Healthcare Marketing in White Cross

Get in touch

Healthcare Advertising in White Cross

As a sector continuously growing and shifting with both technological and scientific developments (alongside social trends and appetites), healthcare marketing has been transformed over the last decade in terms of products available, services and consumer expectations.

We aren’t solely a nation just served by our brilliant NHS healthcare system anymore; as consumers, we are far more concerned with our general health and well-being than ever before. We all want the best doctors, dentists, food supplements, private healthcare, massage treatments, health retreats etc. and are happy to mix state-funded care with private options.

In this ever-growing and more competitive healthcare market, we find ourselves at PromoMedia working with healthcare brands and international healthcare organisations more than ever. The healthcare market is compact and developing, and if one wants to stand out from the competition, effective marketing campaigns need to be put in place.

We work with private healthcare suppliers, doctors, dentists, chemists, medical insurance groups and more, putting together bespoke healthcare advertising plans in place all over the UK.

If you are interested in advertising your healthcare company, please contact us today for more information.

Contact Us

What is Healthcare Advertising?

Healthcare marketing is simply the promotion of goods and services which are beneficial to our health. In essence, it is a hugely broad market, as any person at any time could be in need of healthcare assistance. 

At PromoMedia, we typically work with the following healthcare, health system members and medical professionals: 

  • Doctors

  • Dentists

  • Chemists

  • Medical insurance 

  • International drug companies

  • Health resorts

  • Private hospitals

For more information on our Healthcare marketing options simply drop us a message today and one of our friendly and experienced teams will be in touch to talk you through the options. 

Enquire Now

Healthcare Marketing Strategy - A Balanced Mix to Attract A Wide Audience

Successful healthcare marketing campaigns generally incorporate a wide range of advertising options. Different advertising methods are often used to create a comprehensive and successful overall campaign.

It seems an obvious thing to say, but this is because everyone is potentially interested in healthcare products – no matter what age, race, gender, sexuality or background – our health is important to us all – therefore, there is a huge amount of people to potentially target with any healthcare marketing plan. This means a full range of marketing options can be considered.

The most popular forms of healthcare marketing options are below:

  • Outdoor advertising – this is great at targeting a full range of people in particular locations. These options are popular with location-based services such as new doctors, dentists, health retreats etc. Healthcare insurance companies and supplement brands often employ national outdoor campaigns. For a full breakdown of outdoor advertising options visit our page here, where you will find more information on options such as 48 sheet advertising, bus advertising, London underground advertising, phone box advertising, bus stop advertising, billboard advertising and more, or for more information simply just drop us a message.

  • TV advertising – TV advertising is one of the most expensive forms of advertising in the UK but that is because it’s so effective. TV ads are used by major healthcare suppliers and national brands who are already established but are looking to cement their position as market leaders or to appeal to new customers. As a brilliant visual and audio medium, TV advertising comes highly recommended from PromoMedia. For a full breakdown of TV advertising costs visit here

  • Online advertising – unfortunately, when we feel ill, one of the things we do is Google the results – not something most healthcare professionals suggest, as you can often convince yourself that your common cold is much worse! However, long gone are the days of posters and leaflets in clinics and waiting rooms as the only form of education and advertising into healthcare products and services. Instead, consumers are more likely to look up conditions, medicines, therapies and practitioners online. Studies have shown that 72% of internet users have searched for healthcare information within the last year and 47% of internet users search for information on doctors or healthcare professionals. Therefore, online ads and social media advertising are great ways to target people searching the web for health advice, local health services, dietary advice, etc. Online advertising is often a very cost-effective way to advertise your company, service or brand. If this is of interest, read more here or drop us an enquiry.

These are just a few examples of healthcare marketing options that may be suitable, for a full list of the marketing options available visit this page here

Make an Enquiry

The Importance of Healthcare Advertising in BA12 6

Purchasing healthcare products or services in the UK can be either a proactive choice or a necessity (some people only search for a dentist when they get a toothache, whilst others have health plans which they have held for years and plan ahead) but whichever brand, service or product the consumer chooses to buy from, they must be firstly known, and secondary trusted. This is why advertising is important.

It’s a cliché that health is wealth but many people live by this mantra (we certainly do) and consumers rightly see healthcare as an investment in themselves and their well-being.

They are, therefore, willing to invest and pay if they believe a healthcare company offers them something valuable and a product or service which will improve their life. Building trust with those who don’t yet know you is tricky and this is why marketing in the healthcare world is becoming more important and why many healthcare advertising plans should be on-going and ever-developing; running over a number of months or even years.

Healthcare marketing campaigns should be designed to inform (tell someone you exist) and educate them (let them know what you offer).

This is because marketing messages in the healthcare industry are often considered untrustworthy or with a degree of scepticism by potential customers (so many products claim to improve your quality of life and will help you to live longer), so changing consumer’s opinions or gaining trust can be difficult and take some time.

This is why at PromoMedia we often recommend a sustained healthcare advertising plan in order to achieve the best results.

Building Trust through Healthcare Marketing

Healthcare marketing is all about building trust.

There is a fine line between educating a consumer and coming across as patronising or inconsiderate (in what can be a sensitive area to promote). Those within the healthcare industry must seek both trust and clarity in communications to attract new customers in a way that is considered, informative and balanced.

Consumers put their faith in healthcare brands and assume expertise, so in order to get your healthcare messages across, communications should be clear and concise and without ridiculous life-changing hyperbole. These healthcare industry marketing messages do not necessarily need to be overly detailed but should be to the point and balanced rather than appearing too “selly”. This is often why outdoor ads and also press ads can be particularly effective in this area; these medium have limited space so the messages in them are often clear and to the point. Social media is often a good way to support these methods with more information. 

Medical Marketing in White Cross

The power of consumer trust in the healthcare and medical industry is invaluable and nurtures not just one-off purchases, but ongoing relationships you can have for years (which to any business is very profitable) e.g. when a patient finds a good doctor, dentist or healthcare product they don’t want to change! This also means that the marketing strategies of businesses within the healthcare industry should be about both advertising to attract new clients but there should also be campaigns to give ongoing reassurance to existing customers that their faith in you is valid.

For example, if you are a vitamin supplement company, customers will feel reassured to see your adverts and the positive effects it’s having on other people; this will make them feel they have made the right choice in selecting your product and so they will continue to purchase.

Well-rounded campaigns in healthcare marketing will mainly, therefore, follow a balanced full cycle - demonstrating brand credibility, knowledge and professional responsibility with customers at different stages of their relationship with you; either first-time buyers or existing customers. It will also allow you to show there is much more to your product, service and team than just a catchy headline and selling point.

Doctor and Dentist Advertising in White Cross  - Why Should I Advertise?

Doctor and dental practitioner referrals can be extremely beneficial and are a fantastic (and free) way to gain new patients and customers who already place a high level of trust in your product or service due to a professional recommendation. As a business, however you can’t be responsible for others to drive customers your way, this is why pro-active advertising and a marketing strategy is key.

Public relations and positive perceptions about your work (word of mouth) also make up an important part of your brand’s image, and this can be supported in various ways. You can become the ‘go-to’ brand and become a thought leader, nurturing a positive reputation within the local community; and we believe this is best achieved by a combination of professional referrals, word of mouth and importantly paid advertising and comprehensive and balanced marketing strategies.

Paid advertising act as a confident message that you are established, reputable and popular.

Also, meaningful branding ties in brands can also be considered. Identifying yourself as an organisation focused on positive outcomes, with relevant and key partnerships within your industry e.g. doctors connected to local gyms, dentists with toothpaste brands etc.

It’s important to acknowledge that the traditional patient-doctor relationship has taken on a much more commercial feel in recent years, moving instead from a prescriptive one-way educational relationship instead to a much more engaged, interactive partnership where the power is held by the patient now and not the healthcare professional. The internet has made it considerably easier for consumers to research conditions, products and services and to compare different providers and costs – even globally. It is not unheard of for people to travel to other cities such as New York or those in Europe for superior products or treatments. 

The empowerment of the patient and customer in this space means advertising in the health system is more important than ever.

Physicians and doctors are no longer the decision-makers – that now falls to the consumer, an example would be private dental care e.g. you may be told you need an implant, and your dentist may advise on an implant specialist connected to them, however, these may be expensive, so as a paying consumer you have the choice to go elsewhere and use any private dental implant specialist you want. This leaves you then open to the power of advertising from any private implant specialist.

For more information on healthcare and medical advertising contact us today for free quotes. 

Value for Money and Return on Investment on Healthcare Marketing

Globally, the healthcare industry spends more than any other on advertising – but we believe this is largely down to the inefficiency of campaigns and the less commercial approach often taken.

Working with PromoMedia and our partners, we believe you’ll find a much better ROI on your investment in listening to your aims, ambitions and working with you and your budget.

Frequently Asked Questions About Healthcare Marketing

  1. "What does a healthcare marketer do?" The role of a healthcare marketer is to put together a bespoke and effective healthcare marketing strategy, this can often be done to complement in-house marketing efforts, and is often used to reach new prospective patients and clients. It is often advised that a professional in this niche is employed so that they have experience in communicating accurate health system information. This is imperative as all health information used in advertising communications needs to be accurate and substantiated. A healthcare marketer will produce and execute overall marketing strategies.

  2. "What is included in healthcare marketing?" There is no set answer in making a successful healthcare marketing strategy, it will depend on the specific product or service being offered. We often recommend a broad range of media, including press and radio, normally backed up by a strong digital marketing campaign – which can be highly specific and targeted to prospective patients.  

  3. “We are an international healthcare organization based in New York, and we are looking for a healthcare marketing agency in the UK to complement our in-house marketing strategy and marketing efforts. At the moment these are mainly based around social media posting, boosting and web click ads, but we will need some more traditional options to break the UK market. Can you help?” Yes, we can, we work a variety of overseas healthcare organizations looking to recruits new customers and patients from the UK. Most of these already have a decent social media and digital marketing plan in place. This means the healthcare marketing plan we tend to put together looks at options such as TV, radio and outdoor health marketing opportunities. Contact us with your name email and some general information and we will give you a call.

Contact Us

If you are looking to advertise in the Healthcare sector contact us today and tell us a bit about you, your services and we will give you a call to chat through the various options.

As mentioned, there are lots of options to consider when advertising in the healthcare sector (as it’s a wide-ranging industry with a mass market), but it can give you advice and costings on the best strategies to take your product, service and goods to the next level, ensuring new patients, clients and customers.

We look forward to hearing from you.  

Contact us

We cover White Cross (Wiltshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for healthcare marketing
Hawkeridge West Stowell Chalford Townsend Avoncliff Mount Cowdown Draycot Fitz Payne Wick Upton Monkton Farleigh Wilton Little Abbots Avebury Trusloe Middleleaze Berwick Bassett Aldbourne Bradford Leigh South Newton Paxcroft Mead Sopworth Easton Clatford West Amesbury Haxton Mid Wilts Way Compton Bassett Bulbridge Badbury Manningford Abbots Willesley Little Ashley Dorcan Portash Hanging Langford Well Head East Sharcott Potterne The Friary Membury Studley Durley Seagry Heath Vastern Castle Combe Pie Corner Stockton Roundway Sutton Veny Blackland Alton Barnes Hankerton Broad Town Wyndham Park Pickwick Crockerton Green New Town Pinckney Green Wadswick Ford Great Bedwyn Cotswold Community Landford Semington Ogbourne St George Chilmark Mere Down Bowerhill Braydon Side Leigh Cholderton Biddestone Ugford Allington Bar Hinton Parva Knapp Haydon Wick Tidcombe Hisomley West End Patney Lover Bapton Kington Langley Ham Green Woolley Green Coombe Stert Jockey Green Farleigh Wick Lye's Green Eastcott Easton Piercy Nettleton Shrewton Calcutt Preston Rook Street Little Bedwyn Chute Forest Winterbourne Monkton Melksham Forest Great Ashley Sem Hill Wichelstowe Buttermere Sodom Giddeahall Restrop Greenman's Lane Charlton Yarnbrook Dauntsey Conkwell Dauntsey Lock Lower Everleigh Tytherington Netherhampton Underhill Elston Dilton Marsh Little Durnford Aughton Turleigh Chelworth Upper Green Neston Swan Callow Hill Whaddon Durrington Burton Hannington Rushall Common Platt Broughton Gifford Alvediston Pinehurst Hillmead The Linleys West Chisenbury Huggler's Hole Littleton Walcot East Nettleton Green Woodsend East Stowell Bradenstoke Luckington Cuckoo's Knob The Ham Foxley Upper Studley Horsedown Abbey Meads Tanis Mile Elm Shute End Wincombe Sells Green Gorse Hill Chiseldon Orcheston Waterhay Crooked Soley Westwells Lower Village Lydeway Wingfield Clanville Ogbourne St Andrew Upper Wanborough Homanton Crockerton Hitcombe Bottom Rowde Malmesbury Bishopstone Charlton St Peter Bemerton Stockley Newtown Lopcombe Corner Westrop Fonthill Bishop Wilson and Kennards Yard King's Corner Westmead Bodenham Fosbury Greenhill The Square Townsend Rivermead Blue Vein Eysey Tytherton Lucas Rollestone Lydiard Plain Cowesfield Gate Corsley Heath Bisley Cuckoo's Corner Even Swindon Barkers Hill Erlestoke Firsdown Easton Grey Idmiston Rodbourne Pole's Hole Ashley Monkton Deverill Deptford Woodcock Buck Hill Imber Chapel Plaister The Marsh Rockley Minety Common Forewoods Common Quemerford Theobald's Green Alton Priors Preston Shaw Lower Chicksgrove Box Hill Calne Marsh Gastard Allington Foscote West Grimstead Collingbourne Kingston Sutton End Lower Coombe Quidhampton Littleworth Rivar Trowbridge Horpit Baydon Hilmarton West Grafton Beckhampton Minety Chelworth Lower Green Chedglow Charlcutt Sevington Stanley Upper Pickwick Bullenhill Conock Winsley Kingsdown Yatton Keynell Bowerchalke Hudswell Sutton Row Fisherton de la Mere Ansty Chute Standen Purton Common Thornhill Upper Minety Stratford Tony Stanton St Quintin Swallett Gate Bullock's Horn Sunton Hilcott Sharcott Marridge Hill Stratford sub Castle Mooray Fugglestone St Peter Codford St Mary Calstone Wellington Bushton Spirthill Newton Chatter Alley North Tidworth Harnham Wilsford Calne The Pry Edington Clench Common Penleigh Eastrop Limpley Stoke Marten Brooklands Sheldon Corner Wolverton Redstocks Tisbury East Chisenbury Upper Woodford The Close New Town Greenmeadow Berryfield Bishopstrow West Overton Hayes Knoll Lower Wraxall Hamptworth Bulford Widham Elm Cross Penknap Lacock Blunsdon St Andrew Wylye Rudloe Middle Winterslow Fifield Bavant Cloatley Little Horton Chapel Barton Burton Murhill Everleigh Urchfont Gare Hill Elcombe Upper Upham Cold Harbour Heywood Ridge Milton Lilbourne Bagshot Rodbourne Bottom Plaitford Lower Woodford Kilmington Alcombe Upavon Poulshot Knapp Hill Misselfore Gasper Collingbourne Ducis Bremhill Church End Studley Green Corsley Chisbury Avon Lower Chute Grittenham Swallowcliffe Upper Wraxall Chute Cadley Lower Wanborough Ramleaze Swanborough Little London Upper Inglesham Broad Hinton Bowldown Tidworth New Town Draycot Cerne Strangways Alderton Homington Porton Chelworth Hoopers Pool Burcombe Leigh Delamere Knowl Worton Shalbourne Salterton Compton Chamberlayne Newbury All Cannings Steeple Ashton Wilton East Everleigh Nettleton Shrub Barrow Street Holloway Lower Stratton Teffont Magna Milston Ash Brake East Hatch Short Street Horton North Wroughton Eastcourt Ditchampton White Cross Paxcroft Yarnfield The Stocks Little Chalfield Trowle Common Kepnal Little Salisbury Easterton Sands West Crudwell Sandy Lane Westbury Longfield Derry Hill Bowden Hill Wilsford Henley Covingham Liden Warminster Common Hook Wanborough Lower Stanton St Quintin North Wraxall Ashton Keynes Newtown Lockeridge Burton Hill Bishops Cannings East Winterslow Ratford Great Cheverell Lower Upham Old Sarum West Hatch Penhill Netheravon The Shoe Mountain Bower Long Dean Whitley Tuckingmill Holt Little Langford Normanton Kingshill Cotmarsh Woodborough Baverstock Enford Townsend Great Hinton Mount Sorrel Dogridge Purton Upper Seagry Berwick St Leonard Slaughterford The Splatts Lower Westwood Whittonditch Clearwood Highway Inglesham Fonthill Gifford The Gibb Bishopstone Woodlands Blagrove Windmill Hill Pewsey Wharf Tollard Royal Littlecott Manningford Bohune Little Marsh Hurdcott Milton Kilmington Common Old Dilton Hannington Wick Ramsbury Reybridge Dursley Eastrip The Green Honeystreet Lydiard Tregoze Moredon Limpers Hill Woodbridge Heddington Brixton Deverill Pitton Bleet Chicksgrove Mannington Kinghay Salisbury Serrington Birdbush Zeals Row Rudge Allington Upper Town West End Southcott Highworth Upper Castle Combe Perham Down Westcourt Martinslade Etchilhampton South Tidworth Clench South Wraxall Seend Head Gore Cross Boyton Walcot West Bemerton Heath Keevil Murcott The Prinnels Chicklade Stratton St Margaret Charlton Rodbourne Westdown Camp Stanton St Bernard Nunton West Knoyle Bradford-on-Avon Brookside Chapmanslade Winterbourne Gunner Whiteparish Coombe Bissett East Kennett Lower Pertwood Milbourne Gutch Common Filands Littleton Drew Wexcombe Eastleaze Chilton Foliat Chirton Stoford Henley Ogbourne Maizey Littleton Panell Freshbrook Lavington Sands Oxenwood Lockeridge Dene Cadley Langley Burrell Cleverton Cricklade Lea Froxfield Manningford Bruce Bishopdown Nomansland Brigmerston Kellaways Farley Heytesbury West Yatton Outmarsh Lower Zeals East Grafton Alton Broadbush Chitterne Cowesfield Green Lower Seagry Crofton Whitepits Seend Whitbourne Moor Fyfield Goatacre Codford St Peter Lackham Kington St Michael Ansty Coombe Burbage Norton Bavant Wardour Bottlesford Roughmoor East Town Redlands Donhead St Andrew The Warren Widbrook Hullavington Broad Chalke Longbridge Deverill North Burcombe Lydiard Green Great Durnford Swindon Milkhouse Water Ford Dunge Notton Higher Pertwood East Knoyle Badbury Wick West Hill Zeals Market Lavington Hodson Bourton Downton Bromham Lawn Medbourne Marston Meysey West Gomeldon Peckingell Little Somerford Southend Sherston Wedhampton Westbury Leigh Overtown Bulkington North Newnton Groundwell Hailstone Hill Sherston Parva Fovant Knook Christian Malford Brokerswood Heddington Wick Petersfinger Southbrook Toothill Fox Holes Ferne Washwell West Kington Charlton Heath Marston Coulston Piccadilly Upper Chicksgrove Brunton Winterbourne Stoke Horningsham West Lavington Larkhill New Town Ludwell Old Wardour Wootton Rivers Stapleford St Paul's Okus Upper Stratton Green Hill Uffcott Oare Littlecott North End Winterbourne Dauntsey Coped Hall Netton Clyffe Pypard West Kington Wick Great Wishford Bulford Camp Draycot Foliat Ebbesbourne Wake Dinton Lower Studley Staverton Purlpit Hindon Chittoe New Zealand Hook Street New Town Charnage Upper Westwood Brinkworth Sedgehill The Common Teffont Evias Lower Moor Drynham Cherhill East Gomeldon Upton Lovell Bell Hill Wilcot Foxham Landfordwood Castle The Middles Cadley Castle Eaton Startley Bremhill Wick Sedgehill Corner Easton Town Hornbeam Grange Lane End Gladstone Parade Quemerford Gate Latton The Spa Norton Marlborough Axford Tockenham Laverstock Bridgemead Donhead St Mary Whaddon Hill Deverill Middle Coombe Queen Street Charlton All Saints Fittleton Sutton Mandeville Beanacre Easton Royal Huish Fox Hill Middle Woodford Royal Wootton Bassett Fiddington Sands South Marston Ratfyn Lake Newton Tony Mere Morgan's Vale Milford Stibb Green Church End Sutton Benger Derry Fields Lyneham Ram Alley Ashton Common Thornend Ludgershall Low Bridge Melksham Townsend Corton Coate Old Town Tidworth Camp Ballard's Ash Ham New Town St Andrews Ridge Lydiard Millicent Great Somerford Southwick Temple Broad Blunsdon The Pitts Pewsham Redlynch Westwood Chapel Knapp Chittoe Heath Avebury Dertfords The Fox Longhedge Catcomb Kingsdown Northbrook Steeple Langford East Grimstead Wild Duck Mead Westlea Compton Norleaze Boscombe Norrington Common Westbrook Mead End West Winterslow Marden Whitbourne Springs Alderbury Middlehill Stanton Fitzwarren Perry Green Chippenham Berwick St John Potterne Wick Stitchcombe Barford St Martin Milkwell Maddington The Rectangle Warminster Eldene Corston East Tytherton Sturford Box Croucheston Bohemia Hoggington Westrop Garsdon Colerne North Bradley Westwood Hackthorn Inmarsh Woolley Greatfield Allington Huntenhull Green Seend Cleeve Gomeldon Manton Atworth Bonham Upper Chute Oaksey Hilperton Marsh Beechingstoke New Mill Kingston Deverill Winterbourne Bassett Clevancy Bewley Common Ragnal Hampton Park Henfords Marsh Stourton Corsham Straight Soley Great Chalfield Faulston Wroughton Yatesbury Norton Ferris Pewsey Purton Stoke Amesbury West Sharcott Figheldean Marr Green Sherrington Semley Faberstown Hilperton Devizes Nursteed Upton Scudamore Woodminton Rollestone Camp Nythe Liddington Lower Blunsdon West Kennett Stoke Farthing Easterton Ivy Mead Higher Coombe Town's End Thingley Longstreet Stormore Brokenborough Winterbourne Earls Coate Hyde Fifield Stopper's Hill Odstock Bratton Cloatley End Ablington New Town Ditteridge St Katharine's Maiden Bradley Tilshead Britford Berwick St James Churchfields Little Cheverell West Ashton Crudwell Horsey Down Grittleton The Causeway Brook Waters Tockenham Wick Knowle Park North Thickwood Sevenhampton Thoulstone Mildenhall