Healthcare Marketing in Hanley Castle

Get in touch

Healthcare Advertising in Hanley Castle

As a sector continuously growing and shifting with both technological and scientific developments (alongside social trends and appetites), healthcare marketing has been transformed over the last decade in terms of products available, services and consumer expectations.

We aren’t solely a nation just served by our brilliant NHS healthcare system anymore; as consumers, we are far more concerned with our general health and well-being than ever before. We all want the best doctors, dentists, food supplements, private healthcare, massage treatments, health retreats etc. and are happy to mix state-funded care with private options.

In this ever-growing and more competitive healthcare market, we find ourselves at PromoMedia working with healthcare brands and international healthcare organisations more than ever. The healthcare market is compact and developing, and if one wants to stand out from the competition, effective marketing campaigns need to be put in place.

We work with private healthcare suppliers, doctors, dentists, chemists, medical insurance groups and more, putting together bespoke healthcare advertising plans in place all over the UK.

If you are interested in advertising your healthcare company, please contact us today for more information.

Contact Us

What is Healthcare Advertising?

Healthcare marketing is simply the promotion of goods and services which are beneficial to our health. In essence, it is a hugely broad market, as any person at any time could be in need of healthcare assistance. 

At PromoMedia, we typically work with the following healthcare, health system members and medical professionals: 

  • Doctors

  • Dentists

  • Chemists

  • Medical insurance 

  • International drug companies

  • Health resorts

  • Private hospitals

For more information on our Healthcare marketing options simply drop us a message today and one of our friendly and experienced teams will be in touch to talk you through the options. 

Enquire Now

Healthcare Marketing Strategy - A Balanced Mix to Attract A Wide Audience

Successful healthcare marketing campaigns generally incorporate a wide range of advertising options. Different advertising methods are often used to create a comprehensive and successful overall campaign.

It seems an obvious thing to say, but this is because everyone is potentially interested in healthcare products – no matter what age, race, gender, sexuality or background – our health is important to us all – therefore, there is a huge amount of people to potentially target with any healthcare marketing plan. This means a full range of marketing options can be considered.

The most popular forms of healthcare marketing options are below:

  • Outdoor advertising – this is great at targeting a full range of people in particular locations. These options are popular with location-based services such as new doctors, dentists, health retreats etc. Healthcare insurance companies and supplement brands often employ national outdoor campaigns. For a full breakdown of outdoor advertising options visit our page here, where you will find more information on options such as 48 sheet advertising, bus advertising, London underground advertising, phone box advertising, bus stop advertising, billboard advertising and more, or for more information simply just drop us a message.

  • TV advertising – TV advertising is one of the most expensive forms of advertising in the UK but that is because it’s so effective. TV ads are used by major healthcare suppliers and national brands who are already established but are looking to cement their position as market leaders or to appeal to new customers. As a brilliant visual and audio medium, TV advertising comes highly recommended from PromoMedia. For a full breakdown of TV advertising costs visit here

  • Online advertising – unfortunately, when we feel ill, one of the things we do is Google the results – not something most healthcare professionals suggest, as you can often convince yourself that your common cold is much worse! However, long gone are the days of posters and leaflets in clinics and waiting rooms as the only form of education and advertising into healthcare products and services. Instead, consumers are more likely to look up conditions, medicines, therapies and practitioners online. Studies have shown that 72% of internet users have searched for healthcare information within the last year and 47% of internet users search for information on doctors or healthcare professionals. Therefore, online ads and social media advertising are great ways to target people searching the web for health advice, local health services, dietary advice, etc. Online advertising is often a very cost-effective way to advertise your company, service or brand. If this is of interest, read more here or drop us an enquiry.

These are just a few examples of healthcare marketing options that may be suitable, for a full list of the marketing options available visit this page here

Make an Enquiry

The Importance of Healthcare Advertising in WR8 0

Purchasing healthcare products or services in the UK can be either a proactive choice or a necessity (some people only search for a dentist when they get a toothache, whilst others have health plans which they have held for years and plan ahead) but whichever brand, service or product the consumer chooses to buy from, they must be firstly known, and secondary trusted. This is why advertising is important.

It’s a cliché that health is wealth but many people live by this mantra (we certainly do) and consumers rightly see healthcare as an investment in themselves and their well-being.

They are, therefore, willing to invest and pay if they believe a healthcare company offers them something valuable and a product or service which will improve their life. Building trust with those who don’t yet know you is tricky and this is why marketing in the healthcare world is becoming more important and why many healthcare advertising plans should be on-going and ever-developing; running over a number of months or even years.

Healthcare marketing campaigns should be designed to inform (tell someone you exist) and educate them (let them know what you offer).

This is because marketing messages in the healthcare industry are often considered untrustworthy or with a degree of scepticism by potential customers (so many products claim to improve your quality of life and will help you to live longer), so changing consumer’s opinions or gaining trust can be difficult and take some time.

This is why at PromoMedia we often recommend a sustained healthcare advertising plan in order to achieve the best results.

Building Trust through Healthcare Marketing

Healthcare marketing is all about building trust.

There is a fine line between educating a consumer and coming across as patronising or inconsiderate (in what can be a sensitive area to promote). Those within the healthcare industry must seek both trust and clarity in communications to attract new customers in a way that is considered, informative and balanced.

Consumers put their faith in healthcare brands and assume expertise, so in order to get your healthcare messages across, communications should be clear and concise and without ridiculous life-changing hyperbole. These healthcare industry marketing messages do not necessarily need to be overly detailed but should be to the point and balanced rather than appearing too “selly”. This is often why outdoor ads and also press ads can be particularly effective in this area; these medium have limited space so the messages in them are often clear and to the point. Social media is often a good way to support these methods with more information. 

Medical Marketing in Hanley Castle

The power of consumer trust in the healthcare and medical industry is invaluable and nurtures not just one-off purchases, but ongoing relationships you can have for years (which to any business is very profitable) e.g. when a patient finds a good doctor, dentist or healthcare product they don’t want to change! This also means that the marketing strategies of businesses within the healthcare industry should be about both advertising to attract new clients but there should also be campaigns to give ongoing reassurance to existing customers that their faith in you is valid.

For example, if you are a vitamin supplement company, customers will feel reassured to see your adverts and the positive effects it’s having on other people; this will make them feel they have made the right choice in selecting your product and so they will continue to purchase.

Well-rounded campaigns in healthcare marketing will mainly, therefore, follow a balanced full cycle - demonstrating brand credibility, knowledge and professional responsibility with customers at different stages of their relationship with you; either first-time buyers or existing customers. It will also allow you to show there is much more to your product, service and team than just a catchy headline and selling point.

Doctor and Dentist Advertising in Hanley Castle  - Why Should I Advertise?

Doctor and dental practitioner referrals can be extremely beneficial and are a fantastic (and free) way to gain new patients and customers who already place a high level of trust in your product or service due to a professional recommendation. As a business, however you can’t be responsible for others to drive customers your way, this is why pro-active advertising and a marketing strategy is key.

Public relations and positive perceptions about your work (word of mouth) also make up an important part of your brand’s image, and this can be supported in various ways. You can become the ‘go-to’ brand and become a thought leader, nurturing a positive reputation within the local community; and we believe this is best achieved by a combination of professional referrals, word of mouth and importantly paid advertising and comprehensive and balanced marketing strategies.

Paid advertising act as a confident message that you are established, reputable and popular.

Also, meaningful branding ties in brands can also be considered. Identifying yourself as an organisation focused on positive outcomes, with relevant and key partnerships within your industry e.g. doctors connected to local gyms, dentists with toothpaste brands etc.

It’s important to acknowledge that the traditional patient-doctor relationship has taken on a much more commercial feel in recent years, moving instead from a prescriptive one-way educational relationship instead to a much more engaged, interactive partnership where the power is held by the patient now and not the healthcare professional. The internet has made it considerably easier for consumers to research conditions, products and services and to compare different providers and costs – even globally. It is not unheard of for people to travel to other cities such as New York or those in Europe for superior products or treatments. 

The empowerment of the patient and customer in this space means advertising in the health system is more important than ever.

Physicians and doctors are no longer the decision-makers – that now falls to the consumer, an example would be private dental care e.g. you may be told you need an implant, and your dentist may advise on an implant specialist connected to them, however, these may be expensive, so as a paying consumer you have the choice to go elsewhere and use any private dental implant specialist you want. This leaves you then open to the power of advertising from any private implant specialist.

For more information on healthcare and medical advertising contact us today for free quotes. 

Value for Money and Return on Investment on Healthcare Marketing

Globally, the healthcare industry spends more than any other on advertising – but we believe this is largely down to the inefficiency of campaigns and the less commercial approach often taken.

Working with PromoMedia and our partners, we believe you’ll find a much better ROI on your investment in listening to your aims, ambitions and working with you and your budget.

Frequently Asked Questions About Healthcare Marketing

  1. "What does a healthcare marketer do?" The role of a healthcare marketer is to put together a bespoke and effective healthcare marketing strategy, this can often be done to complement in-house marketing efforts, and is often used to reach new prospective patients and clients. It is often advised that a professional in this niche is employed so that they have experience in communicating accurate health system information. This is imperative as all health information used in advertising communications needs to be accurate and substantiated. A healthcare marketer will produce and execute overall marketing strategies.

  2. "What is included in healthcare marketing?" There is no set answer in making a successful healthcare marketing strategy, it will depend on the specific product or service being offered. We often recommend a broad range of media, including press and radio, normally backed up by a strong digital marketing campaign – which can be highly specific and targeted to prospective patients.  

  3. “We are an international healthcare organization based in New York, and we are looking for a healthcare marketing agency in the UK to complement our in-house marketing strategy and marketing efforts. At the moment these are mainly based around social media posting, boosting and web click ads, but we will need some more traditional options to break the UK market. Can you help?” Yes, we can, we work a variety of overseas healthcare organizations looking to recruits new customers and patients from the UK. Most of these already have a decent social media and digital marketing plan in place. This means the healthcare marketing plan we tend to put together looks at options such as TV, radio and outdoor health marketing opportunities. Contact us with your name email and some general information and we will give you a call.

Contact Us

If you are looking to advertise in the Healthcare sector contact us today and tell us a bit about you, your services and we will give you a call to chat through the various options.

As mentioned, there are lots of options to consider when advertising in the healthcare sector (as it’s a wide-ranging industry with a mass market), but it can give you advice and costings on the best strategies to take your product, service and goods to the next level, ensuring new patients, clients and customers.

We look forward to hearing from you.  

Contact us

We cover Hanley Castle (Worcestershire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for healthcare marketing
Portway Madeley Heath Frankley Green Woodgate Pendock Frankley Hill Badger's Hill Headley Heath Yarhampton Aggborough Guarlford Chaddesley Corbett Lower Wick Darbys Green Besford Diglis Sledge Green Rednal Dunley Stoney Hill Castlemorton Upper Rochford Blakebrook Broad Alley Doddenham Tanner's Green Frith Common Rainbow Hill Owlhill Summerhill Astley Hawthorn Bush Stourport-on-Severn Pensham Lower Westmancote Middle Littleton Ipsley Carpenter's Hill Copyholt Westmancote Abberley Pershore Lodge Park Drayton Horsham Alvechurch Longdon Heath Lower Bentley Hallow Heath Great Comberton Shatterford Green Street Red Hill Blackpole Guller's End Offmore Farm Nash End Witton Hill Kitwell Strensham New End Brickfields Lakeside Comhampton Upper Haselor Lower Howsell Bury End Birch Berrow Park End Norton Little Beckford Catshill Leigh Chawson Valley Dormston Himbleton Ribbesford Earl's Common Bournes Green Knighton on Teme Arrowfield Top Redditch Golden Valley Lem Hill Bliss Gate Worms Ash Ryall Sidemoor Broadmore Green Areley Kings Branson's Cross Walkwood Bromsgrove North Piddle Lower Lightwood Bayton Wick Twyford The Rampings Hanbury Hill Side Ankerdine Hill Hindlip Brockencote Hartle Bryan's Green Edgiock Hill End Bredicot Foxlydiate Mount Pleasant Broadwas Rye Street The Hook Winterfold Pole Elm Baughton Link Top Wythall Rushwick Malvern Common Broad Marston Aston Bank Wychbold Kington Willow Green Snead Common Upper Lode Torton Red Cross Conderton Bell End Frogsmarsh Southcrest Drakelow Shell Briar Hill Chapman's Hill Dawshill Feckenham Mere Green Upper Ham Hillpool Summerfield Hunnington White Ladies Aston Egdon Little Inkberrow Hook Bank Earl's Croome Bank's Green Pebworth Broome Hartlebury Common Blakedown Upper Marlbrook Malvern Wells Elmley Lovett Bordesley Little Comberton Berrow Lower Broadheath Ham Green Dines Green Ashfield Broughton Hackett Matchborough Stoulton Lower Marlbrook Crowcroft Cherry Orchard Teddington Hands Ronkswood Moor End Rushock Laughern Hill Martin Hussingtree Birtsmorton Brook End Purshull Green Elmbridge Newbridge Green Hipplecote Riverside Badsey Linthurst Low Hill Uphampton Bridge End Holbeache Crowle Green Pound Green Stock Green Birts Street Elcock's Brook Outwood Pin's Green Sankyns Green Harvington Norchard Cleeve Prior Greenlands Stanbrook Upton Warren Romsley Eachway Woodrow Hanley William Berrow Green Old Storridge Common Hillhampton Blackminster Leigh Sinton Ockeridge Shelsley Beauchamp Sytchampton Bouts Bredon's Norton Stanklyn Monkwood Green Welland Stone Oakenshaw Newtown Suckley Stockton on Teme Bank Street Tanwood Longdon Hill End Wribbenhall Whittington Interfield Structon's Heath Welland The Walshes Birch Green Picken End Birchen Coppice Trotshill Hurcott Howsen Sedgeberrow Corse Lawn Frankley Hales Park Titton Windmill Hill Lower Hook Rumbow Cottages Hopwood Kemerton Sneads Green Callow Hill Baylis Green Battenton Green Barnard's Green Long Green Rhydd Green Woodcote Green Kerswell Green Fladbury Collett's Green Severn Stoke Upper Bentley Tutnall Stonehall Overbury Broadwaters Slideslow Winyates Green Aston Somerville Trueman's Heath Sale Green Gallows Green Powick Village Aston Fields Stratford Clifton upton Teme Hinton Cross Whiteleaved Oak Broughton Green Halfkey Martley Elmley Castle Ramsden Bayton Common Worcester Cowsden High Green Broadway Habberley Abberton Church Hill Libbery Four Pools Park Farm Newland Common Cakebole Littleworth Gorst Hill Alfrick Pound Shurnock Bushley Dowles Lower Town Stonebow Cooksey Green Pensax Romsley Hill Wichenford Broad Green Kersoe Cobbler's Corner Stoke Pound Hadley Trimpley Saleway Dunhampton Norton Upper Arley Sherrard's Green Clifton Moon's Moat Lickey End Saxon's Lode Headless Cross Hagley Webheath Tardebigge Finstall Baynhall Great Witley Comberton Tolladine Huddington Lower Clent Bugle Gate Hanley Castle St Godwalds Mamble Footrid Wick Episcopi Sinton Knowle Fields Woolmere Green Wadborough Flyford Flavell Bengeworth Murcot Cropthorne Stanford Bridge Cotheridge Hinton on the Green Barnt Green Lineholt Common Wants Green Churchill Holt Heath Beckford Lower Illey Poolbrook Alfred's Well Upper Wolverton Hall Green Broad Common Aldington Fladbury Cross Bockleton Hardwick Green Oldfield Pound Bank Apes Dale Wildmoor Hanley Swan Shernal Green Sneachill Ripple Crossway Green Linkend Kyre Green Clent King's Green Cookley Lower Heath Crabbs Cross Beach Hay Newtown Dodford Great Malvern Cofton Hackett Churchill Upper Moor Gilbert's End Crown East Kidderminster Dordale Pinvin Malvern Link Gilvers Lane Stanford on Teme Kempsey St Peter the Great Upper Berrington Hollybush Boreley Goom's Hill Madresfield Franche Westacre Pound Bank Stone Knightwick Britannia Square Oddingley Broad Heath Withybed Green Upper Strensham Low Habberley Yarhampton Cross Lickhill Broadheath Common Draycott Grafton Eight Oaks Kyre Astwood Walton Pool Suckley Green Shoulton Greenhill Green Street Marl Bank Crowle Blackmore End Worlds End Kinsham Town's End Beoley Marsh End Atch Lench Berrington Green Fernhill Heath Pink Green Stitchin's Hill Greenhill St Peter The Great Radford Uckinghall Eldersfield North Littleton Cladswell Sutton Farm Bark Hill Cookhill Bredon Ullington Grafton Flyford Stonepits Bishampton The Grove Bretforton Caunsall Droitwich Spa Claines Kinnersley Lineholt Woodsfield Bredon's Hardwick Shrawley King's End Powick Upper Gambolds Abbotswood Naunton Stakenbridge Catchems End Birlingham Spetchley Sandford Greenway Holy Cross The Burf Bransford Upper Catshill Blackwell Copcut Orleton Lower Strensham Rock Queenhill Hill Croome Astwood Bank Grafton St Michaels Ombersley Knighton Longdon Rochford Lower Wyche Park Gate Waresley Bastonford Chandler's Cross Duckswich Northampton Bell Green Shenstone Mill End Eastham Dunhampstead Drakes Broughton St John's Hunt End Lydiate Ash Upper Wyche Walcot Burlish Park Northwick Witnells End Broom Hill Neight Hill Netherwich Brayswick Bradley Green Kendal End Clows Top Hallow Little Witley Holt End Sheriff's Lench Little London Hackman's Gate Bushley Green Lickey Harvington Upper Welland West Hagley Birch Acre Little Welland Holdfast Lower Moor Clifton upon Teme Newland Nineveh Belbroughton Astwood Ashton under Hill Oakall Green Stock Wood Chadwick Hill Furze Timberhonger Ladywood Ab Lench Throckmorton Kingswood Lenchwick Leapgate Hampton Lovett Stoke Heath Foley Park Baughton Hill Major's Green Netherton Washford Hanley Child Honeybourne Moseley Henbrook Winyates Heath Green Podmoor Little Acton Little Eastbury Chadbury Berry Hill Long Bank Bluntington Chawson Worles Common Bevere Newtown Gadfield Elm Broombank Far Forest Cross Bank Smallwood Low Hill Coles Green Eardiston Buckridge Newnham Bridge Stoke Bliss Stoke Wharf Cooksey Corner Yieldingtree Abbeydale Tibberton Hoden Wilden Clevelode Noutard's Green Burcot Smith End Green Perryfields Abbots Morton Hatfield West Malvern Stoke Prior Church Lench Goosehill Green Heightington Swinesherd Rowney Green Rashwood Childswickham Camer's Green Lye Head Longley Green Wickhamford Astley Cross Sharpway Gate Callow End Smite Hill Bewdley Inkford Beckford Cross Woodmancote Castle Hill Witton Primsland Eckington Buckbury Bickley Upton upon Severn Acton Sinton Green Littleworth Spennells Bateman's Green Vigo Mustow Green Brockamin Tenbury Wells St Georges Hawbridge Harbours Hill Dunstall Common White End West End South Littleton Shawbrook Huntsbridge Hampton Kyrewood Lindridge Rhydd Lower Berrington Holt Kyre Park Lulsley Lea End Morton under Hill Upper Howsell Woodrow Pirton Noah's Green Tunnel Hill Charford Dayhouse Bank Brotheridge Green Hoobrook Holberrow Green Phepson Piper's Hill Barnettbrook Bell Heath Barbourne Oldwood Hollywood Bricklehampton Kent's Green Drugger's End Cruise Hill Pie Corner Elms Green Slades Green Shelsley Walsh Evesham Rous Lench The Lakes Ross Green Naunton Beauchamp Wolverley Lime Street Ravenhills Green Holt Fleet Chatley Charlton Nineveh Sweet Green Bournheath Hartlebury Hawford Drakes Cross Hall Flat Lincomb Enfield Deblin's Green Offenham Harpley Upper Wick Napleton Wyre Piddle Hadzor Cutnall Green Weatheroak Hill Lower Wolverton Forhill Hollybed Street Charlton The Vines Doverdale Blakeshall Chase End Street Cobley Hill Inkberrow Warndon Brownheath Common Defford Dagtail End Callow Hill Lickey Hills Lower Sapey Woodgates Green Menithwood Stoneybridge Little Malvern Offenham Cross Alfrick Salwarpe Batchley Grimes Hill Good's Green Upton Snodsbury Suckley Knowl Peopleton Hurcott Village Astley Burf Grimley North Malvern Priestfield Westlands