Healthcare Marketing in Hawstead

Get in touch

Healthcare Advertising in Hawstead

As a sector continuously growing and shifting with both technological and scientific developments (alongside social trends and appetites), healthcare marketing has been transformed over the last decade in terms of products available, services and consumer expectations.

We aren’t solely a nation just served by our brilliant NHS healthcare system anymore; as consumers, we are far more concerned with our general health and well-being than ever before. We all want the best doctors, dentists, food supplements, private healthcare, massage treatments, health retreats etc. and are happy to mix state-funded care with private options.

In this ever-growing and more competitive healthcare market, we find ourselves at PromoMedia working with healthcare brands and international healthcare organisations more than ever. The healthcare market is compact and developing, and if one wants to stand out from the competition, effective marketing campaigns need to be put in place.

We work with private healthcare suppliers, doctors, dentists, chemists, medical insurance groups and more, putting together bespoke healthcare advertising plans in place all over the UK.

If you are interested in advertising your healthcare company, please contact us today for more information.

Contact Us

What is Healthcare Advertising?

Healthcare marketing is simply the promotion of goods and services which are beneficial to our health. In essence, it is a hugely broad market, as any person at any time could be in need of healthcare assistance. 

At PromoMedia, we typically work with the following healthcare, health system members and medical professionals: 

  • Doctors

  • Dentists

  • Chemists

  • Medical insurance 

  • International drug companies

  • Health resorts

  • Private hospitals

For more information on our Healthcare marketing options simply drop us a message today and one of our friendly and experienced teams will be in touch to talk you through the options. 

Enquire Now

Healthcare Marketing Strategy - A Balanced Mix to Attract A Wide Audience

Successful healthcare marketing campaigns generally incorporate a wide range of advertising options. Different advertising methods are often used to create a comprehensive and successful overall campaign.

It seems an obvious thing to say, but this is because everyone is potentially interested in healthcare products – no matter what age, race, gender, sexuality or background – our health is important to us all – therefore, there is a huge amount of people to potentially target with any healthcare marketing plan. This means a full range of marketing options can be considered.

The most popular forms of healthcare marketing options are below:

  • Outdoor advertising – this is great at targeting a full range of people in particular locations. These options are popular with location-based services such as new doctors, dentists, health retreats etc. Healthcare insurance companies and supplement brands often employ national outdoor campaigns. For a full breakdown of outdoor advertising options visit our page here, where you will find more information on options such as 48 sheet advertising, bus advertising, London underground advertising, phone box advertising, bus stop advertising, billboard advertising and more, or for more information simply just drop us a message.

  • TV advertising – TV advertising is one of the most expensive forms of advertising in the UK but that is because it’s so effective. TV ads are used by major healthcare suppliers and national brands who are already established but are looking to cement their position as market leaders or to appeal to new customers. As a brilliant visual and audio medium, TV advertising comes highly recommended from PromoMedia. For a full breakdown of TV advertising costs visit here

  • Online advertising – unfortunately, when we feel ill, one of the things we do is Google the results – not something most healthcare professionals suggest, as you can often convince yourself that your common cold is much worse! However, long gone are the days of posters and leaflets in clinics and waiting rooms as the only form of education and advertising into healthcare products and services. Instead, consumers are more likely to look up conditions, medicines, therapies and practitioners online. Studies have shown that 72% of internet users have searched for healthcare information within the last year and 47% of internet users search for information on doctors or healthcare professionals. Therefore, online ads and social media advertising are great ways to target people searching the web for health advice, local health services, dietary advice, etc. Online advertising is often a very cost-effective way to advertise your company, service or brand. If this is of interest, read more here or drop us an enquiry.

These are just a few examples of healthcare marketing options that may be suitable, for a full list of the marketing options available visit this page here

Make an Enquiry

The Importance of Healthcare Advertising in IP29 5

Purchasing healthcare products or services in the UK can be either a proactive choice or a necessity (some people only search for a dentist when they get a toothache, whilst others have health plans which they have held for years and plan ahead) but whichever brand, service or product the consumer chooses to buy from, they must be firstly known, and secondary trusted. This is why advertising is important.

It’s a cliché that health is wealth but many people live by this mantra (we certainly do) and consumers rightly see healthcare as an investment in themselves and their well-being.

They are, therefore, willing to invest and pay if they believe a healthcare company offers them something valuable and a product or service which will improve their life. Building trust with those who don’t yet know you is tricky and this is why marketing in the healthcare world is becoming more important and why many healthcare advertising plans should be on-going and ever-developing; running over a number of months or even years.

Healthcare marketing campaigns should be designed to inform (tell someone you exist) and educate them (let them know what you offer).

This is because marketing messages in the healthcare industry are often considered untrustworthy or with a degree of scepticism by potential customers (so many products claim to improve your quality of life and will help you to live longer), so changing consumer’s opinions or gaining trust can be difficult and take some time.

This is why at PromoMedia we often recommend a sustained healthcare advertising plan in order to achieve the best results.

Building Trust through Healthcare Marketing

Healthcare marketing is all about building trust.

There is a fine line between educating a consumer and coming across as patronising or inconsiderate (in what can be a sensitive area to promote). Those within the healthcare industry must seek both trust and clarity in communications to attract new customers in a way that is considered, informative and balanced.

Consumers put their faith in healthcare brands and assume expertise, so in order to get your healthcare messages across, communications should be clear and concise and without ridiculous life-changing hyperbole. These healthcare industry marketing messages do not necessarily need to be overly detailed but should be to the point and balanced rather than appearing too “selly”. This is often why outdoor ads and also press ads can be particularly effective in this area; these medium have limited space so the messages in them are often clear and to the point. Social media is often a good way to support these methods with more information. 

Medical Marketing in Hawstead

The power of consumer trust in the healthcare and medical industry is invaluable and nurtures not just one-off purchases, but ongoing relationships you can have for years (which to any business is very profitable) e.g. when a patient finds a good doctor, dentist or healthcare product they don’t want to change! This also means that the marketing strategies of businesses within the healthcare industry should be about both advertising to attract new clients but there should also be campaigns to give ongoing reassurance to existing customers that their faith in you is valid.

For example, if you are a vitamin supplement company, customers will feel reassured to see your adverts and the positive effects it’s having on other people; this will make them feel they have made the right choice in selecting your product and so they will continue to purchase.

Well-rounded campaigns in healthcare marketing will mainly, therefore, follow a balanced full cycle - demonstrating brand credibility, knowledge and professional responsibility with customers at different stages of their relationship with you; either first-time buyers or existing customers. It will also allow you to show there is much more to your product, service and team than just a catchy headline and selling point.

Doctor and Dentist Advertising in Hawstead  - Why Should I Advertise?

Doctor and dental practitioner referrals can be extremely beneficial and are a fantastic (and free) way to gain new patients and customers who already place a high level of trust in your product or service due to a professional recommendation. As a business, however you can’t be responsible for others to drive customers your way, this is why pro-active advertising and a marketing strategy is key.

Public relations and positive perceptions about your work (word of mouth) also make up an important part of your brand’s image, and this can be supported in various ways. You can become the ‘go-to’ brand and become a thought leader, nurturing a positive reputation within the local community; and we believe this is best achieved by a combination of professional referrals, word of mouth and importantly paid advertising and comprehensive and balanced marketing strategies.

Paid advertising act as a confident message that you are established, reputable and popular.

Also, meaningful branding ties in brands can also be considered. Identifying yourself as an organisation focused on positive outcomes, with relevant and key partnerships within your industry e.g. doctors connected to local gyms, dentists with toothpaste brands etc.

It’s important to acknowledge that the traditional patient-doctor relationship has taken on a much more commercial feel in recent years, moving instead from a prescriptive one-way educational relationship instead to a much more engaged, interactive partnership where the power is held by the patient now and not the healthcare professional. The internet has made it considerably easier for consumers to research conditions, products and services and to compare different providers and costs – even globally. It is not unheard of for people to travel to other cities such as New York or those in Europe for superior products or treatments. 

The empowerment of the patient and customer in this space means advertising in the health system is more important than ever.

Physicians and doctors are no longer the decision-makers – that now falls to the consumer, an example would be private dental care e.g. you may be told you need an implant, and your dentist may advise on an implant specialist connected to them, however, these may be expensive, so as a paying consumer you have the choice to go elsewhere and use any private dental implant specialist you want. This leaves you then open to the power of advertising from any private implant specialist.

For more information on healthcare and medical advertising contact us today for free quotes. 

Value for Money and Return on Investment on Healthcare Marketing

Globally, the healthcare industry spends more than any other on advertising – but we believe this is largely down to the inefficiency of campaigns and the less commercial approach often taken.

Working with PromoMedia and our partners, we believe you’ll find a much better ROI on your investment in listening to your aims, ambitions and working with you and your budget.

Frequently Asked Questions About Healthcare Marketing

  1. "What does a healthcare marketer do?" The role of a healthcare marketer is to put together a bespoke and effective healthcare marketing strategy, this can often be done to complement in-house marketing efforts, and is often used to reach new prospective patients and clients. It is often advised that a professional in this niche is employed so that they have experience in communicating accurate health system information. This is imperative as all health information used in advertising communications needs to be accurate and substantiated. A healthcare marketer will produce and execute overall marketing strategies.

  2. "What is included in healthcare marketing?" There is no set answer in making a successful healthcare marketing strategy, it will depend on the specific product or service being offered. We often recommend a broad range of media, including press and radio, normally backed up by a strong digital marketing campaign – which can be highly specific and targeted to prospective patients.  

  3. “We are an international healthcare organization based in New York, and we are looking for a healthcare marketing agency in the UK to complement our in-house marketing strategy and marketing efforts. At the moment these are mainly based around social media posting, boosting and web click ads, but we will need some more traditional options to break the UK market. Can you help?” Yes, we can, we work a variety of overseas healthcare organizations looking to recruits new customers and patients from the UK. Most of these already have a decent social media and digital marketing plan in place. This means the healthcare marketing plan we tend to put together looks at options such as TV, radio and outdoor health marketing opportunities. Contact us with your name email and some general information and we will give you a call.

Contact Us

If you are looking to advertise in the Healthcare sector contact us today and tell us a bit about you, your services and we will give you a call to chat through the various options.

As mentioned, there are lots of options to consider when advertising in the healthcare sector (as it’s a wide-ranging industry with a mass market), but it can give you advice and costings on the best strategies to take your product, service and goods to the next level, ensuring new patients, clients and customers.

We look forward to hearing from you.  

Contact us

We cover Hawstead (Suffolk)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for healthcare marketing
Capel St Andrew Wattisham Chapel Hill Lavenham Tuddenham St Martin Falkenham Brandeston Yoxford Finningham Ramsholt Gosbeck Rose Green Brome Street Mellis Green Sackers Green Maypole Green Bucklesham Norton Combs Ford Middlewood Green Upper Street Brockley Green Denham Pinford End Debenham Hanchett Village Akenham Little Wratting Boxford Worlington Temple End Bridge Street Blaxhall Sibton Green Cay Hill Colton Oakley Park Denham Green Fakenham Magna Flempton Friday Street Wetheringsett Langham Stone Street Wetherup Street Denham The City Herringfleet Almshouse Green Upper Town Stradbroke Cookley Street High Street Green Athelington Whitton Sharpstone Street Blacksmith's Green Farnham Lower Common Hemingstone Sizewell Boulge Chelmondiston Woolpit Green Stanstead Drakestone Green William's Green Burstallhill Crowfield Green Bacon's Green Hibb's Green Denham Street Nether Street Little Saxham Larks' Hill East End Dunstall Green Little Thurlow Green Daisy Green Cherrytree Green Barningham Creeting Hills Shimpling Frostenden Laxfield Benacre Bicker's Heath Heckfield Green Poslingford Little Thurlow Moats Tye Oak Hill Great Bradley Button Haugh Green Cuckold's Green Weybread Newton Newman's Green Culford Freckenham Ipswich Knaves Green Bromswell Heath Blyford Kittle's Corner Beyton Windsor Green Wick's Green Brown Street California Little Waldingfield Great Bricett Tannington Walberswick Mill Hills Sutton Street Apsey Green Chediston Green St Michael South Elmham Monk Soham Little Bradley Bloodman's Corner Great Cornard Mount Pleasant Bredfield Clopton Green Assington Green Aldringham Hanchett End Bowbeck Bull Green Shelley St Nicholas South Elmham Pettistree Hadleigh Creeting St Mary Hog's Corner Mendham Henley Cornard Tye Genesis Green Greenwich Clopton Green Withersdale Street Rotten End Kessingland Beach Alpheton Gisleham Lower Street Little London Lindsey Friday Street Saxtead Little Green Swilland Long Melford Broad Green Waldringfield Heath Barnby Bacton Green Kessingland St Margaret South Elmham Rishangles Rushmere Street Old Newton Hundon Back Street Battisford Tye Great Livermere Cuckoo Green Nayland Leiston Badingham Candle Street Clopton Corner Aldeburgh Lower Falkenham Barsham Polstead Denham Corner Monewden Lambfair Green Great Thurlow Santon Downham Burgh Lady's Green Mill Green Haughley Green Chediston Ringsfield Stockhold Green Otley Saxtead Dandy Corner Bell's Corner Mile End Baxter's Green Freston Otley Green Henstead Raydon Barton Mills Flixton Brettenham Worlingworth Pakenham Norton Little Green Needham Street Sutton Common Knettishall Oaks Tye Denston Cook's Green Coltsfoot Green Cavendish Little Green Gunton Castling's Heath Benhall Green Park Gate High Street Thorpe Green Semer Holbrook Rede Hestley Green Wenhaston Black Heath Thorpe Morieux Upper Street Butley Clements Winston Green Monk Soham Green Kingshall Street Theberton Rougham Nedging Dagworth Wixoe Upthorpe Hunston Gosling Green Ringsfield Corner Dennington Hall Sotherton Corner Bucks Horn Place Woodbridge Lindsey Tye Pixey Green Stoke Ash Kenton Wangford Wissett Dennington Charsfield Bleach Green Rattlesden Audley End Little Finborough Bobby Hill The Woodlands Bramford Potash Grimstone End Lattinford Hill Tostock Scotland Street Carlton Colville Brabling Green Rumburgh Warren Heath Thorington Hessett Gosland Green Market Weston Onehouse Cockfield Mill Green Bures Green Woolpit Brook Green Shelland Kettlebaston Westhall Chattisham Goddard's Corner Thorney Green Gromford Willisham Tye Stutton Easton Bavents Stone Common Owl's Green Lawshall Aldham Hitcham Wattisham Stone Stackyard Green Wickhambrook Leavenheath Badwell Green Water Run Trimley St Martin Exning Bentley Winston Thornham Parva Great Common Cobblers Corner Russel's Green Fressingfield Hoxne Waldringfield Oulton Blackthorpe Brampton Tan Office Shottisham Little London Bramfield Hemley Wetherden Coney Weston Ringshall Bedingfield Street Depden Stratford St Andrew Dorley's Corner Wyverstone Cock & End Brent Eleigh Harleston Maidenhall Boyden End Stock Hill West Row Higham Acton Place Mildenhall Broadway Stowlangtoft Duck Corner Mickfield Stoke-by-Clare Tan Office Green Cocks Green Boot Street Cross Green Hobbles Green Fingal Street Ufford Rushmere Easton Horringer Roman Hill Barking East Green Scotia Drift Shadingfield Lakenheath Little Welnetham Redlingfield Great Glemham Risby Heveningham Ixworth Thorpe Clopton Green Chippenhall Green Levington Beccles Hemp Green Mutford Cookley Green Mickley Green Hacheston Cox Common Southwold Badwell Ash Hintlesham Brundish Street Ballingdon Weybread Street Easton Green Fen Street Little Wenham Fornham St Martin Westley Button's Green Kennett End West Street Shingle Street Nacton Lawshall Green Stonham Aspal Canham's Green Higham Calford Green Brundish Mill Green Drinkstone Cross Green North Cove Castle Hill Botesdale Green Wetherden Upper Town Shotley Elmswell Monks Eleigh Chimswell Great Barton Bildeston Eyke Parham Mill Hole Cowlinge Elmsett Rooksey Green Saxtead Bottom Workhouse Green Weston Wenhaston Stores Corner Belstead Cole's Green California Shotley Common Whelp Street Great Ashfield Little Knowles Green Bromeswell Tuddenham Capel Green Bird Street Bures Kirkley Great Green Newmarket Great Wenham Ashbocking Glemsford Hasketon Cock and End Brantham Priory Green Eastbridge Smallwood Green Creeting St Peter Corton Coddenham Clay Common Thorpeness Base Green Metfield Common Toad Row Great Blakenham Stow's Hill Bedingfield Baylham Monks Eleigh Tye Westerfield Little Stonham Priory Heath Horner's Green Washbrook East Green Pitmans Corner Saxtead Green Foals Green Butley High Corner Bradfield St Clare Darmsden Milden Coldfair Green Marlesford Haverhill Kirton Culpho Camps Heath Little Livermere Hulver Street Dallinghoo Bower House Tye Wicker Street Green Frizzeler's Green Great Wratting Mole Hill Stubbing's Green Woodbridge Walk Woolverstone Great Green Black Street Annesons Corner Whatfield Conyer's Green Spratt's Street Cargate Stone Street Bedfield Fornham All Saints Aspall Mellis Honington Meeting Green Barnham Beck Row Pound Green Claydon Felsham Cuckoo Tye Shop Corner Thwaite Polstead Heath Hawstead Humble Green Capon's Green Hepworth Uggeshall Slough Hill Redgrave Assington Framlingham Wissington Curlew Green Stuston Mells Woolpit Heath Earl's Green Boyton Barnaby Green Chimney Street Otley Bottom Gainsborough Kesgrave Church Common Forward Green Daisy Green St James South Elmham Willingham Magpie Green Sproughton Crackthorn Corner Holton Holywell Row Farley Green Upper Holton Brightwell Gulling Green The Downs Clopton Kingshall Green Gedgrave Drybridge Hill Cookley Harrow Green Wattisfield Thorndon Cratfield Hanningfields Green Trimley Lower Street Stonecross Green Thurston End Babel Green Kersey Preston St Mary Crowfield Wilsey Ford's Green Burthorpe Ampton Willisham Stanton Chare Chelsworth Common Gipsy Row Stanway Green Upper Weybread Ward Green Whitestreet Green Chedburgh Malting End Flowton Crown Corner East Barton Hazel Stub Palgrave Blacksmith's Corner Euston The Port of Felixstowe Racecourse Gipping Whepstead Coddenham Green Buxhall Stoke Park Broad Green Dublin Yaxley Washbrook Street Calais Street Felixstowe Melton Thorpe Street Honey Tye Brundon Rushbrooke Brockley Thornham Magna Hightown Green Thorns Washmere Green Gedding Undley Sutton Sweffling North Warren Hawstead Green Stowupland Barham Botesdale Hadleigh Heath Kelsale Martlesham Four Ashes Needham Market Eriswell Tattingstone White Horse Little Cornard Bruisyard Somersham Chevington Melon Green Longfield Green Holton St Mary Timworth Worlingham Charles Tye Rickinghall Thurston Planche Lower Green Southolt Eye Westbourne Smithwood Green Friday Street Earl Stonham Colchester Green Collipy's Green Kenton Corner Little Blakenham Mill Street Rendlesham Horham Oakley Nedging Tye Helmingham Harkstead Ash Street Stanton Street Saxham Street Hollesley High Street Wyverstone Street Hargrave Boxted Timworth Green Herringswell Iken Covehithe East End Great Waldingfield West End Beyton Green The Heath Newbourne Knodishall Reydon Smear Ashfield Green Great Green Battlesea Green Brandon Hoo Old Felixstowe Hunston Green Haughley Debach Allwood Green Cransford Walton Wrentham Capel St Mary Butley Low Corner Battisford Wickham Skeith Pitcher's Green Denham End Chilton Snape Watering North Green Lound Earsham Street Rougham Green Church End Ubbeston Troston Trimley St Mary Hollybush Corner Landwade Thrandeston High Street Little Glemham Parliament Heath Annis Hill Tattingstone Little Bealings Birds End Shimpling Street Bury St Edmunds Brightwell Heath Hanningfield Green Great Bealings Cranley Mill Green Cavenham Tannington Place Thelnetham Great Saxham Shipmeadow Sotterley Framsden Linstead Green Ilketshall St Margaret Stanningfield Great Finborough Dalham Baylham Stone Drinkstone Green Thurston Woodside View Tunstall Campsea Ashe Brockford Green Wingfield Green Copdock Martlesham Heath Alderton Somerleyton Wherstead Hagmore Green Stanton Lower Hacheston Cross Green Barnardiston Sudbourne Moulton Creeting Bottoms Mettingham Wainford Rodbridge Corner Braiseworth Red Lodge Elveden Peasenhall Cattishall Brockford Street Brockley Corner Boyton End Playford Crownland Chilton Street Huntingfield Fornham St Genevieve Chilton Leys Nettlestead Brampton Street Benhall Street Chantry Middleton Orford Broke Hall Friston Sibton St Peter South Elmham Sicklesmere Rendham Wordwell Pakefield Thistley Green Grinstead Hill Upsher Green Barking Tye Studlands Park Icklingham Haughley New Street Gibraltar Wickham Street The Street Sowley Green Duke Street Sotherton Wingfield All Saints' South Elmham Metfield Cretingham Ousden Poystreet Green Mace Green Methersgate Darsham Bawdsey Hoggard's Green Little Whittingham Green Westleton Ash Corner Lower Holbrook Little Eriswell Hartest Hill Hinderclay Rushmere St Andrew Flixton Long Thurlow Rose Hill Dorking Tye Ashfield Cum Thorpe Bradfield St George Hengrave Lidgate Cotton Saxmundham Cove Bottom Sapiston Bradfield Combust Kentford East Bergholt Lampardbrook Oldhall Green Lackford Gazeley Wilby Wootten Green Lowestoft Maypole Green Ringshall Stocks Stansfield Earl Soham Blythburgh Newtown Homersfield Silverlace Green Mendlesham Acton Kersey Upland Bruisyard Street Town Street Wentford Naughton Thorington Street Ingham West Stow Wangford Felixstowe Ferry Kettleburgh Wales End Parkway Bacton Little Green Grundisburgh Coopers Corner Brome Wortham Ling Sternfield Middleton Moor Ellough Offton Round Maple Mendlesham Green Walsham le Willows Cattawade Halesworth Attleton Green Bush Green Newthorpe Swingleton Green Withersfield Barrow Wrentham West End Buxhall Fen Street Stratford St Mary Stowmarket Fen Street Cock Street Pettaugh Cow Green Wortham Lower Layham Stradishall Blundeston Occold Sherbourne Street Great Welnetham Walpole Erwarton Poslingford Corner Wickham Street Maidensgrave Hartest Weston Ditch Shotley Gate Stoven Wickham Market Stoke-by-Nayland Falkenham Sink Brackenham Kersey Tye Clare Burstall Westhorpe Wyverstone Green Chillesford Wilde Street Borley Green Page's Green Combs Silverley's Green Upper Layham Ixworth Reydon Kedington Snape Groton Nowton Hillside St Cross South Elmham Bardwell Stanwell Green Oulton Broad Ilketshall St Lawrence Ashfield Green Somerton Hopton Withermarsh Green Cross Street Carlton Wickham Green Syleham Depden Green Dunwich Ringsfield Common Chelsworth Stoke Culfordheath Broad Street Broadgrass Green Frostenden Corner Upper Street Mill Common Boardy Green Lower Raydon Bungay Letheringham Gedgrave Hall Chickering White Horse Corner South Cove Witnesham High Rougham North Green Gislingham Chalkstone Blackheath Cranmer Green Broom's Barn Battlies Green Sudbury Fenstead End Redisham Spexhall Pea Porridge Green Burgate Linstead Parva Barley Green Dennington Corner Hawkedon Edwardstone Normanston Bell's Cross Bedfield Long Green Swan Green Ilketshall St Andrew Kenny Hill Purple Hill