Healthcare Marketing in White Cross

Get in touch

Healthcare Advertising in White Cross

As a sector continuously growing and shifting with both technological and scientific developments (alongside social trends and appetites), healthcare marketing has been transformed over the last decade in terms of products available, services and consumer expectations.

We aren’t solely a nation just served by our brilliant NHS healthcare system anymore; as consumers, we are far more concerned with our general health and well-being than ever before. We all want the best doctors, dentists, food supplements, private healthcare, massage treatments, health retreats etc. and are happy to mix state-funded care with private options.

In this ever-growing and more competitive healthcare market, we find ourselves at PromoMedia working with healthcare brands and international healthcare organisations more than ever. The healthcare market is compact and developing, and if one wants to stand out from the competition, effective marketing campaigns need to be put in place.

We work with private healthcare suppliers, doctors, dentists, chemists, medical insurance groups and more, putting together bespoke healthcare advertising plans in place all over the UK.

If you are interested in advertising your healthcare company, please contact us today for more information.

Contact Us

What is Healthcare Advertising?

Healthcare marketing is simply the promotion of goods and services which are beneficial to our health. In essence, it is a hugely broad market, as any person at any time could be in need of healthcare assistance. 

At PromoMedia, we typically work with the following healthcare, health system members and medical professionals: 

  • Doctors

  • Dentists

  • Chemists

  • Medical insurance 

  • International drug companies

  • Health resorts

  • Private hospitals

For more information on our Healthcare marketing options simply drop us a message today and one of our friendly and experienced teams will be in touch to talk you through the options. 

Enquire Now

Healthcare Marketing Strategy - A Balanced Mix to Attract A Wide Audience

Successful healthcare marketing campaigns generally incorporate a wide range of advertising options. Different advertising methods are often used to create a comprehensive and successful overall campaign.

It seems an obvious thing to say, but this is because everyone is potentially interested in healthcare products – no matter what age, race, gender, sexuality or background – our health is important to us all – therefore, there is a huge amount of people to potentially target with any healthcare marketing plan. This means a full range of marketing options can be considered.

The most popular forms of healthcare marketing options are below:

  • Outdoor advertising – this is great at targeting a full range of people in particular locations. These options are popular with location-based services such as new doctors, dentists, health retreats etc. Healthcare insurance companies and supplement brands often employ national outdoor campaigns. For a full breakdown of outdoor advertising options visit our page here, where you will find more information on options such as 48 sheet advertising, bus advertising, London underground advertising, phone box advertising, bus stop advertising, billboard advertising and more, or for more information simply just drop us a message.

  • TV advertising – TV advertising is one of the most expensive forms of advertising in the UK but that is because it’s so effective. TV ads are used by major healthcare suppliers and national brands who are already established but are looking to cement their position as market leaders or to appeal to new customers. As a brilliant visual and audio medium, TV advertising comes highly recommended from PromoMedia. For a full breakdown of TV advertising costs visit here

  • Online advertising – unfortunately, when we feel ill, one of the things we do is Google the results – not something most healthcare professionals suggest, as you can often convince yourself that your common cold is much worse! However, long gone are the days of posters and leaflets in clinics and waiting rooms as the only form of education and advertising into healthcare products and services. Instead, consumers are more likely to look up conditions, medicines, therapies and practitioners online. Studies have shown that 72% of internet users have searched for healthcare information within the last year and 47% of internet users search for information on doctors or healthcare professionals. Therefore, online ads and social media advertising are great ways to target people searching the web for health advice, local health services, dietary advice, etc. Online advertising is often a very cost-effective way to advertise your company, service or brand. If this is of interest, read more here or drop us an enquiry.

These are just a few examples of healthcare marketing options that may be suitable, for a full list of the marketing options available visit this page here

Make an Enquiry

The Importance of Healthcare Advertising in BA12 6

Purchasing healthcare products or services in the UK can be either a proactive choice or a necessity (some people only search for a dentist when they get a toothache, whilst others have health plans which they have held for years and plan ahead) but whichever brand, service or product the consumer chooses to buy from, they must be firstly known, and secondary trusted. This is why advertising is important.

It’s a cliché that health is wealth but many people live by this mantra (we certainly do) and consumers rightly see healthcare as an investment in themselves and their well-being.

They are, therefore, willing to invest and pay if they believe a healthcare company offers them something valuable and a product or service which will improve their life. Building trust with those who don’t yet know you is tricky and this is why marketing in the healthcare world is becoming more important and why many healthcare advertising plans should be on-going and ever-developing; running over a number of months or even years.

Healthcare marketing campaigns should be designed to inform (tell someone you exist) and educate them (let them know what you offer).

This is because marketing messages in the healthcare industry are often considered untrustworthy or with a degree of scepticism by potential customers (so many products claim to improve your quality of life and will help you to live longer), so changing consumer’s opinions or gaining trust can be difficult and take some time.

This is why at PromoMedia we often recommend a sustained healthcare advertising plan in order to achieve the best results.

Building Trust through Healthcare Marketing

Healthcare marketing is all about building trust.

There is a fine line between educating a consumer and coming across as patronising or inconsiderate (in what can be a sensitive area to promote). Those within the healthcare industry must seek both trust and clarity in communications to attract new customers in a way that is considered, informative and balanced.

Consumers put their faith in healthcare brands and assume expertise, so in order to get your healthcare messages across, communications should be clear and concise and without ridiculous life-changing hyperbole. These healthcare industry marketing messages do not necessarily need to be overly detailed but should be to the point and balanced rather than appearing too “selly”. This is often why outdoor ads and also press ads can be particularly effective in this area; these medium have limited space so the messages in them are often clear and to the point. Social media is often a good way to support these methods with more information. 

Medical Marketing in White Cross

The power of consumer trust in the healthcare and medical industry is invaluable and nurtures not just one-off purchases, but ongoing relationships you can have for years (which to any business is very profitable) e.g. when a patient finds a good doctor, dentist or healthcare product they don’t want to change! This also means that the marketing strategies of businesses within the healthcare industry should be about both advertising to attract new clients but there should also be campaigns to give ongoing reassurance to existing customers that their faith in you is valid.

For example, if you are a vitamin supplement company, customers will feel reassured to see your adverts and the positive effects it’s having on other people; this will make them feel they have made the right choice in selecting your product and so they will continue to purchase.

Well-rounded campaigns in healthcare marketing will mainly, therefore, follow a balanced full cycle - demonstrating brand credibility, knowledge and professional responsibility with customers at different stages of their relationship with you; either first-time buyers or existing customers. It will also allow you to show there is much more to your product, service and team than just a catchy headline and selling point.

Doctor and Dentist Advertising in White Cross  - Why Should I Advertise?

Doctor and dental practitioner referrals can be extremely beneficial and are a fantastic (and free) way to gain new patients and customers who already place a high level of trust in your product or service due to a professional recommendation. As a business, however you can’t be responsible for others to drive customers your way, this is why pro-active advertising and a marketing strategy is key.

Public relations and positive perceptions about your work (word of mouth) also make up an important part of your brand’s image, and this can be supported in various ways. You can become the ‘go-to’ brand and become a thought leader, nurturing a positive reputation within the local community; and we believe this is best achieved by a combination of professional referrals, word of mouth and importantly paid advertising and comprehensive and balanced marketing strategies.

Paid advertising act as a confident message that you are established, reputable and popular.

Also, meaningful branding ties in brands can also be considered. Identifying yourself as an organisation focused on positive outcomes, with relevant and key partnerships within your industry e.g. doctors connected to local gyms, dentists with toothpaste brands etc.

It’s important to acknowledge that the traditional patient-doctor relationship has taken on a much more commercial feel in recent years, moving instead from a prescriptive one-way educational relationship instead to a much more engaged, interactive partnership where the power is held by the patient now and not the healthcare professional. The internet has made it considerably easier for consumers to research conditions, products and services and to compare different providers and costs – even globally. It is not unheard of for people to travel to other cities such as New York or those in Europe for superior products or treatments. 

The empowerment of the patient and customer in this space means advertising in the health system is more important than ever.

Physicians and doctors are no longer the decision-makers – that now falls to the consumer, an example would be private dental care e.g. you may be told you need an implant, and your dentist may advise on an implant specialist connected to them, however, these may be expensive, so as a paying consumer you have the choice to go elsewhere and use any private dental implant specialist you want. This leaves you then open to the power of advertising from any private implant specialist.

For more information on healthcare and medical advertising contact us today for free quotes. 

Value for Money and Return on Investment on Healthcare Marketing

Globally, the healthcare industry spends more than any other on advertising – but we believe this is largely down to the inefficiency of campaigns and the less commercial approach often taken.

Working with PromoMedia and our partners, we believe you’ll find a much better ROI on your investment in listening to your aims, ambitions and working with you and your budget.

Frequently Asked Questions About Healthcare Marketing

  1. "What does a healthcare marketer do?" The role of a healthcare marketer is to put together a bespoke and effective healthcare marketing strategy, this can often be done to complement in-house marketing efforts, and is often used to reach new prospective patients and clients. It is often advised that a professional in this niche is employed so that they have experience in communicating accurate health system information. This is imperative as all health information used in advertising communications needs to be accurate and substantiated. A healthcare marketer will produce and execute overall marketing strategies.

  2. "What is included in healthcare marketing?" There is no set answer in making a successful healthcare marketing strategy, it will depend on the specific product or service being offered. We often recommend a broad range of media, including press and radio, normally backed up by a strong digital marketing campaign – which can be highly specific and targeted to prospective patients.  

  3. “We are an international healthcare organization based in New York, and we are looking for a healthcare marketing agency in the UK to complement our in-house marketing strategy and marketing efforts. At the moment these are mainly based around social media posting, boosting and web click ads, but we will need some more traditional options to break the UK market. Can you help?” Yes, we can, we work a variety of overseas healthcare organizations looking to recruits new customers and patients from the UK. Most of these already have a decent social media and digital marketing plan in place. This means the healthcare marketing plan we tend to put together looks at options such as TV, radio and outdoor health marketing opportunities. Contact us with your name email and some general information and we will give you a call.

Contact Us

If you are looking to advertise in the Healthcare sector contact us today and tell us a bit about you, your services and we will give you a call to chat through the various options.

As mentioned, there are lots of options to consider when advertising in the healthcare sector (as it’s a wide-ranging industry with a mass market), but it can give you advice and costings on the best strategies to take your product, service and goods to the next level, ensuring new patients, clients and customers.

We look forward to hearing from you.  

Contact us

We cover White Cross (Wiltshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for healthcare marketing
West Lavington Great Somerford Greenmeadow Cloatley Common Platt Tidworth Hoopers Pool Rodbourne Bottom Lydeway Coulston Upper Minety Petersfinger Lackham Little Marsh Burton Netherhampton Salterton Honeystreet East Town Lydiard Plain Thingley South Marston Brunton Tytherton Lucas Stockley Elston Whitepits Alderton Winterbourne Stoke Bishops Cannings Allington Donhead St Mary Figheldean Westwood Sutton Row Temple Boyton Littleton Panell Chute Forest Froxfield Croucheston Seend Chitterne The Spa Sem Hill Steeple Langford Semley Ogbourne St Andrew Ash Brake Berwick St John The Linleys Middle Coombe Beechingstoke West Kington Wick Eastcott Melksham Forest Great Hinton The Gibb Donhead St Andrew Hannington Rudge Mount Cowdown Chippenham Lower Village Knowle Keevil Thickwood Marston Meysey Queen Street Garsdon Cricklade Bulbridge Cotmarsh Sturford Rollestone Brinkworth Sevington Westbury Leigh Bapton Alton Barnes Chisbury Everleigh The Middles Okus Sheldon Corner Firsdown Inmarsh New Zealand Southbrook Upper Chute Sutton Benger Upper Woodford Zeals Horsey Down Crooked Soley Forewoods Common Milston Dilton Marsh Lower Chicksgrove Nettleton Shrub Hayes Knoll Wilton Yatton Keynell Shrewton The Rectangle Walcot East Stopper's Hill Idmiston Paxcroft Mead Milton Lilbourne Westbrook Highway Horpit Stormore The Ham Studley Brixton Deverill Stanton Fitzwarren Easton Piercy Homington Short Street Uffcott Shute End Mountain Bower Henfords Marsh Westlea Chapmanslade Chedglow Burcombe Sutton Mandeville Stoke Farthing Beanacre Chilton Foliat Yatesbury Poulshot Jockey Green Ham Hawkeridge Murhill Murcott Little Cheverell Crofton Kingston Deverill Lopcombe Corner Lavington Sands King's Corner Nettleton Zeals Row Faulston Westrop Allington Bar Lower Blunsdon Westwells Southwick Amesbury Fifield Bavant Plaitford Derry Hill Imber Winsley Great Chalfield Hankerton Kepnal Luckington Great Ashley Ditchampton Straight Soley Brokerswood Eldene The Pitts Kington Langley Seend Head Hilmarton Southend Tidcombe Lawn Martinslade Hilcott Cloatley End East Gomeldon Upper Castle Combe Minety Common Coate The Close Easton Royal Castle Eaton West Sharcott Drynham Lyneham Gasper New Town Blagrove Yarnfield Lower Zeals Morgan's Vale Freshbrook Swan Broad Blunsdon Burton Hill Corsley Heath Quidhampton North Tidworth Longbridge Deverill Littlecott Chilmark Potterne Old Town Lower Stratton The Prinnels Chute Cadley East Hatch Huggler's Hole Haydon Wick Berwick Bassett Buck Hill Bonham Durley North Wraxall Low Bridge Porton Eastrip Kilmington Clench Pinehurst Ogbourne St George Cotswold Community Stibb Green St Katharine's North Burcombe Alton Priors Little Somerford Wylye Patney Charlcutt Wilsford Knook Colerne Box Sharcott West End Alderbury Cuckoo's Corner East Stowell Eastleaze Gladstone Parade Vastern Grittleton New Town Ludgershall Little Durnford Little Salisbury Upper Inglesham Overtown Hampton Park Lower Stanton St Quintin Marden Pie Corner North End Little London Old Sarum Old Wardour Stert Wroughton Stourton East Grafton Bradford Leigh Upper Pickwick Hamptworth Well Head Sodom Oxenwood Durrington Cleverton Charnage Neston Little Bedwyn Mile Elm Yarnbrook Burton Baverstock Lower Studley Upton Lovell Catcomb Rudloe Rushall Moredon Southcott Shalbourne Rook Street Dinton Ridge Stapleford Winterbourne Gunner Winterbourne Earls Milkhouse Water Mead End Clatford Upton Scudamore Rollestone Camp Stanley Goatacre Tockenham Calne Stanton St Quintin The Fox Nunton Warminster Common Swanborough West Chisenbury Callow Hill Northbrook Green Hill Easton Fox Hill Lake Tockenham Wick Giddeahall Farley Newton Coombe Bissett Long Dean Covingham Sherrington Lye's Green Fonthill Bishop East Tytherton Hodson Foxham Derry Fields Haxton Nomansland Church End Westrop Slaughterford Lover Ham Green Westcourt Barford St Martin Barrow Street Ballard's Ash Ratfyn Eastcourt Maiden Bradley Bisley Upper Seagry Sandy Lane Sevenhampton Higher Pertwood Buttermere Clanville Potterne Wick New Mill Netton Coombe Chelworth Upper Green Townsend Marlborough Norton Bavant Avon Conkwell Lower Seagry Townsend Sherston All Cannings Eysey Codford St Peter Shaw Paxcroft Wardour Ashley New Town Gare Hill Stratton St Margaret Berwick St Leonard Upper Wanborough Draycot Fitz Payne Wolverton Wadswick Bishopdown Dauntsey Lock Upton Collingbourne Kingston New Town Sedgehill Fittleton Sopworth Stockton Norleaze Hurdcott Purton Greenman's Lane Greenhill Westwood Stitchcombe Chatter Alley Atworth Odstock Baydon Dogridge Draycot Cerne Brokenborough Wyndham Park Lower Moor Pinckney Green Upper Upham Pewsey Liden Greatfield Hill Deverill Walcot West Middle Winterslow Aldbourne Townsend Tuckingmill Holt Wootton Rivers Crockerton Whittonditch Charlton Woodlands Liddington Hook Street Misselfore Ford The Warren Clearwood Rodbourne Semington Whitbourne Moor Kington St Michael Bremhill Peckingell Woodsend Hilperton Bleet Marridge Hill Little Langford Aughton Etchilhampton Littleton Fovant Tilshead Chapel Barton Mere Winterbourne Bassett Milbourne Oare Fosbury Upper Studley St Andrews Ridge Woolley Green Hyde The Causeway Harnham Dauntsey Perham Down Corston Heywood Wingfield Bemerton Heath Britford Lea Littleton Drew Chelworth Barkers Hill Bradenstoke Marston Mere Down Waterhay Lydiard Tregoze Washwell Monkton Farleigh Hillmead Wilcot Lower Westwood Fonthill Gifford Studley Green Newbury Toothill Chute Standen Conock Eastrop Deptford Beckhampton Underhill Tidworth Camp South Wraxall Compton Bassett Whitley Lower Everleigh West End Minety Boscombe Willesley Highworth Bodenham West Grimstead Cholderton Mannington Elm Cross Widbrook Ashton Keynes Lower Pertwood Norrington Common Restrop Inglesham Kingshill Ablington Fisherton de la Mere Upper Wraxall Coped Hall Trowbridge Newton Tony Bemerton Nythe Fugglestone St Peter Whiteparish North Wroughton Bowden Hill Thornhill Broad Hinton Higher Coombe Bohemia Monkton Deverill Chicklade The Pry Swallett Gate Upper Town Lockeridge Castle Combe East Everleigh Box Hill The Splatts Ram Alley Rivar West Amesbury Manton Bowldown Leigh Delamere Easton Town Roughmoor Calne Marsh Startley Biddestone South Newton Swallowcliffe Lockeridge Dene The Common Salisbury Ugford Easterton Langley Burrell Stratford Tony Wichelstowe Whaddon Enford Winterbourne Monkton Faberstown East Winterslow Heytesbury Cowesfield Gate Charlton All Saints Fox Holes Wild Duck Mead Chittoe Brook Waters Blue Vein Bremhill Wick Alcombe Quemerford Fyfield Milkwell Little Chalfield Fifield Hanging Langford Manningford Bohune North Newnton Little Ashley Bourton Wilton Widham Hackthorn Lower Wraxall Broad Town Fiddington Sands Lower Woodford Redlynch Oaksey Birdbush Park North Knapp Brigmerston Collingbourne Ducis East Chisenbury Bishopstrow Chapel Knapp West Knoyle Preston Milford Market Lavington Urchfont New Town Kinghay New Town Bulford Filands Great Cheverell Whitbourne Springs Ragnal Little Horton Upper Westwood Westmead Cuckoo's Knob Turleigh Limpley Stoke Ogbourne Maizey East Knoyle Hilperton Marsh Ramsbury Wick Seend Cleeve Allington Blunsdon St Andrew Rodbourne Ratford East Kennett Manningford Bruce Draycot Foliat Great Durnford Bromham Broadbush Lane End Kilmington Common Charlton St Peter Outmarsh The Square Avebury Trusloe Ford Abbey Meads Milton Badbury Wick Even Swindon Westbury Bridgemead Warminster Seagry Heath Churchfields Charlton Heath The Stocks Tollard Royal Wexcombe Corsham Corton Nursteed Dursley Hook Orcheston Townsend Newtown West Hatch Lower Coombe Groundwell Worton Latton Gorse Hill Old Dilton Wincombe Broad Chalke Purlpit Alton Nettleton Green Windmill Hill Wanborough Preston Hannington Wick Tanis Berryfield Ashton Common Hudswell Tisbury Sutton Veny Devizes Littleworth Redlands Hinton Parva Winterbourne Dauntsey Holloway Upper Chicksgrove Bell Hill Upavon Church End Gomeldon Great Bedwyn Stanton St Bernard Bewley Common Woodminton West Gomeldon Gutch Common Hoggington East Sharcott Mooray Middleleaze Allington Wilsford Calcutt Westdown Camp West Crudwell Ludwell West Kennett Knowl Malmesbury Melksham Mid Wilts Way Pewsham Compton Chamberlayne North Bradley Limpers Hill South Tidworth Middlehill Cadley Manningford Abbots Lydiard Green Gastard Lower Upham Woodcock Gore Cross Avoncliff Hornbeam Grange Elcombe Woodborough Hailstone Hill The Friary Leigh Burbage Clevancy Brooklands Middle Woodford Quemerford Gate Longstreet Horton Trowle Common Chapel Plaister Norton Ferris East Grimstead Penleigh Teffont Evias Purton Common Farleigh Wick Easton Grey Ferne Cadley Kingsdown West Overton Bottlesford Knapp Hill Henley Rockley Huntenhull Green Hisomley Charlton Woodbridge Penhill Sedgehill Corner Whaddon Erlestoke Axford Badbury Stratford sub Castle The Marsh Henley New Town Sherston Parva Dertfords Blackland Chirton Heddington Bowerhill The Green Braydon Side Laverstock Kingsdown Grittenham Chiseldon Piccadilly Corsley Castle Sunton Chittoe Heath Easterton Sands Stoford Mount Sorrel Chalford Penknap West Kington Ramleaze Crudwell Cold Harbour Lacock Kellaways The Shoe Redstocks Lydiard Millicent Strangways Marten Homanton Downton Bagshot Crockerton Green Perry Green Great Wishford Ivy Mead Sutton End Theobald's Green Ansty Horsedown Larkhill White Cross Serrington Teffont Magna Horningsham Bowerchalke Newtown Upper Stratton Pole's Hole Rivermead Purton Stoke Clench Common Marr Green Compton Clyffe Pypard Little Abbots Calstone Wellington Sells Green Huish Hullavington Membury Edington Landfordwood Thornend Mildenhall Cherhill Bishopstone Roundway Littlecott Lower Wanborough Swindon Staverton Medbourne Ebbesbourne Wake Hindon Normanton Heddington Wick Ansty Coombe Wedhampton Berwick St James Bratton Notton West Grafton West Stowell Bullock's Horn Longhedge Woolley Town's End Rowde Bradford-on-Avon Chelworth Lower Green West Yatton West Ashton Foscote Broughton Gifford Dunge Hitcombe Bottom Thoulstone Cowesfield Green Steeple Ashton Pickwick Wilson and Kennards Yard Reybridge West Hill Netheravon Christian Malford Chicksgrove Landford Pitton Bulford Camp West Winterslow Alvediston Bullenhill Royal Wootton Bassett Bulkington Coate Ditteridge Longfield Maddington Portash Codford St Mary Spirthill Dorcan Tytherington Foxley Bushton Norton Avebury St Paul's Pewsey Wharf Brookside Lower Chute Bishopstone