Healthcare Marketing in Lea Heath

Get in touch

Healthcare Advertising in Lea Heath

As a sector continuously growing and shifting with both technological and scientific developments (alongside social trends and appetites), healthcare marketing has been transformed over the last decade in terms of products available, services and consumer expectations.

We aren’t solely a nation just served by our brilliant NHS healthcare system anymore; as consumers, we are far more concerned with our general health and well-being than ever before. We all want the best doctors, dentists, food supplements, private healthcare, massage treatments, health retreats etc. and are happy to mix state-funded care with private options.

In this ever-growing and more competitive healthcare market, we find ourselves at PromoMedia working with healthcare brands and international healthcare organisations more than ever. The healthcare market is compact and developing, and if one wants to stand out from the competition, effective marketing campaigns need to be put in place.

We work with private healthcare suppliers, doctors, dentists, chemists, medical insurance groups and more, putting together bespoke healthcare advertising plans in place all over the UK.

If you are interested in advertising your healthcare company, please contact us today for more information.

Contact Us

What is Healthcare Advertising?

Healthcare marketing is simply the promotion of goods and services which are beneficial to our health. In essence, it is a hugely broad market, as any person at any time could be in need of healthcare assistance. 

At PromoMedia, we typically work with the following healthcare, health system members and medical professionals: 

  • Doctors

  • Dentists

  • Chemists

  • Medical insurance 

  • International drug companies

  • Health resorts

  • Private hospitals

For more information on our Healthcare marketing options simply drop us a message today and one of our friendly and experienced teams will be in touch to talk you through the options. 

Enquire Now

Healthcare Marketing Strategy - A Balanced Mix to Attract A Wide Audience

Successful healthcare marketing campaigns generally incorporate a wide range of advertising options. Different advertising methods are often used to create a comprehensive and successful overall campaign.

It seems an obvious thing to say, but this is because everyone is potentially interested in healthcare products – no matter what age, race, gender, sexuality or background – our health is important to us all – therefore, there is a huge amount of people to potentially target with any healthcare marketing plan. This means a full range of marketing options can be considered.

The most popular forms of healthcare marketing options are below:

  • Outdoor advertising – this is great at targeting a full range of people in particular locations. These options are popular with location-based services such as new doctors, dentists, health retreats etc. Healthcare insurance companies and supplement brands often employ national outdoor campaigns. For a full breakdown of outdoor advertising options visit our page here, where you will find more information on options such as 48 sheet advertising, bus advertising, London underground advertising, phone box advertising, bus stop advertising, billboard advertising and more, or for more information simply just drop us a message.

  • TV advertising – TV advertising is one of the most expensive forms of advertising in the UK but that is because it’s so effective. TV ads are used by major healthcare suppliers and national brands who are already established but are looking to cement their position as market leaders or to appeal to new customers. As a brilliant visual and audio medium, TV advertising comes highly recommended from PromoMedia. For a full breakdown of TV advertising costs visit here

  • Online advertising – unfortunately, when we feel ill, one of the things we do is Google the results – not something most healthcare professionals suggest, as you can often convince yourself that your common cold is much worse! However, long gone are the days of posters and leaflets in clinics and waiting rooms as the only form of education and advertising into healthcare products and services. Instead, consumers are more likely to look up conditions, medicines, therapies and practitioners online. Studies have shown that 72% of internet users have searched for healthcare information within the last year and 47% of internet users search for information on doctors or healthcare professionals. Therefore, online ads and social media advertising are great ways to target people searching the web for health advice, local health services, dietary advice, etc. Online advertising is often a very cost-effective way to advertise your company, service or brand. If this is of interest, read more here or drop us an enquiry.

These are just a few examples of healthcare marketing options that may be suitable, for a full list of the marketing options available visit this page here

Make an Enquiry

The Importance of Healthcare Advertising in WS15 3

Purchasing healthcare products or services in the UK can be either a proactive choice or a necessity (some people only search for a dentist when they get a toothache, whilst others have health plans which they have held for years and plan ahead) but whichever brand, service or product the consumer chooses to buy from, they must be firstly known, and secondary trusted. This is why advertising is important.

It’s a cliché that health is wealth but many people live by this mantra (we certainly do) and consumers rightly see healthcare as an investment in themselves and their well-being.

They are, therefore, willing to invest and pay if they believe a healthcare company offers them something valuable and a product or service which will improve their life. Building trust with those who don’t yet know you is tricky and this is why marketing in the healthcare world is becoming more important and why many healthcare advertising plans should be on-going and ever-developing; running over a number of months or even years.

Healthcare marketing campaigns should be designed to inform (tell someone you exist) and educate them (let them know what you offer).

This is because marketing messages in the healthcare industry are often considered untrustworthy or with a degree of scepticism by potential customers (so many products claim to improve your quality of life and will help you to live longer), so changing consumer’s opinions or gaining trust can be difficult and take some time.

This is why at PromoMedia we often recommend a sustained healthcare advertising plan in order to achieve the best results.

Building Trust through Healthcare Marketing

Healthcare marketing is all about building trust.

There is a fine line between educating a consumer and coming across as patronising or inconsiderate (in what can be a sensitive area to promote). Those within the healthcare industry must seek both trust and clarity in communications to attract new customers in a way that is considered, informative and balanced.

Consumers put their faith in healthcare brands and assume expertise, so in order to get your healthcare messages across, communications should be clear and concise and without ridiculous life-changing hyperbole. These healthcare industry marketing messages do not necessarily need to be overly detailed but should be to the point and balanced rather than appearing too “selly”. This is often why outdoor ads and also press ads can be particularly effective in this area; these medium have limited space so the messages in them are often clear and to the point. Social media is often a good way to support these methods with more information. 

Medical Marketing in Lea Heath

The power of consumer trust in the healthcare and medical industry is invaluable and nurtures not just one-off purchases, but ongoing relationships you can have for years (which to any business is very profitable) e.g. when a patient finds a good doctor, dentist or healthcare product they don’t want to change! This also means that the marketing strategies of businesses within the healthcare industry should be about both advertising to attract new clients but there should also be campaigns to give ongoing reassurance to existing customers that their faith in you is valid.

For example, if you are a vitamin supplement company, customers will feel reassured to see your adverts and the positive effects it’s having on other people; this will make them feel they have made the right choice in selecting your product and so they will continue to purchase.

Well-rounded campaigns in healthcare marketing will mainly, therefore, follow a balanced full cycle - demonstrating brand credibility, knowledge and professional responsibility with customers at different stages of their relationship with you; either first-time buyers or existing customers. It will also allow you to show there is much more to your product, service and team than just a catchy headline and selling point.

Doctor and Dentist Advertising in Lea Heath  - Why Should I Advertise?

Doctor and dental practitioner referrals can be extremely beneficial and are a fantastic (and free) way to gain new patients and customers who already place a high level of trust in your product or service due to a professional recommendation. As a business, however you can’t be responsible for others to drive customers your way, this is why pro-active advertising and a marketing strategy is key.

Public relations and positive perceptions about your work (word of mouth) also make up an important part of your brand’s image, and this can be supported in various ways. You can become the ‘go-to’ brand and become a thought leader, nurturing a positive reputation within the local community; and we believe this is best achieved by a combination of professional referrals, word of mouth and importantly paid advertising and comprehensive and balanced marketing strategies.

Paid advertising act as a confident message that you are established, reputable and popular.

Also, meaningful branding ties in brands can also be considered. Identifying yourself as an organisation focused on positive outcomes, with relevant and key partnerships within your industry e.g. doctors connected to local gyms, dentists with toothpaste brands etc.

It’s important to acknowledge that the traditional patient-doctor relationship has taken on a much more commercial feel in recent years, moving instead from a prescriptive one-way educational relationship instead to a much more engaged, interactive partnership where the power is held by the patient now and not the healthcare professional. The internet has made it considerably easier for consumers to research conditions, products and services and to compare different providers and costs – even globally. It is not unheard of for people to travel to other cities such as New York or those in Europe for superior products or treatments. 

The empowerment of the patient and customer in this space means advertising in the health system is more important than ever.

Physicians and doctors are no longer the decision-makers – that now falls to the consumer, an example would be private dental care e.g. you may be told you need an implant, and your dentist may advise on an implant specialist connected to them, however, these may be expensive, so as a paying consumer you have the choice to go elsewhere and use any private dental implant specialist you want. This leaves you then open to the power of advertising from any private implant specialist.

For more information on healthcare and medical advertising contact us today for free quotes. 

Value for Money and Return on Investment on Healthcare Marketing

Globally, the healthcare industry spends more than any other on advertising – but we believe this is largely down to the inefficiency of campaigns and the less commercial approach often taken.

Working with PromoMedia and our partners, we believe you’ll find a much better ROI on your investment in listening to your aims, ambitions and working with you and your budget.

Frequently Asked Questions About Healthcare Marketing

  1. "What does a healthcare marketer do?" The role of a healthcare marketer is to put together a bespoke and effective healthcare marketing strategy, this can often be done to complement in-house marketing efforts, and is often used to reach new prospective patients and clients. It is often advised that a professional in this niche is employed so that they have experience in communicating accurate health system information. This is imperative as all health information used in advertising communications needs to be accurate and substantiated. A healthcare marketer will produce and execute overall marketing strategies.

  2. "What is included in healthcare marketing?" There is no set answer in making a successful healthcare marketing strategy, it will depend on the specific product or service being offered. We often recommend a broad range of media, including press and radio, normally backed up by a strong digital marketing campaign – which can be highly specific and targeted to prospective patients.  

  3. “We are an international healthcare organization based in New York, and we are looking for a healthcare marketing agency in the UK to complement our in-house marketing strategy and marketing efforts. At the moment these are mainly based around social media posting, boosting and web click ads, but we will need some more traditional options to break the UK market. Can you help?” Yes, we can, we work a variety of overseas healthcare organizations looking to recruits new customers and patients from the UK. Most of these already have a decent social media and digital marketing plan in place. This means the healthcare marketing plan we tend to put together looks at options such as TV, radio and outdoor health marketing opportunities. Contact us with your name email and some general information and we will give you a call.

Contact Us

If you are looking to advertise in the Healthcare sector contact us today and tell us a bit about you, your services and we will give you a call to chat through the various options.

As mentioned, there are lots of options to consider when advertising in the healthcare sector (as it’s a wide-ranging industry with a mass market), but it can give you advice and costings on the best strategies to take your product, service and goods to the next level, ensuring new patients, clients and customers.

We look forward to hearing from you.  

Contact us

We cover Lea Heath (Staffordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for healthcare marketing
Offleyhay Mile Oak Himley Middle Madeley Admaston Rugeley Okeover Church Eaton Hardings Wood Cannock Wain Lee Comberford Yarlet Summerhill The Wharf Cheddleton Hodgefield Littleworth Weston-under-Lizard Blore Alsagers Bank Outwoods Birchall Weaverslake Cotes Hammerwich Dunstall Bromley Hall Cotonwood Burston Holt Hill Tatenhill Common Mucklestone Fawfieldhead Longshaw Wigginstall Hilliard's Cross Glascote Heath Orslow Leomansley Godstone Stowe-by-Chartley Horninglow Meir Heath Norton East Podmore Hansley Cross Coton Farm Thorpe Constantine Mobberley Westlands Spot Acre Knotbury The Handfords Robin Hill Little Sugnall Dapple Heath May Bank Morridge Side Whitehurst Hollybush Lask Edge Prestwood Blymhill Lawns Ubberley Creighton Blount's Green Kingston Hill Stanton Cellarhead Washerwall Nethertown Dove Bank Ashmore Brook Streethay Normacot Ash Bank Tunstall Cold Norton Lichfield Dales Green Ipstones Abbey Green High Onn Wharf Gorstyhill Anslow Gate Nurton Hill Harper's Gate Leyfields Acres Nook Church Mayfield Stoke-upon-Trent Ashley Heath Hill Chorlton Church Fields Colton Hills Dilhorne The Heath Shallowford Wall Sandonbank Kingsford Lower Penn Woodcroft Plardiwick Tunstall Stonehouses Brickbridge Cliff Vale Newtown Huntley Meretown Oaken Hopwas Ravenhill Stallington Hanford Birches Head Churnet Grange Werrington Middle Mayfield Gratton Blakeley Cheadle Park Great Moor Little Aston Painleyhill Oak Hill Weeping Cross Tuppenhurst West Chadsmoor Roughcote The Potteries The Rowe Field Aston Rue Hill Springfields Winnington Leycett Armsdale Norton Canes Bonehill Winshill Ashwood Broomyshaw Lightwood Coton in the Clay Gospel End Village Woollaston Giggetty Waterfall Moorend Newtown Chestall Trysull Bagnall Balterley Bowers Bent Chorley Olive Green Highfields Chesterfield Latherford Slade Heath Withington Basford Green Pitts Hill Thornes Apeton Light Oaks Oulton Grange Norbury Gospel Ash Shenstone Woodend Shobnall Stockton Brook Newton Hurst Hopton Butterton Lower Tean Bignall End Colton Lower Ellastone Mixon Bednall Tithebarn Croxden Gnosall Heath Hartley Green Offleymarsh Glascote Burntwood Crateford Gratwich Alrewas Stretton Talke Pits Prestwood Trescott Norton-in-the-Moors Onecote Westwood Little Bridgeford Huntington Footherley Upper Longdon Stone Heath Lower Loxley Belgrave Dosthill Netherland Green Mount Pleasant Norton Bridge Garshall Green Wildwood Gentleshaw Gunstone Kingsley Moor Florence Green Heath Hilltop Burntwood Green Newtown Elford Woodhouses Woodmill Rock End Common Side Blurton Borough Park Kidsgrove Ribden Springwood Cross Heath Wallbridge Park Newton Sandford Hill Wrinehill Leek Thorncliffe Knutton Bishops Offley Wightwick Manor Coton End Stramshall Boundary Beam Hill Whittington Rushton Bank Bridgtown Brown Lees Ridgeway Colshaw Blakelow Etruria Hill Top The Blythe Woodhouse Green Cauldon Sutton Hillcroft Park Sugnall Blackfords Stableford Ball Green Barton-under-Needwood Bemersley Green Edial Charnes Western Downs Ingestre Oakley Goosemoor Denstone Knightley Great Chatwell The Shruggs Cannock Wood Millmeece Water Eaton Great Wyrley Cheadle Common Hanley Rakes Dale The Bodnets Apedale Betley Swindon Hazelslade Hollies Common Upper Mayfield Combridge Clayton Overmoor Northwood Knowl Wall Blackbrook Walton-on-the-Hill Whitfield Wereton The Laches Hollinsclough Oldfallow Brereton Cross Bradshaw Leekbrook Southlow Oxford Longridge Poolfold Huddlesford Willoughbridge Rushton Spencer Hulme Laney Green Red Bull Lawns Wood Drointon Highwood Croxtonbank Rileyhill Bridge End Endon Stourton Knypersley Pasturefields The Hollies Chesterton Yoxall Upper Ellastone Woodhouses Great Saredon Sideway Stonydelph Dagdale Burybank Hobble End Nurton Shirleywich Brineton Smestow Newton Knenhall Kingswood Common Brockton Whiston Lower Nobut Loynton Kingstone Haunton Foxt Quarry Heath Hanchurch Keele Standeford Turnhurst Cats Edge Carmountside Miles Green Brookhay Back o'th' Brook King's Bromley Cotes Heath Crossgate Knightley Dale Forebridge Mosslane Baddeley Green Little Hay Hollins Townsend Swynnerton Fole Owen's Bank Loxley Green Townhead Woodcock Heath Ellenhall Balterley Green Totmonslow Talke Withystakes Warstone Whitgreave Broughton Lowe Hill Tutbury Lane Green Finney Green Meir Hay Chell Heath Featherstone Mossgate Otherton Lower Hatton Park End Oultoncross Mayfield Barlaston Common Sheen The Quarry Marston Middle Cliff Spath Grindon Roche Grange Anslow Common Cobridge Standon Lapley Woodend Hill Ridware Blackbrook Codsall Bromstead Heath The Bratch Forsbrook Packmoor Shawfield Hilderstone Stafford Horton Wolstanton Brocton Lower Knightley Greenhead Knowle Style Fenton Low Madeley Heath Aspley Garmelow Oulton Commonside Bank Top Bottom House Ramshorn Ilam Hednesford Walford Tillington Four Crosses Upper Tean Hartshill Handsacre Maer Hill Top Little Chell Hardings Booth Hanbury Woodend Wychnor Weeford Buddileigh Blythe Marsh Kingsley Birchendale Acton Trussell Hollington Fulford Windmill Bank Holmcroft Beech Springhill Blackwaters Wootton Dayhills Dods Leigh Blackshaw Moor Beechcliff Quixhill Bromstead Deadman's Green Abbey Hulton Ravenshall Coton Gailey Brund Gillow Heath Amerton Cross Green Checkley Seisdon Wychnor Bridges Trent Vale Little Heath Edingale Ashley Dale Amington Dam Mill Bradley in the Moors Ranton Kinver Fairoak Churchbridge Wimblebury Heron Cross Brown Edge Hollins Coven Essington Oakamoor Chase Terrace Branston Butters Green Goldenhill Oldfurnace Enville Bitterscote Sandborough Congreve Blore Marchington Woodlands Blundies Fauld Broadeye Aldershawe Tatenhill Harriseahead Onneley Little Stoke Lower Stonnall Shenstone Queensville Townend Stanley Penkhull Stoke-on-Trent Winnothdale Orton Heatley Bramshall Chatcull Little Onn Milwich Eccleshall Wheaton Aston Little Haywood Newchapel Hill Top Bradeley Far Hoarcross Blithbury Cowall Moor Morrilow Heath Old Perton Hawks Green Lightwood Coton Alders Rake End Efflinch Gospel End Tixall The Leys Westcroft Breretonhill Leadendale Cotwalton Fradswell Beaconside Four Ashes Elford Heath Blythe Bridge Crackley Alstonefield Madeley Park Burton Manor Burslem Callingwood Hamstall Ridware Sandfields Cookshill Waggersley Trinity Fields Barton Gate Fisherwick Littleworth Coton Green Rangemore Beamhurst Lane Middleton Green Fradley Bromstead Common Lawnhead Coton Hayes Hem Heath Muckley Corner Marchington Pipe Ridware Great Gate Sandon Upper Leigh Outlands Uttoxeter Great Bridgeford Brookhouses Flash Croxton Hawthorns Stanshope Walton Blackbrook Meerbrook Newpool Longnor Heath Hayes Longport Little Madeley Parkgate Middleport High Onn Derrington Farewell Coven Lawn Woodshutts Braddocks Hay Cornhill Hixon Burton upon Trent Grindley Colwich Chasetown Froghall The Raikes Kiddemore Green Lupin Bednall Head Newborough Consall Hartwell Aston-by-Stone Dunston Little Burton Upper Hulme Coxgreen High Offley Blymhill Common Hanbury Morrey Congleton Edge Perton Tittensor Alton Newtown Cranberry Church Hill Bond End Above Church Hoar Cross Bishton Bobbington Boscomoor Meir Porthill Adbaston Rowley Park Church Eaton Green Hulme End Bloreheath Crakemarsh Shutt Green Stonefield Acton Weston Jones Audley Castletown Oulton Heath Coppenhall Middle Hill Poolfields Perry Crofts Doley Stadmorslow Iverley Wilnecote Slindon Moorside Saverley Green Swinscoe Enson Mavesyn Ridware Woodseaves The Brampton Newtown Boon Hill Rumer Hill Blymhill Clifton Campville Moss Pit Balance Hill Beamhurst Gnosall Harlaston Long Compton Bilbrook Hoften's Cross Teanford Barlaston Wigginton Yarnfield Millend Aston Longdon Green Great Chell Little Wyrley Stapenhill Bradwell Napley Stanley Moor Cheddleton Heath Butt Lane Needwood Stretton Newlands Drayton Bassett Shut Heath Woodgate Ounsdale Moneystone Westbeech Fazeley New Wood Newchurch Whitemoor Birch Cross Cold Well Ranton Green Pershall Somerford Six Ashes Alder Moor Winkhill Trentham Norbury Junction Weston Coyney Upper Hatton Haselour Highfields Fradley Junction High Town Hadley End Whittington Coton Red Street Cotton Shebdon Butterton Coton Clanford Foxley Parkside Dunsley Cauldon Lowe Biddulph Moor Hazlecross Betley Common Haughton Haregate Brewood The Lymes Sneyd Green Bentilee Outwoods Joiner's Square Pye Green Redhill Ashley Napley Heath Meaford Rownall Newborough End Dimsdale Scot Hay Gerrard's Bromley Hilton Slitting Mill Sidway Hinksford Great Haywood Cheadle Broad Meadow Halfpenny Green Gayton Bucknall Wardlow Beasley Chebsey Loggerheads Heighley Broomhill Bolehall Gorstey Ley Sharpley Heath Marston Hints Milford Shelton under Harley Sturbridge Adderley Green Croxall West Hill Moddershall Wootton Hatherton Creswell Green Radmore Wood Ryecroft Gate The Rookery Whitecross Barton Turn Christ Church Moreton Heaton Shelton Church Leigh Leese Hill Tompkin Ball Haye Green Longsdon Red Hill Prospect Village Longbridge Hayes Hazles Cross Little Ingestre Silverdale Knighton Milldale Baswich Ford Green Hazles Hookgate Bradley Rising Brook Stockwell Heath Hockley Billington Little Saredon Four Ashes Coven Heath Seighford Farley Bowsey Wood Bickford Blithfield Boney Hay Tamworth Windy Harbour Cresswell Newstead Shareshill Longton Wood Lane Scounslow Green Codsall Wood Doxey Sandyford Fegg Hayes Sandyford Penkridge Biddulph Lower Elkstone Cowley Threapwood Freehay Upper Cotton Boothen Mill Green Shraleybrook Whittington Chadsmoor Two Gates Dunstal Littlewood Creswell Madeley Browns Lane Cracow Moss Greensforge Whitmore Smallrice Baldwin's Gate Overton Levedale Walton Curborough Caverswall Seabridge Compton Rakeway Draycott in the Moors Wheatlow Brooks Coalpit Hill Cheslyn Hay Upper Nobut Stonywell Springhill Longnor Dunwood Halmer End Cat's Hill Cross Copmere End Draycott in the Clay Stubwood Landywood Gillway Milton Acton Gate Norton Green Bishops Wood Hademore Overley Rudyard Upper Landywood Dresden Pipehill Ford Barton Green Whitehill Hillsdale Lower Leigh Baddeley Edge Brazenhill Elmhurst Allimore Green Pattingham Waterhouses Leacroft Blackwood Hill Butter Bank Tadgedale Armshead Coombesdale Shaffalong Brinsford Wetley Rocks Burnhill Green Pasford Berry Hill Orgreave Bromley Wood Kingsley Holt Beffcote Offleyrock Horsebrook Coldmeece Willslock Kettlebrook Hopedale Jugbank Woottons Godleybrook Rocester Goosemoor Green Calf Heath Endon Bank Knowl Bank Wombourne Armitage Calton Rodbaston Blakeley Lane Wetton Stanley Moss Wetwood Denford Oulton Stonnall Darnford Longdon Dunkirk Dunston Heath Warslow Jack Hayes Lynn Rawnsley Fradley South Nether Stowe Stanfield Etchinghill Carroway Head Mitton Shutlanehead Bradnop Pillaton Barnfields Lutley Hyde Lea Forton Newcastle-under-Lyme Rolleston on Dove Newfield Gipsy Green Chapel Chorlton Woodlane Gailey Wharf Ecton Poolend Anslow Spring Hill Salt Lordsley Lea Heath Clough Hall Upper Elkstone Almington Mill Green Whiston Knighton Smallthorne Fenton Coltstone Bowers Weston Woodwall Green Hales Stone Boley Park Threelows Bank Top Rickerscote Kerry Hill Basford Brereton Lower Drayton Moreton Ellastone Whitley Heath Abbots Bromley Rough Close Dogingtree Estate Stowe