rookery Fole Beechcliff Great Gate Netherland Green Ellastone Rushton Spencer Trent Vale Hilton Comberford Chesterton Whiston Newlands Yarnfield Sandyford Nethertown Congleton Edge Broughton Coton Hayes The Rowe Denford Lane Green Little Ingestre Northwood Stafford Calf Heath Marston Weston Coyney Wychnor Dagdale Borough Park Hill Ridware Dapple Heath Chesterfield Norbury Middle Mayfield Pitts Hill Wilnecote Kerry Hill Perry Crofts Endon Bank High Onn Laney Green Endon Springhill Stockwell Heath Brineton Beamhurst Lane Cats Edge Kinver Holt Hill Back o'th' Brook Bishops Wood Kingstone Bagnall Red Street Middleton Green Shut Heath Blackbrook Acton Gate Cross Heath Morrilow Heath Butt Lane Trysull Walford Offleyrock Giggetty Stonydelph Grindley Curborough Balterley Shraleybrook Weston Commonside Windy Harbour Stonefield Clayton Loggerheads Mavesyn Ridware Needwood Thornes Cracow Moss Cat's Hill Cross Blythe Bridge The Lymes Clifton Campville Gayton Kingston Hill Cauldon Lowe Spot Acre Outlands Threapwood Dove Bank Blymhill Lawns Whitmore Hilliard's Cross Prestwood Fradswell Dayhills Brockton Abbey Green Little Heath Dunwood Hyde Lea Almington Teanford Trinity Fields Milford Biddulph Kidsgrove The Quarry Hanley Meerbrook Harlaston Scot Hay Godleybrook Littlewood Barlaston Shenstone Woodend Cookshill Acton Trussell Leyfields Joiner's Square Leese Hill Moss Pit Efflinch The Bodnets Church Hill Hill Top Hookgate Stretton Bradeley Prospect Village Blackbrook Rickerscote Lightwood Wheaton Aston Kiddemore Green Longbridge Hayes Norton Green Upper Mayfield Littleworth Waterfall Middle Madeley Gillow Heath Wetton Croxden Otherton Southlow Newtown Brown Edge Aston-by-Stone Rugeley Goosemoor Green Bank Top Upper Landywood Aston Hednesford Rock End Quarry Heath Fulford Moreton Wereton Slade Heath Offleyhay Beaconside Newstead Pipe Ridware Rising Brook The Raikes Brown Lees Smallrice Wimblebury Westcroft Elford Summerhill Rough Close Ball Green Chadsmoor The Blythe Whiston Ashley Dale Stanfield Foxley Levedale Light Oaks Crossgate Great Wyrley Willslock Armsdale Sandon Littleworth Leadendale Mitton Knighton Ashley Heath Baldwin's Gate Landywood Marston Blore Fauld Whitehurst Doxey Charnes Lichfield Crakemarsh Wardlow Himley Uttoxeter Gospel Ash Windmill Bank Draycott in the Moors Coton Latherford Bromstead Wombourne Haunton Lutley Hammerwich Cowley Burybank Ford Huntley Admaston Knowl Wall Holmcroft Mill Green Derrington Moddershall Little Chell Hulme Moorside Lordsley Wildwood Brickbridge Mount Pleasant Blackwaters Onneley Elmhurst Crackley Longridge Highfields Gorstey Ley Stonywell Great Haywood Knightley Dale Longport Brookhay Slindon Kingsley Moor Shelton under Harley Stramshall High Offley Heaton Plardiwick The Heath Woodmill Winkhill Cheddleton Heath Lower Tean Garmelow Oxford Jugbank Draycott in the Clay Burton Manor Newtown Church Eaton Green Hademore Threelows Rake End Somerford Dunstal Woodhouses Abbey Hulton Stonehouses Parkgate Hartley Green Apeton Colton Little Onn Slitting Mill Norton Bridge Tatenhill Common Field Jack Hayes Upper Leigh Colwich Gorstyhill Coton Farm Bilbrook Rue Hill Hartwell Bolehall Wychnor Bridges Bond End Froghall Tutbury Roche Grange Blakelow Highwood Berry Hill Little Sugnall Stone Anslow Common Cranberry Nether Stowe Hoar Cross Newton Coltstone Cheadle Park Hillcroft Park Hamstall Ridware Loynton Bradley in the Moors Stoke-upon-Trent Wigginton Edingale Bradwell Brocton Orgreave Far Hoarcross Wetwood Baswich Townend Hill Chorlton Sidway Trescott Mayfield Mucklestone West Chadsmoor Farley Gentleshaw Boley Park Goosemoor Beam Hill Waterhouses Middleport Newpool Coton Darnford Drointon Breretonhill Footherley Hazles Cross Six Ashes Meretown Goldenhill Lawnhead Millend Shaffalong Baddeley Green Oldfurnace Kettlebrook Rakeway Red Hill Kingsley Four Crosses Little Burton High Town Ilam Little Bridgeford Two Gates Hopwas Dilhorne Finney Green Stowe Cliff Vale Oakamoor Silverdale Shareshill Overmoor Great Saredon Belgrave Bromstead Heath Western Downs Four Ashes Aston Quixhill Rumer Hill Penkridge Little Madeley Greenhead Wootton Armshead Millmeece Cotes Bank Top Hales Rodbaston Hanford Pillaton Butters Green Shutt Green Gailey Boon Hill Shawfield Foxt Boundary Werrington Wood Lane Greensforge Consall Enville Stockton Brook Spath Baddeley Edge Orslow Offleymarsh Newtown Whitecross Crateford Hazelslade Ubberley Olive Green Miles Green Newton Hurst Standeford Ipstones Birches Head Dunston Trentham Newfield Poolfields Betley Balterley Green Birchall Ashley Hanbury Tamworth Whittington Bradshaw Cotonwood Haselour Cross Green Halmer End Hillsdale Bridge End Brereton Forsbrook Bradley Penkhull Barnfields Whitley Heath Muckley Corner Chorley Rileyhill Thorncliffe Tixall Haregate Upper Ellastone Fisherwick Cresswell Cotwalton Blackfords Hixon Wain Lee Weston Jones Keele Townhead Horninglow Wrinehill Callingwood Stanley Moor Bignall End Streethay Glascote Salt Gospel End Village Willoughbridge Wall Upper Cotton Stapenhill Dales Green Springhill Church Leigh Norbury Junction Sandborough Burslem