Healthcare Marketing in Mere Green

Get in touch

Healthcare Advertising in Mere Green

As a sector continuously growing and shifting with both technological and scientific developments (alongside social trends and appetites), healthcare marketing has been transformed over the last decade in terms of products available, services and consumer expectations.

We aren’t solely a nation just served by our brilliant NHS healthcare system anymore; as consumers, we are far more concerned with our general health and well-being than ever before. We all want the best doctors, dentists, food supplements, private healthcare, massage treatments, health retreats etc. and are happy to mix state-funded care with private options.

In this ever-growing and more competitive healthcare market, we find ourselves at PromoMedia working with healthcare brands and international healthcare organisations more than ever. The healthcare market is compact and developing, and if one wants to stand out from the competition, effective marketing campaigns need to be put in place.

We work with private healthcare suppliers, doctors, dentists, chemists, medical insurance groups and more, putting together bespoke healthcare advertising plans in place all over the UK.

If you are interested in advertising your healthcare company, please contact us today for more information.

Contact Us

What is Healthcare Advertising?

Healthcare marketing is simply the promotion of goods and services which are beneficial to our health. In essence, it is a hugely broad market, as any person at any time could be in need of healthcare assistance. 

At PromoMedia, we typically work with the following healthcare, health system members and medical professionals: 

  • Doctors

  • Dentists

  • Chemists

  • Medical insurance 

  • International drug companies

  • Health resorts

  • Private hospitals

For more information on our Healthcare marketing options simply drop us a message today and one of our friendly and experienced teams will be in touch to talk you through the options. 

Enquire Now

Healthcare Marketing Strategy - A Balanced Mix to Attract A Wide Audience

Successful healthcare marketing campaigns generally incorporate a wide range of advertising options. Different advertising methods are often used to create a comprehensive and successful overall campaign.

It seems an obvious thing to say, but this is because everyone is potentially interested in healthcare products – no matter what age, race, gender, sexuality or background – our health is important to us all – therefore, there is a huge amount of people to potentially target with any healthcare marketing plan. This means a full range of marketing options can be considered.

The most popular forms of healthcare marketing options are below:

  • Outdoor advertising – this is great at targeting a full range of people in particular locations. These options are popular with location-based services such as new doctors, dentists, health retreats etc. Healthcare insurance companies and supplement brands often employ national outdoor campaigns. For a full breakdown of outdoor advertising options visit our page here, where you will find more information on options such as 48 sheet advertising, bus advertising, London underground advertising, phone box advertising, bus stop advertising, billboard advertising and more, or for more information simply just drop us a message.

  • TV advertising – TV advertising is one of the most expensive forms of advertising in the UK but that is because it’s so effective. TV ads are used by major healthcare suppliers and national brands who are already established but are looking to cement their position as market leaders or to appeal to new customers. As a brilliant visual and audio medium, TV advertising comes highly recommended from PromoMedia. For a full breakdown of TV advertising costs visit here

  • Online advertising – unfortunately, when we feel ill, one of the things we do is Google the results – not something most healthcare professionals suggest, as you can often convince yourself that your common cold is much worse! However, long gone are the days of posters and leaflets in clinics and waiting rooms as the only form of education and advertising into healthcare products and services. Instead, consumers are more likely to look up conditions, medicines, therapies and practitioners online. Studies have shown that 72% of internet users have searched for healthcare information within the last year and 47% of internet users search for information on doctors or healthcare professionals. Therefore, online ads and social media advertising are great ways to target people searching the web for health advice, local health services, dietary advice, etc. Online advertising is often a very cost-effective way to advertise your company, service or brand. If this is of interest, read more here or drop us an enquiry.

These are just a few examples of healthcare marketing options that may be suitable, for a full list of the marketing options available visit this page here

Make an Enquiry

The Importance of Healthcare Advertising in WR9 7

Purchasing healthcare products or services in the UK can be either a proactive choice or a necessity (some people only search for a dentist when they get a toothache, whilst others have health plans which they have held for years and plan ahead) but whichever brand, service or product the consumer chooses to buy from, they must be firstly known, and secondary trusted. This is why advertising is important.

It’s a cliché that health is wealth but many people live by this mantra (we certainly do) and consumers rightly see healthcare as an investment in themselves and their well-being.

They are, therefore, willing to invest and pay if they believe a healthcare company offers them something valuable and a product or service which will improve their life. Building trust with those who don’t yet know you is tricky and this is why marketing in the healthcare world is becoming more important and why many healthcare advertising plans should be on-going and ever-developing; running over a number of months or even years.

Healthcare marketing campaigns should be designed to inform (tell someone you exist) and educate them (let them know what you offer).

This is because marketing messages in the healthcare industry are often considered untrustworthy or with a degree of scepticism by potential customers (so many products claim to improve your quality of life and will help you to live longer), so changing consumer’s opinions or gaining trust can be difficult and take some time.

This is why at PromoMedia we often recommend a sustained healthcare advertising plan in order to achieve the best results.

Building Trust through Healthcare Marketing

Healthcare marketing is all about building trust.

There is a fine line between educating a consumer and coming across as patronising or inconsiderate (in what can be a sensitive area to promote). Those within the healthcare industry must seek both trust and clarity in communications to attract new customers in a way that is considered, informative and balanced.

Consumers put their faith in healthcare brands and assume expertise, so in order to get your healthcare messages across, communications should be clear and concise and without ridiculous life-changing hyperbole. These healthcare industry marketing messages do not necessarily need to be overly detailed but should be to the point and balanced rather than appearing too “selly”. This is often why outdoor ads and also press ads can be particularly effective in this area; these medium have limited space so the messages in them are often clear and to the point. Social media is often a good way to support these methods with more information. 

Medical Marketing in Mere Green

The power of consumer trust in the healthcare and medical industry is invaluable and nurtures not just one-off purchases, but ongoing relationships you can have for years (which to any business is very profitable) e.g. when a patient finds a good doctor, dentist or healthcare product they don’t want to change! This also means that the marketing strategies of businesses within the healthcare industry should be about both advertising to attract new clients but there should also be campaigns to give ongoing reassurance to existing customers that their faith in you is valid.

For example, if you are a vitamin supplement company, customers will feel reassured to see your adverts and the positive effects it’s having on other people; this will make them feel they have made the right choice in selecting your product and so they will continue to purchase.

Well-rounded campaigns in healthcare marketing will mainly, therefore, follow a balanced full cycle - demonstrating brand credibility, knowledge and professional responsibility with customers at different stages of their relationship with you; either first-time buyers or existing customers. It will also allow you to show there is much more to your product, service and team than just a catchy headline and selling point.

Doctor and Dentist Advertising in Mere Green  - Why Should I Advertise?

Doctor and dental practitioner referrals can be extremely beneficial and are a fantastic (and free) way to gain new patients and customers who already place a high level of trust in your product or service due to a professional recommendation. As a business, however you can’t be responsible for others to drive customers your way, this is why pro-active advertising and a marketing strategy is key.

Public relations and positive perceptions about your work (word of mouth) also make up an important part of your brand’s image, and this can be supported in various ways. You can become the ‘go-to’ brand and become a thought leader, nurturing a positive reputation within the local community; and we believe this is best achieved by a combination of professional referrals, word of mouth and importantly paid advertising and comprehensive and balanced marketing strategies.

Paid advertising act as a confident message that you are established, reputable and popular.

Also, meaningful branding ties in brands can also be considered. Identifying yourself as an organisation focused on positive outcomes, with relevant and key partnerships within your industry e.g. doctors connected to local gyms, dentists with toothpaste brands etc.

It’s important to acknowledge that the traditional patient-doctor relationship has taken on a much more commercial feel in recent years, moving instead from a prescriptive one-way educational relationship instead to a much more engaged, interactive partnership where the power is held by the patient now and not the healthcare professional. The internet has made it considerably easier for consumers to research conditions, products and services and to compare different providers and costs – even globally. It is not unheard of for people to travel to other cities such as New York or those in Europe for superior products or treatments. 

The empowerment of the patient and customer in this space means advertising in the health system is more important than ever.

Physicians and doctors are no longer the decision-makers – that now falls to the consumer, an example would be private dental care e.g. you may be told you need an implant, and your dentist may advise on an implant specialist connected to them, however, these may be expensive, so as a paying consumer you have the choice to go elsewhere and use any private dental implant specialist you want. This leaves you then open to the power of advertising from any private implant specialist.

For more information on healthcare and medical advertising contact us today for free quotes. 

Value for Money and Return on Investment on Healthcare Marketing

Globally, the healthcare industry spends more than any other on advertising – but we believe this is largely down to the inefficiency of campaigns and the less commercial approach often taken.

Working with PromoMedia and our partners, we believe you’ll find a much better ROI on your investment in listening to your aims, ambitions and working with you and your budget.

Frequently Asked Questions About Healthcare Marketing

  1. "What does a healthcare marketer do?" The role of a healthcare marketer is to put together a bespoke and effective healthcare marketing strategy, this can often be done to complement in-house marketing efforts, and is often used to reach new prospective patients and clients. It is often advised that a professional in this niche is employed so that they have experience in communicating accurate health system information. This is imperative as all health information used in advertising communications needs to be accurate and substantiated. A healthcare marketer will produce and execute overall marketing strategies.

  2. "What is included in healthcare marketing?" There is no set answer in making a successful healthcare marketing strategy, it will depend on the specific product or service being offered. We often recommend a broad range of media, including press and radio, normally backed up by a strong digital marketing campaign – which can be highly specific and targeted to prospective patients.  

  3. “We are an international healthcare organization based in New York, and we are looking for a healthcare marketing agency in the UK to complement our in-house marketing strategy and marketing efforts. At the moment these are mainly based around social media posting, boosting and web click ads, but we will need some more traditional options to break the UK market. Can you help?” Yes, we can, we work a variety of overseas healthcare organizations looking to recruits new customers and patients from the UK. Most of these already have a decent social media and digital marketing plan in place. This means the healthcare marketing plan we tend to put together looks at options such as TV, radio and outdoor health marketing opportunities. Contact us with your name email and some general information and we will give you a call.

Contact Us

If you are looking to advertise in the Healthcare sector contact us today and tell us a bit about you, your services and we will give you a call to chat through the various options.

As mentioned, there are lots of options to consider when advertising in the healthcare sector (as it’s a wide-ranging industry with a mass market), but it can give you advice and costings on the best strategies to take your product, service and goods to the next level, ensuring new patients, clients and customers.

We look forward to hearing from you.  

Contact us

We cover Mere Green (Worcestershire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for healthcare marketing
Birtsmorton Yarhampton Cross Middle Littleton Kyrewood Gadfield Elm Sheriff's Lench Drayton Kersoe Yarhampton Blakebrook Clows Top Wildmoor Headless Cross Abberton Shell Stanbrook The Vines St Peter The Great Bredon Upper Bentley Oakenshaw Smite Hill The Burf South Littleton Gilvers Lane Park Gate Copcut Norton Pie Corner North Littleton High Green Little Malvern Shurnock Hanbury Lower Berrington Bournheath Foley Park Pensham Dowles Wichenford Great Witley Town's End Upper Howsell Camer's Green Shoulton Redditch Chawson Little Eastbury Cookhill Bretforton Lower Lightwood Slades Green Broadheath Common North Piddle Feckenham Little London Upper Wyche Ombersley Offenham Henbrook Worcester Saleway Mustow Green Moor End Church Lench Diglis Lower Westmancote Wribbenhall Stoke Heath Stonebow Bank Street Uckinghall Forhill Hollybush Upper Welland Lower Town Nineveh Carpenter's Hill Goom's Hill Walcot Rowney Green Blackwell Smith End Green Harpley Areley Kings Upton Warren King's End Church Hill Droitwich Spa Bransford Shelsley Beauchamp Worlds End Pirton Churchill Bevere Dordale Harvington Battenton Green Gorst Hill Matchborough Long Bank Laughern Hill Cooksey Corner Birts Street Bell Heath Little Beckford Stonepits Knowle Fields Four Pools Pebworth Stratford Wilden Sytchampton Neight Hill Offenham Cross Rhydd Green Ravenhills Green Longley Green Lower Wick Bredon's Norton Upper Catshill Bromsgrove Upper Haselor Lower Illey Wychbold Dines Green Sweet Green Morton under Hill Powick Lower Wyche Chase End Street Shatterford St Georges Hanley William Hollybed Street Frankley Green Broad Common Bastonford Hipplecote Dawshill Frith Common Catshill Hadley Newtown Waresley Blackminster Twyford Great Malvern Torton Abbots Morton Hanley Castle Britannia Square Greenway Cakebole Golden Valley Lower Moor Belbroughton Acton Hurcott Broad Marston Lye Head Norton Besford Astley Burf Pin's Green Longdon Hill End Netherwich Red Hill Malvern Common Martin Hussingtree Ashfield Kent's Green Summerhill Broombank Lickey End Lime Street Stitchin's Hill Eldersfield Longdon North Malvern Berrow Buckbury Eckington West Malvern Abbeydale Bredon's Hardwick Grimley Eachway Hunt End Linkend Eardiston Upper Wick Uphampton Badsey Newland Common Kyre Wickhamford Oldfield Summerfield Welland Stone Sale Green Bayton Castlemorton Bengeworth Stoneybridge Welland Cookley Rock Saxon's Lode Hoobrook Alfred's Well Stourport-on-Severn Queenhill Romsley Hill Birlingham Abbotswood Low Habberley Bredicot Brickfields Churchill Newtown Little Comberton Drakelow Lakeside Dunhampstead Lickey Hills Upper Moor Shawbrook Woodmancote Kingswood Holt Heath Brownheath Common Great Comberton Bordesley Naunton Bouts Castle Hill Newbridge Green Stanklyn Egdon Littleworth Burlish Park Bournes Green Structon's Heath Stoke Prior Northampton Madeley Heath Drakes Broughton Kerswell Green Gilbert's End Hurcott Village Noah's Green St John's Berry Hill Upton upon Severn Dunstall Common Fladbury Cross Stone Mill End Broome Enfield Doverdale Perryfields Sinton Wythall Suckley Link Top Hartlebury Common Pound Green Hales Park Chadbury Hampton Lovett Hallow Heath Deblin's Green Winyates Winterfold Cruise Hill Hinton Cross West Hagley Worles Common Rainbow Hill Cleeve Prior Broad Alley Alfrick Pound Rashwood Martley Branson's Cross Kington Webheath Shernal Green Conderton Dodford Throckmorton Finstall Sutton Farm Crowcroft Halfkey Kemerton Bliss Gate Holbeache Hindlip Spetchley Kendal End Stock Wood Trotshill Ham Green Charford Chaddesley Corbett Catchems End Hill Side Bluntington Bradley Green Tibberton White End Kitwell Astley Owlhill Upper Strensham Greenhill Kinsham Lower Sapey Atch Lench Leigh Poolbrook Bell End Moon's Moat Astwood Defford Worms Ash Witnells End Alfrick Woolmere Green Ankerdine Hill Habberley Warndon Upper Berrington Leigh Sinton Crabbs Cross Foxlydiate Mount Pleasant Footrid Grafton Flyford Slideslow Sneachill Little Inkberrow Ladywood Hallow Heightington Westlands Corse Lawn Cobley Hill Elmbridge Astwood Dunley Lower Strensham Brayswick Sneads Green The Walshes Outwood Upper Gambolds Bell Green Stonehall Childswickham Murcot Southcrest Cross Bank Blakeshall Cobbler's Corner Knightwick Alvechurch Lower Bentley Huddington Newnham Bridge Lenchwick Clifton upton Teme Earl's Common Holt Blackpole Arrowfield Top Kyre Park Westacre Copyholt Upton Snodsbury Wants Green Withybed Green Bickley Himbleton Oakall Green Chatley Pinvin Chandler's Cross Green Street Noutard's Green The Rampings Tanwood Lower Wolverton Interfield Woodcote Green Hartlebury Eastham Sledge Green Dormston Orleton Offmore Farm Shenstone Hunnington Broadway Ronkswood Mere Green Barnettbrook Baynhall Beckford Cross Crowle Upper Arley Leapgate Ockeridge Far Forest Cowsden Willow Green Stanford Bridge Wyre Piddle Wadborough Cropthorne Titton Bank's Green Doddenham Beach Hay Cladswell Shelsley Walsh Vigo Clifton Birchen Coppice Marl Bank Comhampton Menithwood Lower Clent White Ladies Aston Huntsbridge Charlton Moseley Drugger's End Newland Marsh End Hardwick Green Abberley Tanner's Green Bark Hill Hawford Hill Furze Holdfast Bateman's Green Rumbow Cottages Edgiock Flyford Flavell Grafton Duckswich Kidderminster Claines Romsley Naunton Beauchamp Sinton Green The Hook Ashton under Hill Harvington Lickey Brockencote Oldwood Harbours Hill Libbery Draycott Batchley Elmley Castle Washford Radford Pound Bank Salwarpe Witton Ripple Pendock Birch Acre Aldington Nash End Hinton on the Green Priestfield Brockamin Wolverley Grafton Broadwas Aggborough Crowle Green Upper Rochford Barnard's Green Crown East Teddington Hands Bayton Common Dunhampton Park Farm Smallwood Holt End Aston Bank Old Storridge Common Apes Dale Monkwood Green Clevelode Fladbury Goosehill Green Malvern Link Northwick Woodgate Woodrow Sidemoor Spennells Stockton on Teme Suckley Knowl Hill End Lincomb Blakedown Stock Green Hackman's Gate Woodsfield Broadwaters Buckridge Birch Berrow Hopwood Red Cross Low Hill Frogsmarsh Trimpley Winyates Green Bushley Green Severn Stoke Lower Heath Drakes Cross Wick Episcopi Greenhill Darbys Green Fernhill Heath Hatfield Rushock Whiteleaved Oak Bishampton Frankley Broad Heath King's Green Swinesherd Astwood Bank Heath Green The Grove Suckley Green Broughton Green Callow Hill Frankley Hill Lower Broadheath Bury End Rye Street Headley Heath Bricklehampton Hawbridge Oddingley Green Street Strensham Hanley Swan Newtown Hawthorn Bush Elmley Lovett Long Green Malvern Wells Barnt Green Crossway Green Riverside Overbury Eight Oaks Grimes Hill Hartle Little Witley Cherry Orchard Cutnall Green Primsland Picken End Mamble Barbourne West End Wick Knighton on Teme Portway Dayhouse Bank Pole Elm Park End Caunsall Longdon Heath Charlton Chapman's Hill Cotheridge Bushley Lindridge Hagley Walton Pool Lea End Chawson Valley Rushwick Berrington Green Pensax Stanford on Teme Aston Fields Knighton Birch Green Little Acton Dagtail End Trueman's Heath Tenbury Wells Stoulton Berrow Green Windmill Hill Lulsley Ab Lench Bugle Gate Lower Hook Earl's Croome Franche Lodge Park Major's Green Hall Flat Blackmore End Walkwood Horsham Sankyns Green Ribbesford Honeybourne Westmancote Ryall Upper Lode Lickhill Stakenbridge Podmoor Sherrard's Green Powick Village Bryan's Green Guller's End Hillpool Baylis Green Whittington Clifton upon Teme Shrawley Stoke Bliss Boreley Tardebigge Pound Bank Weatheroak Hill Baughton Beckford Broad Green Kyre Green Cofton Hackett Stoke Wharf Norchard Broadmore Green Comberton Gallows Green Sharpway Gate Pink Green Lineholt Astley Cross Holt Fleet Hanley Child Hadzor The Lakes Tunnel Hill Woodgates Green Baughton Hill Ramsden Inkford Lower Marlbrook Callow Hill Cooksey Green Bridge End Coles Green Kempsey Callow End Briar Hill Peopleton Kinnersley Hampton Hook Bank Bockleton Badger's Hill Sedgeberrow New End Broughton Hackett Collett's Green Elcock's Brook Ullington Low Hill Guarlford Evesham Rochford Witton Hill Stoke Pound Upper Ham Purshull Green Lower Howsell Beoley Stoney Hill Woodrow Elms Green Nineveh Ross Green Littleworth Hillhampton Lydiate Ash Rednal St Michaels Piper's Hill Netherton Brotheridge Green Chadwick Brook End Good's Green Sandford Holberrow Green Phepson Holy Cross Burcot Clent St Godwalds Madresfield Upper Marlbrook Greenlands Timberhonger Hollywood Hill Croome Tutnall Linthurst Upper Wolverton St Peter the Great Lem Hill Snead Common Lineholt Common Inkberrow Aston Somerville Rous Lench Bewdley Little Welland Yieldingtree Napleton Hall Green Tolladine Hoden Broom Hill Rhydd Ipsley Pershore Howsen